RAI Amsterdam s Partnerships & Media Solutions department will gladly help you achieve your goals! This can, among other things, be achieved using:

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1 Generating leads, branding, product launches and developments, expanding your client base. Just a few of the possible objectives for your trade show participation. RAI Amsterdam s Partnerships & Media Solutions department will gladly help you achieve your goals! This can, among other things, be achieved using: In- and outdoor communication Narrowcasting Print advertisement Online solutions

2 RAI Amsterdam L RAI Amtrium 2015

3 In- and outdoor communication Banners Welcome your visitors by creating an avenue of banners leading them to the entrance! The banner poles are aligned in front of the major entrances C, K & L. See mobile flagpoles for other locations. Sizes 150cm wide x 600cm high Fee 5,160.- per package (9 flags) Mobile flagpoles There are locations on RAI Amsterdam s outdoor area where flagpoles may be erected. In consultation, you may indicate where you wish to position a mobile flagpole. Sizes 100cm wide x 300cm high Fee 1,930.- per package (3 flags) Revolving door branding Revolving door branding allows you to reach your target group straight away. This double-sided branding has immense impact. Revolving door branding is an option at Entrances C, K & L. There are two options for branding the doors: placing an object in the revolving door or stickering the door s sides. Sizes various Fee Object: 4,000.- stickers : 7,000.- Round banners This product is the essence of point-of-sales material: being seen. The frame has an eye-catching design. Round banners can be hung in Entrances C & K. Fee Size: 410cm diameter: 5,000.- Size: 650cm diameter: 6,000.-

4 In- and outdoor communication Billboards You can display your message on high-quality and, if so desired, illuminated billboards. The billboards can be placed in a variety of locations on RAI Amsterdam s outdoor site. Every billboard has two sides. Sizes 355cm wide x 245cm high Fee 6,350.- per package (2 billboards) Exposure towers These square towers are perfect for use as eye catchers or referrals. The sides can bear identical or different messages. The towers can be positioned outdoors in the locations you desire. Sizes 150cm wide x 375cm high Fee 2,305.- Exposure box An additional space can be created for you using an exposure box that you can exhibit your products in. Sizes various Fee 18,515.- Toilet branding Do you want your message to be etched into people s memories? Toilet advertising is a very suitable method to that end. There are poster frames on the insides of the toilet doors and above the urinals that your posters could be placed in. Also, stickers can be stuck in various locations in the toilets. Sizes 297mm wide x 420mm high Fee Poster frames: 1,395.- per package (25 poster frames)

5 In- and outdoor communication Large banner frame locations Large banner frame - F05/F06 Would you like to inform your visitors in an unmissable way that you and your brand or company are at the show? Why not employ a facade banner as an eyecatcher! Various facade banners can be installed at the Europa Complex (Halls 1 to 7). Sizes 1700cm wide x 490cm high (single banner) Fee F5 or F6 10,670.- F5 & F6 16,890.- Large banner frame - F01/F12/F13/F14 Would you like to inform your visitors in an unmissable way that you and your brand or company are at the show? Why not employ a facade banner as an eyecatcher! Various facade banners can be installed at the entrance to the Holland Complex (Halls 9, 10 &11). Sizes various Fee From 7,705.-

6 In- and outdoor communication Large banner frame - F02/F03/F04 Would you like to inform your visitors in an unmissable way that you and your brand or company are at the show? Why not employ a facade banner as an eyecatcher! Various facade banners can be installed at the entrance to the Holland Complex (Halls 9, 10 &11). Sizes 1700cm wide x 490cm high (single banner) Fee 10,670.- Staircase branding An exceptionally effective way of getting a strong message across to visitors. You can opt to keep every step the same or spread your design out over the staircase as a whole. Sizes various Fee 3,335.- Escalator branding Visitors can t miss your message when they go up the escalator! The escalator s handrail will be exclusively branded with your message. You can sticker the entire handrail. Fee 4,765.- per escalator Floor branding floor graphics Would you like to repeatedly use your message? You can do so with these high-end floor stickers. Pack 1: 100 x 100cm (5 pcs.) 2,630.- Pack 2: 200 x 200cm (2 pcs.) 2,860.- Pack 3: 400 x 400cm (2 pcs.) 5,565.- Naturally, other dimensions are also an option!

