How to generate leads using Facebook

Transcription

1 How to generate leads using Facebook By VN Web Group 0 1. Contents Contests 1. Cover 2. Website redesign for better conversion Introduction Engaging Content Main Posting steps Time of website redesign Website Events Planning Metrics Chat Important Interact SEO components 8. Competitive analysis 9. Resources

2 Provide Engaging Content Your Websites goal are for redesigned every one for of a your reason. Facebook Big brands posts and should small business be lead don t generation. do it just for the sake As of beautification. such, it is imperative They re in that it for you growing are traffic, able to converting offer valuable leads and increasing engaging sales. content Last that year, will two trends motivate compelled your readers webmasters to respond to redesign: and Google s interact new with search you and algorithms each other. Penguin The more comments Before anything that else, a post there receives, are at least two the things more to popular it will be on your follower's timelines. Additionally, each time a reader "likes" or "shares" your to redesign content, issues a that story may affect will site appear traffic or on search his or her friend's news feeds which engine will optimization. then compel more people to view your posts and your page. Consider asking questions of your readers, holding contests, and always be aware that photos tend to illicit higher response rates than other types of Good posts. luck!

3 Be Conscientious of Time Websites are redesigned for a reason. Big brands and small business don t do it just the sake of Time beautification. is They re a huge in it for factor growing traffic, when converting posting leads and increasing information sales. Last to Facebook. Studies have shown that users are more inclined to view and respond to statuses, photos, videos, and links that are posted from 12pm - 3pm (Central Time), with Wednesdays at 2pm being the absolute best time to post. Besides taking advantage of this valuable information, it is wise to post at regular intervals so that your readers have more opportunities to respond to and share your content.

4 Host Events Websites are redesigned for a reason. Big brands and small business don t do it just for the sake of Are beautification. you They re holding it for growing a seminar traffic, converting in leads the and near increasing future? sales. Last Got an upcoming open house for a new listing? Create an open Facebook event and invite all of your friends and followers to attend, encouraging them to share the event with others and invite more people who might be interested in attending. This is an especially efficient form of lead generation, as you are allowing others to spread the word and do the heavy lifting for you.

5 Organize a Chat Marketing your business can be very exciting, Websites are redesigned for a reason. Big brands and small business don t do it just for the sake of but beautification. also They re very in it stressful. for growing traffic, Most converting of leads your and increasing prospective sales. Last clients have lots of questions about the process. Announce that you will be hosting a live Facebook chat session each Thursday, or on the first Wednesday of the Month from 7-8pm in order to answer all of their questions. Your followers will certainly inform any of their friends who might be planning a move to participate, bringing in new leads for you to build relationships with.

6 Interact with your Followers Likable and accessible businesses are Websites are redesigned for a reason. Big brands and small business don t do it just for the sake of far beautification. more They re successful in it for growing at traffic, lead converting generation leads and increasing than sales. Last those who remain aloof. Use your Facebook account to talk with your readers - not at them. Acknowledge those who have recently liked your page, respond to user comments and questions, and always listen to any useful feedback or suggestions that you receive from your friends. By proving yourself to be someone who truly cares about your clients, your followers will be more inclined to refer their friends to you.