2014 SPONSORSHIP OPPORTUNITES

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1 CULINARY SHOWDOWN 2014 SPONSORSHIP OPPORTUNITES NOVEMBER 29, 2014 ALLSTREAM CENTRE, EXHIBITION GROUNDS, TORONTO

2 ABOUT CBCF CBCF is a community-driven charity and the largest funder of breast cancer research in Canada.! CBCF funds high-quality research that addresses every aspect of the disease, from prevention through to quality of life and survivorship! CBCF also funds wide range of training fellowships, further propelling the advancement of knowledge and talent at Canada s top research and treatment institutes! Currently there are over 160 CBCF-funded research projects under way in Ontario alone. Funds raised through the Culinary Showdown will help CBCF in our work:! Reducing the incidence of breast cancer so that fewer women experience a breast cancer diagnosis! Reducing the mortality rate from breast cancer through earlier detection and more effective treatment! Supporting women and their families who have experienced a breast cancer diagnosis

3 WHAT IS THE KITCHENAID COOK FOR THE CURE CULINARY SHOWDOWN The Culinary Showdown is the ultimate competition where the Top 50 Fundraisers earn the right to compete on a celebrity chef team in front of a live audience. Participants enjoy the fun of the competition while dining on a gourmet meal while top fundraisers earn participation in Celebrity Chef School. How people attend the event: To attend the exclusive event, participants must achieve one of two minimum fundraising targets:! $1,000 to attend the Culinary Showdown, enjoy a three-course meal and have the opportunity to win incentive prizes.! $2,500 to participate in the Celebrity Chefs School, attend the Culinary Showdown, enjoy a threecourse meal, win incentive prizes, and compete to be one of the Top 50 Fundraisers.! Top 50 Fundraisers earn all of the rewards of raising $2,500, AND compete on stage alongside celebrity chefs. They will also receive a branded apron, a chef s hat, and a gift from KitchenAid. This unique event includes the following exciting initiatives:! Celebrity Chefs School 10am-3pm: Participants learn culinary tips and tricks from a celebrity chef. They learn trade secrets on food prep, knife skills, cooking methods, and more.! Cocktail Reception 6:30pm: Participants mingle over cocktails with fellow foodies.! The Culinary Showdown 7pm: Let the show begin! Audience members enjoy a delicious meal as celebrity chefs and their teams of top fundraisers take the stage. Five teams compete under the spotlight to create three unique dishes and applying the skills mastered during Celebrity Chefs School.! The evening also includes a one-of-a-kind silent and live auction including culinary experiences from the participating chefs.

4 A GREAT SUCCESS IN ITS INAUGURAL YEAR! The first annual Canadian Breast Cancer Foundation KitchenAid Cook for the Cure Culinary Showdown was held on December 7, 2013 at the Fairmont Royal York Hotel in Toronto. The Culinary Showdown raised over $600,000 to support the most promising breast cancer research, health education and advocacy initiatives that aim to reduce the incidence of breast cancer, lower mortality rates and support women and their families who have experienced breast cancer.! 67 people reached the $1,000 fundraising milestone to attend the Culinary Showdown.! The top fundraiser raised $20,000.! 50 of the top fundraisers participated in Celebrity Chefs Cooking School during the day and participated on the team of a celebrity chef during the Showdown.! A total of 307 people attended the Culinary Showdown, including fundraisers, sponsors, media and potential major gift donors.

5 MEDIA EXPOSURE 2013! The Culinary Showdown was a hit with media, both locally and nationally.! 30 second PSA s ran on the following media outlets; Global, Food Network, Slice and Lifetime over 278 times! Print/TV/Radio Media Coverage Exposure 18,814,533 Ad Value $815,214.81! Print/TV/Radio Ads Coverage Exposure 24,789,588 Ad Value $812,673.42! Overall Media Coverage Exposure 43,604,121 Ad Value $1,627, Brochure Magazine Ad! Page Newspaper Ad

6 MEDIA SPONSORS 2013! National Media Sponsors Local Media Sponsors

7 2013 TESTITMONIALS! Engaging, amazing chefs, exciting, very professionally organized Met some amazing people, made some great friends with who I will stay in touch. The chefs were inspirational and very down to earth. For the most part, I felt like a kid in a candy store! Lots of wonderful people, lots of fun and all for a great cause It was an amazing experience and a privilege to participate. Also met lots of people with the same passion and will to make a difference. It was an experience of a lifetime It's a cause I feel strongly about and that I want very much to be as successful as possible. It is an amazing opportunity to do something really different as a fundraiser. Was one of the best days of my life

