SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE

Transcription

1 SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock

2 BEFORE WE START

3 REQUIREMENTS Website (preferably on a CMS ie WordPress)

4 HIGHLY RECOMMENDED!

5 WHAT IS SEO? Search Engine Optimization (SEO) is the process of Improving the visibility of a website or a web page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine s users. (Source: Wikipedia)

6 Why Choose SEO 93% of online traffic to business It provides credibility and trust for your business. websites comes from search engines. Your competitors are doing it. It s the most cost-effective way of driving targeted traffic to your website. 6

7 ORGANIC SEO

8 Organic Search vs. Paid 8

9 Organic Search vs. Paid 9

10 Click-through-rates by Position SEARCH TERM: HOME INSPECTION OTTAWA VOLUME: 320 / MONTH 33% 18% 11% 8% 6% /MONTH #1 #2 #3 #4 #

11 Main Factors of SEO Backlinks, Page speed, Mobile-friendly, On-page Off-page Local Citations Fresh, unique content Factors Factors URL structure URL Factors Social Networks domain age +1s, shares, likes 11

12 The SEO Pyramid On-site User, Engagement, Social Media, Viral Marketing... Keyword brainstorming, Anchor text, H1s, Metas, Text... Social Link Building Keyword Research & Targeting Link creation, Scalable, Content-based Link Strategies... Accessible, Quality Content URL structure, Sitemaps, Bot Accessibility... (THINK BLOGGING!) 12

13 Bad SEO Techniques Paid links Stuffing Cloaking Hiding Link Spam 13

14 SOCIAL SIGNALS MATTER Social Shares are becoming integral to any SEO campaign Social Signals are thought to factor about 5% of Google s Ranking Algorithm Allow your customers/prospects to find you easily

15 SEO AUDIT

16 WOORANK SEO AUDIT TOOL WOORANK.COM

17 KEYWORD RESEARCH

18 KW FINDER KEYWORD RESEARCH TOOL KWFINDER.COM

19 BACKLINKS STILL THE #1 RANKING FACTOR!

20 BACKLINKS ARE VITAL TO SEO Quality backlinks = authority Backlinks continue to be the primary factor in ranking websites

21 BACKLINKS ARE VITAL TO SEO

22 HOW TO TRACK BACKLINKS PAID TOOLS Majestic Semrush Ahrefs OpenSiteExplorer by Moz

23 MAJESTIC

24 MAJESTIC

25 MAJESTIC

26 MAJESTIC

27 SEMRUSH

28 SEMRUSH

29 AHREFS

30 AHREFS

31 AHREFS

32 AHREFS

33 OPEN SITE EXPLORER

34 OPEN SITE EXPLORER

35 OPEN SITE EXPLORER

36 OPEN SITE EXPLORER

37 SEMRUSH

38 LOCAL SEO

39 Google My Business 39

40 Google My Business 40

41 TOP 5 RANKING FACTORS FOR LOCAL SEO

42 Category Associations 1. CATEGORY ASSOCIATIONS 42

43 Physical Address 2. PHYSICAL ADDRESS 43

44 Structured Citations 3. CONSISTENCY OF STRUCTURED CITATIONS 44

45 Reviews 4. REVIEWS 45

46 Domain Authority 5. DOMAIN AUTHORITY OF WEBSITE 46

47 MY #1 TIP: BLOG!

48 COMPELLING CONTENT IS KEY! Do not to copy content directly from other sites (duplicate content penalty) Run your content through a Copyscape filter New, Unique & Consistent Content = Strong & Popular Online Presence

49 ESTABLISHING CONSISTENT RANKINGS 1 Frequent crawls = quick indexing 2 Your site gains authority. 3 Your site becomes a trusted resource. 4 Your content is more likely to be shared socially. 5 Increase return frequency of visitors

50 BLOG POSTING BEST PRACTICES 1 Use creative headlines 2 Link to old posts, other blogs 3 4 Proper canonical URL structure /homemade-halloween-treats/ Use an SEO plugin! Yoast SEO 5 Encourage conversation (comments) Disqus Comments

51 YOAST SEO PLUGIN (WORDPRESS)

52 WORDPRESS POSTING BEST PRACTICES 1 Category 2 Tags 3 Featured Image (rights-purchased!) 4 SEO keyword, Page Title, Meta Description 5 Featured Image

53 YOAST SEO BLOG POST - PAGE ANALYSIS

54 YOAST SEO BLOG POST - ADVANCED

55 YOAST SEO PAGE ANALYSIS

56 YOAST SEO SITE - TITLES & METAS - GENERAL

57 YOAST SEO SITE - TITLES & METAS POST TYPES

58 YOAST SEO SITE - TITLES & METAS - TAXONOMIES

59 YOAST SEO SITE - TITLES & METAS XML SITEMAPS

60 YOAST SEO SITE - TITLES & METAS XML SITEMAPS

61 YOAST SEO SITE - TITLES & METAS XML SITEMAPS

62 YOAST SEO SITE SOCIAL TAGS - FACEBOOK

63 YOAST SEO SITE SOCIAL TAGS - TWITTER

64 YOAST SEO SITE SOCIAL TAGS - TWITTER

65 YOAST SEO SITE SOCIAL TAGS - TWITTER

66 YOAST SEO SITE SOCIAL TAGS - TWITTER

67 YOAST SEO SITE SOCIAL TAGS GOOGLE+

68 HOW DOES BLOGGING INCREASE BACKLINKS? Shares Great Content Mentions = Natural Backlinks Links

69 INCREASE IN LONG-TAIL KEYWORDS Long-tail keywords are less popular keywords due to lower competition and lower search volume Allow for higher relevancy in SERPs Attracts targeted visitors, leading to higher conversion rates