Using Effective Promotions

Size: px
Start display at page:

Download "Using Effective Promotions"

Transcription

1 Chapter 16: Using Effective Promotions Product Place Price Promotion 48 slides 12 slides 4 slides 2 slides 2 3 1

2 Any of a variety of methods used to communicate with the people in your target market and persuade them to participate in an exchange with your company. Paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the advertising message. 4 5 ($millions) RANK MEDIUM Broadcast TV $ 49,628 2 Direct mail $ 48,305 3 Cable TV $ 24,373 4 Magazines (incl. B2B) $ 23,825 5 Internet, excl. search $ 21,576 6 Newspaper (incl. FSI) $ 18,878 7 Internet Search $ 14,994 8 Yellow Pages (print) $ 9,036 9 Radio $ 8,361 All other $ 30,323 Total $ 251,311 FSI means Free Standing Inserts. They look like this: 2

3 Advertisers (the customers) Advertising agencies Production companies Media placement firms National TV networks Local TV stations Cable TV channels Top U.S. Advertisers 2012 Ad Spending ($Millions) Procter & Gamble $4,830 General Motors $3,067 Comcast $2,989 AT&T $2,910 Verizon $2,381 Ford $2,277 L Oreal $2,240 JP Morgan Chase $2,087 American Express $2,071 Toyota $2,008 Research, strategy, and message development Creative Production Media placement Measurement of effectiveness (analytics)

4 Who is in our target market? What benefits does our product offer them? What distinguishes us from the competition? What is our unique value proposition? Given the target market, its characteristics, and the product s unique value proposition, how can we best reach the customer? How can we make it memorable? What set of messages and media will make the most favorable and lasting impression? Video and TV production (average 30 second spot costs $350,000) Print production Still Image production Design (logos and other design elements) Website development

5 Most 30 minute TV shows run 22 minutes, leaving 8 minutes for advertising 6 minutes for national advertising 2 minutes for local advertising 30 national seconds during: the Superbowl costs $4 million The Simpsons costs $231,532 Elementary costs $127,700 Hawaii Five-O costs $61,160 America s Next Top Model costs $25, local seconds will cost you: $100 to $1,500 Other possibilities 10 second, 15 second Banner ads, a.k.a. overlay ads Online video directories Infomercials

6 Infomercials Anything that calls for a specific measurable response from individual customers. Examples: A TV ad that says call this 800-number right now! A direct mail ad that contains a special coupon developed just for this direct mail campaign. They can track response. A bus shelter poster that invites you to scan a QR code

7 Almost 100% direct response advertising (trackable response) Care is often taken in purchasing/developing the mailing list to send it only to persons with an above-average likelihood of interest. Search Mobile Banner Digital video Classifieds

8 8

9 9

10 10

11 11

12 12

13 Outdoor Product placement Venue or event naming rights Trade promotion Rack cards, booklets, programs, and leaflets Billboards Buses and bus shelters Subway stations and trains Sports venues (excl. naming) Human Directionals

14

15

16 Product Placement 46 Levi s Stadium (Santa Clara) AT&T Park Most NASCAR Races (e.g. Sprint Cup Series, XFINITY Series) 16

17 In business and marketing, trade refers to the relationship between manufacturers and their wholesale and retail distribution partners. Trade promotion refers to marketing activities that are executed by the channel partners but with the guidance, cooperation, and/or financial assistance of the manufacturer. Payments from manufacturer to retailers Slotting Fees Cooperative advertising dollars Merchandise Allowances Other elements of B2C Trade Promotions In-store signage and displays In-store coupons 17

18 The promotion of goods and services to an individual sales prospect by a live human being. Mr. Lilly says: There is no better way to sell anything, including yourself, than in a face-toface meeting. A job interview is personal selling. Your goal when you craft your resume should not be to get the job, it should be to get the job interview. In B2B selling, the sales presentation is the main event in the selling process. 53 The single biggest component of the promotion budget for most B2B manufacturers. Advantages over other promotional techniques: 1. Customized to an audience of one. 2. A two-way communication flow. Opportunity to customize the offering. Pitch can be adjusted on the fly. 3. Opportunity to trigger the reciprocity response

