May 17-20, 2015 Anaheim California

Transcription

1 National Postal Forum PROGRAM Guide 2015 May 17-20, 2015 Anaheim California

2 VISIT US AT BOOTH #432 ACHIEVE THE RESULTS YOU DEMAND FROM THE RESOURCE WHO DELIVERS MORE VALUE FOR YOUR POSTAL DOLLAR. and start making the most of your mail investment. Quad/Graphics, Inc. All rights reserved

3 Growing mail shipping Delivery Global Business Solutions Results Together at the 2015 National Postal Forum Welcome to the Anaheim Convention Center, home of the 2015 National Postal Forum in beautiful Anaheim, California. Get ready for four phenomenal days of education, collaboration and innovation that are destined to enable greater success for you and your business. The mailing and shipping industry s most prominent leaders, teachers and innovators are here to help you pioneer your path to success. Connect with your colleagues, network with mailing and shipping professionals, and learn from industry leaders as you participate in the educational workshops, events and activities here at the 2015 NPF. Our 2015 NPF theme takes full advantage of the momentum gathered from last year s Stronger Together theme. And where strength and unity brought us closer, working together toward a common goal brings the promise of growth and success for everyone involved! Discover the best the mailing and shipping industry has to offer and experience the unyielding bond that collectively moves our industry forward. Education Grow and learn from the most influential leaders within the mailing and shipping industry. Choose from over 140 educational workshops spread across four comprehensive tracks, including Mail Operations, Management and Professional Development, Marketing and Specialized. You re guaranteed to take away actionable insights and solutions that will help make a positive difference in your business. Collaboration Experience the power of working and engaging with like-minded colleagues and peers from across the country and around the globe. Attend a variety of dynamic events the NPF has in store and network with top industry professionals, meet with premier vendors and uncover new opportunities that will help grow your business. Innovation Evolving technologies and new innovations continue to help grow our industry every day. Discover what is available and how you can benefit and increase your propensity for success. Take time and learn of all the exciting industry innovations, products and services that are on display in the largest mailing and shipping industry tradeshow the 2015 NPF Exhibit Hall. There, you ll have access to over 100+ exhibitors, USPS Consultation Center, Industry Resource Pavilion and the NPF Solutions Theater. Find the innovation that will take your business to the next level. with the NPF Use this Program Guide to discover and experience the value of and the 2015 NPF. 2 3

4 Convergence is here. IT Solutions for the New Style of Business 6 Postmaster General Welcome Evolve your IT environment to deliver results that matter to you through Converged Infrastructure, software and services. The New Style of Business leveraging Cyber, Cloud, Big Data and Mobility offers new ways to grow together, to improve your operations and to achieve your mission goals. Grow your success backed by our worldwide experience. The time is now. Learn how HP and Intel can help at hp.com/go/convergedinfrastructure 7 NPF Chairman Welcome 9 Program Overview 10 NPF Features 15 Daily Highlights 18 USPS Officer Led Sessions 20 USPS Award Winners 22 NPF Workshops 2015 United States Postal Service. The following are among the many trademarks owned by the United States Postal Service: USPS, US Postal Service, United States Postal Service, Postal Service TM, ACS TM, APC TM, CASS Certified TM, FAST TM, NCOA Link, Parcel Select, CONFIRM, PostalOne!, e-vs, Priority Mail, Express Mail, Standard Mail TM, First- Class Mail, Critical Mail TM, Delivery Confirmation TM, Signature Confirmation TM, Inteligent Mail, IMb TM and PCC. This is not a comprehensive list of all 2015 Hewlett-Packard Development Company, LP. Postal Service marks. See our privacy policies at usps.com. Intel, the Intel logo, and the Intel Inside logo are trademarks of Intel Corporation in the U.S. and/or other countries. 5

