Social Media Today

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Samuel Gregory
3 years ago
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1 We ve been connecting marketers to customers and influencers through quality content since 2007.

2 Social Media Today Delivers Not Just Leads, But Relationships We work with you to identify: Content Sharing Goal Leads Purpose Secondary Goal Purpose

3 Social Media Today By The Numbers 375, , ,000 Page-views: 1,490,000 Unique Monthly Visitors: 700,000 Company Size: 21% of our audience is 500+ Purchasing Authority: 79% of our audience has purchasing authority. Social Media Today is among the ten most popular industry media sources for digital marketers* Source: MarketingProfs.com

4 Work With Social Media Today Directed Influencer Identification & Recruitment Webinars Custom ebooks Sponsored Posts Campaigns Research Hosted Content on Social Media Today Social Media Expert Boost Traditional Display Advertising

5 Influencer Campaigns We have a proven track record of reaching thought leaders and high level audiences across a range of verticals. We'll identify, recruit & manage a group of promising subject matter experts to write and produce content that your company can brand. We don't only publish content, we create community and you can become a vital part in helping create that community.

6 Webinar Sponsorship Best Thinkers Series Sponsor webinars from Best Thinkers Series every Tuesday at 12pm ET. Choose topics from suggested schedule that dovetail with your product suite and goals. Opportunity for consistent thought-leadership and lead-generation Approximately 1500 weekly registrants for Best Thinkers Series webinars with 43% attendance rate Custom Webinars Sponsor a custom webinar on a topic co-developed by sponsor and Social Media Today. Sponsor may suggest panelists, including clients or representatives from organization. Opportunity to leverage our engaged audience and establish thoughtleadership 61% of webinar attendees share their notes upper management & colleagues. Each time I participate, I take away at least one new piece of news I can use. Thanks for providing informative and insightful platforms with newsworthy pragamatic speakers/commentators. Peter B. Carzasty, CEO, Geah, LTD.

7 Webinar Sponsorship #SMTlive Spider Tweetchat Analysis 4/10 During each webinar, our guests are not only listening to the panel, but participating in our #SMTlive Tweetchat 25% of webinar attendees can be found conversing and engaging in the #SMTlive Tweetchat

8 Custom ebook ebook developed around social collaboration for sales, service, and productivity. Social Media Today will select top influencers to contribute to ebook. Social Media Today handles everything from conceptualization to promotion and distribution. Lead count is guaranteed. Gain an enduring asset that can be leveraged for thought leadership and lead generation.

9 Sponsored Posts Your post. Our platform. Reach our professional readers in an editor-approved context with sponsored posts. Establish sharable thought leadership in a featured, front-page position and take advantage of our social reach. It s paid, owned, and earned media all in one.

10 Original Research Leverage Social Media Today s influencers to produce original research. Social Media Today will stage and host survey with the ability to target key geographies and demos based on target audience. Submit questions to be included in the survey. Interview key business leaders for inclusion in whitepaper. Compile results, interviews and expert analysis for production of whitepaper. Distribute after publication with no limitations. Whitepaper has capacity to expand to a platform-ready (ipad, Kindle, etc) version with embedded videos, links and content.

11 Hosted Content Host: Leverage existing library of content and host selected, relevant ebook and webinar archives on SMT behind registration. Promote: Once content is on SMT site, it is promoted to audience for lead-generation via Sponsored Posts, Twitter and Newsletters. Supply: Opportunity for consistent supply of leads through evergreen content.

12 The Process: Step 1 ebook Excerpt: Excerpt is featured as a Sponsored Post on the Social Media Today homepage and promoted to audience via traffic to the site, Twitter and Newsletters.

13 The Process: Step 2 ebook Download: Sponsored Post features CTA s to download the rest of the ebook, leading to a registration page where we capture leads and the user downloads ebook.

14 Display Advertising Create an ad campaign on select communities to address your target market and fit your budget. CPM Top Banner (728x90) Top Side Banner (300x250) Bottom Side Banner (300x250) Social Media Today $20 $15 X The Energy Collective $20 $15 $12 SmartData $15 Collective $30 $20 HealthWorks $15 Collective $30 $20 Sustainable Cities Collective $30 $20 $ x x 250 We ve been using Social Media Today for ads since they first began accepting display ads. They have the target audience we are looking to reach which are VPs, Directors, Managers and Strategists that use social media. -Jennifer McNabb, Spredfast

15 Lead Nurturing For All Campaigns Leverage Trust: Converting a lead to a customer is based on trust. Let us leverage the trust that our audience has in SMT to deliver your message. Deliver: Deliver content to a self-selected, engaged audience based on expressed interest in key topics.

16 The Social Shake-Up For the second year in a row we are bringing together all the best stories we can find that prove this point: that what our friend Brian Solis calls the future of business is happening now, and it is more transparent, more productive and human than ever before. Over 500 of the top business leaders Real life case studies from brands on the frontlines of social business Unparalleled opportunity to network and prospect Highlights from the Shake-Up I have been having meetings for the last two weeks on partnerships and for new business with so many of the companies there. Seriously one of the few conferences we have been to that has been worth the time and energy of being there all day. I hope you guys come back! -Kashi Sehgal Co- Founder & CEO Gigabark

17 Contact Us We re here to help. Whether you are looking for an ad campaign or a multi-tiered content marketing initiative, we ll help you design an approach that fits your marketing needs and you budget. advertising@socialmediatoday.com

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