Marketing Guide 2015 Efficient marketing services for exhibitors

Transcription

1 Marketing Guide 2015 Efficient marketing services for exhibitors March 2015 Hannover Germany cebit.com New Perspectives in IT Business 1

2 The four pillars for your success Our services at a glance Start planning for your business success at CeBIT 2015 now! Our comprehensive service offerings have been designed specifically to help you achieve your aims. The right marketing activities can enhance the quantity and quality of the contacts you make at the show. Gain an overview of the communication activities available for CeBIT and achieve maximum impact before, during and after the event. The following four pillars are your passport to sustained success: Attract potential new custo mers to your stand and invite your guests to CeBIT free of charge. Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profile is something you can actively influence. Invitation services & tickets Supporting advertising & sponsoring Attract additional visitor traffic to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage. Invitation services & tickets Invitation campaigns and tickets 4 Exclusive services for your customers 5 Advertising materials for your invitations 6 Find and be found. We have developed convenient ways of making contact with trade visitors before, during and after the show with a view to building productive business relationships for the future. Contact management Press services Get your message across to the industry and get your name in the media. Our professional press services will bring your products to the attention of the relevant journalists. We re here to help! Contact management Media listing 8 Lead management 10 The 2015 Marketing Guide shows you how with handy symbols and information boxes Matchmaking services 11 Guided Tours 12 These services or items are already covered by your stand rental charge or other obligatory charges (e.g. marketing fee) so you pay nothing extra. Basic services are free, other options are chargeable. Further optional services or items, available at extra cost Marketing services that are particularly popular with exhibitors Outdoor advertising 13 Online advertising 16 from to Print advertising 20 Sponsoring 22 The red boxes indicate the periods during which you can order the respective service (shown as calendar week). Online Customer Center for exhibitors at cebit.com Details on the services can be found at cebit.com in the Exhibitor Services area. Press services Online order service at The 24/7 online ordering service is quick and convenient. However, if you have any technical questions, our OBS Team will be pleased to help: Tel , obs@messe.de Media consulting and media presence 24 Facilitating media contacts

