BREWERY PARTICIPATION PACKET

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2 WILL FERRELL S BEER FESTIVAL OF CHOICE Hey Brewer of Beer... It s me, Will Ferrell. I understand you want more information on Best Coast Beer Fest. If you re interested in participating in the most amazing beer festival while helping out the single most important cause in recorded history, keep reading. If not, take a moment to throw your computer into the ocean. Every ticket sold will support my favorite charity, Cancer For College, and helps a cancer survivor realize their dream of a college education. We ll put together booths from nearly 100 of the West Coast s craft breweries, have the sweet sounds of local bands drift through Grand Park and have some ridiculously good food available for purchase. To re-cap: You. Beer. Music. Food trucks. The City of Angels. The whole shebang. There is no physical way in the universe you can a day better than this. We ve done the research. It s science.

3 ABOUT THE EVENT October 10, 2015 Grand Park Session #1: 2-5pm (VIP Entry: 1pm) Session #2: Tasting and Movie Screening - 6-9pm On Saturday, October 10, 2015, Grand Park will host Best Coast Beer Fest Will Ferrell s beer festival of choice. The festival will offer approximately 6,000 guests the opportunity to sample and learn about over 200 beers from over 50 local breweries. In addition to featuring many of California s craft breweries, guests will experience local cuisine, bands and the evening session will feature a screening of the movie Anchorman. General Admission Tickets are $55 Per Session and Include: Entrance to the festival A souvenir tasting cup Unlimited beer samples VIP Admission Tickets are $80 Per Session and Include: An extra hour of tasting (1-2pm) VIP entrance line Entrance to the festival Souvenir pint glass Access to the exclusive VIP area including: Taste reserve brews Private executive restrooms

4 WHAT MAKES US BETTER Will Ferrell - We have the one and only Will Ferrell on board endorsing the festival as his beer fest of choice. More Breweries We have more breweries who participate in our festival compared to competitive festivals (in San Diego we had 78, compared to 55 from the next largest festival) The Best Venues We aren t your mama s beer fest. We only do festivals at the best venues with killer views which improves the guest experience. Charity We donate more of the proceeds to charity than our competitors. Our last event raised $20,000 for Cancer for College. WHY PARTICIPATE? Tax-Deductible it s for a non-profit and therefore is tax-deductible for you and benefits Cancer for College an organization that provides college scholarships for cancer survivors. TAX ID: Exposure - 5,000+ expected attendees Integration with Untapped we will load all your information into the app and also have QR codes on-site so that attendees can easily track the beers they try and rate them. Feature on our Website we will include logos and links to our brewers on our website (bestcoastbeerfest.com) Marketing we will be doing a large marketing push including full scale advertising, marketing, PR, social media, and more and include our brewery partners when appropriate Media Opportunities we will be doing several on-air segments to promote the festival and will be including our VIP breweries in the mix and are currently in negotiations for radio, TV, magazine and website media sponsors

5 WHAT S REQUIRED? Beer a bit obvious, but figured you would expect this. We are asking for a donation of at least 2 different beers totaling 2 kegs PER SESSION. *You may choose to participate in one or two sessions. If you participate in only one session then you are required to set-up/breakdown in the 5-6pm hour Staff - it is recommended (though not required) that you provide staff to manage your booth to maximize your exposure. We will also provide each brewery with one volunteer to help pour. Banner + Marketing Materials we recommend you use a banner with your branding at the space. Each brewery will be given a 10 x10 area, 8 ft table, 2 chairs, rinse water, a dump bucket and a pitcher. Paper signs with each brewery s name will be provided if you do not have a banner. Feel free to also pass out product information, flyers, or sell merch. Materials a jockey box, tubs to store and ice the kegs down, CO2. We will provide the ice for you. Set Up 10am-1pm on October 10, 2015.

6 RULES BREWERY PARTICIPATION PACKET Please fill out the online registration form (below) by August 26, The sooner we get your commitment, the more opportunities you will have to be included in marketing materials and efforts. Complimentary beer samples must be provided throughout the event. Breweries are not allowed to pack up / leave early At least one company representative for set up and tear down Participants must arrive early enough to be set up 30 minutes before gates open You will be given 4 brewer passes for staff working the event. Additional members of your team can purchase tickets at a reduced rate. We recommend one staff person to remain at your booth during the event. Per ABC regulation, pours must be 2 oz. BCBF will provide: One 8' table, 2 chairs, rinse water, dump bucket, pitcher Tasting glasses for all participants Ice One volunteer per brewery Entertainment and decorations to insure an exciting festive atmosphere Security Event map and load-in instructions (as we get closer) PLEASE COMPLETE REGISTRATION BY AUGUST 26, 2015! TO REGISTER VISIT: CLICK HERE

