Industries. Industry Standards

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1 Industries Industry Standards

2 Review: Top Domestic Grossing Films of All Time: Gone With the Wind (1939) Star Wars: Episode IV A New Hope (1977) The Sound of Music (1965) E.T. (1982) Titanic (1997) The Ten Commandments (1956) Lottery Winning ethics and issues

3 Sports & Entertainment Ch. 3 Define Industry

4 Industry Segments Industry A group of organizations involved in producing or handling the same product or type of service Industry Subdivisions Subsets of an industry

5 Examples of Sports & Entertainment Industries Professional Sports College Sports Television Industry Music Industry Hotel Industry Sports Camp Industry Concert Industry Car Racing Industry County and State Fairs

6 Music Industry Subdivisions The music industry - companies and individuals that make money by creating and selling music. Individuals and organizations that operate within the industry are: Musicians who compose and perform the music;

7 Music Industry Subdivisions Presenters of live music performances: Booking agents, promoters, music venues, road crew Companies and professionals who create and sell recorded music: Music publishers, producers, recording studios, engineers, record labels, retail and online music stores, performance rights organizations

8 Music Industry Subdivisions Professionals who assist musicians with their music careers Talent managers, business managers, entertainment lawyers; Broadcasts: Satellite, internet and broadcast radio; Journalists Educators Musical instrument manufacturers

9 Music Industry Genres Rock Alternative Rap County Jazz Pop Classical Gospel R&B

10 Class Assignment Break up into groups of 2 or 3 Choose one sports and entertainment industry and come up with as many subdivisions as you can think of Hand in with names and date

11 Professional Sports Subdivisions GMs/Owners Commissioners Coaches Medical Staff Officials Promoters Agents Uniforms/Equipment Stadium/Field Maintenance Television/Radio Industry Sponsors Advertising Tickets Concessions Sports Camps College Sports College/Pro Scouts Transportation Hotels Caterers

12 College Sports Subdivisions Colleges Conferences Stadium/Field Maintenance Conferences NCAA Coaching Staff Medical Staff Officials Sponsors Television/Radio Industry Transportation Uniforms/Equipment

13 College Sports - IMG College IMG College is the nation's leading marketing and multimedia provider Partner with many of the top institutions and conferences in the country, including the NCAA and its 89 championships. Largest sales and service organization in U.S. sports, works with more than 5,500 independent sponsors annually to help market and promote their brands to 190 million passionate fans.

14 College Sports - IMG College Services include: radio and television broadcast talent coaches' shows and endorsements managing Internet sites and specialized media printing and publishing, signage game day events and hospitality corporate partner programs brand management.

15 Sports Camps Subdivisions Coaching Staff Equipment Location/Venue Pro Players Sponsors Advertisements Websites Medical Staff Cost Factors Transportation

16 U.S. Sports Camps U.S. Sports Camps manages the marketing and administration of sports camps throughout the country. coaches hire their own staff website generated millions in online sales in one year In 2011, 50,000 US and international campers attended a U.S. Sports Camp Nike sponsors provides apparel to staff and campers

17 US Sports Camps Network: Nike Tennis Camps Nike Golf Schools & Junior Camps Nike Volleyball Camps McCracken Midwest Volleyball NBC Volleyball Camps Nike Basketball Camps NBC Basketball Camps McCracken Basketball Camps Snow Valley Basketball School Nike Vogelsinger Soccer Academy Nike Soccer Camps NBC Soccer Camps Nike Field Hockey Camps Nike Swim Camps Peak Performance Swim Camps Nike Lacrosse Camps Nike Softball Camps Nike Running Camps Nike Baseball Camps Florida Coast Spring Training Contact Football Camps NBC Football Camps Nike Water Polo Camps

18 Television Industry Subdivisions Networks Cable Advertisements Sponsors Directors Writers Casting Directors Actors/Cast Sets / Props Camera Crew, etc. Equipment Venue Live Audience Ticket Sales Merchandise Sales

19 Television Industry Perpetually seeks programming that will yield higher viewer ratings Reality shows are less expensive to produce than traditional shows Continually seeking new ways to reach viewers Internet video ipods on-demand cable

20 Hotel Industry Subdivisions Investors Land Managers Employees Advertisement Security Restaurant Contracts Amenities Construction Maintenance Laundry/Linens

21 Concert Industry Subdivisions Promoters Advertisers Sponsors Performers Managers Recording Companies Live Nation Ticket Sellers Merchandise Concessions Stadium/Arena/Venue Stage Crew Equipment Choreographers Wardrobe Security Medical Staff

22 Car Racing Industry Subdivisions Drivers Managers/Agents Sponsors Venue Maintenance of Venue Advertisements Promoters Cars Gas Pit Crew Mechanics Tools Tires Concession Stands Medical Services Billboards Officials Merchandise

23 Country/State Fairs Industry Subdivisions Promoters Advertisement Lawyers Property/Venue Permits Vendors Rides Petting zoo Medical Services Insurance Security Maintenance Workers Seasonal venue

24 State and County Fairs State and county fairs have made many changes to stay competitive. increased use of technology online advertising ticket sales premium books news releases expanded schedules corporate sponsorships

25 Industry Standards and Trends Industry Standards - the guidelines and goals set for different entertainment industries. Industry Norm the average expectation within an industry

26 Knights Inn Seaside Heights Dirty and Disgusting $49/night October

27 W Hoboken - $309 and up Four Stars Best views of New York Wonderful service

28 Four Seasons Hotel NYC Five Stars Room rates listed: $795 - $4,650 Presidential Suites - no rates given. Wonderful Luxurious Hotel - The staff were wonderful and the food was to die for. City-View Deluxe Room - $955

29 Industry Standards and Trends Industry Norms provide examples of what to expect for information regarding hotels, a home college football game, or county fair: Attendance Revenue Length of events Other important factors for sports and entertainment

30 Marketing Decisions for an Industry Marketing decisions are based upon industry standards and trends Provides the guidelines for what consumers want from businesses regarding their product offerings, services, and pricing. Businesses not aware of current trends will lose valuable business

31 Homework Due Thurs. 10/10 Find recent trends in sports or entertainment example: head hits in the NFL and the recent concussion lawsuit settlement reality shows on TV

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