3 10/2014 Änderungen vorbehalten/modifications reserved Invitation services & tickets Invitation campaigns and tickets Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over one third more visitors to their stands than exhibitors who decide not to invite any guests. Exclusive services for your customers Our services enable you to make your customer s visit to CeBIT as pleasant and convenient as possible. etickets PREMIUM PASS Already included in the marketing fee! Already included in the marketing fee! Nicht ausschneiden! Nur gültig als DIN-A4- Ticket / e-ticket vor Nässe schützen e-ticket CeBIT 2015 Öffnungszeiten/Opening hours: March 2015, h Zeile1 Zeile1 Zeile1 Zeil Zeile2 Zeile2 Zeile2 Zeil Zeile3 Zeile3 Zeile3 Zeil Zeile4 Zeile4 Zeile4 Zeil Zeile5 Zeile5 Zeile5 Zeil CeBIT March 2015 Hannover Germany Registriert ist / Registered is: Max Mustermann Karlsruher Str. 4, Laatzen Eingelöster Registrierungscode / Registered Ticket Code R xxxx xxx xxx 45g Do not cut out! Ticket valid only in A4 format/letter size / Keep your eticket dry New Perspectives in IT Business Tagesticket Day Ticket Das Ticket ist nur gültig für einmaligen Eintritt. Topic Clusters job and career at CeBIT Eingang (Hall 9) Entrance 2. Das Ticket wird bei Verkauf oder Erwerb sowie Digital Business Solutions (Halls 2, 4, Pavilions 32, 33) CODE_n15 Into the Informations-Centrum Verlassen der Veranstaltung ungültig. Internet of Things Information Center ECM, Input / Output Solutions (Hall 16) (Hall 3) 3. Die Benutzung des e-tickets unterliegt der Convention Center PSI PROMOTION WORLD ERP, CRM, BI & Commerce beim Registrieren akzeptierten Einwilligung zur (Hall 23) (Hall 5) Haus der Nationen Datenverarbeitung, einsehbar unter House of Nations Global Business IT / Conference & Lounge Area und ist auch als Schwarz-Weiß- International Business Area Aussteller Service Center (Hall 6) CeBIT Global Conferences Exhibitor Service Center Ausdruck gültig. (Hall 8) Business Security Presse-Centrum (Hall 6) CeBIT Executive Club Press Center 1. This ticket is only valid for one admission. (Hall 8) Research & Innovation NORD/LB forum (Hall 9) 2. The ticket becomes invalid if sold or purchased DatacenterDynamics@CeBIT as well as on departure from the exhibition. (Hall 12) Central Chinese Pavilion (Hall 6) Communication & Networks The use of etickets is subject to our Consent (Hall 13) from to Declaration, which the visitor accepts at the time Special Displays of registration, and which can be viewed by going to and is also valid as a blackand-white printout. Public Sector Parc (Hall 7) Planet Reseller (Hall 14 / 15) Global Sourcing Area (Halls 15, 16, 17) IT enables (Hall 12) CeBIT SCALE 11 Create Develop Elaborate Found (Hall 11) Anreise zum Messegelände Hannover Arrival at Hannover s Exhibition Grounds Für Ihre Reiseplanung bieten wir Ihnen umfangreiche Informationen und Recherchemöglichkeiten, um Ihre Reise nach Hannover und Ihren Aufenthalt effektiv vorzubereiten. Tagesticket Erst nach Registrierung unter gültig. This section offers you detailed information and Registration under required. Day Ticket TICKET Öffnungszeiten/Opening hours: March 2015, h search facilities for planning your journey to Hannover and making your stay a pleasant one. Paper tickets Fachbesucher-Ticket/Complimentary Ticket CeBIT March 2015 Hannover Germany Partner Country 2015 China New Perspectives in IT Business Ideal for low-cost, large-scale invitation mailing campaigns. After receiving your order we will send you an Excel list with your eticket codes (1 eticket code per ticket). Your guests simply click on the code to register their ticket online, and we will them their eticket to be printed out ings save time and postage costs Each eticket is valid for one day Size: 210 x 297 mm. Personalized imprints are an option Can be ordered as from mid-august; available as from mid-december Cost: 20 tickets per m² for exhibitors and 300 tickets for co-exhibitors (sum total of paper and etickets) are already included in the marketing fee Ideal for handing over in person or sending by post: a sophisticated way to invite your guests. Your guests must register their tickets online (the registration data is then available via OBS, see p. 10) Each paper ticket is valid for one day Size: 189 x 82.5 mm; weight: approx. 2.5 g Can be ordered from mid-august; available as from mid-december; customized imprints must be ordered by Cost: 20 tickets per m² for exhibitors and 300 tickets for co-exhibitors (sum total of paper and etickets) are already included in the marketing fee Premium Pass 2015 New Perspectives in it Business from to Travel specials and overnight accommodation from to Day ticket entitling the pass holder to free admission to CeBIT Exclusive shuttle service, use of the PREMIUM LOUNGE as well as cloakroom and left-luggage facilities at all entrances (for the pass holder and one accompanying person for the entire duration of CeBIT) Cost: 150 We have negotiated some special travel deals for visitors planning to attend CeBIT Tell your customers about these deals when you invite them to the show for example, rail fares to Hannover starting at 99 for travel within Germany and special Lufthansa deals on international flights. More information at Suitable accommodation can be booked online at: from to Invitation management for eticket campaigns Generate more visitor traffic to your stand and more sales opportunities with a targeted invitation campaign. We ll prepare invitations with integrated eticket codes and distribute them to your customers, contacts and business partners. Advertise your company logo and up to three of your product innovations 3 distribution options: up to 1,000, 5,000 or 10,000 of your contacts Mailings professionally created on the basis of the CeBIT layout Languages: D-German, GB-English, F-French, I-Italian, NL-Dutch, PL-Polish, E-Spanish Feedback on mailing distribution Cost: from 350 Complimentary admission tickets Jette Bösch Tel fachbesucher-tickets@messe.de Invitation management Media-Service Tel media-service@content.cebit.de Travel specials and overnight accommodation Incoming Service Tel incoming@messe.de from to Invitation services & tickets Premium Pass Team Tel PremiumPass_cebit@messe.de 4 5