7 ABOUT BEST COAST BEER FEST THE COMPANY Best Coast Beer Fest was formed to take the standard beer festival to the next level. Born in San Diego, one of the largest craft beer capitals in the world, the BCBF team had been to countless festivals and thought we can do this, but better. Our goal is to create events that are memorable and provide value and exposure for our partners and sponsors. With a background in marketing, we promote the festivals through a strong pre-event campaign (as outlined in this packet). We pick the best venues, vendors and entertainment to create fun, festive annual events. Our founders have been planning events for 10+ years and are also graphic designers, which ensures that all marketing materials are top-notch. Our 2015 San Diego event SOLD OUT with 4,500 attendees. We had 78 breweries, 13 food trucks and 4 bands. We raised $20,000 for Cancer for College. ABOUT THE CHARITY: CANCER FOR COLLEGE Best Coast Beer Fest benefits Cancer for College, a 501c3 non-profit organization. Cancer for College makes the dream of a college education a reality for cancer survivors. For more than 20 years, Cancer for College has been providing hope and inspiration to cancer survivors by granting college scholarships. Cancer is a horrible disease. It can destroy a person physically and emotionally. It can wipe out a family financially as well. Cancer for College works to help those individuals who have been adversely affected by cancer and help them realize their dream of a college education. More information can be found at cancerforcollege.org

8 TARGET AUDIENCE Beer enthusiasts living in and visiting Los Angeles between the ages of with disposable income. The City of Los Angeles holds many distinctions. LA is the entertainment capital of the world, a cultural mecca boasting more than 300 museums, and a paradise of good weather. Los Angeles is the place to be. It is the only city in North America to have hosted the Summer Olympics twice. Southern California s climate has often been described as perfect and with good reason. Most days are sunny and warm, with gentle ocean breezes in the summer. In fact, there are no unpleasant seasons in Los Angeles. POPULATION (2011) City of Los Angeles: 3.8 Million County of Los Angeles: 9.8 Million Los Angeles Six-County Area: 21.0 Million (Los Angeles, Riverside, Ventura, Orange and San Bernardino and San Diego counties) If the Los Angeles six-county area were a state, it would surpass all states in total population size with the exception of California and Texas. The diverse, multiethnic population of Los Angeles today distinguishes the city as the cultural hub of the Pacific Rim. In fact, Los Angeles is one of only two U.S. cities without a majority population. People from 140 countries, speaking approximately 86 different languages, currently call Los Angeles home.

9 MARKETING PLAN Media Partners We will partner with one television station (NBC), radio station, magazine, daily newspaper and weekly paper to promote the event to their audience. Tactics include: blasts, on-air promotions, print and online ads. Online Ads Targeted Facebook and other online ads. Blasts We will purchase dedicated blasts from local media and targeted groups to raise awareness and promote ticket sales for the event. Breweries We provide our participating breweries with posters, flyers and coasters for them to promote the event in their tasting rooms. Street Team Hang posters and provide promotional coasters to top beer bars in Los Angeles and Orange Counties. Pass out flyers outside of other festivals to potential attendees. Distribute flyers at high traffic points around Los Angeles county. Public Relations We will promote the festival through on-air, print and electronic media. The press release and media alert will go out to thousands of targeted media to promote the event. UPCOMING EVENTS SEPTEMBER, 2015 SAN FRANCISCO, GOLDEN GATE PARK OCTOBER 10, 2015 LOS ANGELES, GRAND PARK MARCH 12, 2016 SAN DIEGO, EMBARCADERO SOUTH

10 OUR MARKETING MATERIALS MAGAZINE AD WEB BANNER POSTER MARCH 7th 2015 MARCH 7, 2015 EMBARCADERO PARK SOUTH FOR MORE INFORMATION & TICKETS VISIT EMBARCADERO PARK SOUTH COASTERS BREWERY PROMO CODES FOR MORE INFORMATION AND TICKETS VISIT BEERFEST.COM WILL FERRELL S BEER FESTIVAL OF CHOICE MARCH 7, LIKE US ON FACEBOOK FOR A CHANCE TO WIN FREE TICKETS!

