Marketing Guide. 31 May 2 June 2016 Stuttgart Germany. Incl. new services. Our marketing services for exhibitors. parts2clean.com

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1 Marketing Guide Our marketing services for exhibitors 31 May 2 June 2016 Stuttgart Germany parts2clean.com Incl. new services Quality needs perfection

2 The four pillars for your success. Start planning for your business success at parts2clean 2016 now! Our comprehensive service offerings have been designed specifically to help you achieve your aims. These services have now been extended for The right marketing activities can enhance the quantity and quality of the contacts you make at the show. Gain an overview of the communication activities available for parts2clean and achieve maximum impact before, during and after the event. The following four pillars are designed to ensure your sustained success. Attract potential new customers to your stand and invite your guests to parts2clean free of charge. Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profile is something you can actively influence. Invitation services & tickets Supporting advertising & sponsoring Attract additional visitor traffic to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage. Find and be found. We have developed convenient ways of making contact with trade visitors before, during and after the show with a view to building productive business relationships for the future. Contact management Press services Get your message across to the industry and get your name in the media. Our professional press services will bring your products to the attention of the relevant journalists. We re here to help! The 2016 Marketing Guide shows you how with handy symbols and information boxes These services or items are already covered by your stand rental charge or other obligatory charges (e. g. media fee) so you pay nothing extra. Further optional services or items, available at extra cost. Basic services are free, other options are chargeable from to The blue boxes indicate the periods during which you can order the respective service (shown as calendar week). You can order the services you require online right around the clock at (OBS) or at (SMS portal). If you have any technical questions please contact the OBS team: Tel , obs@messe.de or Stuttgart Messe Service: Tel , sms@messe-stuttgart.de 2

3 Our services at a glance. Invitation services & tickets Tickets 4 Advertising material for your invitations 5 Contact management Matchmaking service 7 Company and product presentation 8 Supporting advertising & sponsoring Outdoor advertising 10 Online advertising 11 Print advertising 13 Press services Media presence and facilitation of contact with the press 16 3

4 DM_2119_2015_ptc15_ticketcode.indd :29 Invitation services & tickets Tickets Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over 33% more visitors to their stands than exhibitors who do not. e-tickets Ihr persönlicher Eintrittscode für eine Gratis-Tageskarte Your personal admission code for a free day ticket NEU! Nur mit Online-Registrierung gültig. Mit Ihrer Aktivierung im Internet erhalten Sie sofort eine kostenlose Eintrittskarte für Ihren Messebesuch. NEW! Only valid with online registration. By activating the code on the Internet you get your admission ticket for free trade fair attendance immediately. Jeder Eintrittscode kann nur einmal verwendet werden. Er ist unverkäuflich. Each admission code can only be used once and is not for sale. Schritt Schritt 1. Step 2. Step Formular ausfüllen: Eintrittskarte XYZRE3UDG47ZPKD ausdrucken Complete the form: Eintrittscode eingeben Print your Enter the admission code admission ticket 3. Schritt Step Alternativ können Sie den Eintrittscode auch an einem Terminal vor Ort eingeben. Alternatively you can activate the admission code at one of the terminals on site. This is a highly effective and inexpensive way of inviting your target group to meet you at the event. With the entry code your guests can register online for a day ticket. They then receive their personal e-ticket. You can save time and postage costs by ing. All e-tickets are day tickets. In the advertising aids shop you can choose from the following options: Entry code as a file (csv file) Print version of entry code Entry code as a PDF Cost: An unlimited number of tickets is already covered by the marketing fee! Stuttgart Messe Service Tel sms@messe-stuttgart.de Category: Trade fair ticket service (SMS portal) 4

5 Advertising materials for your invitations A large number of trade visitors decide to attend the show on the basis of a personal invitation. For example, you can use the invitation card, add your own imprint and enclose a visitor guide. Invitation card Einladung/Invitation 31. Mai 2. Juni 2016 Stuttgart Germany parts2clean.de Send invitations to your customers and use the inside for your personalized imprint. You can add your own imprint using a copier or (laser) printer Hot tip: Include a visitor guide and a ticket code (see p. 4) Language: bilingual, German/English Qualität braucht Perfektion Visitor guide Information for visitors 31 May 2 June 2016 Stuttgart Germany parts2clean.com Send the visitor guide to your customers. It contains important information on parts2clean, opening times and admission prices. Can also be downloaded in the Internet as a PDF file just the link to your customers Language: German/English Print advertising material Alex Alber Tel aalber@briefdruck.de Category: Advertising aids shop (SMS portal) 5