19 1. Prospecting and Qualifying 2. The Preapproach 3. The Approach & the Needs Identification Phase 4. Making the Sales Presentation 5. Answering Objections 6. Closing the Sale 7. Following Up 55 Prospecting: Finding sales leads. Qualifying: Figuring out which leads are sales prospects, and which are not. A sales prospect: Someone with the budget, authority, and a present need for your product. A sales lead: Someone who might be a sales prospect, but you don t know. 56 All the research you do before you first contact a sales lead or sales prospect. Read the company s latest annual report Read the prospect s Linked-In profile Do a Google search on both the company and the sales prospect Check your company s CRM system 57 19

20 The salesperson s initial contact with the sales prospect. Introduce yourself Offer a benefit Seek permission to continue the sales process Do a needs identification 58 Act like a doctor. Try to find out where it hurts. In consultative selling, it s used to craft the actual solution to the customer s problem. In needs-satisfaction selling, it s mostly used to craft the selling message. 59 This is the main event in the B2B sales process. Typically 2 hours in length The last minutes of that 2 hours is set aside for questions Shows how the offering satisfies the needs identified during the needs identification phase 60 20

21 Objection: A concern or reason not to continue raised by the buyer. Can occur at any time, but it s especially important to be prepared for them at the end of the sales presentation. Try to establish if it s a misunderstanding or a need. If a need, might be able to meet the need if the customer can be flexible on another expressed need. 61 A request for a decision or commitment from the buyer. You are more likely to win the business if you ask for it. You re trying to trigger the customer s reciprocity response. Never try to close until all objections have been addressed! Takes many forms. 62 Direct request: Should we place this order? Minor point of clarification: Would you prefer red, green, or blue? Summary of where we re at: It sounds like what you want is the model 2122 with the one year service contract. Was there anything else? 63 21

22 Professional salespeople have valuable and unique skills. To some degree, you want them to move on to the next sales prospect as soon as possible. On the other hand, the sales person is the person the customer has trusted in placing the order. Some follow up by the sales person to make sure everything is satisfactory is therefore appropriate and wise Anticipating, analyzing and interpreting public opinion about the company and its actions and products. 2. Developing and executing a program to improve or manage public opinion about the company, its actions, its policies, and its products. 65 Press releases and the development of a trust relationship with media contacts. Charitable giving Executive Blogs (B2B) Presentations and participation in panel discussions at user groups and trade shows (B2B) Some Guerilla marketing (B2C) 66 22

23 Publicity stunts Flash mobs Graffiti Street performances The strategic use of Twitter and Flickr by certain food trucks beginning in Los Angeles in To gain favorable publicity for the company, and its products by writing press releases with content that will be picked up, syndicated, and discussed by the press and the public. 2. To lead the damage control effort when and if the company or one of its employees makes an embarrassing public mistake. 3. To use all other available means to cultivate both awareness of, and the desired image in the mind of the public of, the company and its brands. 68 The wise and synergistic use of owned, paid, and earned media exposure to achieve your marketing communication objectives. Owned media: Your company s website, brochures, pamphlets, technical whitepapers, product pages on Facebook, distribution lists, and Twitter account. Paid media: Television, radio, print, and digital advertising on or in other peoples TV or radio stations, periodicals, or websites. Earned media: E.g. newspaper, third-party blog notpaid-for, retweet, and trade magazine articles about your company, its events and actions, or its products

24 A promotion process that allows marketers to go beyond the traditional broadcast monologue model. Old-style mass media advertising is push advertising. The company pushes or broadcasts its message out to the public, and except for changes in sales volume or information gathered by the company s salespeople, the company cannot tell how the public is reacting. The new model is responsive marketing communication. This is generally managed through a process called sales lead nurturing, a key part of inbound marketing. 70 Any system that allows you to send an automated series of s to an early-stage lead to: Inform them about and interest them in your product offerings Increase the depth and specificity of the information you provide them as their level of interest and your increasing knowledge of their areas of interest both grow. ( Depth on demand ) Begin, and possibly make extensive progress on, the needs identification and lead qualification processes. 71 An assortment of miscellaneous techniques used to reach current and prospective customers or channel partners with a marketing message. Often used to produce a short-term spike in demand. Examples: Operating a booth or giving a presentation at a trade show Sending a catalog to past customers and inviting them to place orders online, or through an 800- number, or through your dealer network Coupons and rebates 72 24

