Sponsorship Proposal 2016

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1 Sponsorship Proposal 2016

2 Dear Supporter of Junior Golf, The PLAY Junior Golf Tour was established in 2014 with the mission to give all kids the opportunity to learn and experience the game of golf by playing in a competitive, positive and safe environment through financial, developmental, and organizational support. The PJGT is more than a junior golf tour. We are a training tool for tomorrow, teaching kids disciplines and values through the game of golf that will last a lifetime. Our tour wants to provide you with a unique opportunity to show your support for these young individuals who are either just beginning golf or growing as a competitive player. These boys and girls range in age from six to eighteen and reside in a variety of locations across Eastern Ontario and the Ottawa Valley. The coaching they receive allows them to achieve not only their goals on the golf course, but in life. Some of these athletes will look to continue playing competitively with local, provincial, and national teams, and could use your help! Competing competitively in junior golf tournaments does not come without a cost to parents. Golf is not an inexpensive sport, and often courses do not have separate rates for youth players. Green fees, memberships, equipment, travel and meals all add up when playing a full schedule of events. Last summer, junior players paid on average $30 per tournament for green fees. The PJGT is setting a goal to reduce this cost, allowing players to play more, as well as attract new players to participate in the sport. In addition to lowering the upfront cost, we are looking to increase the amount of awards, prizes, giveaways, and opportunities we can provide for the kids such as education and development at each tour event. We want to do more, and are asking that you join us in keeping this fantastic junior golf initiative growing! We have a variety of sponsorship opportunities available and hope that whether you are able to make a monetary or product contribution you will see the value in joining the PJGT and junior golf. By partnering with us, you will not only receive the satisfaction from knowing youth golf is thriving but your company will receive numerous forms of advertising and public exposure. Please review the following sponsorship package to fully understand what the PJGT is all about, and where your organization would benefit by partnering with the tour. Thank you for your support and for giving kids the opportunity to play golf and become lifelong golfers! Sincerely, Chris Veltkamp Director/Founder PLAY Junior Golf Tour ! 2

3 Executive Summary The PLAY Junior Golf Tour (PJGT) is a grass roots development tour available to junior boys and girls ages six to eighteen. Tour members enjoy a variety of events, from stroke play tournaments to development camps, along with a year-end tour order of merit championship and banquet. Entering it s third year, events are increasing to encompassing an area from Kingston to Cornwall to Ottawa. Our junior golfers tackle courses varying in design and difficulty. There is no qualifier or residential restrictions, and they can play in as many, or as few, tournament as they like. The PLAY Junior Golf Tour is an excellent option for junior golfers to not only play in his/her first competitive event but also prepare themselves both physically and mentally for tournaments in the future. Why Families Choose the PJGT? Affordability Entry level for all Education/Instruction Playability Relationships Growth Accessibility Development Camp July Sunnidell Golf Club, Brockville! 3

4 2015 Highlights: 75 full time members - increase of over 85% Events increased to 8 stroke play tournaments & 3 development camps Participated in Humber Cup Tour Challenge Demographic location of golfers expanded with representation from 15 different communities in Eastern Ontario Number of participants at each event increased by 30% Members represented at US Kids World Golf Championship, Drive Chip & Putt Semi-Finals and CJGA Mizuno Championship Membership renewal from 2014 was over 95% Average green fee cost per event increased by less than 5% Over 100 kids took place in 3 - one week development camps Raised over $450 at the Annable Designs Classic - Beat the Jr. Pro! 4

5 Development Camps 4 - week long Tournaments (10-12 Stroke/ Match Play Events) Before & After School Programs Education/ Instruction PLAY Junior Golf Tour 2016 Giving Back (No Kid Left Behind) Ongoing Coaching Business Network/ Partnerships Merchandise/ Equipment Goals for 2016 Continue to keep costs low to participate (Green Fees, Memberships, Instruction) Increase the education/instruction at all tour events Provide additional opportunities for kids to try the game of golf Access to proper equipment & golf courses Build a TOTAL GOLF EXPERIENCE at all events, engaging family & communities! 5

6 SPONSORSHIP BENEFITS & DETAILS Becoming a partner with the PJGT will increase your sales and marketing opportunities, as well as raise your community exposure. Our partnership program ensures sponsors are front and centre in a meaningful form that clearly displays how you are a supporter of junior golf in Eastern Ontario. Entering our third year, sponsorship will play a pivotal role in expanding the PJGT and growing the game of golf in Eastern Ontario! By partnering with the PJGT you will experience: - Widen brand visibility - More local media coverage - Increased sales - Association with reputable cause - Improved corporate image - Larger network of potential customers - Product recognition - Hospitality opportunities - Presence on PJGT website - Increase sales territories Annable Designs Open Upper Canada GC, Morrisburg! 6