6 Invitation services & tickets Advertising materials for your invitations Mailing stickers without or with imprint Don t miss us at the parts2clean 31 May 2 June 2016 Stuttgart Germany parts2clean.com We re exhibiting in Hall XX, Stand YY 31 May 2 June 2016 Stuttgart Germany parts2clean.com Use the mailing stickers for your day-to-day business mail. No imprint: No additional costs With imprint We re exhibiting in Hall XX, Stand YY : Languages: German, English Cost: on request Poster (DIN A1) parts2clean Leading International Trade Fair for Industrial Parts and Surface Cleaning 31 May 2 June 2016 Stuttgart Germany parts2clean.com Attract attention to your presentation at parts2clean for example, in your conference rooms or on your company notice-boards. Format: DIN A1 (594 x 841 mm) Languages: German, English Quality needs perfection Online banner We ll be there: Hall XX, Stand YY 31 May 2 June 2016 Stuttgart Germany We ll be there: Hall XX, Stand YY 31 May 2 June 2016 Stuttgart Germany Place a banner on your own homepage to publicize your presence at the show. Log into the advertising aids shop via the SMS portal using the log-in data that were ed to you following your stand registration. The banner, which is automatically generated when you visit the section on other advertising aids, can be saved as an image file. Print advertising material Alex Alber Tel aalber@briefdruck.de Online banner Christian Willisch Tel cw@janus-com.de Category: Advertising aids shop (SMS portal) 6

7 Contact management Matchmaking services Enter into a dialogue with the right business partners and prospective customers: our matchmaking services generate productive business leads all year round. Visitor data Once the access data is entered in the SMS portal you can access daily updates on visitor data through to the last day of the trade fair. A day after the event you will be ed a link which provides access to the final address file with the visitor data. Arrange appointments at your stand in advance and get a head start on your post-show follow-ups Excel file in csv format in SMS portal for downloading campaigns and lead generation New! Use our marketing campaigns to target B2B decision-makers and generate leads for your marketing and sales. Before the show: Address your target group and invite potential new customers to your stand After the show: Keep your target audience informed all year round about the products and services you have presented at the fair. Cost: on request Visitor data Bianca Segi Tel bianca.segi@messe-stuttgart.de Category: Trade fair ticket service (SMS portal) campaigns and lead generation Tel kontakt@messe-interactive.de Service category: Contact management (OBS) 7

8 Contact management Company and product presentation Only by making your presence felt will you make your mark. Present your company, its products and services before, during and after parts2clean 2016 via the parts2clean website and the parts2clean app. Get mentioned in the exhibitor and product search functions New! Put your company data online, together with key information about your stand and your products and services, and reap the benefits 365 days a year! Online exhibitor/product search facility at Placement of data in the native apps Your customers and visitors will be guided straight to your stand! Company profile New! Present a comprehensive picture of your company online: Brief company profile with company logo and suitably impressive graphic Link to your own website Names of partner enterprises and affiliates/subsidiaries Opportunity to show your company video Facility to offer further information in PDF format Product profiles New! Present your products and services extensively online: An unlimited number of product descriptions can be posted in the Exhibitor Content Management System (ECMS), which your company must manage and update Product pictures and facility to upload PDF files such as brochures or data sheets included Opportunity to show advertising videos of your products Presentation in up to four product groups per product assigned Showcasing innovations and R&D projects will attract keen attention 8

9 Exhibitor videos New! Videos are a very effective form of advertising a popular and high-impact way to generate sustained interest in your products and solutions among (potential) clients. Now you can post videos free of charge on Video format: Flash (FLV) and mp4 Size: 416 x 234 pixels (16:9), max. 60 MB Length: max. 5 minutes Media-Service Tel parts2clean@messe-interactive.de Service category: Company profile (OBS) 9

