Web review of yoast.com

Transcription

1 Created on at 16:59h Executive Summary This report analyzes the factors that affect the SEO and usability of yoast.com. The factors are grouped into 6 categories, for which the Web has obtained the following scores: 1. SEO Authority: 89.3% 2. Basic SEO: 100.0% 3. Content: 90.9% 4. Usability: 100.0% 5. Technical Aspects: 70.8% 6. Social Media: 99.0% The overall score of yoast.com is: 90.0%

2 SEO Authority Score: 89.3% The authority of a Web is defined by the external factors that affect its ranking in search engines. Improving the factors that determine the authority of a domain takes time and dedication, and the results of Online Marketing efforts are often not visible until after a few months. TRAFFIC ESTIMATIONS Global Alexa Ranking: position in the Global Ranking Traffic estimations for this website are very good. MOZ RANK The Web yoast.com has MozRank 6.54 A MozRank of 6 or more is above 99% of all Websites. GOOGLE PAGERANK The Web yoast.com has Google PageRank 6 The PageRank indicator hasn't been updated in quite a while and we only show it for information purposes because it doesn't affect rankings anymore. BACKLINKS (OFF-PAGE) Google Links: Moz Links: Alexa Links: This Website has many inbound links.

3 DOMAIN AUTHORITY The Web yoast.com has a Domain Authority of 75.67% Domain Authority is good. OPEN DIRECTORY Listed in DMOZ: This Website is included in the Open Directory. Google and other search engines take this into account. FIRST DOMAIN REGISTRATION This domain was registered for the first time more than one year ago. DOMAIN EXPIRATION This domain expires in less than 6 months.

4 Basic SEO Score: 100.0% In this section the main On-Page factors that influence the ranking of a Website are analyzed. These factors, though they require some technical knowledge to be optimized, are easy to fix and can significantly improve SEO in the short term. WWW REDIRECT This Web redirects with or without WWW to the same page. It will not have duplicate content issues. TITLE The Art & Science of Website Optimization Yoast The TITLE tag is correct. META DESCRIPTION Yoast helps you with your website optimization, whether it be through software, courses, ebooks or site specific website reviews: we're here to help. The META DESCRIPTION tag length is optimal. META KEYWORDS The META KEYWORDS tag is not defined The META KEYWORDS tag has ceased being important for Web optimization.

5 ROBOTS.TXT This Website has a ROBOTS. TXT file. SITEMAP This Website has a SITEMAP. XML file. Clean URLs This Website's URLs have no technical parameters or variables.

6 Content Score: 90.9% In the long run, the content of a Website determines the traffic it receives. Not only the amount of content that a Website has is important: there are also other important factors such as how often it is updated, if it is optimized and, above all, its quality and originality. INDEXED PAGES The domain yoast.com has indexed pages in Google. This Website has a lot of content. Make sure there are recent articles. IMAGES We have found 5 on this page 2 images do not have ALT attribute. 5 images do not have TITLE attribute. LINKS (ON-PAGE) There are 99 links in this page (5 external and 94 internal). The links on this page are correct. H TAGS The headings of this page are correct. Check that you are including Keywords in the H1 title and the rest of H subtitles. HIGHLIGHTED TEXTS This page has highlighted texts. Check that you are including Keywords in the highlighted texts. BLOG A Blog or a News section has been detected on this Website. Make sure there are recent relevant articles.

7 Usability Score: 100.0% Receiving traffic is important, but even more is to encourage visitors to stay on the Website and generate conversions. Regarding this, it is essential that the performance of the Website are optimal. It is also important to make navigation as easy as possible and have a consistent branding. URL This Website's domain name is correct. Make sure that the URLs are short and representative of your services. Avoid long domain names and using numbers or special characters, as they are more difficult to remember. 404 ERROR PAGE This Web has a personalized 404 error page. PRINT CSS This Website has a print-friendly CSS. CONVERSION FORM This Website has a conversion form or a search form.

8 LANGUAGE DECLARED: EN Language has been declared on this page. PAGE DOWNLOAD TIME SIZE: 9.53 Kb SPEED: Kb/sec. TIME: 0.03 sec. The download time is good. MOBILE OPTIMIZATION This page has a CSS for mobile phones. This page has a META VIEWPORT tag. This page has an Apple Icon. This page doesn't use Flash. This page doesn't have a mobile redirection. This page has Responsive Design. This page is very optimized for Tablets and SmartPhones.

