2013 PARTNER OPPORTUNITIES. Phone: (02) Fax: (02)

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1 2013 PARTNER OPPORTUNITIES Phone: (02) Fax: (02)

2 BASEBALL IN AUSTRALIA IN ASSOCIATION WITH SYDNEY BLUE SOX PARTNERS The Sydney Blue Sox compete in the Australian Baseball League (ABL). A joint venture by The Australian Baseball Federation and Major League Baseball, The Blue Sox play a 46 game schedule from October to February an official MLB winter league, allowing the best Australian and overseas talent from both MLB and the minor leagues to play on Australian soil. Games are played at Blacktown International Sportspark, Australia s premiere baseball facility, which was used during the 2000 Sydney Olympics. 23 openings across 6 series will be played at home against the Adelaide Bite, Brisbane Bandits, Canberra Cavalry, Melbourne Aces and Perth Heat. There are currently over 130 Australians playing baseball professionally around the world. With the elite flying the Australian flag in the USA, Asia and Europe, with many more playing in the American College system. The new ABL is entering it s fourth season in November and the Blue Sox will continue to build on a very successful campaign which saw record breaking attendance, TV viewership and internet stream views. Australia has had unheralded success internationally, winning a silver medal at the 2004 Athens Olympics and having strong showings at the 2006, 2009 and 2013 World Baseball Classic. In recognition of this success Australia has been granted an automatic berth at the Little League World Series, an international tournament for year olds that is televised all over the world.

3 WHO ARE THE SYDNEY BLUE SOX The Blue Sox promote a fun family atmosphere, with great value entertainment and a level of interactivity that isn t found at other Australian sporting events Blue Sox players and staff are connecting with fans in new and exciting ways using social media, competitions and player access that is unmatched in the Australian sporting landscape. We pride ourselves on giving fans the best baseball show ever seen on Australian soil, from the talent on the field to the incredible food on offer at the park. From the on field entertainment to the best internet stream broadcasts available. Our fans have seen 7 Major Leaguers take the field wearing Blue Sox and that number will continue to grow as promising young talent rises through the American minor league system. The Blue Sox organisation, in conjunction with Baseball NSW, is heavily involved with the grass roots baseball community. We host events like the Blue Sox Under 9 Cup and training with the pros clinics as well as traveling to baseball clubs to get people playing baseball excited about the Blue Sox. We have strong ties with the local community in Sydney s west with Schools days and are prominent at local carnivals and events. The Blue Sox have become involved with under graduate training at Universities. Assisting with work placement programs and providing pathways for growth within the sporting industry and opportunities for international travel. Many of our staff have gone on to work in baseball in the United States again, something that is unique to the Australian Baseball League.

4 BLUE SOX FANS The Sydney Blue Sox have an extremely loyal and dedicated fan base. Unlike most other Australian sports, the ABL rounds are series which are generally on four consecutive days. Many of our members will travel to the ballpark from all over Sydney for every single game. We also have supporters who s commitments only allow them to come to one game a series. While Sundays have shown to be the biggest day for families Here is some more information on the Blue Sox Supporter GENDER AGE BREAKDOWN WOMEN 33% MEN 67% Under 17 31% Over 50 15% % % % 47% of Blue Sox fans earn between $50,000 - $100,000 29% earn over $100,000 75% Identify themselves as Australian

5 THE ABL AND MAJOR LEAGUE BASEBALL The ABL is unique in Australian sport as it is backed and partnered by one of the largest and most prestigious competitions anywhere in the world, Major League Baseball. This relationship means Major League Baseball clubs send many of their most valuable players and highly touted prospects to the ABL with the aim of enhancing their performances to a level where they can take the final leap into the Majors and fulfill their incredible potential. The majority of MLB clubs took this opportunity in 2012/13, and the ABL is aiming for all 30 clubs to send players to Australia in 2013/14 including world famous teams such as the New York Yankees, Boston Red Sox, Los Angeles Dodgers, San Francisco Giants and Chicago Cubs. In 2011/12, 26 MLB clubs had talent scouts in Australia ensuring players from Australia, the USA, Japan and Korea who competed in the ABL had the best chance to impress and fulfill their dreams of playing in the USA. As a major partner of the ABL, Major League Baseball works closely with the League in all areas of operations including representation on the Board of Directors, the provision of the ABL s website through MLB Advanced Media, as well as the provision of specialist expertise. The ABL also works closely with the MLB International office in Sydney.