4 Invitation services & tickets Advertising materials for your invitations Use the invitation card you can add your own imprint and enclose a visitor brochure. A large number of trade visitors decide to attend the show on the basis of a personal invitation. Invitation card Mailing stickers with imprint Einladung / Invitation March 2015 Hannover Germany cebit.com New Perspectives in IT Business from to Send invitations to your customers and use the inside for your personalized imprint. You can add your own imprint using a copier or (laser) printer Include a visitor brochure or complimentary ticket Size: 210 x 100 mm; weight: 8 g; Language: bilingual, D-German/GB-English Free of charge Sep. Oct. Nov. Dec. Jan. Feb. Visitor Guide March 2015 Hannover Germany New Perspectives in IT Business cebit.com from to March 2015 Hannover Germany cebit.com from to Send the visitor guide to your customers. It contains important information on CeBIT, the focus topics, opening times and prices. Size: 100 x 210 mm; weight: 13 g; number of pages: 8; Languages: D-German, GB-English, F-French, I-Italian, E-Spanish, CHN-Chinese Also available as a PDF file, so it can be sent as a link per Free of charge Sep. Oct. Nov. Dec. Jan. Feb. Use the mailing stickers for your day-to-day business mail. With imprint We ll be there: Hall XX, Stand YY : Size: 60 x 40 mm Languages: D-German, GB-English Cost: for 1,000 stickers Mar. Visitor guide CeBIT 2015 Weʼll be there: Hall XX, Stand YY Sep. Oct. Nov. Dec. Jan. Feb. Mar. Jan. Feb. Mar. DIN A1 poster IT. Business. 100 %. CeBIT March 2015 Hannover Germany cebit.com Attract attention to your presence at CeBIT. Language: GB-English Size: DIN A1: 594 x 841 mm Free of charge Mar. New Perspectives in IT Business from to Sep. Oct. Nov. Dec. Online banner We ll be there: Hall XX, Stand YY March 2015 Hannover Germany We ll be there: Hall XX, Stand YY March 2015 Hannover Germany from to Maren Franke Tel maren.franke@messe.de 6 Place a banner on your own homepage to publicize your presence at the show. The banner will be created automatically using your order and customer ID number. It will include your hall and stand data A link will be generated that leads to your exhibitor data Size: 468 x 60 pixels, 234 x 60 pixels Free of charge Sep. Oct. Nov. Dec. Jan. Feb. Mar. Invitation services & tickets 7

5 Contact management Media listing Make your presence felt and showcase your company, products and services before, during and after CeBIT Exhibitor and product search Exhibitor videos Already included in the marketing fee! Put your company data online, together with key information about your stand and your products and services, and reap the benefits 365 days a year! Online exhibitor/product search facility at cebit.com Your data can be accessed via the EBi information terminals at the Exhibition Grounds Your data is also displayed in native apps Your customers and visitors will be guided straight to your stand! Cost: already included in the marketing fee Already included in the marketing fee! Videos are an effective form of advertising the ideal way to generate sustained interest in your products and solutions among (potential) customers. Your videos can be posted free of charge on cebit.com. Video format: Flash (flv) and mp4 max. 60 MB Length: max. 5 minutes Cost: already included in the marketing fee all year round all year round Company profile Already included in the marketing fee! Present a comprehensive profile of your company online: Brief profile of your company, together with your corporate logo and a title image Link to your own website Names of partner enterprises and subsidiaries Opportunity to show company video Facility for downloading further information in PDF format Cost: already included in the marketing fee all year round Product profiles Already included in the marketing fee! Your chance to showcase your products and services online: Unlimited number of product descriptions. Precondition: you must manage and update these descriptions via the Exhibitor Content Management System (ACMS) Product illustrations/photos ready to download Opportunity to show product videos Listing/Inclusion in max. 4 product groups for each product description Opportunity to highlight product innovations and R&D projects Cost: already included in the marketing fee all year round Media-Service Tel media-service@content.cebit.de Company profile (ECMS) 8 9