5 Postmaster General Welcome NPF Chairman Welcome Dear 2015 National Postal Forum Attendees: Thank you for attending the premier annual gathering of America s mailing industry. With more than 3500 attendees and 105 exhibitors, the National Postal Forum plays a vital role in bringing our industry together. We share best practices, showcase new technologies, and create valuable connections and opportunities to grow your business. This year s theme is especially apt. As our industry adapts to an increasingly digital world, growth strategies depend on sharing and rapidly adopting best practices, especially with regard to data and technology use. That s why the Forum plays such an important role in spurring growth in our industry. This year we are offering more than 130 workshops. We ve also created a variety of specialty sessions tailored to small businesses, mail service providers, and many others who comprise our industry. Be sure to attend our Monday keynote presentation as we discuss industry trends and growth strategies and our Tuesday morning plenary session, which will focus on data and analytics to drive business and customer value. Thank you for joining us for this year s National Postal Forum. I look forward to seeing you in Anaheim. Sincerely, Megan J. Brennan Postmaster General and CEO Dear Forum Attendees: Welcome to the 2015 National Postal Forum! Every year we continue to improve and to provide more value to your Forum experience. We listened to your suggestions and have added many of your ideas to enhance the National Postal Forum. Education and learning are the foundation of the National Postal Forum. This year, there are more opportunities to become informed, with over 140 workshops tailored to your specific needs and interests. Start your Forum education by attending the National Area Mailing Industry Focus Group meeting on Sunday Morning. See how the Postal Service and Industry are working together to deliver solutions to service issues. Certification is essential to your career and the growth of your business. In addition to the Mail Design Professional course, we have added the Executive Mail Center Manager Certification. This comprehensive course typically taught in Oklahoma, has been brought here to the Forum for your convenience and added value to your registration. In her first General Session as Postmaster General and Chief Executive Officer, Megan Brennan will outline opportunities to revitalize and shape a stronger mailing industry. Back to this year s Forum is the very popular Tuesday General Session. This session will discuss Technology and how the USPS is using Innovation to help your business succeed. At the Wednesday lunch the NPF will recognize Partners and Sponsors and award-winning author Alison Levine will speak on leadership and motivating your team. We have also made changes to your networking opportunities at the Forum. Since Sunday is a full day of education, we have added a lunch-on-the-go. The Welcome & Areas Receptions on Sunday evening is separated into the Seven USPS areas in order for you to start your Forum experience with peers. Networking continues from continental breakfasts and lunches until the Closing Event on the Grand Plaza complete with entertainment and food trucks. Finally, don t miss the opportunity to visit with leading companies in the industry s premier Exhibit Hall! Welcome to beautiful and sunny Anaheim, California! Sincerely, Joyce McGarvy, Chairman Robert O Brien, Treasurer Michael J. Genick, Secretary Anita Bizzotto, Director William P. Galligan Jr., Director Joyce McGarvy Chairman of the Board National Postal Forum Maureen Goodson, Executive Director NPF program guide 7

6 2015 NPF Program Overview now k u um yo e s d i u D a m ur s i o e ther t tells y tha tory? s Free stamp collection starter kit! Tell us your unique mailing industry story All Events are at Anaheim Convention Center unless otherwise noted. Sunday May 17, :00 AM 10:30 AM National Meeting of Area Focus Groups 9:00 AM 10:00 AM Period 1 Workshops 10:15 AM 11:15 AM Period 2 Workshops 11:00 AM 12:30 PM PCC Opening Session 11:30 AM 12:30 PM Period 3 Workshops 12:30 PM 1:30 PM Lunch on the Grand Plaza 1:30 PM 2:30 PM Period 4 Workshops 2:45 PM 3:45 PM Period 5 Workshops 4:00 PM 5:00 PM Period 6 Workshops 5:30 PM 7:00 PM Welcome & Areas Reception - Anaheim Hilton Monday May 18, :00 AM 9:30 AM 9:30 AM 4:00 PM 11:00 AM 12:00 PM 12:00 PM 1:30 PM 1:30 PM 2:30 PM 2:45 PM 3:45 PM 4:00 PM 5:00 PM Opening General Session PMG Keynote Address Exhibit Hall Open Period 7 Workshops Exhibit Hall Lunch Period 8 Workshops Period 9 Workshops Period 10 Workshops Tuesday May 19, :00 AM 9:30 AM Technology General Session 8:00 AM 9:00 AM Period 11 Workshops 9:30 AM 2:00 PM Exhibit Hall Open 11:00 AM 12:00 PM Period 12 Workshops 12:00 PM 1:30 PM Exhibit Hall Lunch 1:30 PM 2:30 PM Period 13 Workshops 2:45 PM 3:45 PM Period 14 Workshops 4:00 PM 5:00 PM Period 15 Workshops 5:00 PM 6:30 PM Exhibitors Reception, Exhibit Hall Open Wednesday May 20, :00 AM 9:00 AM 9:00 AM 12:00 PM 12:00 PM 2:00 PM 2:00 PM 3:00 PM 3:15 PM 4:15 PM 7:00 PM 10:00 PM Period 16 Workshops Exhibit Hall Open Lunch in the Ballroom Period 17 Workshops Period 18 Workshops Closing Reception - Grand Plaza Visit us at the Mailing Industry Resource Pavillion Booth NPF program guide 9

