This is a real movie town dare I say it The new Hollywood "

Transcription

1 SEPTEMBER 30 OCTOBER 4, 2015 SPONSORSHIP OPPORTUNITIES This is a real movie town dare I say it The new Hollywood Sylvester Stallone

2 NO ORDINARY MISSION The San Diego Film Festival (SDFF) is an annual, world-class event established to showcase the best in new cinema. It actively seeks to discover, promote and nurture cinema artists from around the globe and to support the development of a new generation of film making talent. The San Diego Film Festival encourages community engagement, film production, tourism and trade and celebrates San Diego s unique, natural, artistic, academic and cultural resources in a truly international event. The San Diego Film Foundation is a nonprofit 501c(3) organization that promotes cinema appreciation, advocates for commercial production in San Diego City and County and produces the San Diego Film Festival.

3 ABOUT THE FESTIVAL In 2015, the SDFF celebrates its 14 th year. New leadership took over the San Diego Film Festival in 2012, which catapulted San Diego into the cinematic spotlight and attendance increased by over 500% in only 3 years. San Diego County s population of 3.21 million represents a unique, diverse and rapidly expanding market. It is one of the fastest growing Designated Market Areas (DMA s) in the United States. San Diego is ranked 9th regionally and 10th nationally among the top 25 DMAs ranked by population growth, and its population is expected to grow by 6.5% over the next few years.

4 ABOUT SAN DIEGO What makes San Diego a unique market is its diverse population and media market separation. Bordered by Mexico to South, Pacific Ocean to West, desert to East, and United States Marine Corps Camp Pendleton to North, it is not significantly influenced by LA and Orange County media. That also makes it a good test market and often used as the first city to roll out for a National or California campaign. San Diego is also home to a significant NATIVE AMERICAN population and several tribal casinos. The San Diego Film Festival curates a Native American programming spotlight and collaborates with tribal councils in promoting the festival. Additionally, the Festival is developing programming to serve AMERICA S ACTIVE DUTY AND VETERAN COMMUNITIES who reside in San Diego and is planning on-base screenings and engagement opportunities for our soldiers, sailors and marines.

5 STATS & DEMOGRAPHICS OUR AUDIENCE Primary Demo: Ages Active & Educated Social (On & Offline) Seeking New and Unique Experiences Expendable Income Seek Travel Experiences Expect Upgraded Accommodations & Amenities

6 INDUSTRY COVERAGE

7 MEDIA COVERAGE $1.6 > MILLION VALUE $731,278 > Local 342 > MILLION 304 > MEDIA STORIES Total Media Coverage Media Site Impressions Festival Month Dedicated Editorial Media Stories in Local, Regional National & International Registered Journalists 157 Print Media Impressions 3,858,789 > Online Media Impressions 342,187,868 > Social Media 50 Million > Views Facebook Views National Media 34,963,291 Twitter Views 15,544,262

8 PARTNER BENEFITS & OPPORTUNITIES Concentrated Communication! San Diego Film Festival offers numerous ways to generate product trials and intensify relationships including sampling, product displays, ad space and website exposure. Meet your potential customers and clients face-to-face. Bottom-Line Impact! San Diego Film Festival is an important part in the lives of our guests: 94% of attendees purchase passes the following year. Attendees are passionate about SDFF and are extremely loyal in supporting the Festival s corporate partners. Customized Partnerships! San Diego Film Festival believes in highly personalized sponsor activations. We create customized packages designed to fit your corporate and brand needs. Packages can be created to focus on areas such as client hosting, VIP experiences, talent access, product sampling and brand awareness.

9 Recent Premieres, Previews, and Award Winning Films Seen At the San Diego Film Festival include: Wild, The Imitation Game, Whiplash, 12 Years A Slave, Silver Linings Playbook, August: Osage County, and many more. PARTNER BENEFITS & OPPORTUNITIES High-Prestige Affiliation! The San Diego Film Festival has developed a reputation for attracting Academy Award winners before they are even nominated and is becoming a must-stop event on the Oscar circuit. International Reach to a Targeted Audience! With more than 20,000 attendees from both the US and abroad and a growing international media presence, SDFF is the perfect vehicle for you to expand your corporate and brand message. Multiple Benefits with the One Partnership! The growing reach of international media, plus the added value benefits of event marketing, including client entertainment, branding and VIP festival access are built into your customized partnership. The San Diego Film Festival offers the added value benefits of event marketing, including staff, client, customer and advertiser entertainment, in addition to focused branding. VIP festival access and special hospitality opportunities can be built into your customized partnership.

