ArtWalk Liberty Station

Transcription

1 Sponsor Facts and Demographics ArtWalk Liberty Station August 16 and 17, th Annual Festival

2 DATES: August 16 & 17, 2014 Event Facts NTC Liberty Station: A large, and ever-growing arts and culture district in San Diego (only Balboa Park has more cultural institutions in San Diego) 9 th annual festival FREE admission Estimated 30,000 attendees Multi-generational interactive art activities for children and families Performances by San Diego s top bands 100+ volunteers with over 700 hours donated ArtWalk NTC contributes more than $700,000 to the local economy ARTIST FACTS: Juried show fine arts exhibits features the best artists from across the US. Less than half the applicants are accepted Bi-national showcase with large Mexican artist installation Both two-dimensional and three-dimensional artwork on display/for sale Artists are present in their booths attendees have an opportunity to meet more than 150 artists.

3 Attendee Demographics AGE EDUCATION 72% of attendees have a college degree. 94% have some level of higher education.

4 Attendee Demographics GENDER HOUSEHOLD INCOME 41% of attendees earn more than $100,000 per year.

5 ArtWalk sponsors return year after year. Many sponsors will tell you ArtWalk delivers the best Southern California audience for their brand activations. Long-Term Sponsors Include:

6 Media Impressions (Combined Advertising and PR Results) 2x (Based on 2013 Results More than 20 million impressions) Art Guide 1x Print advertising: - U/T 2x - San Diego Magazine 1x - CityBeat 2x - Downtown News, Uptown News, Gay San Diego 1x each Publicity and Broadcast Media Prior Years: - Featured in Night and Day in the U/T - Features in numerous local and regional monthly magazines - Commercial spots on KPBS - 4 local TV stations for a total of 8 broadcasts, more than 40 distinct hits - Online banner ads/ stories in every major local website - Event website had more than 100,000 hits prior to the event. Social Media: - Facebook: Artwalksd (Reach more than 30,000 during event periods) 5900 fans - Clout Score Publicity: - Cover story in Night and Day in the U/T - Commercial spots on Cox and SanDiego6 TV - Featured on 5 local stations for a total of 8 broadcasts - On line banner ads/ stories in every major local website

7 Bi-National Celebration: ArtWalk and the Mexican Consulate Present a Stunning Cross-Border Exhibit The Mexican Cultural Attache helps us create an event within an event, with artists from all over Mexico showing their work. This installation attracts media coverage from Latino publications and broadcast outlets KidsWalk Supports San Diego Non-Profits KidsWalk offers a wide area of interactive art for kids (9 activities in 2013) Non-profit art education groups are able to showcase their services. KidsWalk provides opportunities for children to engage in both visual and performing arts activities. With the lack of art education resources in San Diego schools, KidsWalk is an extremely important part of ArtWalk s efforts.

8 Art-Related Marketing Opportunities Available to Sponsors Only ArtWalk offers customized art-related activities with your sponsor package! Consider a raffle of original artwork for customers. Have attendees create a work of art at your exhibit space Reward your top customers with an art class taught by a professional artist Have an art reception at your office. Engage your employees through a volunteer project with our ArtReach art education program. Possibilities are endless for customized incentives/activities built around art and artists.

9 We look forward to customizing your activation Contact us: Office: Facebook: artwalksd Twitter: artwalksd Pinterest: artwalksd