8 CELEBRITY CHEFS 2013 The Culinary Showdown is the ultimate competition! 2013 celebrities included: Tyler Florence" Host Dean McDermott" Emcee Chuck Hughes Corbin Tomaszeski Lynn Crawford Vikram Vij Mark McEwan

9 ABOUT THE EVENT IN 2014 THE SECOND ANNUAL KITCHENAID COOK FOR"THE CURE! CULINARY SHOWDOWN"WILL TAKE PLACE ON SATURDAY, NOVEMBER 29, 2014 AT THE ALLSTREAM CENTRE, TORONTO (EXHIBITION GROUNDS) This extraordinary challenge gives culinary enthusiasts the opportunity to fundraise for a chance to cook alongside celebrity chefs in the type of team cooking challenge normally reserved for TV. The 2014 Culinary Showdown is already heating up! Don t miss your chance to take part today. Confirmed celebrity chefs to date: Corbin Tomaszeski Lynn Crawford Vikram Vij

10 AN EXCLUSIVE OPPORTUNITY By sponsoring the Canadian Breast Cancer Foundation KitchenAid Cook for the Cure Culinary Showdown, you will have the ability to reach an engaged 35+ audience, ranging from corporate executives to stay-at-home moms, who all have one thing in common a strong passion for food and the cause! These foodies range from food bloggers, small restaurant owners, home cooks and passionate Food Network viewers. These are the people who throw the most fabulous dinner parties and are always on top of food trends. You will also be supporting a very important cause that affects 1 in 9 women in her lifetime.

11 SPONSORSHIP OPPORTUNITIES 2014!"#$%&'($()*+*"#(,-+./*+(0"#$1+(!$&2#"(

12 SPONSORSHIP OPPORTUNITIES IN 2014 In addition to being profiled in a comprehensive added-value campaigns, participating sponsors will make a positive impact on the success of this event and help us create a future without breast cancer. AUDIENCE ENGAGEMENT SPONSOR $100,000 (1 available) Celebrity Chefs Cooking School Sponsor $50,000 (1 available) Celebrity Chef Sponsor $25,000 (5 available) Cocktail Reception Sponsor $25,000! (3 available) Mystery Ingredient Sponsor $10,000! (12 available) Chef Table Sponsor $10,000 (15 available)

13 AUDIENCE ENGAGEMENT SPONSOR - $100,000 The Audience Engagement Sponsorship provides unique access to all of the audience members during the main Showdown event with a unique opportunity to interact with and engage with all event attendees. We can work with you to create an activation at the Showdown that profiles your company and gives the audience an experience to remember. Exposure pre-event:!logo placement on all print materials, media, PSA, evites, and event website with link to company s site!recognition on social media initiatives Exposure during event day:! Opportunity to develop a unique activation with audience members during the Showdown! Opportunity to create unique product showcase during the event either in the cocktail reception or at the event (ie. Photo booth, food sampling, brochures)! Logo on step and repeat media wall! One full-page advertisement in event program! Company name listed in multi-media presentation! Company name mentioned by emcee at the Celebrity Chefs Cooking School and Culinary Showdown! Opportunity to provide samples or product in the gift bags for the guests, chefs and participants! Signage at Celebrity Chefs Cooking School and Culinary Showdown

14 CELEBRITY CHEFS COOKING SCHOOL SPONSOR - $50,000 Celebrity Chefs Cooking School brought to you by sponsor. Celebrity Chefs Cooking School is an exclusive opportunity only available to participants that raise over $2,500 (roughly participants) the day of the event from 10am-3pm. Participants will be involved in customized cooking classes lead by all of the celebrity chefs. This opportunity provides the most one-on-one time with the celebrity chefs for the participants and is a once in a lifetime opportunity to learn from these top chefs in a small and intimate setting.! Exposure pre-event:! Designated Celebrity Chefs Cooking School sponsor! Logo placement on all print materials, media, PSA, evites, and event website with link to company s site!recognition on social media initiatives Exposure during event day:! Signage at Celebrity Chefs Cooking School and Culinary Showdown "#$%&&'()*+,-+)&./012324!! Opportunity to create unique product showcase during cooking school either throughout the day or at a specific activation at lunch time (i.e. photo booth, food sampling, brochures)! Opportunity to tie sponsor product into ingredient to be used at school! Opportunity for two (2) people to participate in the Celebrity Chefs Cooking School! One full-page advertisement in event program! Company name mentioned by emcee at the Celebrity Chefs Cooking School and Culinary Showdown! Opportunity to provide samples or product in the gift bags for the guests, chefs and participants! Logo on Celebrity Chefs Cooking School step and repeat for team pictures! Company name listed in multi-media presentation! One table (10 tickets) to the KitchenAid Cook for the Cure Culinary Showdown and Cocktail Reception

