University of Texas at San Antonio

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1 University of Texas at San Antonio Corporate Marketing Proposal Sarah Wright Nelligan Sports Marketing

2 NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through our corporate relationships. WHO NSM REPRESENTS: Brown University Cal Poly UC Santa Barbara The Capital One Bowl The Champs Sports Bowl Colonial Athletic Association University of Delaware Drexel University George Mason University Georgia State University Hofstra University James Madison Northeastern University Old Dominion University Towson University University of North Carolina Wilmington Virginia Commonwealth University The College of William and Mary University Colorado State Eastern Michigan University Fairfield University Florida Atlantic University Horizon League Indiana State University IPFW University of Louisville Marquette University Middle Tennessee State University Missouri State University Monmouth University Orlando Citrus Parade The Pac-10 Conference Patriot League University of Pennsylvania Penn Relays Princeton University Providence College Rutgers University University of Texas at San Antonio West Virginia University University of California- Santa Barbara University of Wisconsin-Green Bay Member Schools

3 COLLEGE ATHLETICS AND THE UTSA AUDIENCE There are many reasons businesses associate themselves with college sports. Affinity, demographics and access to the university s resources are three of those reasons. Your company s partnership with UTSA will go beyond an athletic sign and a placement in the game program. Your company and UTSA Athletics together will create a long-lasting partnership between the UTSA fans, alumni, students, faculty/ staff and your company. NSM has taken the platform of college sports in the state of Texas and developed a comprehensive, multi-media and promotional program developed specifically for your company to not only build brand awareness with UTSA fans, alumni and students, but to further build on an association with the University and Athletics. This partnership is about a relationship that is built around the marketing assets enclosed in this proposal which are designed to create a very specific and unique program for your company to accomplish the following goals: Branding Consumer Outreach Hospitality & Entertainment

4 WHY UTSA San Antonio is the 2 nd largest city in Texas and the 7 th largest city in the United States with a population of 1.3 million. UTSA fields San Antonio s only NCAA Division 1 Athletic teams UTSA lists over 78,000 alumni in their database many of whom still live in the San Antonio area. With over 29,000 students UTSA is one of the largest public universities in the state of Texas UTSA s new football program will kick-off in 2011, and will be only major collegiate football program in San Antonio. College Fans: Alumni income 30% above national average. Average household income exceeds $100,000. Over 70% own their own homes. Over 69% own two or more cars. Over 30% have children.

5 College Sports Audience Consumer Promotions LEVERAGE Internal Sales Incentive Programs Consumer Advertising SPONSOR Trade Incentive Programs Equity Transfer Business-to-Business Sales (University Community)

6 College Sports Audience Founded: 1969 Enrollment: approximately 29,000 Nickname: Roadrunners Home Stadium: Alamodome (will begin play in 2011) (capacity 65,000) Home Arena: Convocation Center (4,000 capacity ) UTSA is the 2 nd largest University in the University of Texas System FACULTY & STAFF 5,600+ Faculty and Staff on Campus STUDENTS 29,000+ Enrolled ALUMNI 78,000+ Nationwide Season Ticket Customers Parents FANS Customers Sales Force Trade Customers

7 LICENSING PRIVILEGES Your company has the ability to use the UTSA Athletics marks and logos for co-branding opportunities (in-branch promotions, retail promotions, limited runs). Use is subject to approval by UTSA Athletics.

8 RADIO The Flagship stations of UTSA Athletics are Ticket 760 AM and the Outlaw 92.5 both are 50,000 watt Clear Channel stations. :10, :30 and :60 second commercial advertisements during all UTSA Football and Men s Basketball broadcasts throughout the regular season. :10, :30 and :60 second commercial advertisements during all UTSA Football and Men s Basketball Coaches Show throughout the regular season. Presenting sponsor of the feature in all Football and Men s Basketball regular season broadcasts (i.e., Tonight s Starting Line-Ups brought to you by Sponsor). Opening and closing billboards in all regular season broadcasts. Any additional or post-season broadcasts will be charged automatically at an additional prorated investment

9 GAMEDAY PROGRAMS Full page 4-color advertisements in all home Football and Men s Basketball game day programs. Game day programs are sold at all regular season home games. Each program includes updated rosters, statistics and feature stories on Roadrunner players and coaches.

