SEO Services. Climb up the Search Engine Ladder

Transcription

1 SEO Services Climb up the Search Engine Ladder

2 2 SEARCH ENGINE OPTIMIZATION Increase your Website s Visibility on Search Engines

3 INTRODUCTION 92% of internet users try Google, Yahoo! or Bing first while making a purchase decision 93% of these users don t look beyond page 1 of Search Results If a business does not feature here, it is missing out! 3

4 ENTER.. SEARCH ENGINE OPTIMIZATION! SEO is the technique of improving a Website s visibility in the natural or organic results of Search Engines, thus increasing the traffic it receives. PAID RESULTS / ADVERTISING ORGANIC RESULTS 4

5 HOW DOES SEO WORK? Typically, users search with specific product names or model numbers iphone 4 Search Engines select and display well-optimized websites, that match user s search criteria Users, naturally led to a Website, are more likely to purchase from there 5

6 OPEN YOUR DOORS TO MEANINGFUL TRAFFIC With the evolution in the Web2.0 landscape, tap into upcoming marketing avenues and grow your business 360 degree SEO touches various portals that can help you open your doors to meaningful traffic! 6

7 HOW CAN SEO HELP YOUR BUSINESS? Now that you have set up your basic Web Presence, showcase your website to the world! With SEO, you can: Reach out to a Global Audience Attract Qualified Traffic Register Better Conversions Boost Profits Build Your Brand Top Search Engine Ranking is a Non-Stop 24/7 Advertising Campaign 7

8 WHY INVEST IN SEO? BETTER WEBSITE MORE TRAFFIC BETTER REDUCED CUSTOMER VISIBILITY CONVERSIONS ACQUISITION COST Sustained SEO efforts will afford you better ranking on Search Engines As more people click through to prominently displayed websites, you attract more meaningful traffic Qualified Visitors, who are looking for the Products & Services you offer, are more likely to buy With increasing sales, cost of acquiring customers reduces significantly over time As your search traffic increases over time, the cost of acquiring each customer will decrease, with the same monthly investment 8

9 YOUR AVERAGE MONTHLY INVESTMENT While the SEO industry is fairly fragmented, experts agree on the following as Average Full Service Prices: SERVICE LOW END MID RANGE HIGH END Site Review + Consulting $500 $2,500 $10,000 Optimizing Pages/HTML Code $2,000 $10,000 $50,000 Manual Link Building Campaign $500 $5,000 $20,000 Keyword Research Package $100 $500 $2,000 Monthly Retainer for Ongoing SEO $2,500 $7,500 $20,000+ Source: SEOmoz.org We bring you an amalgamation of all the above, and much more at extremely affordable rates! 9

10 10 INTRODUCING OUR SEO SERVICES Professional, All-Inclusive and Affordable

11 A COMPREHENSIVE SERVICE A TEAM OF EXPERTS TO HANDLE ALL OPTIMIZATION One-on-One Consultancy to understand your Business needs A Customized SEO strategy based on your Chosen Keywords Ongoing Rank Monitoring 24/7 Support LIVE PROJECT TRACKING Monitor your Project(s) through our Online Workflow Manager Participate in all Planning and Strategy Review & Approve all work done on your Website Reach your Website Optimizer any time 11

12 SERVICE COMPONENTS Designed with the latest and most-demanded trends in Online Marketing! CORE FEATURES Hand-picked Keywords Advanced On-Page Optimization Effective Link Building Article and Press Release Submission Local Search Optimization Social Media Link Building Organic SEO ENHANCEMENTS Social Media Marketing Photo-sharing Online Video Submissions Presentation Submissions Reputation Management etc. Local Search Video Submissions Photo Sharing Presentation Submissions Analytics Make the 2 Billion Internet Users your Target Audience 12

13 FOUR HOLISTIC PACKAGES BASIC 10 Keywords On page Optimization Link Building Local Search Monthly Reports ADVANCE 25 Keywords On page Optimization Link Building Local Search Monthly Reports Social Media Optimization PRO 50 Keywords On page Optimization Link Building Local Search Monthly Reports Social Media Optimization Reputation Management CUSTOM UNLIMITED Keywords On page Optimization Link Building Local Search Monthly Reports Social Media Optimization Reputation Management All tailored to your needs 13

14 ELEMENTS Basic (Rs.9,999/m) Advanced (Rs.24,999/m) Pro (Rs.39,999/m) Custom (Rs.89,999/m) 1. KEYWORDS RESEARCH AND SELECTION Well-researched keywords are the foundation of any successful SEO campaign. Moreover, choosing your keywords wisely is half the battle won in accelerating your website to the top of Search Engines. Our Experts, will use a combination of keyword tools and compile a list of well-targeted terms and phrases that best describe your business, to help you choose your most important keywords for effective optimization Custom 2. COMPETITOR ANALYSIS Know who you are losing your audience to and why! We will provide you a complete report on how your competitors (those that rank for your chosen keywords) are faring on the search engines, and why they are ranking better than you. Based on these findings, our experts will devise an effective SEO strategy for your website so that you can outrank your competition over time. ON-PAGE OPTIMIZATION 3. TITLE AND META TAGS Search spiders crawl and display the contents of the Title and Meta tags of your website in return for a related search query. Hence, these tags serve a two-pronged strategy: a. Wise use of the correct keywords in these tags will earn the favour of search engines; b. The contents of these tags are displayed to users and are thus important to convey a crisp and compelling message to encourage click to your website. We will optimize these tags in a manner that will satisfy both the above goals, and help you garner greater traffic from the search engines. 4. HTML CODE CLEANUP AND OPTIMIZATION We will ensure an error-free html code so that your website functions smoothly with impeccable internal linking and optimum structuring. This goes a long way in helping the search spiders crawl your website effectively. 14

15 ELEMENTS Basic (Rs.9,999/m) Advanced (Rs.24,999/m) Pro (Rs.39,999/m) Custom (Rs.89,999/m) 5. IMAGE AND HYPERLINK OPTIMIZATION While search spiders are blind to images, they can pick up the Alt text attached to pictures on your website. Hence, in order to appeal to the spiders, all images and internal links will be renamed to include your crucial keywords to ensure better indexing. 6. CUSTOMIZED 404 PAGES While users may encounter a Not Found 404 error page due to outdated links, mis-spelt URLs, or dysfunctional internal links. We will ensure that their experience of your website is nevertheless maintained by customizing your error pages to display appropriate content and thus avoiding driving away valuable visitors. 7. ROBOTS.TXT OPTIMIZATION Our experts can guide the crawling of search spiders by creating a robots.txt file which explicitly allows or disallows crawling and indexing of certain pages on your website that may be under construction, have sensitive data, or are not meant for public display. 8. SEARCH ENGINE FRIENDLY URL CREATION URLs of all web pages and articles will be well-defined and optimized with strategic keywords to appeal to search engines by better matching users search terms. This not only increases the relevancy of your website to a particular search term, but also helps route traffic directly to webpages that best serves users needs, thereby boosting sales. 9. WEBSITE COPY OPTIMIZATION Better rankings are a function of better content. Our experts will optimize the content of your website, in order to place your keywords strategically and highlight them through the use of heading tags and strong tags. 15

16 ELEMENTS Basic (Rs.9,999/m) Advanced (Rs.24,999/m) Pro (Rs.39,999/m) Custom (Rs.89,999/m) 10. GOOGLE, YAHOO! AND BING SITEMAP CREATION To ensure better indexability of your website, our experts will create a search engine friendly sitemap. These sitemaps explain the structure of your website and will ensure that no relevant page misses the attention of the search bots. OFF PAGE OPTIMIZATION AND LINK-BUILDING 11. BUILDING BACKLINKS (across 6 months) Search Engines recognize quality and attach a relevance score to your website on the basis of the number of incoming links from other related web portals. Hence, every backlink acts as a vote to the relevancy of your website to a particular search term. Our experts will build these valuable backlinks from similar-themed and high quality websites to ensure that you rise on the search engines through an increasing number of incoming votes Unlimited 12. MANUAL SUBMISSIONS TO FREE WEB DIRECTORIES (across 6 months) Search bots crawl web directories to find websites matching a search term. Our experts will manually submit your website to hundreds of these directories, which will not only serve as a backlink, but will also ensure better indexability by search spiders. These submissions will include your most important keywords and thus further your SEO objectives Unlimited 13. MANUAL SUBMISSIONS TO PREMIUM PAID DIRECTORIES Our experts will also hand-submit your website to premium paid directories like Yahoo! and Business.com that count as valuable sources for search bots to find relevant, high quality websites. 16

17 ELEMENTS 14. ARTICLE WRITING AND SUBMISSIONS (across 6 months) Our copywriters will write keyword-rich articles that carry valuable information about your business and submit them to hundreds of article directories every month. Each submission will carry your URL and thus link back to your website. This not only contributes in building your link base, but also serves as a source of meaningful traffic to your website. 15. PRESS RELEASE WRITING AND SUBMISSIONS (across 6 months) Frequent touch points with your audience go a long way in fostering brand value and generating brand recall. Keep your audience abreast with the latest happenings in your company through Press Releases written by our in-house writers. Well optimized Press Releases not only help you grab search engine prominence, but also act as backlinks. Basic (Rs.9,999/m) Advanced (Rs.24,999/m) Pro (Rs.39,999/m) Custom (Rs.89,999/m) 6 12 Unlimited 4 Unlimited SOCIAL MEDIA OPTIMIZATION 16. CREATING SOCIAL MEDIA PROFILES (across 6 months) With social networking sites such as Facebook and Twitter, becoming the hub of all internet activity, creating Social Media profiles helps you connect with your target audience through popular and well-visited media. Also, with changes in search algorithms, Twitter and Facebook feeds are prominently displayed in return for search queries. Our experts will create your profiles on the most popular portals to afford you valuable Google real estate. 17. SOCIAL BOOKMARKING (across 6 months) Our Experts will bookmark your web pages with popular sites like Digg, StumbleUpon, del.icio.us etc. and tag them with relevant keywords in order to up your popularity quotient. As search bots increasingly pull out well-viewed and favourite webpages from these sites, it helps garner backlinks, gain better visibility and attract more traffic. 2 4 Unlimited Unlimited 17