15 CELEBRITY CHEF SPONSOR - $25,000 PER CHEF (5 available) As a Celebrity Chef Sponsor you have the ability to exclusively sponsor one of the celebrity chefs that is participating in the Culinary Showdown! Exposure pre-event:! Designated Celebrity Chef Sponsor! Opportunity to attend and activate at pre-events where celebrity chefs are featured! Logo placement on select materials, media, PSA, evites, and event website with link to company s site!recognition on social media initiatives Exposure during event day:!private meet and greet at the Culinary Showdown with your celebrity chef! Logo on custom banner/backdrop for exclusive photo opportunity with winning team and chef! One full-page advertisement in event program! Company name listed in multi-media presentation! Company name mentioned by emcee at the Celebrity Chefs Cooking School and Culinary Showdown in conjunction with the Chef you have sponsored!opportunity to provide samples or product in the gift bags for the guests, chefs and participants!one table (10 tickets) to the KitchenAid Cook for the Cure Culinary Showdown and Cocktail Reception

16 COCKTAIL RECEPTION SPONSOR - $25,000 (3 available) This opportunity is to sponsor the Cocktail Reception before the Culinary Showdown. The cocktail reception will be in the foyer of the venue with a silent auction and access to all event attendees, chefs and media. Exposure pre-event:! Designated Cocktail Reception sponsor! Logo placement on select print materials, media, evites, and event website with link to company s site! Recognition on social media initiatives Exposure during event day:! Half-page advertisement in event program! Company name listed in multi-media presentation! Company name mentioned by emcee at the Celebrity Chefs Cooking School and Culinary Showdown! Opportunity to set up product/sample showcase as well as promotional marketing opportunity during cocktail reception (i.e. Photo booth, food sampling, brochures)! Opportunity to provide samples or product in the gift bags for the guests, chefs and participants! One table (10 tickets) to the KitchenAid Cook for the Cure Culinary Showdown and Cocktail Reception

17 MYSTERY INGREDIENT SPONSOR - $10,000 +! IN-KIND CONTRIBUTION (12 available) The Mystery Ingredient Sponsor will have the opportunity to provide a secret ingredient to be used in the mystery basket by all of Celebrity Chefs and participants in the Culinary Showdown, on stage in front of 400 foodies and media. There are three courses that are made on stage at the event (appetizer, main and dessert) by the celebrity chef s and their teams and each basket will include four different ingredients that have to be used during each course. Exposure pre-event:! Logo placement on select print materials, and logo on event website with hotlink to company s site Exposure during the Culinary Showdown:!! Product to be displayed and used as a secret ingredient during the Showdown! The mystery baskets will be announced to the audience by the emcee and/or celebrity chef during specific course! Logo placement on event signage! Quarter-page advertisement in event program! Samples or product in the gift bags for the guests, chefs and participants! Company name listed in multi-media presentation! Four (4) tickets to the KitchenAid Cook for the Cure Culinary Showdown and Cocktail Reception Exposure post event:! The winning chef s team recipe can be used on the company s website with the winning team photo

18 CHEFS TABLE - $10,000 (15 available) Purchase of one (1) table at the KitchenAid Cook for the Cure Culinary Showdown! One table (10 tickets) to the KitchenAid Cook for the Cure Culinary Showdown and Cocktail Reception! Autographed cookbook for each guest from one of the celebrity chefs! Company/Corporate name listed on:! Event website! Event Program! Multi-media presentation! Table card

19 CONTACT US We can customize a package to suit your needs! For more info please contact: " Sian Gibson" Senior Manager, Corporate Programs

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