6 Contact management Lead management Thanks to our lead management services you will save time and resources during and after the show. You are then free to concentrate fully on the visitors at your stand and we collect and collate the relevant attendee data. Contact management Matchmaking services Enter into a dialogue with the right business partners and prospective customers: our matchmaking services generate productive business leads all year round. Visitor data Match & Meet Already included in the marketing fee! Five weeks before the opening of CeBIT the registration data of complimentary ticket holders (updated on a daily basis) will be available via our OBS service. Approx. one week after the show you will receive details of the tickets actually used. You can arrange appointments at your stand in advance and follow up promising leads after the trade fair Excel list on OBS can be downloaded Cost: already included in the marketing fee Post your own personal matchmaking profile, thus ensuring that you will be found by the relevant target audiences. Alternatively, you can choose our all-inclusive package: Match & Meet service enables you to actively contact other participants at the event. Our system will generate a list of contacts which match your profile. You can then schedule meetings with potential customers via the online appointments diary. Get to know business partners prior to the trade fair Optimum preparation for your participation in CeBIT Meet and manage important business contacts Cost: use for up to 3 weeks after the show: 300; use for 3 days: 99 from from to Lead management via AddLeads Via our AddLeads app you have the option of defining electronic lead sheets via a web-based portal. Designed for installation on mobile devices, this app enables you to collect and manage visitor data by scanning business cards and/or the barcodes on the complimentary admission tickets. Efficient generation, qualification and follow-up of your business leads Comprehensive and individually configurable reporting Cost: from 349 campaigns and online lead generation Use our targeted marketing campaigns in order to forge contacts with B2B decision-makers. Before the show: address your target group and invite potential new customers to your stand. After the show: keep your target audience informed all year round about the products and services you have presented at CeBIT. Cost: we will quote on request for your individual needs all year round from to Visitor data Jette Bösch Tel fachbesucher-tickets@messe.de Start page, following login Contact management Lead management via AddLeads Oreste Mallus Tel addleads@messe.de Match & Meet Team Tel match&meet@messe.de campaigns and online lead generation Deutsche Messe Interactive Team Tel kontakt@messe-interactive.de Contact management 10 11

7 Contact management Guided Tours During CeBIT we organize themed guided tours which bring potential customers directly to your exhibition stand. Outdoor advertising With a proven efficacy rate of almost 75 %, out-of-home media achieve a greater impact than other forms of advertising. This allows you to focus on your target group(s) and minimize wastage. Extensive media data is available upon request. CeBIT Guided Tours in 2015 XL posters Twice a day you will have the opportunity to present your product highlights and innovative solutions to potential customers for minutes in each case. The guided tours will reflect the thematic line-up of CeBIT Cost: free of charge We offer individuals as well as groups customized guided tours of CeBIT geared to their specific interests. Cost: from 990 from to Advertising towers The XL posters on the facades of the exhibition halls have a strong impact whether viewed up close or seen from a distance. Use them to brand the hall where you are exhibiting in your corporate design, or simply to guide visitors to your hall. Size: various sizes available Cost: from 4,800 media fee per XL poster, plus production costs from to Premium advertising sites offering 165 m² of display area Strategic placement on the Exhibition Grounds and in the entrance areas Size: 4.10 m x 4.10 m per side and 9.90 m high Cost: from 13,200 media fee per tower, plus production costs from to CeBIT Guided Tours in 2015 Regina Bayer-Frömelt Tel regina.bayer-froemelt@messe.de Anke Robbers Tel Sabina Kroll-Behrens Tel Sanja Silovic Tel