10 Supporting advertising & sponsoring Outdoor advertising With a proven efficacy rate of almost 75%, out-of-home media achieve a greater impact than other forms of advertising. This allows you to focus on your target group(s) and minimize wastage. Extensive media data is available upon request. Further services available upon request! Advertising towers The advertising towers can be placed at different locations and are an ideal way to inform visitors about your company and its trade fair presence. The advertising towers are printed on all 4 sides, each providing 1.5 x 3 m of advertising space. You will get you message across irrespective of how visitors arrive, whether by coach, car, taxi, rail or air. Total cost*: 3,727 for 4 sides, structure on hire basis only *Hire includes production and assembly/dismantlement Free-standing columns The huge display areas are an effective way to welcome visitors. Total cost*: 2,622 one side; 4,654 both sides *Hire includes production and assembly/dismantlement Posters for glass surfaces between revolving doors The attractive stickers are displayed on the glass facades between the revolving doors at Entrance Ost, greeting visitors as they arrive from the Exhibition Plaza and the Bosch multi-storey car park. Total cost*: 713 for 1.2 x 1.75 m poster 2,900: 2.93 x 2.98 m, digital 4c poster *Hire includes production and assembly/dismantlement Outdoor advertising Kagan Zinner Tel zk@marketingservices-messe-stuttgart.de 10

11 Online advertising Our portfolio includes online banner advertising, mobile advertising via the native apps, as well as advertising in the parts2clean newsletter. The ideal way to stimulate the interest of potential customers worldwide and attract additional visitors to your stand. Super banner Located directly above the content, the super banner is a real eye-catcher. This premium placement is guaranteed to attract the full attention of your target audience. Size and file formats: on request Placement: Home page or site rotation Advertising period: from Costs: Home page 1,000, site rotation 750 from to Medium rectangle Placed in the midst of the content, medium rectangles make an especially big advertising impact. Size and file formats: on request Placement: run of site Advertising period: from Cost: 500 from to Logo in the interactive hall layout map (website and apps) Depiction of your logo in the interactive hall plan in all electronic media (Internet and app). Size and file format: 250 x 250 pixels, uncompressed PNG Advertising period: approx Cost: 150 from to Online advertising Katja Anssar Tel advertising@messe.de Service category: Supporting advertising & sponsoring (OBS) 11

12 Supporting advertising & sponsoring Special online advertising Advertising via native apps (ios/android) and the Visitors Newsletter Mobile Interstitial Exclusive advertising opportunity A special type of advertising available exclusively to exhibitors. Your full-page ad pops up for 2 3 seconds immediately after the parts2clean splash screen. Placement: full page pops up while home page is launching Size and file format: 720 x 1280 pixels (width x height), uncompressed PNG Advertising period: approx Cost: 1,500 from to Banner The parts2clean app is a perfect advertising vehicle which can be used immediately before and during the trade fair. A maximum of 2 banners are rotated and provide a link to the relevant stand entry. Size and file format: 640 x 100 pixels (width x height), uncompressed PNG Advertising period: approx Cost: 1,000 from to Ads in the visitors newsletter On the parts2clean website those interested can sign up to our newsletters, which regularly offer interesting news, exciting updates and important information on topics relevant to the trade fair. Subscribers: approx. 31,000 Size and file formats: on request Cost per advertisement and issue: from 360, depending on placement from to

13 Print advertising The exhibitor index is the official printed guide as to who is exhibiting at what stand in what hall. Used widely by visitors and decision-makers, it supersedes the tradeshow catalogue. You can choose between half-page and full-page ads, and standard and custom placements. Adverts in list of exhibitors Advertisements in the list of exhibitors will yield long-term benefits for your business. Print edition: 10,000 copies Size of exhibitor list: 120 x 215 mm (width x height), bled Cost: 1/2 page ad: 590 full page ad: 980 Logo and QR code in list of exhibitors Draw more attention to your company by using your printed logo prominently and establish a direct link to your website via a QR code. Back-up your printed ads with digital interaction File formats: JPG, TIF, GIF, EPS Cost: single logo insertion 209 combination package, logo and QR code 314 combination package, logo and QR code in the list of exhibitors, plus logo placed in hall plan 470 Special online advertising Katja Anssar Tel advertising@messe.de Print advertising Oreste Mallus Tel oreste.mallus@messe.de Service category: Supporting advertising & sponsoring (OBS) 13

