Active Web Group, Inc. Europa /Magento Web Marketing Specialists

Transcription

1 Active Web Group, Inc. Europa /Magento Web Marketing Specialists

2 Contents Introduction Design/Build Overview SEO Overview The Process Custom Programming Pricing 30 Oser Avenue, Suite 500, Hauppauge, NY Page 2

3 Introduction Active Web Group is a full-service Internet Marketing firm committed to assisting our clients to achieve and maintain their online business goals. Our core competencies remain our trendforward and Search Engine friendly website designs and redesigns as well as ahead of the curve Search Engine Optimization (SEO) strategies. Our approach is simple: we listen to and get to know our client, their industry and their individual company s needs. Then we tailor a customized approach with full transparency to assist corporate decision makers to realize their business objectives on time and on budget. In short, we offer Internet Marketing solutions. We invite you to visit our website, to view our Case Studies and Portfolio pages. Active Web Group is justly proud of the relationships we have forged and maintained, through our Internet Marketing and Web Design initiatives, with leaders in their respective industries. When you see what we have been able to achieve for your peers, please allow us to create a program to assist you to take your company to the next level and beyond. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 3

4 Design/Build Overview The reasons for an online business to design or redesign their corporate website are many. Chiefly these are competition driven. Every day, millions of corporate websites are launched on the Internet, each seeking to thrive and succeed. A website that is more than five years old cannot compete online today. The most important element to sound and profitable web design is its compatibility with search engines. These determine the site s visibility to potential customers so complying with their ever changing requirements is vital. Active Web Group prides itself on designing and building websites that enable our clients to successfully compete for their fair share of the Internet marketplace. We assign our professional award winning Design team to create and to develop visually stimulating, SEO friendly and highly functional website. Moreover all site work is performed within the required timeframe and the agreed budgetary parameters. Through discussion, together we craft an attractive, easily navigated site that serves our client business well. We will begin with the creation of wireframe diagrams for site functionality and then, upon approval, the design mockup and prototype. By implementing these site changes and considering additional post site-launch online marketing efforts that will increase visitors specifically seeking our client s goods and services, we can achieve dramatically increased conversion rates and ROI. Internet Marketing Programs will also allow our client s websites to continue to successfully compete online with even the largest retailers for their market share. A Note About Ecommerce Sites: Often our ecommerce clients state their need to successfully present their products and services to their given target market. They need the ability to change and update their product lines immediately, for example. Magento enables clients to update their products and services as soon as these become available without requiring a technology professional to implement these changes. This feature coupled with a highly efficient new design assists our clients to better compete for their market share and increased profitability. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 4

5 SEO Overview What is SEO? Search Engine Optimization (SEO) is the most effective and cost efficient marketing tool for any business. Professional SEO aims to increase the amount of quality traffic or visits to a website, which should convert into a lead or sale. SEO is performed both on a website (on-page) and off a website (off-page) to improve rankings on the major search engines. About 80% of sales and leads are generated from positions 1-5 and 15% from positions Optimization Goals: more site visitors actively searching for a Company s goods and services; for more of these highly qualified visitors to convert to customers and for repeat visits and conversions from these individuals. And, in time produce a greater ROI for the client. Active Web Group s SEO endeavors will ensure that content from a client website is easily captured by major search engines/crawlers, leading more quality visitors (those specifically seeking their goods and services) to your website. It is Active Web s goal to obtain top placement on the search engines for every primary search term selected. One caveat: organic search initiatives value is in their staying power. The positive results of a successful SEO campaign may be seen following the numerous and unannounced search engine algorithm shifts. These shifts may have temporary or permanent impact on sites with insufficient organic search optimization. However, these campaigns take several months (based on how competitive your keywords/industry may be, domain age, monthly SEO spend and other factors) to reach stated business goals. Active Web Group will develop and closely monitor your site s goals-oriented SEO campaigns and initiatives applying the expertise and due diligence known to achieve measurable success. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 5

6 At the onset of any new SEO initiative, AWG first analyzes and develops an SEO action plan for our client s website. Set up includes: Full analysis of website including any current SEO settings and/or work done to date Development of keyword suggestion list for client approval Creation and implementation of meta and title tags based on approved keyword list Review/Development of any content/copy that is needed to support keywords General review navigation/products/categories/subcategories/contact forms/other pages to determine how they will help with SEO goals/results SEO set up will provide client with goal driven action plan outlining keywords that will be the focus of the SEO campaign. Monthly reports on SEO will outline how goals are being achieved. Our process and initiatives include but are not limited to: Search Engine Optimization (SEO): Website Review Keyword Analysis On-Page Recommendations 30 Oser Avenue, Suite 500, Hauppauge, NY Page 6

7 Design and Navigation Recommendations Site Technology/Accessibility Issues Link Acquisition Meta Tags Website Analytics Active Web Group s SEO campaigns are measurable. Our clients receive customized monthly analytical reporting on all work performed. SEO work will include any necessary content / design changes to improve SEO rankings and lead generation. We optimize client websites with targeted keywords and search phrases, and incorporate the following marketing services into every campaign: Website Review (Is your site search engine friendly?) Duplicate content (Canonical Issues) Dynamic URLs (Database Driven Sites/Server Re-write) Robots/Spiders Access to Website Content Visibility Report on Google, Yahoo and Bing Use of 404 Pages and Sitemap Website Architecture Recommendations and changes Hosting Issues (Shared Hosting, Multiple Domains Redirect, etc) 30 Oser Avenue, Suite 500, Hauppauge, NY Page 7