8 Outdoor advertising Mega skywalk banners (West) The perfect solution for product advertising, serial motifs and effective repetition Located on the side panels of Skywalk West, directly in the visitors field of vision. Size: 2.06 m wide x 2.40 m high Cost: 1,900 media fee per banner, plus production costs from to Three-sided poster stands These poster-size display panels grab the attention of passers-by, regardless of where they are looking or going. Simultaneous presence at ten different locations Size: DIN A0, 84 cm wide x 1.19 m high Cost: 5,250 media fee, plus production costs, for a network of ten three-sided poster stands Big banners Strategically placed right by the entrance, your advertising message will be seen by a large number of visitors. Prominent placement makes your advertising hit the eye of the visitor Size: varies according to location Cost: from 6,900, plus production costs from to from to Promotions You can also appeal personally to your target group via exclusive promotions. You can distribute product information or invitations to your target group in the form of flyers or give-aways We will reserve exclusive distribution locations for you in the entrance area and on the Exhibition Grounds Cost: from 2,500 per promotion, excluding personnel costs from to Anke Robbers Tel Sabina Kroll-Behrens Tel Sanja Silovic Tel

9 Online advertising Our portfolio includes banner advertising (various attractive formats), mobile advertising via the native apps, as well as advertising in the CeBIT newsletter. The ideal way to stimulate the interest of potential customers worldwide and attract additional visitors to your stand. Leaderboard Medium rectangle Leaderboards achieve an enormous impact due to their size and positioning. They appear between the navigation bar and the content (and have the same width as the content). Leaderboards can be closed manually by the user. Output media: desktop and laptop Formats, sizes and costs: on request Standard banner in an ideal position on the web page. A major advantage: a medium rectangle can be displayed on all types of output device. Output media: desktop, laptop, tablet and smartphone Formats, sizes and costs: on request from to from to Search word marketing website and apps Billboard ad Eye-catching interspersed advertising in the content area of the page. The editorial content is shifted downwards. Thanks to its prominent positioning, this type of ad commands the attention of the user. Output media: desktop, laptop and tablet Formats, sizes and costs: on request The search function for exhibitors and products is a frequently used application. By sponsoring individual search words (German and English) you can raise awareness of your company and products within your specific target audience. Output media: desktop, laptop, tablet and smartphone Formats, sizes and costs: on request Cost: 1,000 from to Logo in the interactive hall layout map website and apps from to Super banner Located directly above the content, the superbanner is a real eye-catcher. This premium placement is guaranteed to attract the full attention of your target audience. Output media: desktop, laptop, tablet and smartphone Formats, sizes and costs: on request Highlighting your stand in the hall layout map is a cost-effective way to attract attention. Output media: desktop, laptop, tablet and smartphone Size and format: 250 pixels wide, uncompressed PNG Cost: 199 from to from to Katja Anssar Tel

10 Special online advertising: Advertising via native apps (ios/android) and the CeBIT newsletter Banner packages The CeBIT Apps are a perfect advertising medium immediately before and during the show. Several banners are displayed in rotation. Two options are available: a banner linking users to your exhibitor listing (banner package) or a banner linking users to a special microsite (premium package). Placement: on the relevant app pages. Size and format: 640 pixels wide x 100 pixels high, uncompressed PNG Cost: from 6,000 per app from to Highlight tile An exclusive advertising opportunity for a single customer: integration of a tile ad into the home screen of the ordered app, including a link to your standard exhibitor listing or a mobile landing page. Placement: on the home screen of the app Sizes: 355 x 235 pixels and 710 x 470 pixels (Retina) Formats: JPG, GIF, PNG Cost: 20,000 per app; 30,000 for both apps from to App-in-app concept By placing your individual content in a stand-alone context you will benefit from the traffic and awareness generated by the official CeBIT apps! The possibilities are virtually unlimited for example, in the stand layout map (static, with zoom and bookmark options), events in the context of your CeBIT presentation, integration of videos, etc. Placement: stand-alone context (via a banner or highlight tile) Formats and sizes: will be quoted individually Costs: will be quoted upon request Ads in the CeBIT Newsletter from to The CeBIT Newsletter covers market trends and facts about the show, important services such as the exhibitor and product search facility, times of events taking place at CeBIT and much more besides. Various ad formats and placement options Several issues focusing on different topic areas Approx. 240,000 subscribers Cost per advertisement and issue: from 4,500 from to Katja Anssar Tel