14 Supporting advertising & sponsoring Sponsoring Our sponsoring options are an effective and additional way of reaching a bigger audience (apart from the visitors to your stand). This will attract interest across the entire sector. Lanyards for name badges Use the 12,000 lanyards that will be distributed to visitors by our friendly hostesses at the entrance for displaying your name, company logo, stand number and the message Visit us in Hall X at Stand Y. Cost: from 9,000 Exklusive sponsoring in toilets/rest room areas A3 framed displays: 36 in each exhibition hall in the toilet areas 8 m² door print graphics at all entrances to the toilet facilities displayed on both sides Mirror graphics: 12 in each exhibition hall (12 mirrors per hall). Every mirror in the toilet facilities will have your advertising message Give-aways* placed in the toilet facilities (e.g. freshen-up tissues, wipes) Package cost: 8,500 14

15 Lanyards 7,000 lanyards with your logo Two hostesses who distribute the lanyards in the entrance area from the opening of the event until 2.00 p.m. Cost: 9,500 Hall plan Your logo on the maxi-sized hall plans displayed at the entrances (your logo/your advert = each 3 x 1 m above the plan) Package cost: 4,000 Sponsoring Kagan Zinner Tel zk@marketingservices-messe-stuttgart.de 15

16 Press services Media presence and facilitation of contact with the press You will not only benefit from the entries in our database, which journalists use for research purposes. Our service also includes advice on how to select and contact suitable media partners. We can help you make your innovations headline news! Press portfolio Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds. Press packs, brochures, USB sticks, CDs and DVDs are all useful sources of information for journalists We recommend that information is provided in German and English Free Exhibitor PR contacts Publish your contact data on the parts2clean press server Year-round targeted contacts generated between your company and optimal partners Simple search function for journalists Free to Press portfolio Katja Wohlers Tel Press portfolio Doris Schulz Tel Exhibitor PR contacts Claudia Eckardt Tel

17 Press service for journalists Make sure the media receive the latest news about your innovations, current trends and new applications. Presentations in eyecatching formats for the trade press and target group oriented media Your bulletins displayed in the Press Center to Media addresses Ask for our detailed listing of international trade journals. Names and addresses of news media available in an electronic file format Free to List of accredited journalists We would be pleased to send you the list of those accredited journalists who have agreed to share their contact details. Please note that this information is therefore not the full list of all the journalists coming to the event. Free from to Press service for journalists Katja Wohlers Tel Media addresses, list of accredited journalists Janina Schwarzkopf Tel

18 Checklist Invitation services & tickets Service category Cost My order e-tickets Trade fair ticket service (SMS portal) Free Invitation card Advertising aids shop (SMS portal) Free Visitor guide Advertising aids shop (SMS portal) Free Mailing stickers, no imprint Advertising aids shop (SMS portal) Free Mailing stickers with imprint Advertising aids shop (SMS portal) Extra charge Poster (DIN A1) Advertising aids shop (SMS portal) Free Online banner Advertising aids shop (SMS portal) Free Contact management Service category Cost My order Visitor data Trade fair ticket service (SMS portal) Free campaigns and lead generation Contact management (OBS) Extra charge Company and product presentation Corporate profile (OBS) Free Corporate profile Corporate profile (OBS) Free Product profiles Corporate profile (OBS) Free Exhibitor videos Corporate profile (OBS) Free Supporting advertising & sponsoring Service category Cost My order Outdoor advertising On request Extra charge Online advertising Supporting advertising & sponsoring (OBS) Extra charge Print advertising Supporting advertising & sponsoring (OBS) Extra charge Sponsoring On request Extra charge Press services Service category Cost My order Press portfolio On request Free Exhibitor PR contacts On request Free Press service for journalists On request Free List of media addresses On request Free List of accredited journalists On request Free 18

19 Deutsche Messe Messegelände Hannover Germany Tel Fax Contact details for our local sales partners worldwide are listed at