Mục lục chương trình SEO- SMO PRO k15 Update : Oct 1 st 2012
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1 Mục lục chương trình SEO- SMO PRO k15 Update : Oct 1 st 2012
2 Buổi 1:Giới thiệu Tổng quan về SEO & Chiến lược SEO 17h 45-18h : Đón tiếp, đăng ký 18h -18h15 : Giới thiệu các khách mời và thành phần Giảng viên 18h15-18h30 : Giới thiệu học viên và phân loại học viên 3 nhóm SEO manager/ Seoer và Seo copywriting. Phân loại 3 vị trí SEO của nghề SEO. Nhận website thực hành cho 3 nhóm 19h-20h00 : Khái niệm về SEO, định nghĩa SEO, SMO, SEM, SMM, Vertical search, Local search Marketing. Vai trò traffic SEO và SMO năm 2012 và tương lai. Vòng tròn SEO-SMO, Thái cực, Tứ trụ và bát quái trong SEO. Thực hành CHIẾN LƯỢC SEO 20h00-20h15 : Nghỉ giải lao 20h15-21h00 : Chiến lược SEO dành cho Seo Manager (Seo traffic, Seo sale+cro, Seo crisis, Seo brand, long tails Vs top hit, Seo trends), kỹ thuật Seo (Onpage, Offpage), copywriting (Content is King or Sharing is King?) Bài tập Seomanager : Phân kênh Online marketing vị trí của SEO /SMO - Làm ở nhà Bài tập Seoer : Bài tập thuật ngữ SEO cơ bản (làm ở nhà)
3 Buổi 2-3 : Kỹ năng Content copywriting cho SEO Các thuật ngữ search cơ bản. Thực hành tìm kiếm cho 3 nhóm Vai trò của Content và back links Chiến lược content cho 2 loại website Vai trò của Share với content Độ freshness của content Nghiên cứu chiến lược từ khóa (Cửa đầu tiên trong Bát quái SEO) Kỹ năng Brainstorming Loại hình của content Relations + Sharing Các kỹ thuật sáng tạo content Keywords Mind Tìm hiểu về cách giật TIT onpage và Offpage. Định nghĩa Sapo Sáng tạo hình ảnh, Picturing content Chuyển biến nội dung Viral content là gì? Bí quyết viral và Kỹ năng sáng tạo viral content Bài tập viết title, Sapo Seo copywriter làm bài tập nhóm về Viral content, Tit onpage và Offpage và content picturing. Seo Manager chọn bài tập hoặc làm BT nhóm về chiến lược content cho 1 trang web BÀI TẬP VỀ NHÀ : Mỗi người tự viết 1 bài theo chuẩn SEO COPYWRITING và chữa bài trong 45 phút trong buổi 3 và đăng lên website, blog của mình đã nhận từ buổi 1. SEO SUM về CRO
4 Buổi 4-5 : Công cụ Seo & Onpage Cài đặt và hướng dẫn sử dụng : Seomoz toolbar. OpensiteExplorer giải thích DA, PA, links, Link domain Công cụ online ahrefts, Bot Simulation Công cụ Google Page Speed Cài đặt Addon : Seo doctor, No dofollow, hướng dẫn sử dụng Cài đặt Free monitor for Google, HDSD Cài đặt Roboform HDSD Cài đặt và verify Webmaster, GA cho web. Thực hành đọc webmaster 3 nhóm Hướng dẫn sử dụng Keywords tools, Google insight, Xml sitemap và công cụ tạo XML
5 Buổi 4-5 : Công cụ SEO & Onpage (tiếp) META NAME META ROBOTS META TAG cơ bản Thực hành nhóm dùng Seo doctor kiểm tra các thẻ meta 3 websites cho 3 nhóm lên thuyết trình Google page speed check code. Thực hành 3 nhóm 3 website lên thuyết trình URL rewrite, Cấu trúc Xilo, Navigation lý thuyết và thực hành nhóm Rich snippets cơ bản, Author tag thực hành 3 nhóm lên 3 website -> xuất hiện hình ảnh trên search Onpage cho SEO ảnh Mật độ từ khóa, chiến lược phân từ khóa head, medium, long tails trên website, thực hành 3 nhóm phân từ khóa SEO Các điểm onpage khác : Xử lý 301, www, canonical Liên kết nội bộ, phân sức mạnh cho các trang, điều hướng BOT, mật độ liên kết in và out C-class IP hosting, chiến lược SEO web đa ngôn ngữ, đa phiên bản Thực hành 3 nhóm vẽ tay mẫu 3 trang onpage từ trang chủ, trang lớn và trang nhỏ SEO SUM về onpage, SEO SUM về Chiến lược từ khóa
6 Buổi 6-7 : Xây dựng backlink và quảng bá web Backlink tự nhiên, link baiting, Sơ đồ xây dựng link Mỏ neo từ khóa, chiến lược mỏ neo. Longtails và fat head mỏ neo Chiến lược liên kết nội bộ và inbound link Link chất lượng và link spam Kỹ thuật xây dựng backlink Link share Mạng xã hội, link social chất lượng Link forum, Article, directory, Blog link, comment link, Social Bookmark link, link baiting, viral link tự nhiên, link exchange, chợ textlink, hỏi đáp link Phân tích Profile link đối thủ qua Opensite Seomoz, ahrefts, link qua webmaster tool, Yahoo explorer, cài đặt Seo spide Glass phân tích và bóc tách link Thực hành phân tích link profile 3 website cho 3 nhóm Khái niệm PageRank, DA, PA Chiến lược link cho 3 loại website, thực hành chiến lược link, vẽ sơ đồ, timeline, số lượng để xây dựng link cho 3 loại website SEO SUM về LINK Chấm link dành cho Seomanager, thực hành chấm link gia công Bài tập về nhà: đăng ký Facebook, Youtube, Pin, G+, Twitter và 20 forum lớn, Tạo link vệ tinh qua web 2.0 và free web/blog dành cho Seoers
7 Buổi 8 : Social media và SEO SMM/SMO Viral Marketing Relation marketing Thực hành facebook, Twitter, G+ page, Pinterest group và fanpage Facebook Apps Youtube marketing và quảng bá web, SEO video Thương hiệu cá nhân thông qua Social media, SEO Cách tăng link social media cho seo Cách quảng bá website qua Social media cho các loại hình website Thực hành chiến lược tăng traffic, link từ social media SEO SUM về SMO
8 Buổi 9 : Lập dự án Seo Seo SUM tổng kết, Seo Sum 1 Lập dự án SEO, 3 nhóm chia 3 lập dự án SEO hoàn chỉnh cho 3 loại hình web khác nhau Phân công nhân lực SEO Quản lý dự án SEO, Nghiên cứu và so sánh đối thủ Nhóm Seoer chốt thời gian bắt đầu làm SEO từ HOT lên top và đăng ký 4 buổi/ tháng qua Văn phòng CLB SEO hoặc qua Group Vietseo để thực hành lên TOP Tổng kết bài tập và Trao chứng nhận
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