8 Keyword Analysis Compiled list of all relevant keywords Analysis of General and Specific Competition of all keywords in question Google popularity of keywords On-Page Recommendations URLs Title Tags Meta Description Tags On-Page Keyword Use Page Copy Quality Review Content to Avoid Penalties (Search Engine Spamming) Design & Navigation Recommendations Executive Summary of Navigation Issues User Experience Website Objectives Homepage Goals 30 Oser Avenue, Suite 500, Hauppauge, NY Page 8

9 Content & Scope of Website Checkpoints of Website Credibility Guidelines Site Technology/Accessibility Issues Site Root Directory Analysis (Folders, CGI-BIN) Link Acquisition/Review - Review Links of Major Competitors - Well Ranked Industry Niche Websites and Pages - Popular Directory Links - Community/Forum/Blog Links Meta/Title/Content Tags Keyword, Description, Robots and Accessibility Tags Page Title Content Positioning of the content and disbursement of keywords throughout the copy. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 9

10 Website Copywriting Writing content for websites is more complex than traditional business writing. Most web visitors make the critical decision to remain on a website within 5 seconds. Here the crucial factor is to write content that grips the reader and prompts him or her to read further. The longer a visitor remains on a website the greater the likelihood that they will convert and become a customer. Conversion Rate Optimization -Conversion Rate Optimization increases website leads and sales by reducing your visitor "bounce rate", the number of site visitors who leave immediately after landing on your site. Active Web Group will utilize a variety of techniques to monitor which page titles, images and content help one convert more visitors into customers and which do not. One technique will discover the best way to increase a website, a campaign or a landing page conversion rates. Another will be part of the initial pretesting stage of the optimization process. AWG will study the site s demographic audience and then create a targeted message that appeals to that particular audience. Once implemented the effectiveness of the message will be gauged for analysis reporting and initiative evaluation. Website Analytics We will track the exact number of website visitors and analyze their site activities (ex. where are they clicking, not clicking, abandoning the cart). Based on this information we will make ongoing changes to your web pages and shopping cart. Keyword Map - is a way to manage which keywords are associated with corresponding web pages. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 10

11 The advantages of keyword mapping are: Creates direction to guide your site navigation Creates order: topics, subtopics and sub-subtopics to facilitate site navigation. Structures your site s internal and external link development These benefits provide a foundation upon which custom link building, copy writing, and other sound SEO practices can support organic search initiatives. Having a comprehensive keyword map sets the rules and creates a blueprint so additional campaigns work in tandem not against each other. Search Engine Submission a means to promote a website and obtain a highly desired position within the top 10 (first page) of a search engine search. Geo-Targeting Google Places account creation and development. Google Places is a localized ad that appears in rotational order determined by the search engines, whenever a given keyword is used as a search term or look up. Its benefits include above the fold placement so the client business does not escape the user s notice when scanning a search engine results page (S.E.R.P.). In an indirect way it may contribute to a site s organic rankings. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 11

12 The Process Website Redesign Complete web re-design for maximization of conversions for incoming traffic for a determined number of website pages. Professional custom design and navigation; Strong calls to action messages throughout site for lead generation; Incorporate all necessary redesign marketing strategies to yield high incoming lead/quote request flow; Work with Client for ongoing improvement of marketing efforts and site changes based on incoming analysis of monthly reporting; Smooth website visitor navigation and ease of use; New design will be set up with SEO-friendly code structure; Ensure GOOGLE analytics is functioning properly for reporting purposes. Development Procedure Initial post agreement signing meeting: Client wishes conveyed to Design/Production team by Sales staff and/or Client. Client given access to their online team Project Tracking folder. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 12

13 Designer Introduction: Designer contacts client, asks for additional information if needed to produce wireframe. Explains its purpose (display site navigation and functionality) and timeline to achieve. Wireframes sent for client review. Upon approval, Mockup drafts are created. Mockups are static and indicate the site design and coloration. Actual site images and logos are in place. When approved, the Prototype is created. The Prototypes are actually working site page templates that the Design/Production team utilize to incorporate the front and back ends of the site (the public and html coding). When the site is coded, a link is sent to the client for their site review. Any changes are made and the site is again given a final pre-launch review. The fully functional website is launched. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 13

14 Custom Programming Active Web Group provides custom programming solutions for many ecommerce platforms, including Magento. Our development team can create custom website functionality including a daily automated feed from the Europa system. Our customized daily feed allows you to display current inventory levels on thousands of products, maximizing your ability to efficiently secure and process transactions. Contact us for more information on how we can custom program your site. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 14

15 Pricing Design/Development Active Web Group's professional designed and developed websites start at $2,995 Fully custom designs for ecommerce beginning at $7995 SEO - Search Engine Optimization Active Web Group can provide SEO analysis reports for fee of $500 Monthly SEO services beginning at $1000/month Marketing and Pay Per Click Management are available - contact us for pricing. 30 Oser Avenue, Suite 500, Hauppauge, NY Page 15