7 2015 NPF Features The 2015 NPF is all about and prospering through education, collaboration and innovation. Throughout the next four days you ll find extraordinary opportunities from which to benefit from, including comprehensive educational workshops, special sessions, industry exhibits, and access to top USPS experts. To get started, here are several special features to include in your NPF agenda! First-Time Attendees Helping those who are new to the NPF or the mailing industry is an important part of the NPF mission. That s why first-year attendees have a blue dot on their name badges so veteran attendees can welcome them and offer assistance! If this is your first year at the NPF, look for anyone wearing a STAFF ribbon or NPF badge if you have questions or need help and be sure to attend the Forum Orientation Session - 1:30 pm in room 210A to learn more about how to get the most out of your NPF experience! NPF Information Center Convention Center Level 2 Lobby When in doubt, head to the NPF Information Center! We re here to answer any questions you may have about the Forum schedule, session locations, Exhibit Hall and more just stop by and knowledgeable USPS personnel will be on hand to get you the answers you need. USPS Retail Station Convention Center Exhibit Hall D Lobby The USPS retail station is available for all your mailing and shipping needs. Stop by to shop, wrap and ship your packages! Hours: Monday Wednesday 9:00 AM 5:00 PM USPS Lean Mail Processing Showcasing Innovative Solutions Lean Mail Processing (LMP) is part of the Postal Service s ongoing effort to reduce waste and improve efficiency in operations leveraging Lean Six Sigma tools and methodology. The LMP Innovation challenge is a competition to showcase innovative Lean solutions implemented in Mail Processing, Delivery, Maintenance, Transportation, and Retail and Customer Service Operations. There were over 150 submissions from the USPS field units across the nation. There are two categories for competition and projects were judged by a panel with a diverse Continuous Improvement background. See the monitors located in the NPF Registration to view the submission and learn more about LMP. Operations Industrial Engineers will be at available to answer any questions you may have. Convenient NPF Mailing Service Take advantage of the free USPS Priority Mail Flat Rate Box at participating exhibitor booths or the USPS Retail Station. You ll receive free postage ($12.65) donated by the exhibitors below. After you collect your postage and box, drop your package off at the USPS Retail Station in the Convention Center Hall D Lobby. Endicia...Booth # 213 FP Mailing Solutions...Booth # 531 Neopost USA... Booth # 701 Pitney Bowes...Booth # 404 Stamps.com...Booth # 515 USPS Exhibit Exhibit Hall D Booth # 313 The USPS exhibit offers you another opportunity to see how they seamlessly align with your business needs. Try your hand at the USPS Package Memory Game and see if you can be the high score of the day. There is also an opportunity to get your picture taken at their photo booth and receive a pre-paid postage postcard of you that you can send back home. USPS also has a digitally enhanced mail area that will show how AR pieces can come to life. Stop by and talk with a postal representative who can give you new ideas and offer complete solutions to your business needs. USPS Consultation Center Exhibit Hall D Booth # 343 Check out the new consultation area, which allows you to get expert advice from industry and postal representatives each day. Offering one-on-one exchanges of ideas, best practices and information so you can enhance professional skills. Consultation center hours include: Monday... 9:30 AM 4:00 PM Tuesday... 9:30 AM 2:00 PM... 5:00 PM 6:30 PM Wednesday...9:00 AM 12:00 PM US Postal Inspection Service Response Vehicle Exhibit Hall D Booth # 342 Who protects your mail? They do! The U.S. Postal Inspection Service is one of the Postal Service s bestkept secrets. Let them take you behind the scenes and show you how they can protect your business by securing your mail center. The work they do, every day, assures millions of postal customers that they can depend on the security, privacy, and reliability of U.S. Mail. They add value that no other mail service can provide. Come see their specialty response vehicle at booth 342. Mailing Industry Resource Pavilion Exhibit Hall D Aisle 500 The gathering place for all mailing industry professionals, the Mailing Industry Resource Pavilion consolidates an incredible assortment of organizations from the mailing community all in one place. This is where you ll find the resources to help develop your career and increase your knowledge the organizations you ll find here provide services and education to individuals and businesses involved in the mailing profession. Monday s Feature Presentations 9:30 AM Leaning Your Company, Tom Glassman, Wilen 10:00 AM Driving Online Campaigns with Direct Mail, Dave Lewis, Snailworks 10:30 AM It s the 90th Anniversary of the Swing Arm, Dave Loos, MCS Tuesday s Feature Presentations Cyber Station Exhibit Hall D Booth # 119 and internet at your fingertips! The Cyber Station computer stations are available to all attendees visiting the Exhibit Hall. Search for sessions, products, exhibitor services, or even access your NPF personal planner. Plus, you can recharge your devices and social activities by connecting to your Twitter, Facebook or LinkedIn accounts! Sponsored by: Hewlett-Packard Company NPF Solutions Theater Exhibit Hall D Booth # 743 Expand your knowledge, participate in conversation or relax and enjoy a variety of mini-sessions scheduled throughout the Forum. In the heart of the Exhibit Hall find the solutions you seek, plus have the opportunity for one-on-one time with various Postal and industry experts. See the full schedule of mini-sessions below. Don t miss it, admission is free! Sponsored by: Epicomm (Formerly AMSP/NAPL/NAQP) NPF Solution Theater Now Showing Monday through Wednesday! Here s your chance to hear how industry experts and USPS officials are addressing the hottest topics in mail today. Take a seat and enjoy the show its all happening in the 2015 Exhibit Hall! 9:30 AM Mail Tracking and Reporting: Value of the information to the industry, Mark Rheaume, AccuZIP 10:00 AM USPS 2015 Pricing - The In s and Out s, Jessica Lowrance, PostCom 10:30 AM Five Gems Hiding in Your Customers Data, Chris Lien, BCC 1:00 PM Mailing Services Growth Through Acquisition Will the Clients Stay? Mike Philie, Epicomm 1:30 PM.Leveraging the NCSC RIBBS Web Site Understanding What s Available to You, ed Wanta, Wednesday s Feature Presentations 9:00 AM Understanding the Role of MTAC, Stevel Colella, Calmark 9:30 AM Oop$, Goof$ & Flub$.$mall Mi$take$ can Co$t Big Buck$, George Heinrich, The Postal Professor 10:00 AM FSS Preparation: Pricing and incentive changes, plus more changes coming in 2016, Bob Schimek, satori Software 10:30 AM Informed Visibility - What is it? Angelo Anagnostopoulos, GrayHair Softrware, Inc. 11:00 AM Last-minute Postal Update, Leo Raymond, Epicomm NPF program guide 11