6 2014 MLB OPENING SERIES Premier Barry O Farrell and the NSW State government have announced that Major League Baseball, majority backer of the Australian Baseball League, will open their 2014 Championship Season at the historic Sydney Cricket Ground. The Arizona Diamondbacks and the Los Angeles Dodgers will play MLB s Opening Series in New South Wales on 22 and 23 March The 2014 Opening Series will be MLB s first played in an emerging baseball market after similar season-opening events in North America and Japan dating back to The 2014 trip will also mark the 100th anniversary of exhibition games staged by the Chicago White Sox and New York Giants at the same hallowed venue where the 2014 Opening Series will be played. This will be the biggest sporting event on the 2014 calendar, with over $300 Million in salary taking part in official Major League Baseball games to begin the 2014 season. This shows Major League Baseball s commitment to baseball in Australia and the State Governments acknowledgment of growth of talent and participation in New South Wales. All Corporate Partners of the Sydney Blue Sox will have the added benefit of getting special access to players and corporate hospitality to the 2014 MLB Opening Series. These benefits can even be combined with sponsorship of the Sydney Blue Sox for even better value.

7 LIVE WEB STREAM With the ever increasing speed of broadband connections the best way to get your sport to your fans is to stream it live on the internet while keeping down the cost for equipment and production. Every game played at Blue Sox Stadium is streamed LIVE on the internet using the iinet Freezone platform. Fans from around the world logged into watch the Blue Sox play in numbers that were higher even than the NBL, with up to 4,500 views for a single game. This is a new and less expensive medium and enables you to target just fans of the Blue Sox. In the USA all major sports offer a web based solution to enable their fans to access the game on the go. This year the NRL introduced a similar subscription based internet stream. a 30 second spot played once during every game this season is on $500, with 3 spots per games just $1000. These can be worked into an existing package or purchased on a standalone basis

8 TELEVISION BROADCASTS The Sydney Blue Sox brand has grown year on year in the competitive Sydney sporting landscape. Attendance has increased to nearly 1,500 per game and last season saw over 130,000 fans through the turnstiles at ABL games. The ABL Highlights show runs on FOX SPORTS each week and draws a viewership of over 40,000 homes. This success has led to the format being extended from 60 to 90 minutes and with additional showings in primetime. The ABL Championship Series and the ABL All-Star game are broadcast LIVE on FOX SPORTS and replayed on the MLB Network is the USA, SKY SPORTS in the UK and ESPN Star throughout Asia. Last season the ABL Championship series reached over 500 million people, in 50 countries a figure which is unmatched elsewhere in Australian sport. The which features the best Australian talent taking on the best international player in the ABL,

9 OFFICIAL WEBSITE AND SOCIAL MEDIA The Blue Sox use the Major League Baseball Advanced Media web platform, which is uniform throughout MLB as well as the minor leagues. This allows American teams to link to related stories directly and to provide increased traffic to our website. During the 2012 season ABL websites generated over 1 million unique hits and continues to grow. The website is active 12 months of the year and has proved to be beneficial for all partners that have chosen to feature links on the main page FACEBOOK, TWITTER AND OTHER SOCIAL MEDIA The Blue Sox are extremely active on Facebook, Twitter and Instagram. Running competitions, special promotions and interacting with fans in a way that is only possible through social media. The Blue Sox have over 5,000 likes on Facebook and 2,000 followers on Twitter. Promotions, competitions and other exciting offers can use your brand and reach all of the Blue Sox fan base.

10 PROMOTIONAL MATERIAL & GAMEDAY PROGRAM POCKET SCHEDULE The Blue Sox distribute a pocket schedule which serves as the fans bible for upcoming season. It has the draw, map to the stadium, stadium map, prices, promotional schedule and other offers. Panels are available for parters to advertise and be in the hand of Blue Sox fans for the entire season. GIVEAWAYS One of the best things about being a baseball fan is free stuff! You can co-brand Blue Sox giveaways like stress balls, bobble heads, stickers, mini-bats, hats, t-shirts, or another promotional item. Fans can take home some Blue Sox memorabilia with your band on it. GAMEDAY PROGRAM & TICKETS Put your brand in front of our fans at every single game. Every game the Blue Sox produce an extensive program, with stories, rosters, biographies, statistics, scoresheets and a fun section. This is a great way to interact with the die hard Blue Sox fan who wants more info on the team or the casual fan who is coming to their first game.

11 IN PARK ACTIVATIONS ON-FIELD PROMOTIONS & PA Truly the best was to get noticed at the ballpark. Have a branded on-field promotion that combines fun for kids and entertainment for every fan. Even have a walk, Home Run or strikeout designation. INFIELD BRANDING Banners that are even closer to the action. Dugout railings, backstop, baseline, railing, grass ads, and the tarp cover all receive even greater exposure on every pitch. OUTFIELD BRANDING Hung on the outfield wall for every home game played at Blue Sox Stadium during the season and seen by fans for the entire game. Great value exposure that also appears on TV and iinet Freezone internet broadcasts BALLPARK SIGNS Banners that hang from the concourse, on the stadium fencing and by concession stands. Be the first thing that fans see when they walk into the stadium or take a break from the action.