25 Sampling Offering cooperative advertising dollars to your wholesale or retail distribution partners (B2C) Offering special training for a limited time to your wholesale or retail distribution partners (B2B) Offering temporary price discounts to your distribution partners Upgrade programs: Opportunities for customers to upgrade their older equipment to newer equipment at a special discount. Contests and sweepstakes 73 25

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

Marketing Management SUMMARY. Chapter 14 One to One: Trade Communication, Direct Marketing & Personal Selling

Marketing Management SUMMARY. Chapter 14 One to One: Trade Communication, Direct Marketing & Personal Selling Marketing Management SUMMARY Chapter 14 One to One: Trade Communication, Direct Marketing & Personal Selling Chapter 14 Trade Sales Promotion: Targeting The B2B Customer Trade Promotions - Focus on members

More information

Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling

Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.

More information

Advertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media

Advertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to

More information

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier)

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier) Building a BetteR Inbound MaRketing Machine HOW TO AMPLIFY YOUR IMPACT (Introducing the Inbound Marketing Multiplier) INBOUND MARKETING is a powerful tactic, but bottom-line results don t come from inbound

More information

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

SMALL BUSINESS MARKETING PLANNING

SMALL BUSINESS MARKETING PLANNING SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished

More information

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Contact Us Sales sales@dealerappvantage.com 877-531-2777 opt 1 App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Technical Support support@dealerappvantage.com 877-531-2777 opt

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

ALL ENTRIES All entries must include project information and media for judging. Please see individual Category information for specifics.

ALL ENTRIES All entries must include project information and media for judging. Please see individual Category information for specifics. CATEGIES & S PRINT & OUTDO GENERAL INFO Print & Outdoor recognizes creativity in ads that appeared in newspapers, magazines and trade publications, other print collateral as well as ambient work like billboards

More information

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising

More information

Online Marketing Tactics:

Online Marketing Tactics: Below you will find a list of our 220 No Joke Marketing Tactics. The intention is not to use all at once, but to expand your current tactics to using 30-50 on a regular basis. These tactics should be used

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

your success is our business

your success is our business your success is our business the missing piece of the puzzle pointing you in the right direction Advertising your product or service effectively is a difficult thing in today s diverse market. It s hard

More information

Advertising and Sales Promotion

Advertising and Sales Promotion Advertising and Sales Promotion 1 The Role of Advertising What is the difference between Advertising and Publicity? Since a company pays for advertising, it has control over the message it wants to deliver.

More information

Direct Response: The Key to Effective Marketing - Part 2

Direct Response: The Key to Effective Marketing - Part 2 Direct Response: The Key to Effective Marketing - Part 2 How small businesses get the best results from Direct Response Marketing By Robert Ciccone - Success Unlimited Sales & Marketing Group Inc. In Part

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

Marketing Plan Checklist

Marketing Plan Checklist Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on

More information

Principles of Marketing Lecture 13a: Promotional Mix Decisions: Advertising and Sales Promotion. The Traditional Communication Model. Noise.

Principles of Marketing Lecture 13a: Promotional Mix Decisions: Advertising and Sales Promotion. The Traditional Communication Model. Noise. Principles of Marketing Lecture 13a: al Mix Decisions: Advertising and Sales Target Market Product Place Price Personal Selling Mass Selling Sales Advertising Publicity The Traditional Communication Model

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Broadcast Education Association Las Vegas, April 13, 2011

Broadcast Education Association Las Vegas, April 13, 2011 Interactive Advertising: Creating a Profit Center for Non Commercial Radio PRESENTER John Potter VP Training www.rab.com Traditional Media Moving to Integrated Broadcast television Yellow Pages Pure Play

More information

Non-personal communication

Non-personal communication Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images

More information

The Many Types Of Marketing

The Many Types Of Marketing The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Media. Early Adopters snail mail list 1 URL/ 800-/ Early Adopters e- mail list 1 15,000 URL. Catalogs/ URL / QR databases 25 100,000 code

Media. Early Adopters snail mail list 1 URL/ 800-/ Early Adopters e- mail list 1 15,000 URL. Catalogs/ URL / QR databases 25 100,000 code Interactive Planning Guide Objective: Achieve awareness of Gadget X of 50 percent among target audiences and sales of 500,000 Gadget X's in six months. Message: Gadget X saves 30 percent of your time and

