KIDS ROCK! CAM NEWTON FOUNDATION CHARITY WEEKEND

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1 KIDS ROCK! CAM NEWTON FOUNDATION CHARITY WEEKEND

2 The Levine Children s Hospital and Cam Newton Foundation would like to partner with KIDS you to host ROCK! an unforgettable Weekend night of charity and celebration for our young people. As a title sponsor of this event, you will impact the lives of youth throughout the Carolinas. Make a difference through the excellent The medical Cam programs Newton Foundation the Levine would Children s like Hospital, to partner and with the influential you to host academic and wellness programs of the Cam Newton Foundation. Join us as an unforgettable weekend of charity and celebration for youth in our we recognize that kids are precious, kids are our future and KIDS ROCK! community. As an event sponsor, you will impact the lives of many young people throughout the Carolinas.

3 2014 Event Highlights The first annual KIDS ROCK! gala was very successful. Highlights include: Over 350 delighted guests, including Panthers players Luke Kuechly and Ryan Kalil, Head Coach Ron Rivera, and many prominent business, civic and community leaders Approximately $225,000 net proceeds raised from the evening A stunning performance by award-winning artist, Aloe Blacc, who has recently toured internationally and has appeared on top morning and The late Levine night Children s television. Hospital and Cam Newton Foundation would like to partner with you to host an unforgettable night of charity and celebration for One-of-a-kind auction items including tickets to Wimbledon, our young people. As a title sponsor of this event, you will impact the lives of the MTV Music Awards and the Super Bowl, as well as a football lesson youth with Cam throughout Newton the Carolinas. Make a difference through the excellent medical programs at the Levine Children s Hospital, and the influential The CNF is committed academic to improving and wellness the event programs in 2015 of by the Cam Newton Foundation. Join us as increasing the funds we recognize raised for the that community. kids are precious, kids are our future and KIDS ROCK!

4 2015 KIDS ROCK! Weekend CHARLOTTE, NC FRIDAY, JUNE 12 Celebrity Kickball Tournament Charlotte Knights Baseball Stadium SATURDAY, JUNE 13 Kids Rock! Gala 3646 Central Avenue Charlotte, NC VIP Reception Gala Dinner Concert (Performance by Gavin Degraw)

5 2015 KIDS ROCK! Weekend GALA PERFORMING ARTIST GAVIN DEGRAW Grammy nominated singer/songwriter Gavin DeGraw is not a stranger to the top of the charts. The Grammy nominated singer/songwriter first broke through with the 2003 release of his debut album, Chariot, which sold over a million copies, earned platinum certification, and yielded three hit singles: I Don t Want To Be, Follow Through, and the title-track, Chariot. Gavin s self-titled second album debuted at No. 1 on the digital sales chart and at No. 7 on Billboard s Top 200 album chart in 2008, earning Gavin his first Top 10 album. It spawned the hit singles In Love With A Girl, which Billboard dubbed a rocking homerun, and the gold-certified We Belong Together. In 2009, Gavin released Free as a gift to his die-hard fans clamoring for recorded versions of Gavin s live favorites. DeGraw released his third studio album, Sweeter, in September The album s first single, Not Over You, co-written with OneRepublic s Ryan Tedder, reached #1 on the Hot AC charts, was a top 10 hit on Top 40, and was certified double platinum. DeGraw s acclaimed, fourth studio album, Make A Move, was released in October 2013 to rave reviews. Shortly thereafter he was nominated for his first Grammy for We Both Know, a song he co-wrote with Colbie Calliat for the 2013 film Safe Haven. FINEST HOUR: THE BEST OF GAVIN DEGRAW was released October 21 st via RCA Records. The album features two new songs, including the current single Fire, as well as his most renowned and notable hits to date, including Not Over You, We Belong Together, and I Don t Wanna Be.

6 2015 KIDS ROCK! Weekend ANTICIPATED CELEBRITY GUESTS Bo Jackson Cari Champion Trey Wingo Kemba Walker Eddie George Jamele Hill Chris Daughtry Muggsy Bogues Gus Malzahn Warren Moon Panthers teammates and coaches Steph Curry (contingent upon NBA playoffs)

