1. SEO INFORMATION...2

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1 CONTENTS 1. SEO INFORMATION SEO AUDITING SITE CRAWL CANONICAL URL CHECK CHECK FOR USE OF FLASH/FRAMES/AJAX GOOGLE BANNED URL CHECK SITE MAP SITE INDEX RATIO SITE ANALYSIS TITLE AND DESCRIPTION TAGS KEYWORDS META TAGS KEYWORD DENSITY HEADER TAGS ROBOTS TAG NAVIGATION COMPETITORS ANALYSIS IDENTIFIED TOP 5 KEYWORDS TRAFFIC DETAILS SEARCH ENGINE RANKING POSITION BACK LINKS PRESENCE ON ONLINE SOCIAL MEDIA... 6 SEO ANALYSIS REPORT 1

2 1. SEO INFORMATION Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Search engine optimization improves the organic traffic to the website by increasing the search engine ranking position (SERP) and also it helps the crawler index al l the pages of the website. SEO can be used to generate traffic through organic listings over the long term. We have conducted an SEO audit for your website and below are the observations from the same. SEO ANALYSIS REPORT 2

3 2.SEO AUDITING 2.1 Site Crawl The site is checked with a site crawler simulator to check if the site can be crawled by the search engine bots. If the web pages are not crawled then the web pages won t be listed out in the search engine database and web page won t be shown up in the search engine results like Google and Yahoo. 2.2 Canonical URL Check A canonical problem exists were a site can be found by using the (http: // and the non www. version (http: //yoursite.co.uk) This creates a problem because it can be seen as duplicate content by the search engines and one version can be removed from their indexes the problem arises when the wrong version is deleted (this is usually the non www. version). 2.3 Check for use of Flash/Frames/Ajax Search engines cannot crawl and index flash, frames and Ajax. Excess usage of the above mentioned techniques tamper the visibility and performance of the website in search engine results. 2.4 Google Banned URL check This check looks to see if a URL has been banned from the Google, this can be for a variety of reasons and action needs to be taken if it has been removed from the index. 2.5 Site Map A site map is essential for every web site in order to keep the site l inked well; each page should at least be l inked to the sitemap. A good site infrastructure a l lows the search engine spiders to crawl the entire site and therefore ensure all pages of the site are present in the indexes of the major search engines. SEO ANALYSIS REPORT 3

4 2.6 Site Index Ratio If the site has many web pages and only few pages have been indexed that means all the pages are not reachable by crawler. This number can be increased by submitting sitemap to search engines and creating search engine friendly navigation. SEO ANALYSIS REPORT 4

5 3. Site Analysis 3.1 Title and Description Tags Title tag is an element which defines the title of the document. Title tag defines the web page; it holds utmost importance in search engines. Title tag is the one which appears during search results in bold letters. The primary keyword of the webpage should be present in the title tag and it can have 2 3 keywords. 3.2 Keywords Meta Tags The meta keywords tag is a tag which can be used to high light keywords and keyword phrases which the web page is targeting. 3.3 Keyword Density A measure of search engine relevancy based on how prominent keywords appeared with in the content of a page. Idea l keyword density for keyword is 3 5%. Keyword density assures the content is keyword rich and it increases the content and meta tag relevancy. 3.4 Header Tags Header tags are heading tags in HTML. There are 6 predefined headings, ranging from <H1> to <H6> which tells a visitor and search engines the topic of the web. 3.5 Robots Tag This tag enables you to control whether a web page is to be indexed or not. This tag is optional hence a web page will be spider by a search engine spider if this tag is missing. 3.6 Navigation Navigation indicates whether site is crawl able means each and every webpage can be reachable by search engines or not at the same time it shows how user friendly is the navigation of the website. SEO ANALYSIS REPORT 5

6 4.Competitors Analysis 4.1 Identified top 5 keywords The SEO audit of the site has short-listed 5 keywords from the website content and the space that the business operates. These keywords have been short-listed based on their respective search volumes on Google. 4.2 Traffic Details Traffic indicates the number of visitors coming to a website. More traffic indicates that the website is a popular website. Website Popularity is one of the criteria used by search engines to gauge the position in the search results. Site popularity is also indicated by Alexa rank, the lower the rank the more popular the website. 4.3 Search Engine Ranking Position For the short-listed five keywords we will determined the position of your website. 4.4 Back links Back links indicate the incoming l inks to a website. Back l inks help in SERP, indicating the popularity of the website by the number of users l inking to the page. This forms one of the factors considered by the Search Engines for positioning on the search engine result page. 4.5 Presence on Online Social Media Social media is taking precedence in the on line world. Social media is favoured by people and crawlers. People spend a lot of time on social media like facebook, linkedin, digg, twitter and crawlers/search engines like to follow people. SEO ANALYSIS REPORT 6