7 - SPONSORSHIP OPPORTUNITIES - **Sponsorship benefits include features within the designation, as well as all the benefits at levels below it.** Principal/Presenting Value: $5000 & over Features: Exclusive Naming Rights on All Tour Events, Material & Releases Benefits: Category exclusivity at any level, dedicated space for on-site leverage activities, event staff shirts/hats, sponsor s brand on tournament awards, inclusion in all press releases & other social media activities, inclusion in all print, outdoor and/or broadcast advertising, opportunity to involve sponsor s preferred charitable organization, signage at venue entrance Premier Value: $2500-$5000 Features: Player of the Year or Recognition awards, Tour Teams, Scholarships, Development Programs/Pathways, National/International Player Assistance, Official Product Status Benefits: Naming rights of an event, award or team, official product exclusivity, promotion of sponsor through PJGT social media activities, e-newsletters and website, sponsor profile on PJGT website, opportunity to run database-generating activities on-site, ownership of part of the event by sponsor, custom-design of a new event, program, or award that meets sponsor s specific needs, opportunity for sponsor to provide equipment, services, technology or services in trade for part/ whole sponsorship fee Major Value: $500-$2500 Features: Tournament/Event naming rights, Age Divisions, Yearly Awards, Order of Merit, Camps & Clinics Benefits: Naming rights of an event or section, product exclusivity in event-driven advertising or promotional media, product endorsement, space to carry out on-site leverage activities, sampling opportunities, demo/display opportunities, exhibition space, opportunity to sell product on-site, logo on specific event scorecards, 2 spots in celebrity golf tournament, participation in the event by sponsor representatives, inclusion in all social media activities, photo opportunities at events, tournament day mentions/acknowledgements! 7

8 Supporting Value: $499 & less Features: Hole Sponsors, Putting Green, Range, Tournament prizes, Skills Challenges, Event Clinics, Seminars Benefits: Preferred supplier status, promotional material, coupon or gift distribution, logo/description/contact info on PJGT website, links to sponsor website on PJGT, venue signage, invite to celebrity golf tournament, display table at designated event(s), signage recognition at all events The PJGT recognizes that without the help of sponsors/partners, many aspects of the tour would not be possible. The perimeters outlined above are starting points, allowing all organizations the opportunity to become a supporter of the PJGT and junior golf in Eastern Ontario. Please contact immediately to personalize a sponsorship/partnership program that will meet the needs and expectations of your organization! What the PJGT is able to do with sponsorship funds: provide low membership costs with added benefits to ALL members continue to keep tournament entry fees lower than any of it s competitors access the best courses in the area for young players to experience access the best equipment/technology so juniors are able to develop provide a total golf experience for not only the players but their families as well provide job & mentorship opportunities for aspiring coaches assist golfers with transportation to & from the events provide opportunities for NEW players, through education & equipment build community & business relations across a large network of individuals create a golf culture that meets the needs of ALL junior players THANK YOU FOR SUPPORTING THE PJGT!! 8

9 MEDIA REACH The PJGT provides wide exposure through a variety of media outlets and marketing channels. Please use the below information as a basic guide to the types of advertising, public and community relation opportunities afforded by a sponsorship. Website - Tour Ambassador - Brad Fritsch, Web.com & PGA Professional Social Media Twitter (235 (287 followers) Facebook - PLAY Junior Golf Tour page LinkedIn - Chris Veltkamp Profile E-Newsletters & Member s Print & Media Advertising Radio (107.9, 104.5, 96.7) Paper (Prescott Journal, St. Lawrence News, The Recorder & Times, Morrisburg Leeder) Golf publications (Flagstick) Online Advertising My Prescott Now (myprescottnow.com), E.O.N. (easternontarionetwork.com), Flagstick (ottawagolfer.com), PLAY Sports (playsportscanada.com) Posters All area golf courses (Kingston - Cornwall - Ottawa) Schools within the UCDSB & CDSBE0 Local sporting events (soccer & baseball associations) Event Signage Banners/Signs hang in prominent locations the day of the tournament! 9

10 PLAY JUNIOR GOLF TOUR TEAM 2015 HUMBER CUP TOUR CHALLENGE PRESENTED BY ONE SPORTS MANAGEMENT PJGT Members with PGA Golfer Ernie Els Canadian Open 2014 Walk with the Pros! 10

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