11 ANZEIGE ANZEIGE Print advertising An advertisement here will draw attention to your company among trade fair visitors and the relevant decision-makers. Ads in the directory of exhibitors Print run: 8,000 copies Size of the directory: 120 mm wide, 215 mm high, bleed Cost: 1/2 page 4c 1, /1 page 4c 2, from to Logo and QR code in the directory of exhibitors A printed logo will attract additional attention to your company. With the aid of a QR code you can create a direct link to your website. Augment your printed ads with digital interaction Formats: JPG, TIFF, GIF, EPS Cost: 199 for each logo Logo and QR code as a combined package: 299 from to Advertisements in the EBi printouts Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters. (EBi = Electronic Visitor Information System.) Prominent placement of your brand name = more contacts Print run: 120,000 copies; dimensions: 160 x 22 mm File formats:.eps,.pdf,.ai,.tif; 300 ppi resolution Cost: will be quoted on request Advertisement in CeBIT NEWS By placing an ad in the printed edition of CeBIT News you can attract attention and generate more visitor traffic at your stand. We will be pleased to inform you about our competitively priced combined packages. Up-to-the-minute information about CeBIT will be presented in three issues. CeBIT News informs the international public about the latest trends, the conference program, etc. In addition, it provides an excellent medium for publicizing individual highlights (e.g. products, events, high-profile visitors to your exhibition stand, etc.). Publication dates: 16, 18 and 20 March 2015 Print run: 120,000 copies Cost: 1/1 page, 4c: 18,000; 1/2 page, 4c: 11,000; 1/2 page company profile (standardized listing): 3,500 Other formats and prices available on request from to from to Oreste Mallus Tel GLOBIS@messe.de Advertisement in CeBIT NEWS IDG Business Media GmbH Regina Hermann Tel rhermann@idgbusiness.de 20 21

12 Sponsoring Our sponsorship options enable you to present your company as a high-profile partner of the accompanying events and services at CeBIT. In this way you can access specific target audiences and gain additional attention. Forums and conferences Forums and conferences are top-quality platforms to discuss the innovations and developments within the ICT industry. You have the option of sponsoring the following events: CeBIT Global Conferences Public Sector Parc Forum Municipal Marketplace Forum Industrial User Conference Planet Reseller Cost: on request from to Press events and services Deutsche Messe offers a wide range of press services and events designed to make things as pleasant and efficient as possible for the approx. 4,000 international journalists attending the show. There are numerous possibilities for you to showcase your company for example, by sponsoring the International Press Party Chill-In Party Key lanyards for journalists Press shuttles Cost: on request VIP events & services The high-calibre VIP events at CeBIT offer an ideal opportunity to build networks and maintain business contacts in a pleasant atmosphere. You can team up with us as host to the international IT sector. BITKOM Executive Night Opening Ceremony at the Hannover Congress Centre CeBIT Executive Program Hermes Lounge VIP shuttle service Cost: on request from to from to Visitor services You can present your company as a friendly sponsor of exclusive services that help visitors get the most out of their time at the show: Premium Lounge, incl. Premium Shuttles Visitors Lounge CeBIT Guided Tours Coffee-to-go cups Wi-Fi service at the Exhibition Grounds Cost: on request from to Carola Schaper Tel sponsoring@messe.de 22 23