7 In- and outdoor communication Scaffolding netting Looking for impressive media? Advertising on scaffolding netting will make your dreams come true. Advertising netting will be stretched across scaffolding. The structure s sides can be finished with full colour messages. Sizes various Fee 19,120.- Promo point with staff At fixed, predetermined locations a team of a maximum of 4 people may hand out flyers or samples. Note, exhibitor is responsible for hiring staff. Sizes 12 m2 Fee 3,750.- Promo point with object Would you like to display your own advertising object such as a stickered car or an inflatable? If so, opt for a promo point with object. Sizes 12 m2 Fee 3,750.- Promo point with staff and object Would you like to display your own advertising object such as a stickered car or an inflatable? This is also possible in combination with a promotion team. Note, exhibitor is responsible for hiring staff. Sizes 12 m2 Fee 5,360.-

8 In- and outdoor communication Indoor - Aluminium frame 5x2 An aluminium frame is the ideal way to stylishly and professionally present your company name, logo or (advertising) message. The frames can be hung in the entrance areas. Sizes 510cm wide x 210 cm high Fee Single sided: 3,900.- Double sided: 4,260.- Indoor - Aluminium frame 8x3 An aluminium frame is the ideal way to stylishly and professionally present your company name, logo or (advertising) message. The frames can be hung in the entrance areas. Sizes 790cm wide x 290 cm high Fee Single sided: 5,150.- Double sided: 5,945.- Branding indoor - Poster frames Exposure s strength lies in repetition! The poster frames are an excellent medium to this end. Sizes 84cm wide x 118cm high Fee 2,755.- (10 poster frames) Branded canopy at the main entrance The most prominent way to brand the main entrance of the exhibition is claiming the canopy around the main entrance of the exhibition. The canopy can be branded on three sides (it is possible to have the different sides branded separately). Sizes front: 1476cm wide x 175cm high, sides: 678cm wide x 175cm high Fee 12,015.-

9 In- and outdoor communication Triangular boards You can easily communicate your message to visitors along the route. A package of 5 triangular boards contains 15 posters in total. Your A0 posters will be visible from three sides, subdivided across five frames. These can be placed at various locations around the RAI site. Sizes 84cm wide x 118cm high Fee 3,080.- per package (5 triangular boards) Branding multi-storey car park barrier ads Would you like to grab visitors attention the minute they come onto the site? Barrier advertising is a very effective way of doing so. This can be used on all multi-storey car park barriers. Sizes various Fee From 5,910.- per package (10 barriers) Branding multi-storey car park poster frames You can reach your target group as early as in the car park by using the poster frames present there. For many their first point of contact on site. Sizes 84cm wide x 118cm high Fee 1,700.- per package (10 poster frames) Branding car park An interesting promotional opportunity is to reach the visitors when arriving at the RAI Amsterdam parking area. There are several tailormade possibilities in the Car Park, for instance placement of branded pillows on the pillars etc. Please contact us for a tailor made concept. Sizes various Fee At request

10 Cover_ITADam_140x230_2_HR.pdf :34 Narrowcasting RAI Live! Your corporate film or logo can be screened on the monitors at the RAI complex. You can choose to show a 10, 20 or a 30 second clip. Please Note: the images are screened with a minimum of ten times an hour and without sound. Fee 10 sec: 2, sec: 3, sec: 4,245.- Print Advertisement Catalogue You can buy advertising space in the catalogue. Various formats are available MAR /1 page advertisement 6, /1 page advertisement inside (cover 2) 4, /1 page advertisement inside backside cover (cover 3) 4, /1 page advertisement backside cover (cover 4) 4, /1 page advertisement 3, /2 page advertisement 2, /4 page advertisement 1,360.- Logo and stand number next to floor plan Logo next to alphabetical list of exhibitors International trade fair for infrastructure, Amsterdam RAI ITS traffic management, safety and parking The Netherlands Scan this QR code to download the Intertraffic app Organised by: Catalogue Fold-out floor plan You can buy advertising space in the Fold-out floor plan. Various options are available. Logo and stand numer next to floorplan Advertisement on back cover 2,575.- Advertisement on inside 960.-