8 Attendee Photographs Attendees caught on film will now be able to access their photos online. Go online to 2015.NPF.org to view and download your favorite NPF moments! NPF Charging Lounge Convention Center Level 2 Lobby Take a break and recharge your batteries! Plug-in your phones, tablets, and relax between NPF activities. Sponsored by: Deloitte Get the 2015 NPF APP for your chance to Engage and Win! The 2015 NPF App is back and better than ever! Take advantage of favorite features like the personal planner which puts need to know details at your fingertips plus have fun with the new networking gaming component and get in on your chance to compete for prizes! It s easy to participate. Every time you meet with a fellow attendee, exhibitor or sponsor, simply use the NPF App to scan their badge or eligible QR codes. The more networking activities your App records, the more chances you have to win cash and prizes! For full details, see the information flyer in your NPF welcome kit or visit the NPF APP Tech Lounge in Booth # 831. Sponsored by: Accenture BCC Software Engineering Innovation, Inc. SoBran, Inc. U-PIC Insurance Services Victory Packaging Daily Prize Drawings In addition to the Wednesday Prize Drawings in the Networking Lounge, Daily Prize Drawing will be made. One lucky winner will be chosen daily to win a $500 American Express Gift Certificate. Make sure you scan your badge each day at all Prize Drawing Stations (#1, #2, and #3) to be eligible for that day s drawing. The $500 gift certificate winners will be posted at the NPF Networking Lounge daily and may be collected at the NPF registration desk or on Wednesday at the grand prize drawings. Refer to the Exhibit Hall floor plan for locations of the Prize Drawing Stations. Employees, Exhibitors and Exhibit Hall Only participants are not eligible to win. Sponsored by: MailSmart Logistics National Alliance of Standard Mailers Logistics SCLogic New for 2015: The NPF APP Tech Lounge Exhibit Hall D Booth # 831 The APP Tech Lounge will be set-up with go-to experts that have their fingers on the pulse of the tech industry, and solutions for productivity, travel and other interests. Attendees and exhibitors will be able to ask the experts at any time their specific questions, or book one-on-one times. The 2015 NPF APP is back and better than ever! Take advantage of favorite features like the personal planner which puts need to know details at your fingertips plus have fun with the new networking gaming component and get in on your chance to compete for prizes! Learn how to download the NPF APP at this booth and get any of your questions answered. Sponsored by: intelisent Your Customer 123 Main Street Anytown, USA SCAN THE ENVELOPE TO SEE MAIL COME TO LIFE. Download the free app at USPSAR.com Scan the envelope above. Experience digitallyenhanced mail. NPF Networking Lounge/Wednesday Prize Drawing/Popcorn Stand Back of Exhibit Hall D Enjoy complimentary popcorn while reacquainting with old colleagues and friends and meet new ones at our Exhibit Hall Networking Lounge. Be sure to stop by on Monday to see the Wells Fargo Coach that will be on display. Everyone visiting will have a chance at photo ops they can get inside and experience this piece of history. On Wednesday, at 11:00 a.m. gather in the Lounge where prizes will be raffled. See if you are one of the lucky winners of the onsite APP game or one of the prizes given away by the exhibitors. Popcorn Sponsored by: Click2Mail.com Experience the irresistible power of mail. With captivating advancements in printing and game-changing interactive technologies, mail has evolved into a truly irresistible medium. Find out more about these compelling advancements in mail from the Vice President of New Products and Innovation, Gary Reblin at his NPF session on Monday, May 18. Privacy Notice: For information regarding our privacy policies, visit usps.com/privacypolicy United States Postal Service. All Rights Reserved. The Eagle Logo is among the many trademarks of the U.S. Postal Service. 12