7 KICK IT WITH CAM! Sponsorship Packages (i) Celebrity Kickball Tournament $25,000 HOME TEAM SPONSOR Presenting sponsor of the event (Kick It With Cam, presented by your brand) Cam Newton to play on your company team Lead branding on all event marketing (signage, banner, scoreboards, etc.) One team in the tournament (10 15 players, including at least 3 females) 45 kickball tournament tickets (15 player tickets and 30 guest tickets) 45 tickets to the post-tournament social, which includes complimentary food and beverages (15 player tickets and 30 guest tickets) Team t-shirts with your company s logo provided for your team (15 players) Team photo with Cam Newton 15 autographed Cam Newton signature kickballs (one per player) Your company branding on all tournament water bottles (one per player) $5,000 TEAM SPONSORSHIP One team in the tournament (10 15 players, including at least 3 females) 45 kickball tournament tickets (15 player tickets and 30 guest tickets) 45 tickets to the post-tournament social, which includes complimentary food and beverages (15 player tickets and 30 guest tickets) One celebrity to play on your team Team t-shirts with your company s logo provided for your team (15 players) One tournament water bottle per player (15 players) Team photo with Cam Newton One autographed Cam Newton signature kickball Opportunity for a branded banner to be displayed in the outfield Recognition during event

8 KIDS ROCK! Gala Kids Rock! will be held Saturday, June 13 th Venue: 3646 Central Avenue, Charlotte, NC The night promises to be a unique event featuring: Increased number of celebrity guests (from 2014) Musical performance by Gavin Degraw Exclusive VIP opportunities with Cam and friends Open bar and unique food selections Top leadership from the Charlotte community Vibrant, intimate atmosphere

9 KIDS ROCK! Gala Sponsorship Packages (i) $100,000 MVP SPONSOR (Lead Sponsor) KIDS ROCK! Gala, Presented by Your Brand Presenting sponsor of the KIDS ROCK! Gala Lead branding on all event signage and other event collateral, including red carpet backdrop Speaking opportunity during the event Branding on VIP and general event swag bags. Opportunity to include signature item in bags. Two tables (eight per table) VIP seated at each table Access for 16 to the VIP reception Lead branding of the private, exclusive VIP reception Speaking opportunity Branding on all signage in the VIP reception Lead brand exposure on Cam Newton s social media platforms Highlights include 1.2 M Facebook followers. (Less than 1% of professional athletes accomplish this) Mentioned on Twitter every 52 seconds at the start of the season (More than any other NFL player) Amassed 492,000 followers since joining Instagram in May 2014, making him one of the most followed NFL players on the platform Inclusion in extensive media coverage and outreach Prominent recognition in event program

10 KIDS ROCK! Gala Sponsorship Packages (ii) $50,000 SUPER STAR SPONSOR Presenting sponsor of event entertainment (musical act) Prominent branding on all event signage and other event collateral Speaking opportunity during the event Opportunity to include a signature item in the VIP and general event swag bags Two tables (eight per table) VIP seated at each table Access for 16 to the VIP reception Brand exposure on Cam Newton s social media platforms Highlights include 1.2 M Facebook followers. (Less than 1% of professional athletes accomplish this) Mentioned on Twitter every 52 seconds at the start of the season (More than any other NFL player) Amassed 492,000 followers since joining Instagram in May 2014, making him one of the most followed NFL players on the platform Inclusion in extensive media coverage and outreach Prominent recognition in event program

11 KIDS ROCK! Gala Sponsorship Packages (iii) $25,000 ALL STAR SPONSOR Presenting sponsor of event auction (both live and silent) Prominent branding on all event signage and other event collateral Lead branding and recognition of the event auctions Opportunity to include a signature item in the VIP and general event swag bags One table (eight per table) Access for eight to the VIP reception Brand exposure on Cam Newton s social media platforms Highlights include 1.2 M Facebook followers. (Less than 1% of professional athletes accomplish this) Mentioned on Twitter every 52 seconds at the start of the season (More than any other NFL player) Amassed 492,000 followers since joining Instagram in May 2014, making him one of the most followed NFL players on the platform Inclusion in extensive media coverage and outreach Recognition in event program $10,000 VIP SPONSOR (VIP Table) One table (eight per table) Access for eight to the VIP Reception Name recognition in event program $5,000 FIRST TEAM SPONSOR (Table Sponsor) One table (eight per table) Name recognition in event program

12 ABOUT THE CAM NEWTON FOUNDATION The Cam Newton Foundation is committed to enhancing the lives of youth by addressing their social, physical, educational and emotional needs. The Foundation strives to emphasize the importance of making education a priority on a daily basis. The CNF also recognizes physical fitness and health as a vital element of comprehensive youth development and its relationship to leading a well-rounded life. Under the theme of Every 1 Matters, the CNF creates and supports strategic programs and events that align with three focus areas: Every 1 Learns Education and academic based programming Every 1 Plays Physical fitness and health based programming Every 1 Gives Community service and volunteerism, holiday outreach and general charitable giving