11 ADVERTISING PROMOTION Embarcadero Park South Taste over 100 beers from the West Coast s craft breweries, enjoy the sweet sounds of local bands and a sensible lunch from the food truck alley. To re-cap: You. Beer. Music. Food trucks. San Diego Bay. The whole shebang. There is no physical way in the universe you can enjoy a day better than this. We ve done the research. It s science. Visit bestcoastbeerfest.com Join us Saturday, March 7, 2015 in Balboa Park for the 5th Annual Finish Chelsea s Run 5K and Family Festival. Funds raised fuel Chelsea s Light Sunflower Scholarship Fund and the expansion of Chelsea s Law, as well as Girl Scouts San Diego educational scholarships. Log on to learn more and register today at chelseaslight.org. Questions? Call or ChelseasRunInfo@inmotionevents.com Join us for the 30th Annual Academy of Our Lady of Peace Gala and Auction: Vive La France. From aerialists to fine wines, this benefit will boost the Carondelet Annual Fund directly benefitting our young women and OLP s long tradition of academic excellence. Enjoy a French Riviera cocktail party, silent auction, musical performances, delicious French Dinner, and desserts. Tickets are $125 each or $1,882 for a VIP Experience table. Tickets at aolp.org South Coast Winery Resort & Spa It s that time! Spring is in the air and South Coast Winery Resort & Spa is kicking off it s wine growing season in grand celebration. Come and celebrate in pure unabashed South Coast Splendor as our vines get blessed by a special invocation and prepare to light up our world with new growth and the promise of a fruitful harvest. Big kids and little ones join in the fun with plenty of games and fun-filled activities. Louie Cruiz Beltran and his Latin Jazz Trio will have you up on your feet and dancing the night away. Plenty of great food and award winning wine add to the festivities. Visit wineresort.com 186 SAN DIEGO MAGAZINE MARCH 2015 BREWERY PARTICIPATION PACKET PRESS COVERAGE (San Diego Event) Click on the image to see the footage PBS News Timelapse San Diego CW PRESS COVERAGE - PACIFIC MAGAZINE ADVERTISING PROMOTION ADVERTISING PROMOTION HAPPENINGS San Diego Magazine Partner Events & Promotions PRESS COVERAGE - SAN DIEGO MAGAZINE HAPPENINGS March 7, 2015 Best Coast Beer Fest Embarcadero Park South Taste over 100 beers from the West Coast s craft breweries, enjoy the sweet sound bands and a sensible lunch from the food truck alley. To re-cap: You. Beer. Music. F San Diego Magazine Partner Events & Promotions San Diego Bay. The whole shebang. There is no physical way in the universe you c HAPPENINGS San Diego Magazine Partner Events & Promotions better than this. We ve done the research. It s science. Visit bestcoastbeerfest.com March 7, 2015 Finish Chelsea s Run March 22, 2015 Blessing of the Vines March 7, 2015 Best Coast Beer Fest March 14, 2015 Vive la France Gala & Auction: From Roots in Le Puy, To Our Home in San Diego in 1882 March 7, 2015 March Best Coast 7, 2015Beer Fest Embarcadero Park South Finish Chelsea s Run Taste over 100 beers from the West Coast s craft breweries, enjoy the sweet sounds of local Join bands us Saturday, and a sensible March lunch 7, 2015 from in Balboa the food Park truck for alley. the 5th To Annual re-cap: Finish You. Beer. Chelsea s Music. Run Food 5K and trucks. Family Festival. San Diego Funds Bay. raised The fuel whole Chelsea s shebang. Light There Sunflower is no physical Scholarship way in Fund the universe and the expansion you can enjoy of Chelsea s a day Law, better as well than as this. Girl We ve Scouts done San the Diego research. educational It s science. scholarships. Visit bestcoastbeerfest.com Log on to learn more and register today at chelseaslight.org. Questions? Call or ChelseasRunInfo@inmotionevents.com D o n t m i s s o u t o n S a n D i e g o M a g a z i n e P A R T N E R e v e n t s & p r o m o t i o n s GET IT IN YOUR INBOX: Sign up at sandiegomagazine.com/enewsletters READ THE BLOG: Visit sandiegomagazine.com/happenings March 7, 2015 Finish Chelsea s Run Join us Saturday, March 7, 2015 in Balboa Park for the 5th Annual Finish Chelsea s Run 5K and Family March 14, 2015 Vive la France Gala & Auction: From Roots in Le Puy,

12 WEBSITE BREWERY PARTICIPATION PACKET BestCoastBeerFest.com is a professional designed website promoting the festival. Your brewery will be prominently featured on the site, which most importantly sees lots of traffic. WEBSITE STATS Two months before the event average 285 visitors per day One month before the event average 850 visitors per day Two weeks before the event average 1532 visitors per day One week before the event average 2032 visitors per day Two days before 4,466 visitors One day before 7112 visitors Day of event 6571 visitors

13 IN CLOSING BREWERY PARTICIPATION PACKET You rock, we rock - let s rock together. We hope this proposal has given you some insight as to how Best Coast Beer Fest can provide value to you and look forward to partnering with you on a very successful event. If you have any questions feel free to contact: Amy Ulkutekin info@bestcoastbeerfest.com

14 Photos from Best Coast Beer Fest San Diego 2015