10 ADDITIONAL PRINT OPPORTUNITIES Logo recognition on the UTSA baseball and/or softball scorecards distributed at all home games. Logo recognition on the UTSA schedule cards, posters and/or magnets produced for the following sports: football, men s and women s basketball, baseball, softball, volleyball, men s and women s soccer, field hockey, swimming & diving. Logo recognition and coupon opportunity on all ticket backs. Logo recognition on UTSA parking passes utilized for football and men s and women s basketball home games

11 ALAMODOME SIGNAGE Rotating signage on six (6) LED Fascia boards located inside the Alamodome during all regular season UTSA Football home games (beginning Fall, 2011). Signage production cost will be the responsibility of the sponsor

12 ALAMODOME SIGNAGE Static tri-pod sideline signs displayed inside the Alamodome during all UTSA Football regular season home games (beginning Fall, 2011). Signage production cost will be the responsibility of the sponsor

13 ALAMODOME SIGNAGE Static banner signage opportunities displayed inside the Alamodome during all UTSA Football regular season home games (beginning Fall, 2011). Signage production cost will be the responsibility of the sponsor

14 ALAMODOME SIGNAGE Field goal net signage displayed during all UTSA football regular season home games (beginning Fall, 2011). Signage production cost will be the responsibility of the sponsor

15 CONVOCATION SIGNAGE Permanent signage on the center-hung scoreboard displayed during all events at the Convocation Center including UTSA men s and women s basketball and volleyball home games. Signage production cost will be the responsibility of the sponsor

16 CONVOCATION SIGNAGE 2.5 x 7.5 rotating back-lit signage panels located on the scorer s table during all UTSA men s and women s basketball and volleyball regular season home games played at the Convocation Center. Signage production cost will be the responsibility of the sponsor

17 CONVOCATION SIGNAGE 2.5 x 7.5 static back-lit courtside signage panels located opposite the scorer s table during all UTSA men s and women s basketball and volleyball regular season home games played at the Convocation Center. Signage production cost will be the responsibility of the sponsor

18 CONVOCATION SIGNAGE Static balcony signs located along the baselines displayed during all UTSA men s and women s basketball and volleyball home games played at the Convocation Center. Signage production cost will be the responsibility of the sponsor

19 CONVOCATION SIGNAGE Logo identification on the basket stanchions displayed during all UTSA men s and women s basketball home games played at the Convocation Center. Signage production cost will be the responsibility of the sponsor

20 CONVOCATION SIGNAGE Logo identification on all team chairbacks for UTSA men s and women s basketball and volleyball home games. Signage production cost will be the responsibility of the sponsor

21 BASEBALL/SOFTBALL SIGNAGE Banner signage displayed on the outfield fence during all UTSA baseball home games. Banner signage displayed on the outfield fence during all UTSA softball home games Signage production cost will be the responsibility of the sponsor

22 WEBSITE Banner advertisement (link) through-out The Official Athletics website of UTSA, goutsa.com. Opportunity to sponsor a feature on goutsa.com. Examples include sponsorship of the Student Athlete of the Month, Upcoming Schedule, etc.

23 GAME SPONSORSHIPS & HOSPITALITY Presenting sponsor of a select UTSA football or men s basketball home game. Benefits include: On-field/on-court recognition with a representative from your company and UTSA Athletics Tickets to the game Logo recognition on the front cover of the gameday program Opportunity to conduct a co-branded promotional giveaway (giveaway item to be paid for by sponsor) Public address recognition recognizing your company as the presenting sponsor of the game Opportunity to host hospitality events and corporate outings at all UTSA Athletic events.

24 PROMOTIONS The following on-site marketing opportunities are available at all UTSA home sporting events In-game on-court/on-field promotions In-game features (Lucky seat, Fan of the Game, etc) Videoboard commercials (football only) Sampling and couponing opportunities Tabling/display opportunities Giveaways On-court presentations Public address announcements Videoboard recognition (football only)

25 TICKETS Tickets to all home football and men s and women s basketball games. Public address announcements at all home football and men s and women s basketball home games.

26 NET ANNUAL INVESTMENT Based On Level Of Involvement

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