Online Media Kit 2013

Transcription

1 Online Media Kit

2 Executive Overview Auto Trader Magazine was established in Dubai in Today, over 10 years later, it has grown from a thirty-six page magazine, to over 400 pages per issue. Auto Trader Magazine is now the largest circulated and retailed auto motive magazine in the UAE - BPA certified. Auto Trader is packed full of new and used cars, news, articles, accessories and classifieds. Private sellers and trade dealers advertising their cars know that great photos are a real advantage. Our readers agree that this is what makes Auto Trader stand out from the rest. Al Aweer Showrooms are just one of our trade clients that have been advertising with us for some time and are very happy with the response their business has received from our magazine. Editorial Auto Trader s in house editorial team produces informative and engaging content every day. Reviews are core to our editorial offering, so we attend many new car launches each year, as well as testing cars delivered to our Dubai offices by their manufacturers. We cover the most important in automotive news as it breaks and attend many of the world s biggest motor shows. If there s a celebrity owned or rare car for sale on Auto Trader we ll find it and report on that too. Our features and galleries are sure to keep readers flicking and clicking. Online Traffic Information AutoTraderUAE is the biggest and best vehicle website in the Gulf for new and used cars. You can browse the listings, or create a specific search to help you find the right car for you. Our classifieds are refreshed hourly and are all accompanied by great images. Auto Trader Online gives internet savvy motoring enthusiasts all the information they need. The following statistics are a clear indication that Auto Trader is continuing to grow in popularity as our marketing activities drive increasing numbers of potential clients to our site.

3 Site Statistics March 2013 Monthly Page Views 1,268,615 Monthly Visits 134,681 Absolute Unique Visitors 78,086 Registered Members There are currently over (10,000) registered Auto Trader online users. These users are those who have opted to create an account, which allows them to sell their cars and related products via the portal. Our Magazine Stand Out advertising solutions give your brand prime positioning, with the chance of owning the cover, endorsing a feature or sponsoring the classifieds as just a few of the examples. You can tailor the space to suit your needs, and being a weekly publication you have the chance to be even more topical, with the ability to tie your product in with a specific event or announcement, helping you target an even more relevant audience. Ultimate brand empowerment High visibility on shelves in Emarat Petrol Stations across the UAE Massive standout and immediate engagement Unique opportunity amongst consumer titles Close to point of purchase for many FMCG brands to drive immediate purchase consideration, especially if coupons/offers are promoted Creates an immediate endorsement of your brand from Auto Trader a trusted source of information and recommendations

4 Auto Trader Advertising Solutions Auto Trader has embarked on a radio advertising campaign to expand its success as the UAE s no 1 motoring website. The campaign, starting in May 2010 and running for one year will feature bursts of 30 second advertisements on Dubai 92, Al Arabiya and Al Khaleeji stations during the working week. To complement the new brand campaign, Auto Trader is investing in revamping its website to feature a new, simple homepage layout, which allows for greater browsability, as well as easier navigation. AutoTraderUAE.com s unique search functionality will also allow users to search for a car by specifying either Make; Model; Year; or Price etc. This offers motorists the simplest and quickest brows able search functionality online. Most importantly, all of our car ads are unique. We do not have repeat listings in our publication, making it faster and simpler to find the car or product that you want right away. Advertising Options Rates- CPM Medium Rectangle 1 Exclusive $ 25 Medium Rectangle 2 Exclusive $ 25 Leaderboard Exclusive $ 25 E-blast s To opt in registered members $ 50 CPM stands for "cost per 1000 impressions."

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6 Exclusive dealership for UAE used car dealers Access to Service 1. Once signed up with autotraderuae.com, the client is accessible to get a username and password to upload unlimited cars and content. 2. Sales team visits you every week, as well as a photographer gets to your office to have pictures of the car captured. 3. Rate for dealers per annum is AED 12,000/-

7 Exclusive dealership for International car dealers Access to Service 1. Once signed up with autotraderuae.com, the client is accessible to get a username and password to upload 50 cars and content. 2. Rate for dealers per annum is US$ 5,000/-

8 Advertising with AutoTraderUAE.com All Auto Trader advertisers are given access to view their ad statistics so they can track their impressions up to the minute. Matthew German (Editor) editor@autotraderuae.com N.D. Hari Haaran (Sales Manager) salesmanager@autotraderuae.com Mutea Atassi (Senior Sales) sales@autotraderuae.com Sales Basheer Nasir Technical Information Shalike Chathuranga webmaster@autotraderuae.com