11 Online Solutions Banner The Intertraffic Amsterdam website offers your company the opportunity to raise its visibility on the trade show website before, during and after the show. Number of unique visitors 1st of April till 1st of July 2014*: well over 11,200 Number of unique visitors 1st of January till 1th of December 2014*: well over 98,000 Number of pageviews 1st of January till 1th of December 2014*: well over 492,000 * Period around Intertraffic Amsterdam 2014 Conditions FLASH, JPG, PNG or GIF files can be submitted along with the link the advertisement refers to. FLASH file always requires an alternative GIF/JPG/PNG version. All banner positions alternate. Advertisements must be approved by RAI Amsterdam. The website is responsive Banner 3 months Banner 6 monts Logo on digital exhibitor list Intertraffic offers you the opportunity to be conspicuously listed with your logo in the digital participants list. The logo is clickable and immediately refers visitors to your Company Profile. Your logo will be visible up till 4 months after the exibition. Fee Highlighted Exhibitor To draw attention to yourself on the Intertraffic Amsterdam website you can place your logo as a highlighted exhibitor. The logo is clickable and immediately refers visitors to your Company Profile. Only three logos are highlighted at once. Fee per two months FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL

12 Online Solutions Newsletter The Intertraffic newsletter offers various options to you as an advertiser. It allows you to reach well over 38,289 Intertraffic subscribers who would like Intertraffic to notify them of your: Product launch Discount campaign Competition Trade show campaign 1. The sponsored content position is exceptionally suitable for sharing your knowledge and increasing your company s authority in the market by sharing a whitepaper or blog for example. The sponsored content position always links directly to the Intertraffic website where all the extra info can be placed. It s also possible to link this position to your Company Profile site. 2. The ad position is suitable for commercial and recruiting use. This location may hold for example your exhibition offer. The ad can also link straight to your web page. Fee 1,250.- Video item The Intertraffic provides the opportunity to have a video production created at the trade show. The video gives you the following options: Product and or service demonstrations Opinion on market trends and developments An interview on a theme you wish to draw attention to We produce the video for you which can then be shared on: Your website Your Intertraffic Company Profile The Intertraffic YouTube channel. Please contact your sales representative to hear about the additional promotional opportunities, rate information and technical specifications. From (Rates may vary; based on special wishes like voiceover, interview, day etc.) FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL

13 Online Solutions Partner mail Well over 8,800 subscribers indicated that they wish to be kept up to date by Intertraffic partners. You can specify your target group in different segments. For example countries, age or functions. You also have the opportunity to select a target group from the entire RAI Amsterdam database. Conditions Advertisements must be approved by RAI Amsterdam. Partner mailings will be sent by RAI Amsterdam. Address files will not be shared with third parties. You can submit your own HTML according to the submission specifications. Fixed fee Variable fee 0.75 per address Company Profile Plus If you would make optimum use of the functionality of Company Profile and also wish to collect leads before, during and after the show then a Company Profile Plus profile might be of interest to you. This extensive version of Company Profile helps provide your clients with relevant information at every stage of their purchase process. This version provides the following options: Meeting module Potential clients can leave their details and can choose one of the times at which you have indicated you are available for a meeting. Download brochures Visitors who leave their details can subsequently download your brochure Download whitepapers This allows you to share your knowledge on the field with interested parties. They leave their details and can then subsequently download the whitepaper Register for newsletter This recruits subscribers for your newsletter. Anyone who views your Company Profile Plus Profile can press a button to register for your newsletter Added to search tool This useful tool adds your website to the search results when someone searches the trade shows website Logo in the participants list If you opt for the Company Profile Plus Profile your logo will be added to the digital participants list for the trade show. This option is exclusive to trade show exhibitors. A Company Profile Plus Profile is available for an entire year so you can also attract potentials before and after the show. WHY? Better visibility and extended possibilities to generate leads via the Intertraffic Marketplace. The Marketplace is online 24/7, 365 days a year so potential customers can find your company and product(s) easily. Fee (1x Company Profile) FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL

14 Online Solutions Floorplan Highlighting You will be conspicuously highlighted. Your stand will be clickable and visitors will immediately referred to your Company Profile. Fee (10 packages available) White Papers Intertraffic would like to present a new approach to generate more business leads at Intertraffic Amsterdam, by sharing your White Paper with the visitors. A White Paper is an authoritative report or guide helping readers to understand an issue or solve a problem. You can use a White Paper to generate leads by informing prospective customers about your specialism. A well written White Paper can be a powerful marketing tool that helps you stand out from your competitors and generate business leads. White Papers will appear on the Intertraffic website for one year. You are able to track who downloads your White Paper and will have access to their contact details. Benefits of presenting White Papers to your target group A well-written White Paper usually has educational value for potential customers, which results in significant praise and long-term gain for your business. It generates more sales, credibility and trust. It urges the reader to take action and search for more about your problem solving product. It provides you the opportunity to take the lead position in your industry. Communication Intertraffic will bring your whitepaper to the attention of prospective customers by: Placing your whitepaper on a special page on the website of Intertraffic Amsterdam Placing communication on the homepage of the website in the Intertraffictrade portal Communication on the homepage of the website of Intertraffic Amsterdam A special newsletter with an update of the most recent whitepapers Communication on Twitter and through the Intertraffic Linkedin group Fee incl. leads FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL

15 Online Solutions Sponsor App This year Intertraffic will introduce a whole new app for the exhibition. This app will provide the visitors with all the information they need to optimally prepare their visit to the Intertraffic. Also new this year, is the special app sponsorship opportunity we offer. The special sponsorship package is available to one exhibitor only. This is a great way to ensure being found by potential customers and to show the innovative character of your company. Sponsor Intertraffic app 1. Splash screen The splash screen is exclusively available to the sponsor of the Intertraffic app and shows your company logo to every person who opens the app. 2. Menu sponsoring Menu sponsoring offers a high level of exposure and can virtually connect every app user to your Company Profile (or custom landing page). Menu sponsoring includes your logo and company name in the menu of the app. 3. Push notification A push notification is a very powerful and real- time marketing tool. In a 140- character message, you can encourage traffic to your booth or activity. Push notifications are scheduled once a day and exclusively available to the Intertraffic organization and to the sponsor of the Intertraffic app. 1 notification per day during the whole exhibition is included. 4. Floorplan highlighting You will receive noticeable highlighting, so that your company will stand out and be recognizable. Your booth can be clickable and redirects to your Company Profile. 5. Exposure in Intertraffic visitor update Intertraffic will announce in the visitor update or newsletter that your company is sponsor of the Intertraffic app. Splash screen Menu sponsoring push notification Floor plan highlighting Visitor update FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL

16 Contact A successful advertising concept is your path leading to even more success. Whether in the halls or in the outdoor area, take the opportunity of promoting your company and products beyond the confines of your exhibition stand. We would be pleased to provide you with appropriate advice and make you an offer to suit your specific needs. All forms and types of advertising can be produced via Partnerships & Media Solutions. Contact: Sales Manager Media Solutions: Nathalie Melchers n.melchers@rai.nl or +31 (0) Sales Manager Media Solutions: Tom Mous t.mous@rai.nl or +31 (0) Sales Manager Media Solutions Online: Marjolijn van Loon m.v.loon@rai.nl or +31 (0) All rates listed in this brochure exclude BTW [Dutch VAT]. Price changes, spelling and typesetting errors reserved. FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL