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1 run eat drink 2014 SERIES: WASHINGTON, DC AUSTIN, TX SAN DIEGO, CA

2 about fit foodie The premier of Cooking Light & Health Magazine s The Fit Foodie 5K Presented by Citi hit the ground running in San Diego brining together those who love fitness and love food. This healthy lifestyle balance was celebrated over three days beginning with a Pre-Race VIP Dinner followed by the 5K and Finisher s Village, ending the weekend with the Celebrity Sunrise Yoga and Brunch event.

3 pre-race vip dinner The Cooking Light & Health Magazine s The Fit Foodie Pre- Race VIP Dinner presented by Citi kick started the Fit Foodie Weekend! The editors from both Health Magazine and Cooking Light joined in on the Friday night fun. Attendees enjoyed a delicious and nutritious dinner as well as amazing giveaways San Diego Stats: Dates: Friday, November 22 Venue: Hilton Bayfront Attendance: 50

4 the fit foodie 5k race A race to the taste, the Cooking Light & Health Magazine s The Fit Foodie 5K Presented by Citi followed a path along San Diego s Waterfront featuring cheering stations, a finish line celebration, and a post-race Finisher s Village. Filled with cooking and fitness demonstrations, a Citi Refresh & Refuel station, amazing giveaways, Stella Artois beer and Cupcake Vineyard tasting, and samples from Sweet Cheeks, Think Thin, Chef Bernard Guillas and more! 2013 San Diego Stats: Dates: Saturday, November 23 Venue: Hilton Waterfront Park Attendance: 2,000

5 celeb sunrise yoga & brunch The editors of Cooking Light & Health magazines invited attendees to join them for a refreshing and revitalizing Sunday morning following the Fit Foodie 5K. Attendees awakened the mind and body during a sunrise yoga session led by celebrity trainer Kristin McGee and CorePower instructors Melissa Hernandez and Beth O Reilly San Diego Stats: Dates: Sunday, November 24 Venue: Hilton Bayfront Attendance: 50

6 official charity The Fit Foodie Race Series will benefit City of Hope, recognized worldwide as a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network.

7 audience demographics Attracting over 2,000 health and wellness enthusiasts, the Fit Foodie Weekend appeals to a plethora of health-minded consumers. Gender Female - 74% Male - 26% Ages Under 21-2% % % % % %

8 2013 MARKETING OUTLINE Event Flyer (In Retailers, Runners Bags & on Cars pre-race) 8,000 Inclusion in Amuse Bouche, Official Festival Magazine On-site 5,000 Mailing 14,773 In Restaurants, Retailers, Coffee Shops, & 12,227 Wine Bars pre-event 16-page Festival Schedule inserts in Pacific San Diego 15,000 In addition, the 2013 Festival was promoted through: Print, radio and online advertising Fit Foodie included in San Diego Bay Wine & Food Festival Weekly Electronic Newsletters (4 newsletters total / 6,300 subscribers) 8,000 flyers distributed to retailers in San Diego County, in runners bags at the Run To Fight Kid s Cancer, Silver Strand Half Marathon and Walk for Kids, and on cars at the Awesome 80s Run Fit Foodie Weekend article and schedule of events included in Amuse Bouche, Official Festival Magazine (32,000 copies total) 12,227 copies of Amuse Bouche were distributed all across San Diego county, including the following locations: In-room at the San Diego Marriott Marquis & Marina Stone Brewing World Bistro & Gardens Escondido and Liberty Station San Diego International Airport and Carlsbad McClellan Palomar Airport California Welcome Center in Oceanside, CA Participating restaurants Hotels FINE Magazine racks Fit Foodie Weekend schedule included in 16-page Festival Schedule inserts polybagged with the November issue of Pacific San Diego Magazine (15,000 copies total) Fit Foodie Weekend schedule included in full-color spadea around Union-Tribune on November 15 Print out-of-market ads in Cooking Light and Health magazines Print local ads in Pacific San Diego, Navy Dispatch, and RacePlace Dedicated blasts through Active.com, Gemini Timing, Cooking Light, Health, Silver Strand Half Marathon, CorePower Yoga, Just My Ticket, and others Local and national media partnerships with Cooking Light, Health, and CorePower Yoga Local and out-of-market radio and online promotions through Easy 98.1, Magic 92.5, Energy, and KyXy Total Advertising, Promotions, and Marketing Collateral Impressions = 317,507,958

9 2013 MARKETING + PROMOTIONS Join Cooking Light & HEALTH as you lace up your sneaks for the ultimate weekend celebration of food, fitness, and fun during the San Diego Bay Wine & Food Classic. Kick-start your healthy holiday season with three days of exciting activities, including: Pre-race VIP dinner Finisher s Village with Citi Refuel Lounge, live demos, and beer & wine tastings by Stella Artois & Cupcake Vineyards Culinary classes Farewell yoga & brunch Giveaways and more DATE NOVEMBER 22 24, 2013 San Diego Downtown & Waterfront LOCATION READY. SET. REGISTER! For more information and to register, visit sandiegowineclassic.com/thefitfoodie // PRESENTING SPONSOR SUPPORTING SPONSORS OFFICIAL SPONSOR PA R T N E R

10 2013 PUBLIC RELATIONS OVERVIEW The Fit Foodie Race appeared in a number of features and articles leading up to the event resulting in over 54 million impressions. The following are a few highlights of 2013 coverage: San Diego Living on 11/16/13 5 minute segment on Fit Foodie featuring Sweet Cheeks Baking Company KUSI Segment on 11/20 Preview of all the great products at Fit Foodie featuring Mareya Ibrahim FOX 5 Segment on 11/22/13 Preview of the Fit Foodie Weekend featuring Kristin McGee San Diego 6 New on 11/23/13 Weather broadcast live from The Fit Foodie Magazine articles/mentions in San Diego Magazine, Edible Orange County, Idea Fitness Journal Online articles on EdibleOC.com, FitnessWorld.com, SDHealthyLiving.com, and RecipeRenovator.com Over 75 online calendar postings on LocalWineEvents.com, DiscoverSD.com, Eventful.com, KPBS.org, NBCSanDiego.com, 10News.com, OCRegister.com, SanDiegoMagazine. com, 101ThingsToDoSW.com, Zvents.com, Patch.com, OCFoodies.com, ConferenceHound.com, SDCityBeat.com, Yelp.com, SanDiego.org and more! Total PR Impressions = 54,880,162

11 overall impressions 2,100 Attendees over the Fit Foodie Weekend 317,507,958 Advertising & Marketing Collateral Impressions 54,880,162 PR Impressions 372,390,220 Total Impressions

12 see you in 2014! washington, dc June 20-22, 2014 austin, tx September 12-14, 2014 san diego, ca November 14-16, 2014

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