More information

/ Press Information KEY SPORTING EVENTS AND POLITICAL ADS INCREASE U.S. FULL-YEAR ADVERTISING EXPENDITURES

/ Press Information KEY SPORTING EVENTS AND POLITICAL ADS INCREASE U.S. FULL-YEAR ADVERTISING EXPENDITURES / Press Information Contact details: Bill Daddi Daddi Brand Communications Phone: 646-370-1341 Cell: 917-620-3717 Email: Bill@DaddiBrand.com KEY SPORTING EVENTS AND POLITICAL ADS INCREASE U.S. FULL-YEAR

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

STUDENT PROJECT. Building an IMC Campaign IMC Plan Pro

STUDENT PROJECT. Building an IMC Campaign IMC Plan Pro STUDENT PROJECT Building an IMC Campaign IMC Plan Pro Introduction The Building an IMC Campaign exercises are designed to accompany the Clow and Baack Advertising, Promotion, and Integrated Marketing Communications

More information

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.

More information

Online Marketing Tactics:

Online Marketing Tactics: 240 No Joke Marketing Tactics The intention is to expand your current tactics to using 30 50 on a regular basis. These tactics should be used to drive new members in the door as well as used to keep your

More information

SALES & MARKETING SALES PROMOTION DIRECT MARKETING PUBLIC SERVICE COLLATERAL MATERIAL ADVERTISING INDUSTRY SELF- PROMOTION PRINT ADVERTISING

SALES & MARKETING SALES PROMOTION DIRECT MARKETING PUBLIC SERVICE COLLATERAL MATERIAL ADVERTISING INDUSTRY SELF- PROMOTION PRINT ADVERTISING SALES & MARKETING SALES Product or Service Sales Presentation 1A Catalog 1AA Digital Booklet/Presentation 1B Sales Kit or Product Information Sheets 1C Menu 1D Packaging 2A Single Unit 2B Point-of-Purchase

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Online Marketing Strategies & the connected consumer.

Online Marketing Strategies & the connected consumer. Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality

More information

Attendee Acquisition Best Practices Study - 2013

Attendee Acquisition Best Practices Study - 2013 P.O. Box 44047 Baltimore, Maryland 21236 (410) 256-2206 Attendee Acquisition Best Practices Study - 2013 Introduction Jacobs Jenner & Kent Market Research (JJ&K) conducted an Internet study among association

More information

Marketing: Advertising and Sales Promotion

Marketing: Advertising and Sales Promotion Marketing: Advertising and Sales Promotion Food Communication II Section F Integrated Marketing Communications Introduction All of the information has been adapted from: Kotler P. Armstrong, G., 2004.

More information

An Introduction to Integrated Marketing Communications

An Introduction to Integrated Marketing Communications An Introduction to Integrated Marketing Communications Using IMC To Market Las Vegas 1 Creating a Unique Brand Identity for Las Vegas *Click outside of the video screen to advance to the next slide Taking

More information

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media.

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media. Publicity Guide How to promote your community relations event through the media How to promote your community relations event through the media. 1 Contents 1. Introduction... 4 2. Why publicity?... 4 3.

More information

STUDENT PROJECT. Building an IMC Campaign IMC Plan Pro. Introduction

STUDENT PROJECT. Building an IMC Campaign IMC Plan Pro. Introduction STUDENT PROJECT Building an IMC Campaign IMC Plan Pro Introduction The Building an IMC Campaign exercises are designed to accompany the Clow and Baack Advertising, Promotion, and Integrated Marketing Communications

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.

More information

Guide to Angie s List Brand Promotion

Guide to Angie s List Brand Promotion Guide to Angie s List Brand Promotion We understand that you re proud of your reputation on Angie s List and want to make it known to your customers. Fortunately, we have a number of free approved options

More information

Advertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15

Advertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15 Advertising and Marketing Overview Part 1 Paul A Kiewiet MAS+ Learning Objectives Pt 1 focuses on Overview Pt.2 on Promotional Products role The 4 P s + 1 Marketing Advertising Branding Differences between

More information

28 Easy Ways To Grow Your Payroll Service s e-mail Marketing Database

28 Easy Ways To Grow Your Payroll Service s e-mail Marketing Database 28 Easy Ways To Grow Your Payroll Service s e-mail Marketing Database By Glenn Fallavollita, CEO and Senior Consultant of Drip Marketing, Inc. Office: (856) 401-9577 Web: www.dripmarketing.com Page 1 of

More information

A new service to help you promote your business.

A new service to help you promote your business. A new service to help you promote your business. VO: For many businesses, Direct Mail has long been the medium of choice for promoting products and driving sales. Because it gets directly into the homes

More information

We offer what matters quality and experience

We offer what matters quality and experience Marketing Proposal AGENDA ABOUT US WHO WE ARE WHY CHOOSE US We offer what matters quality and experience MEDIA STRATEGY REPORTING 2 WHO WE ARE Bendrax, Ltd specialises in designing, implementing and promoting

More information

Branding Your Business

Branding Your Business Branding Your Business The first step to marketing your business is creating your brand. What is a brand? Simply put, it s the image of your business what people think of when they hear your business s

More information

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business

More information

DEVELOPING AND UTILIZING ELECTRONIC MEDIA

DEVELOPING AND UTILIZING ELECTRONIC MEDIA 1 CHAPTER 7-2/E DEVELOPING AND UTILIZING ELECTRONIC MEDIA Summary In summary, the term electronic media encompasses television, radio and telephone. Television and radio are commonly referred to as broadcast

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

INDIVIDUAL AGENCY HOW-TO GUIDE

INDIVIDUAL AGENCY HOW-TO GUIDE Trusted Choice Branding Strategy INDIVIDUAL AGENCY HOW-TO GUIDE User ID Password CONTENTS Phase I: Set Up & Planning... Page 2 Phase II: Promotion... Page 5 Phase III: Speak The Language. Connect With

More information

CO OP ADVERTISING PROGRAM

CO OP ADVERTISING PROGRAM CO OP ADVERTISING PROGRAM P.O. Box 1940, Jamestown, ND 58402 1940 Phone: (701) 252 4601 Fax: (701) 252 0502 E mail: information @haybuster.com Website: www.haybuster.com ADVERTISING ALLOWANCE The Haybuster

More information

A Model for Making Sense Out of Marketing ROI Measurements

A Model for Making Sense Out of Marketing ROI Measurements A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing

More information

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right!

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

Local Commerce Monitor UK Wave 2 Executive Summary. October 2013

Local Commerce Monitor UK Wave 2 Executive Summary. October 2013 Local Commerce Monitor UK Wave 2 Executive Summary October 2013 Introduction This document defines Local Commerce Monitor UK (LCM: UK) and presents the findings from Wave 2 The LCM: UK survey is an extension

More information

City College of San Francisco 2015 Marketing Overview For the PGC. Pamela Cox-Otto, Ph.D. - Interact Communications

City College of San Francisco 2015 Marketing Overview For the PGC. Pamela Cox-Otto, Ph.D. - Interact Communications City College of San Francisco 2015 Marketing Overview For the PGC Pamela Cox-Otto, Ph.D. - Interact Communications Fall 2015 Marketing Future Focused. Fall 2015 Marketing: Audiences General Audience Prospective

More information

Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI

Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI The challenge The American Red Cross (ARC) entered the fourth quarter of 2009 with a funding deficit. Their efforts to

More information

Integrating Media to Increase Leads

Integrating Media to Increase Leads THE BUSINESS OF BOATING IN MASSACHUSETTS 2008 Integrating Media to Increase Leads Association 1/29/2008 1 34% of consumers say print ads have the greatest impact on them. 31% of consumers use online &

More information

Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach

Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach (Zhu, Jia Li Lily) July, 2010 Immigration Law Firm GUCL Updating Traditional Marketing and Combining SEO to

More information

The are 10 basic types of advertising. Brand Also known as national consumer advertising. It focuses on

The are 10 basic types of advertising. Brand Also known as national consumer advertising. It focuses on From The Public Relations Practitioner s Playbook A Synergized* Approach to Effective Two-Way Communication By M. Larry Litwin * (The whole works better than any one of its parts) 2003 The are 10 basic

More information

SPONSORSHIP PACKAGES. >CONNECTING BUSINESS & SPORTS 16-19 November, 2013 ASPIRE DOME DOHA - QATAR

SPONSORSHIP PACKAGES. >CONNECTING BUSINESS & SPORTS 16-19 November, 2013 ASPIRE DOME DOHA - QATAR SPONSORSHIP PACKAGES >CONNECTING BUSINESS & SPORTS 16-19 November, 2013 ASPIRE DOME DOHA - QATAR Principal >EXCLUSIVE Principal QR 1,200,000 A 120 square meter space only at a prime location at the entrance

More information

International Journal for Research in Business, Management and Accounting INTERNET MARKETING: THE DIGITAL MARKETING KANUBHA JAIN

International Journal for Research in Business, Management and Accounting INTERNET MARKETING: THE DIGITAL MARKETING KANUBHA JAIN INTERNET MARKETING: THE DIGITAL MARKETING KANUBHA JAIN Company Secretary (C.S.), M.Com (Gold Medalist-Consecutive Two Years), B.Com (Gold Medalist), UGC. Assistant Professor, Commerce, DAV College, Jalandhar.

More information

Secrets to Email Marketing Success guide to building your email list

Secrets to Email Marketing Success guide to building your email list internet marketing made easy Secrets to Email Marketing Success guide to building your email list Learning to hold open the door for your customers. The case for pop-ups? OCTOBER 2012 www.snapagency.com

More information

The Marketing Questionnaire

The Marketing Questionnaire The Marketing Questionnaire The Zee Designs Team would like to help you build your business or organization by ensuring that the face you present to the world through your website, print media, and marketing

More information

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one

More information

Digital Marketing Success & Rules of Engagement. Ann Burgraff Rowell annburgraff@yahoo.com

Digital Marketing Success & Rules of Engagement. Ann Burgraff Rowell annburgraff@yahoo.com Digital Marketing Success & Rules of Engagement Ann Burgraff Rowell annburgraff@yahoo.com Digital / Social media is effective for: Promoting products and services Engaging with your customers / partners

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Do you know how many calls you get

Do you know how many calls you get Do you advertise Do you know how many calls you get Do you know which advertising brings the most calls with you can Monitor Your Marketing Results Track Incoming Calls & Identify Effective Marketing Mediums

More information

2013 MOTORCYCLE-SCOOTER-ATV CO-OP ADVERTISING GUIDELINES

2013 MOTORCYCLE-SCOOTER-ATV CO-OP ADVERTISING GUIDELINES Page 1 of 13 2013 MOTORCYCLE-SCOOTER-ATV CO-OP ADVERTISING GUIDELINES We designed this Co-op Advertising program to encourage your advertising and promotion of Suzuki motorcycles, ATVs and scooters in

More information

The Empty Stocking Fund proudly invites you to support the Atlanta community by participating in our inaugural 12 Days of Gifting Campaign this July!

The Empty Stocking Fund proudly invites you to support the Atlanta community by participating in our inaugural 12 Days of Gifting Campaign this July! Sponsorship Packages Dear Friends, The Empty Stocking Fund proudly invites you to support the Atlanta community by participating in our inaugural 12 Days of Gifting Campaign this July! Last year, The Empty

More information

Marketing strategy & marketing plan

Marketing strategy & marketing plan Marketing strategy & marketing plan What is a marketing strategy and why is it important? Put simply, marketing is everything that your organisation does to get potential customers, funders and beneficiaries

More information

Marketing communications: integrated marketing communications aspect. Learning outcomes

Marketing communications: integrated marketing communications aspect. Learning outcomes Marketing communications: integrated marketing communications aspect Lect. Indre Radaviciene E-mail: indre.radaviciene@gmail.com Vilnius University/Faculty of Economics Marketing Department Learning outcomes

More information

The 2011 State of Inbound Marketing

The 2011 State of Inbound Marketing www. The 2011 State of Inbound Marketing February 2011 Tweet This! Contents Introduction... 3 The State of Marketing Costs & Budgets... 4 Inbound Channels Convert Leads into Customers... 10 What s Important

More information

5.04.2016. Chapter Seventeen. Growth and Benefits of Direct Marketing. The New Direct Marketing Model

5.04.2016. Chapter Seventeen. Growth and Benefits of Direct Marketing. The New Direct Marketing Model Chapter Seventeen Direct and : Building Direct Customer Relationships Direct and : Building Direct Customer Relationships Topic Outline The New Direct-Marketing Model Growth and Benefits of Direct Marketing

More information

Slide 1. Welcome to Chapter 11. This chapter is called Marketing. The author is Vicente Lluch.