13 Press services Media consulting and media presence Ask our team of professionals to assist you with the preparation of your media events. Regardless of whether you are planning a press conference at the Exhibition Grounds or are interested in our streaming media services, we will be pleased to help and advise you. Press conferences Online press info boxes We can help you arrange and organize your press conferences, either at your stand or in a conference room in the Convention Center. Advice on planning, coordinating and staging your events Full details circulated in the press conference schedule Optimum briefing for journalists Free of charge Put your information online at cebit.com, where journalists and visitors can use it for their research. All information can be downloaded by users at any time. In addition, it is distributed by to registered journalists File formats: texts as.doc or.rtf files; images as.jpg,.gif,.png or.tiff files, max. 1.2 MB (2,500 pixels) Cost: 239 (flat rate) from to from to Streaming media/video production Press info boxes Alongside the technical production of your live or on-demand presentation we can also assist you with all aspects of streaming media e.g. technical and organizational questions in relation to the realization of your event. Decide in favour of an Internet broadcast either live or on demand. Your event will reach a larger audience Video production featuring your exhibition stand Ideal advertising platform Cost: on request Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds. Press packs, brochures, USB sticks, CDs and DVDs are all useful sources of information for journalists We recommend that information is provided in German and English Cost: 78 per press info box from to from to CeBIT Preview Trend spots You send us information about your new products and services on display at your stand and we will take care of everything else: Selection of the most interesting innovations by our specialist journalists Presentation in concise formats for the trade press and visitor media in Germany and abroad Integration of videos and photographs (please send YouTube link and/or images) Publication on cebit.com in the run-up to the show Free of charge from to At this preview event in Hannover on 28 January 2015 you can present your company and product portfolio to journalists from all over the globe. This will generate optimum media coverage for your company in advance of CeBIT One table and three barstools Option of erecting one roll-up banner per table Catering during the event Cost: from 1,950 per table from to Press conferences Janina Schwarzkopf Tel janina.schwarzkopf@messe.de Streaming media/trend spots Andrea Staude Tel andrea.staude@messe.de Press services Online press info boxes Oreste Mallus Tel GLOBIS@messe.de Press services Press info boxes Heike Breuste Tel heike.breuste@messe.de CeBIT Preview Lis Blume Tel lis.blume@messe.de 24 25

14 Press services Facilitating media contacts Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact. Your innovations will then get the publicity they deserve! Exhibitor PR contacts Publish your contact data on the CeBIT press server Year-round targeted contacts generated between your company and the right partners Simple search function for journalists Free of charge Checklist Invitation services & tickets OBS service category Cost I would like to order etickets Invitation services & tickets Free Paper tickets Invitation services & tickets Free Invitation management for eticket campaigns Invitation services & tickets Available at extra charge PREMIUM PASS Invitation services & tickets Available at extra charge Travel specials and overnight accommodation on request Invitation cards Invitation services & tickets Free Visitor brochure Invitation services & tickets Free Available at extra charge Mailing stickers with imprint Invitation services & tickets Available at extra charge DIN A1 poster Invitation services & tickets Free Online banners Invitation services & tickets Free from to Important media addresses Ask for our detailed listing of accredited journalists as well as international trade journals. Names and addresses of news media available in an electronic file format Electronic file listing the journalists who have registered for this service Free of charge Contact management OBS service category Cost I would like to order Presentation in the exhibitor and product search Company profile (ECMS) Company profile Company profile (ECMS) Free Product profile Company profile (ECMS) Free Exhibitor videos Company profile (ECMS) Free Visitor data OBS home page following login Free Lead management via AddLeads Contact management Available at extra charge Match & Meet Contact management Available at extra charge campaigns and online lead generation Contact management CeBIT Guided Tours 2015 on request Free Free Available at extra charge from to Hot Topics newsletter ( Themenservice aktuell ) from to Exhibitor PR contacts Claudia Eckardt Tel claudia.eckardt@messe.de Tell the press about your innovative products, new trends and advanced applications. Newspapers and business journals, radio and TV Send your latest news to important publications by Printed copies can be picked up in the Press Center Free of charge Important media addresses Heike Breuste Tel heike.breuste@messe.de Themenservice aktuell Andrea Staude Tel andrea.staude@messe.de OBS service category Cost I would like to order Outdoor advertising Available at extra charge Online advertising Available at extra charge Print advertising Available at extra charge Ads in CeBIT NEWS on request Available at extra charge Sponsoring Available at extra charge Press services OBS service category Cost I would like to order Consulting on press conferences Press services Free Streaming media/video production Press services Available at extra charge Trend spots on request Free Online press info boxes Press services Available at extra charge Press info boxes Press services Available at extra charge CeBIT Preview on request Available at extra charge Exhibitor PR contacts Press services Free Media adresses Press services Free Hot Topics newsletter ( Themenservice aktuell ) Press services Free 26 27

15 Deutsche Messe Messegelände Hannover Germany Tel Fax GB Printed in Germany 10/2014