9 Technical Aspects Score: 70.8% Although the source code is not visible to the user, it does have importance in the Web's speed and performance, and search engines consider it when ranking a Website. SECURE PROTOCOL (HTTPS/SSL) META TAGS X-UA-COMPATIBLE VIEWPORT DESCRIPTION ROBOTS OG:LOCALE OG:TYPE OG:TITLE OG:DESCRIPTION OG:URL OG:SITE_NAME IE=edge width=device-width, initial-scale=1 Yoast helps you with your website optimization, whether it be through software, courses, ebooks or site specific website reviews: we're here to help. noodp en_us website The Art & Science of Website Optimization Yoast Yoast helps you with your website optimization, whether it be through software, courses, ebooks or site specific website reviews: we're here to help. Yoast FB:APP_ID OG:IMAGE TWITTER:CARD mage_yoast_1200x628.png summary_large_image TWITTER:DESCRIPTIONYoast helps you with your website optimization, whether it be TWITTER:TITLE TWITTER:SITE TWITTER:IMAGE TWITTER:CREATOR MSVALIDATE.01 through software, courses, ebooks or site specific website reviews: we're here to help. The Art & Science of Website Optimization YANDEX-VERIFICATION 60626cce5cb B288776DFF06272ABD640F718A24C6

10 GENERATOR MSAPPLICATION-TIL... Easy Digital Downloads v ed-yoast_favicon_512x x270.png Clean the HTML code: verify there are no META tags you can do without. TEXT/HTML RATIO 9.50% The Text/HTML Ratio is very low. Optimally, it should be above 15% PRIVACY s not detected s not detectedno addresses were found in the HTML code which could be scraped by Bots.

11 W3C VALIDATION W3C CHECK: ERRORS: NO 3 ERRORS This Website has W3C validation errors. GOOGLE ANALYTICS This page uses Google Analytics to monitor trafffic. WEB OPTIMIZATION This page does not use tables. This page does not use frames. This page does not use embedded CSS styles. This page has few CSS files. Warning! This page has more than 8 JavaScript files. This page has some aspects that could lower its performance, affecting SEO and decreasing the conversion rate. WEB TECHNOLOGIES Google Analytics jquery Facebook Domain Insights WordPress Although Web technologies facilitate the work of creating and maintaining a Website, some can decrease its performance.

12 WORDPRESS OPTIMIZATION Warning! WordPress shows unnecessary meta-data. Warning! You do not have the latest version of WordPress. Warning! WordPress SEO by Yoast Plugin is not installed. You have the latest version of WordPress SEO by Yoast plugin. Warning! Robots allows access to WordPress scripts. WordPress folders browsing is disallowed. You have deleted the "admin" user. WordPress login is secure against attacks. The SEO and security of this WordPress are not optimized.

13 Social Media Score: 99.0% The impact of a Website on Social Media is the best indicator of its popularity. In the long run, creating a community of followers is the best strategy for growth. In this section, the popularity of yoast.com and its associated Facebook and Twitter accounts are analyzed. WEBSITE'S SOCIAL INFLUENCE Facebook Likes: 486 Facebook Shares: 364 Facebook Comments: 271 Twitter Backlinks: 0 Google Plus Ones: 8000 LinkedIn Shares: 135 This Website has a lot of influence in Social Media. FACEBO PAGE Name: Yoast Description: Tweaking websites is what we do at Yoast, from search engine rankings, to speed to user experience, this community is here to share those experiences! Website: yoast.com Followers: Talking about this: 1101 The page exists and links to your Website.

14 TWITTER ACCOUNT Account: yoast Name: Yoast Bio: We help you optimize your website, through (WordPress) plugins, blog posts, ebooks and even tweets! Location: Wijchen, the Netherlands Followers: Website: yoast.com The exists and links to your Website.

15 SOCIAL META-DATA og:title og:description og:url og:image twitter:title twitter:description twitter:url twitter:image twitter:site twitter:creator This page is missing some social meta-data.