Slide 1. Welcome to Chapter 11. This chapter is called Marketing. The author is Vicente Lluch. Slide 1 Welcome to Chapter 11 This chapter is called Marketing. The author is Vicente Lluch. Slide 2 In this chapter we will address the learning objectives by answering the following questions: What is

More information

Application of Direct Marketing Tools in the Nonprofit Sector. The Albanian Case

Application of Direct Marketing Tools in the Nonprofit Sector. The Albanian Case Application of Direct Marketing Tools in the Nonprofit Sector. The Albanian Case Doi:10.5901/ajis.2013.v2n8p344 Abstract Author: Xhiliola Agaraj (Shehu) Business Department, Faculty of Economy University

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

Lecture 3: Marketing Plan, Strategies, Distribution and Channels

Lecture 3: Marketing Plan, Strategies, Distribution and Channels Lecture 3: Marketing Plan, Strategies, Distribution and Channels Dr Bernard Leong CTO & Co-founder MPS 812 Course Taught in: 1 What is Marketing? Marketing deals with identifying & meeting human and social

More information

Automotive Direct Mail Case Study. Canada Post:

Automotive Direct Mail Case Study. Canada Post: Canada Post: Automotive Direct Mail Case Study Addressed Admail Campaign Drives Customers to Auto Dealerships Market-research study demonstrates the power of direct mail Study confirms that Addressed Admail

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

KANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED 0.9 PERCENT IN 2013, FUELED BY LARGER ADVERTISERS

KANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED 0.9 PERCENT IN 2013, FUELED BY LARGER ADVERTISERS Press Information Contact details: Bill Daddi Daddi Brand Communications Phone: 646-370-1341 Cell: 917-620-3717 Email: Bill@DaddiBrand.com KANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED 0.9

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Amarr Co-Op Advertising Program ELIGIBILITY, POLICIES, REIMBURSEMENT & ELIGIBLE ADVERTISING

Amarr Co-Op Advertising Program ELIGIBILITY, POLICIES, REIMBURSEMENT & ELIGIBLE ADVERTISING Amarr Co-Op Advertising Program ELIGIBILITY, POLICIES, REIMBURSEMENT & ELIGIBLE ADVERTISING Program Advertising Dates: January 1 December 31 of current co-op program year. All claims must be submitted

More information

Advertising. The power of persuasion

Advertising. The power of persuasion Advertising The power of persuasion Marketing and Advertising Advertising is one part of marketing. The marketing department of a business deals with the way a product is sold generally. Advertising An

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Library Marketing Plan Workbook

Library Marketing Plan Workbook Library Marketing Plan Workbook Why Marketing? Information professionals must understand that it is essential to actively market their services. Library marketing is critical for any information professional

More information

Exhibitor Booth Marketing Packages. Marketing & Show Promotional Opportunities

Exhibitor Booth Marketing Packages. Marketing & Show Promotional Opportunities Exhibitor Booth Marketing Packages PACKAGE A: Included with your Booth Purchase Show Program - Directory Listing with Company Name Vendor Listing - Website Listing with Company Name & Logo Show Specials

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right!

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! Social Media Marketing Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! How the Internet Has Changed Marketing Old Marketing = Outbound

More information

April 16-20 2014. Located at: Denver Mart Colorado

April 16-20 2014. Located at: Denver Mart Colorado April 16-20 2014 Located at: Denver Mart Colorado April 16-17, 2014 The BIG INDUSTRY SHOW is a business to business trade show for the smoke shop industry. Exhibiting at the BIG Industry Trade Show are

More information

School Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager

School Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager School Direct Marketing and Recruitment Guide Carrie Blake Marketing Manager Part A: Seven Basic Steps CONTENTS Part B: Ten Promotional Channels Unique Selling Point. page 4 Visual Identity... page 5 Key

More information

15 Marketing Must-Haves for Professional Services Companies

15 Marketing Must-Haves for Professional Services Companies 15 Marketing Must-Haves for Professional Services Companies A Guide to Effective and Affordable Marketing for the Professional Services Industry Compliments of Allegra, your local full-service marketing

More information

MARKETING BASICS FOR START-UP BUSINESSES

MARKETING BASICS FOR START-UP BUSINESSES MARKETING BASICS FOR START-UP BUSINESSES By Christina Motley Executive Vice President, The O Connor Group Overview: The Small Business Administration reports that 80% of small businesses close their doors

More information

What is Prospect Analytics?

What is Prospect Analytics? What is Prospect Analytics? Everything you need to know about this new sphere of sales and marketing technology and how it can improve your business Table of Contents Executive Summary... 2 The Power of

More information