10 GIFTING SDFF partners have the opportunity to put their product into the hands of Festival passholders, VIP guests, and celebrities. Opportunities include: FESTIVAL CHAIRMAN S CIRCLE FOUNDING PATRONS! SDFF s Top-tier Passholders! VIP PASSHOLDERS! Five hundred (500) Platinum Passholder gift bags are distributed to attendees CELEBRITIES! SDFF s Tribute Honorees and Presenters Opening Night Film Talent Approximately twenty (20) people! INDUSTRY PANELISTS Approximately (30) people FILMMAKERS Filmmakers represent the best new and established cinema artists from around the world. In 2014, over 400 directors, producers, writers, actors, editors, composers, cinematographers, and production designers attended the festival and presented their films and carried away their positive impressions of San Diego, the festival and its sponsors

11 SEMINARS & PANELS The SAN DIEGO FILM FESTIVAL PANEL SERIES brings industry professionals and celebrities together for lively, informative and revealing panel discussions. The series provides guests an opportunity to engage in discussions about current topics in the entertainment industry. The intimate setting provides an opportunity for guests to interact with panelists following the seminars. Critics Panel Nationally acclaimed critics Pitch Panel Hear ideas for new films and series Business of the Business Funding and distribution Women in the Business Women in film and media Actors Panel Open discussion with Actors! Other Panels are being developed on many aspects of the art and business of cinema.

12 EDUCATION & OUTREACH: FOCUS San Diego Film Festival s FOCUS series offers four programs which provide free education and community outreach programs for high school age youth and are an important part of each Festival. These programs use the art of film to stimulate creative thinking and provide the community with access to successful individuals involved with the arts. PROGRAMS INCLUDE:! FOCUS On Career FOCUS On Film FOCUS On Learning FOCUS On Collaboration Branded Entertainment Competition Opportunities Filmmaker Bootcamp 4k Ultra HD Filmmakers Competition -sponsored by Qualcomm!

13 GREGORY PECK AWARD FOR EXCELLENCE IN CINEMA With the support of his family, the Gregory Peck Award for Excellence in Cinema launched in 2014 and will be presented each year to an individual whose work has made a profound impact on the art of cinema. Our first honoree was the Oscar winning actor Alan Arkin.

14 LOGO NAME & PLACEMENT The San Diego Film Festival provides partners an opportunity to have their brand placed in front of 20,000+ Festival guests and millions more via the Festival s ever expanding media coverage. Branded Red Carpet Step & Repeat! Theater Marquee! Tribute Podium Signage! Official SDFF Pocket Guide 12,000 copies printed and distributed Official SDFF Tribute Journal 6,000 copies printed and distribute Official SDFF website with live link SDFF Tickets SDFF Passes SDFF Pass Lanyards SDFF Staff and Volunteer Shirts

15 GOBO DISPLAYS, POSTERS & BANNERS Sponsor branding is displayed at the major venues throughout the film festival, venues include the following: Reading Theater In downtown s vibrant Gaslamp Quarter ArcLight Theater In the iconic coastal town of La Jolla Museum of Contemporary Art San Diego, La Jolla Night of the Stars Tribute Andaz Hotel Opening Night Party US Grant Hotel Filmmaker Awards

16 SPONSOR ONSCREEN TRAILER Partner logos are included in the official SDFF sponsor trailer that runs prior to the following: Over 80 Film Screenings! Celebrity Night of the Stars Tribute Event! Opening Night Film and Party! Closing Night Film! Seven (7) VIP Monthly Screenings during the year at ArcLight Theaters with Champagne and passed Hors d oeuvres! Five Free Community Screenings throughout the year! Partner logos are included in the official SDFF sponsor slideshow that runs on a continuous loop for five days on screens at the following locations: Hotel Hospitality Desk! Chairman s Suite US Grant Hotel Filmmaker Brunch and Panel Vin de Syrah VIP Lounges ArcLight & Reading Theaters

17 AWARDS In addition to our Gregory Peck Award for Excellence in Cinema, the Festival offers the following awards, each of which (or collectively) is available for sponsor underwriting: Juried Competition Awards! Best Narrative Feature Film Best Documentary Film Best International Feature Film Best Narrative Short Film Best Animated Film Kumeyaay Award Best Native American film Chairman s Award Audience Awards! Best Gala Film Best Feature Film Best Documentary Film Best Short Film Best International Film

18 ADVERTISING Various advertising opportunities are available to partners to help them promote their brand, including print, video and on-screen advertising. 30 Second Branded Commercial Spot! Available to select sponsors Official Festival Program! Full page, full color, print advertisement Pre-Screening Trailer Produced trailer that runs before all screenings includes all sponsor logos and partner levels:! Advertisements run a minimum of three (3) times prior to each screening and Tribute for an approximate total of 925 times over eleven days! Total on-screen time is approximately 2.1 hours! Estimated audience reach 73,000>!

19 2014 PARTIAL LIST OF SPONSORS

20 2015 SAN DIEGO FILM FESTIVAL SPONSOR OPPORTUNITIES TOP TIER BENEFITS SPONSORSHIPS RANGE FROM $15,000 TO $150,000+ SDFF$offers$many$levels$of$sponsorship.$Depending$on$the$level$of$partnership,$a$sponsorship$package$will$include$the$Top$ Tier$Benefits$listed$below$and$the$Universal$Benefits$shown$on$the$following$page.$In$addition,$we$are$able$to$customize$ sponsorships$and$adjust$benefits$to$fit$your$company$needs$perfectly.$ TOP TIER BENEFITS Logo$Placement$in$Festival$Television$Commercial :30$Second$Pre:Film$Brand$Advertisement$in$Theaters Mention$in$Festival$Radio$Commercial$(&$On:air$Interviews) Exclusive$Special$Event$Sponsor$ Exclusive$Festival$Award$Sponsor$ Branded$Activation$Space$On:Site TITLE SPONSOR With two year commitment PRESENTING SPONSOR Brand$Category$Exclusivity Festival$Tribute$Event$+$Chairman's$Reception Festival$Press$Release Access$to$Festival$Database Dedicated$Festival$E:Newsletter$ SIGNATURE SPONSOR Logo$on$Festival$Poster,$Step$and$Repeat,$Banner,$Ads Brand$Advertisement$in$Free$Preview$Guide$(75,000) Filmmaker$Awards$Invitation LEADING SPONSOR Brand$Inclusion$in$Festival$Eblast$(20,000) Dedicated$Facebook$Mention$(9,000$and$growing) Dedicated$Twitter$Mention/Link$ Access$to$Festival$Photos SUPPORTING SPONSOR

21 2015 SAN DIEGO FILM FESTIVAL SPONSOR OPPORTUNITIES UNIVERSAL BENEFITS All$levels$of$partnership$will$include$the$Universal$Benefits$shown$below.$In$addition,$we$are$able$to$customize$$ sponsorships$and$adjust$benefits$to$fit$your$company$needs$perfectly.$ UNIVERSAL BENEFITS TITLE SPONSOR With two year commitment PRESENTING SPONSOR SIGNATURE SPONSOR LEADING SPONSOR SUPPORTING SPONSOR ON-SITE PROMOTION Product$Placement$in$Festival$VIP/Filmmaker$Gift$Bags$$$$$$$$ (Min$400) Product$Placement$in$Festival$VIP$Lounges Product$Placement$at$Festival$Galas Logo$Inclusion$on$Pre:Film$Festival$Real Brand$Advertisement$&$Logo$Inclusion$in$Festival$Program Brand$Signage$&$Marketing$Materials$at$Festival$Venues Opportunity$to$Brand$Official$Festival$Volunteer$T:Shirt Distribution$of$Promo$Itrems$to$Festival$Attendees Access$to$Festival$VIP$Hospitality$Suites MEDIA & ONLINE Brand$Inclusion$in$Festival$Facebook$Post$(9,000+$Likes)$ Brand$Inclusion$on$Festival$Website$Sponsorship$Page Acknowledgement$on$Festival$Press$Releases Opportunity$to$Conduct$PR$Outreach EXCLUSIVE ACCESS Festival$Opening$Nght$Film$and$Party$Passes Festival$Sponsor$Passes Festival$Gala$Invitations$and$Passes Festival$Individual$Tickets

22 2015 SAN DIEGO FILM FESTIVAL SPONSOR OPPORTUNITIES ENHANCE YOUR SPONSORSHIP Customize$your$sponsorship$package$to$best$suit$your$key$marketing$objectives$and$budget.$Include$the$local$community,$ VIPs,$corporate$staff,$customers,$clients$and$advertisers.$Here$are$some$suggestions: CUSTOMIZE WITH ENHANCED BENEFITS Opening$Night$Sponsor$(Attendance$500+) Exclusive$Special$Event/Gala$Sponsor$(e.g.$Night$of$the$Stars$Tribute) Exclusive$Award$Sponsor$(e.g.$Best$Feature$Film) Exclusive$Film$Series$Sponsor$(ie,$Native$American$or$Action$Sports$Tracks) Exclusive$Sponsor$Film$Screening$&$Party Exclusive$Venue$Sponsor$(e.g.$Reading$Theater$downtown) Brand$Ad$Promotion$on$Festival$Mobile$App Branded$Sales$Activation/Promotion$On:site Brand$Coupon$in$Free$Festival$Guide$(75,000) Brand$Logo$Projection$on$or$in$Festival$Venue Dedicated$Festival$E:Newsletter$(Distribution$13,000) Rights$to$Market$Using$the$Festival$Logo Right$to$Create$a$Festival$Sweepstakes Product$Sampling$&$Display/Demonstration$at$Festival$Venues Logo$Inclusion$on$Festival$Lanyard Logo$on$Back$of$Festival$Passes Logo$on$Festival$Tickets Logo$on$Festival$Red$Carpet$Venue$Step$&$Repeats Sponsor$a$Festival$Community$Screening Sponsor$Festival$VIP$Screening$Series$Jan$:$July Sponsor$VIP$Lounges Sponsor$Valet$Parking Sponsor$Festival$Music$Lounges Sponsor$Year$Round$Festival$Education$Program$for$Youth$(FOCUS ) Sponsor$Individual$Screenings Sponsor$Hospitality/Recreational$Opportunites Sponsor$Indvidual$Awards$or$a$Full$Slate$of$Awards

23 THANK YOU FOR MORE INFORMATION CONTACT Lucille A. Fortunato VP of Strategic Marketing Partnerships