18 ELEMENTS 18. FORUM/BLOG COMMENTS (across 6 months) Our experts will comment on related blogs and appropriate threads on forums, to generate awareness about your company and how it addresses the needs of the readers. Moreover, each comment will include your web address and link back to your website, hence not only bringing more qualified traffic straight away, but also boosting your ranking on the search engines through an increasing number of backlinks. 19. PRESENTATION SUBMISSIONS (across 6 months) Our team will submit your company presentations to popular slide sharing networks to increase your company mentions across the internet and project you as an authority in your business. Basic (Rs.9,999/m) Advanced (Rs.24,999/m) Pro (Rs.39,999/m) Custom (Rs.89,999/m) Unlimited 1 1 Unlimited 20. VIDEO SUBMISSIONS (across 6 months) Videos have become an integral part of search results, featuring third or fourth on Google results (SERPs). Hence, to capitalize on the changes in the Google algorithm, our experts will submit your videos to key video-sharing sites so that they are pulled out and displayed everytime a relevant search term is entered. Thus you garner valuable backlinks and attract instant, quality traffic. 21. PHOTO SHARING (across 6 months) With changes in the Google landscape, images have become a natural part of first page Google results. Our experts will submit your photos every month to make sure that they are included in every popular photo-sharing portal, thus ensuring that your company is referenced at a prominent spot on search engines. 2 4 Unlimited Unlimited 18

19 ELEMENTS Basic (Rs.9,999/m) Advanced (Rs.24,999/m) Pro (Rs.39,999/m) Custom (Rs.89,999/m) 22. RSS FEEDS RSS feeds alert your subscribers of updates on your website, blog etc. Since, it s a great way to syndicate content on other related websites and announce product launches, new blog posts, promotional offers etc., it plays a crucial role in increasing your mentions across the internet. Our experts will set this up on your website, optimize your feeds to contain crucial keywords, as well as submit it to relevant news aggregators to further your SEO strategy. 23. REPUTATION OPTIMIZATION Negative comments cropping up on the first page of search results can drive away valuable traffic and harm your brand. Our experts will help protect your reputation by pushing negative information about your company lower down in search results, thus ensuring that your reputation is insulated from negative publicity and not tarnished by ill-meaning competitors or frivolous complaints. LOCAL SEARCH OPTIMIZATION 24. LOCAL SEARCH ENGINE SUBMISSION Our experts can effectively optimize your website to help you gain prominence on local search engines and thus establish you as a top quality and much-favoured provider of your products and services in your town or vicinity. 25. HCARD INTEGRATION hcard is a microformat meant for easy display of contact details of people, companies and places, so that any parsing tool can extract these details easily and showcase them on search engines, especially the local ones. Google Listings and Google maps use these as a source to pick up contact details and display them prominently on search engines. 19

20 ELEMENTS Basic (Rs.9,999/m) Advanced (Rs.24,999/m) Pro (Rs.39,999/m) Custom (Rs.89,999/m) 26. UPDATING PAGES FOR LOCAL SEARCH Our experts will improve your local rankings by infusing relevant local keywords in your website copy, internal links, titles, headings etc. so that you feature in top spots of local search engines. OTHER ENHANCEMENTS 27. GOOGLE ANALYTICS SET UP AND INTEGRATION With the main purpose of SEO being to attract greater and better quality traffic to your website, our experts will integrate Google Analytics and help you track your best performing keywords, main sources of traffic and the increase in visitors to your website. 28. GOOGLE ANALYTICS FUNNEL CREATION AND GOAL SETTING Our experts will put in place advanced analytics settings that will help you monitor how many visitors that came through search engines and other websites, converted to a sale by purchasing one or more of your products. Consequently, this will help you measure your ROI and calculate your profits. As your SEO strategy begins to take effect, your cost per customer acquisition will gradually decline with the same monthly investment, thus making our services more cost effective over time. 29. GOOGLE & BING WEBMASTER TOOLS SET UP AND MONITORING Setting up Webmaster Tools is a best practice prescribed by Google and Bing. It affords better visibility on the search engines and allows monitoring of incoming links as well as facilitates quick diagnosis of any problems. 20

21 ELEMENTS Basic (Rs.9,999/m) Advanced (Rs.24,999/m) Pro (Rs.39,999/m) Custom (Rs.89,999/m) REPORTS 30. SEARCH ENGINE RANKING REPORT 31. DIRECTORY SUBMISSION REPORT 32. ARTICLE AND PRESS RELEASE SUBMISSION REPORT 33. LINK-BUILDING REPORT 34. TRAFFIC REPORT 35. ACTIVITY REPORT SUPPORT CHAT PHONE PROJECT MANAGEMENT TOOL 21

22 CONTACT US Visit our website: us: Call us: (Toll Free) Connect with us on Facebook Follow us on Twitter www. twitter.com/bigrock Start with a preliminary, Free SEO Audit Report of your Website and know your current performance on the Search Engines and potential Areas of Improvement! 22