9 E A R T H C O L O R IMAGINE INLINE PRODUCE, SORT, AND DROP MILLIONS OF PRINT PIECES PER DAY PARTNER WITH EARTHCOLOR QUALITY EFFICIENT PERSONALIZED FAST contact us at or visit EARTHCOLOR.COM/INLINEIMAGING NPF Daily Highlights Sunday, May 17, 2015 National Meeting of Mailing Industry Area Focus Groups! Ballroom 303 9:00 AM 10:30 AM Hear from the new USPS Chief Operating Officer and Executive Vice President, David Williams as he discusses USPS innovative ideas and solutions to service issues vital for mailer success. Also, learn how to benefit from Area Focus Group meetings held throughout the year. PCC Opening Session Ballroom :00 PM 12:30 PM This vital session features USPS Officers and members of the National PCC Advisory Committee (PC- CAC). Hear about USPS current and future strategic initiatives and what s new with PCCs. All are encouraged to attend. Sponsored by: American Bank Note Company NPF Lunch On The Grand Plaza Outside Grand Plaza 12:30 PM 1:30 PM For your convenience, boxed lunches will be provided. You can take it with you or stay and enjoy lunch while networking with fellow attendees. NPF Orientation Session Room 210A 1:30 PM 2:30 PM The Sunday Forum Orientation session was created specifically to acquaint first-time attendees with all the NPF workshops so you can choose the ones most meaningful to you. You ll also learn how to earn a USPS Professional Training Certificate and hear other helpful ideas for making your first-time NPF experience productive and trouble-free. If this is your first NPF experience, this informative session should definitely be part of your agenda! Sean Joyce President Omega Consultants to Management Educational Workshops Meeting Rooms The 200 Level Period :00 AM 10:00 AM Period :15 AM 11:15 AM Period :30 AM 12:30 PM Period 4...1:30 PM 2:30 PM Period :45 PM 3:45 PM Period :00 PM 5:00 PM NPF Welcome and Areas Reception Hilton Lanai Deck 5:30 PM 7:00 PM Start your 2015 NPF experience on a high note. Join old friends and make new ones when the NPF gets underway with a combined Welcome Reception and seven individual Area Receptions. Also, stop by the PCC Networking area to reconnect with your local PCC. Sponsored by: Newgistics, Inc. monday, May 18, 2015 Continental Breakfast 3rd Floor Ballroom Foyer 7:00 AM 8:00 AM Enjoy Continental Breakfast before the Postmaster General s Opening General Session. Sponsored by: Firstlogic Solutions, LLC IBM Global Business Services NPI OSM Worldwide SG360 Siemens Postal, Parcel & Airport Logistics TEC Mailing Solutions, LLC Tension Corporation Victory Packaging Vitronic Machine Vision, Ltd. PMG Opening General Session 3rd Floor Ballroom 8:00 AM 9:30 AM Hear Megan Brennan 74th Postmaster General of the United States share her vision on the future of the mailing industry and how we are! Megan Brennan Postmaster General and Chief Executive Officer Exhibit Hall Official Opening Exhibit Hall D 9:30 AM Join in the celebration and see innovation in action as we officially open the 2015 NPF Exhibit Hall! 2015 NPF program guide 15