12 BASEBALL NEW SOUTH WALES & GRASS ROOTS The Sydney Blue Sox and Baseball NSW, the SSO, have recently aligned their organisations to be able to offer a whole of sport approach in all aspects of business operations to benefit the growth of the sport in NSW. New South Wales already boasts strongest baseball participation numbers in Australia with over 21,000 members. There are 11,000 Juniors playing baseball in NSW, a number which continues to grow and with the introduction of programs like Aussie T-Ball, Tee Ball NSW and increased participation through schools programs the future is very bright for baseball. BNSW also has influence with 90 metro baseball clubs, 200 state wide clubs and all 8 associations. To maximize partnerships additional properties are available through Baseball NSW to reach the baseball community at all levels of play. Market offers to the BNSW database Designation as the official supplier of the BNSW high performace program and state teams Affiliation with associations like the umpires association Properties available for the 2014 U16 National Youth Championships Held at Blue Sox stadium in Jan Partnering with Little League clubs benefiting grass roots community baseball Partner with BNSW on all national and international tours, camps and clinics for youth baseballers Visibility on state team jerseys, equipment and travel gear. Naming rights for affiliated leagues Naming rights for state and regional tournaments Visibility at gala days, and try T-ball days Branding on Marketing collateral

13 PREMIUM PACKAGES TITLE PARTNER Naming rights - The Sydney Blue Sox Logo patch on uniform, equipment and travel attire Banded field box for every game Use of stadium function room for special events Stadium rights for your product On field access before the game Clubhouse tour Exclusive access to players Client Batting Practice Post game meet with players and staff Exclusive uses of players and brand for promotional opportunities Additional designations - Player of the game On field designations - home run, first pitch On-field banners PA announcements Radio and broadcast commercials Print ad in the pocket schedule, gameday program, and other promotional material Logo and visibility on official Blue Sox website and social media feeds Logo patch on team apparel or BP top Banded field box for every game Stadium rights for your product On field access before the game Clubhouse tour Exclusive access to players Client Batting Practice Post game meet with players and staff Exclusive uses of players and brand for promotional opportunities Additional designations - Player of the game On field designations - home run, first pitch On-field banners PA announcements Radio and broadcast commercials Print ad in the pocket schedule, gameday program, and other promotional material Logo and visibility on official Blue Sox website and social media feeds Designated as the preferred supplier of the Sydney Blue Sox VIP seats for every home game at Blue Sox Stadium Special access to players after the game Use of players and Blue Sox logos for promotional opportunities Logo on team training gear On-field banners PA announcement and in-game promotion Radio and broadcast commercial Print ad in the gameday program, and other promotional material Logo and visibility on official Blue Sox website and social media feeds VIP seats for every home game at Blue Sox Stadium Special access to players after the game Use of Blue Sox logos for promotional opportunities On-field banners PA announcement Radio and broadcast commercial Print ad in the gameday program, and other promotional material Logo and promotion on social media feeds

14 CORPORATE HOSPITALITY & FUNCTIONS Have the best seats in the house and a corporate presence all season long. Enjoy every Blue Sox home game is fully catered comfort while getting brand exposure Catered Field Box actually on the field for every Blue Sox home game Signage on the box advertising your company Listed as a Blue Sox Sponsor in the official Gameday program Opportunity to attend Blue Sox Sponsors Function Stadium Signage The Function Room is located just above the Blue Sox dugout on the 3rd base side. Can be combined with on-field activities like Batting Practice or use the speed gun to test your arm for a truly unique experience. Options for partial or fully catered with drink packages or private bar. Can host from people from just $70pp

15 GAME & SERIES SPONSORSHIP Be the official sponsor of a Blue Sox game and get a unique platform for your brand Co-Branding on all marketing material Opportunity to setup a stall on stadium concourse Co-Branded Promotional giveaway Coupons handed out to all in attendance Featured in the gameday program Catered 4 person box for the night Featured in the gameday program Catered 4 person box for the night Throw out the first pitch Get maximum exposure through co-branding a full series with Sydney s only professional baseball team Co-Branding on all marketing material Opportunity to setup a stall on stadium concourse Co-Branded promotional giveaway of your choice bobble head, stress ball, stickers etc) Coupons handed out to all in attendance On-field signage available One on-field promotion each night Featured in the gameday program Catered 8 person box for each night Custom branded jersey worn by the team during Saturday nights game Meet and greet with Blue Sox players and coaches during Batting Practice Throw out the first Pitch

16 ADELAIDE BITE BRISBANE BANDITS CANBERRA CAVALR Y MELBOURNE ACES PERTH HEAT ABL ALL-STAR GAME *Subject to change

17 For all enquiries please contact the Sydney Blue Sox W: P: (02) E: M: P.O Box 63, Mt. Druitt, 2770