10 2015 NPF Daily Highlights Exhibit Hall Exhibit Hall Hours 9:30 AM 4:00 PM Exclusive Exhibit Hall Hours 9:30 AM 11:00 AM 12:00 PM 1:30 PM Educational Workshops Meeting Rooms The 200 Level Period :00 AM 12:00 PM Period 8...1:30 PM 2:30 PM Period 9...2:45 PM 3:45 PM Period :00 PM 5:00 PM Lunch and Dessert Break Exhibit Hall D 12:00 PM 1:30 PM You won t want to miss Monday s power lunch in the exhibit hall! It s a great opportunity to renew ties with old acquaintances and make new connections. Sponsored by: ALG Worldwide Logistics DHL ecommerce Firstlogic Solutions, LLC Victory Packaging Vitronic Machine Vision, Ltd. Peer-to-Peer Roundtables RM: 210A 1:30 PM 2:30 PM Learn new perspectives and exchange innovative ideas at the NPF Peer-to-Peer Roundtables Session. Attendees will have the opportunity to discuss relevant issues that cover a variety of topics there is something for everyone! Attendees will not need to pre-register and can select their table topic upon arrival. Tables will be filled on a first-come first-served basis. Sponsored by: American Bank Note Company Tuesday, May 19, 2015 Continental Breakfast 3rd Floor Ballroom Foyer 7:00 AM 8:00 AM Start your day right with Continental Breakfast! Sponsored by: Firstlogic Solutions, LLC IBM Global Business Services NPI OSM Worldwide SG360 Siemens Postal, Parcel & Airport Logistics TEC Mailing Solutions, LLC Tension Corporation Victory Packaging Vitronic Machine Vision, Ltd. Technology Tuesday General Session 3rd Floor Ballroom 8:00 AM - 9:30 AM This year s Technology Tuesday theme, Reflections and Insights, focuses on the high-impact, tangible business results that USPS and its customers are experiencing from big data and predictive analytics. Jim Cochrane, Chief Information Officer and Executive Vice President at USPS, and key USPS leaders from marketing, operations, and technology will reflect on the industry s journey to Intelligent Mail and the digital reflection of mail and packages. Hear how real-time analytics and data-driven insights are creating and amplifying value for our industry, our business and our customers in the digital age. Technology Tuesday is a place to learn, connect and engage with USPS don t miss it! Jim Cochrane Chief Information Officer and Executive Vice President Educational Workshops Meeting Rooms The 200 Level Period :00 AM 9:00 AM Period :00 AM 12:00 PM Period :30 PM 2:30 PM Period :45 PM 3:45 PM Period :00 PM 5:00 PM Exhibit Hall Exhibit Hall Hours 9:30 AM 2:00 PM Exhibit Hall Reception 5:00 PM 6:30 PM Exclusive Exhibit Hall Hours 9:30 AM 11:00 AM 12:00 PM 1:30 PM 5:00 PM 6:30 PM Lunch and Dessert Break Exhibit Hall D 12:00 PM 1:30 PM Make plans to do lunch in the NPF exhibit hall on Tuesday! It s the ultimate way to multi-task networking with peers while refueling with a delicious lunch. Sponsored by: ALG Worldwide Logistics DHL ecommerce Firstlogic Solutions, LLC Victory Packaging Vitronic Machine Vision, Ltd Peer-to-Peer Roundtables Ballroom 303 4:00 PM 5:00 PM If you missed the opportunity to attend on Monday, a second Peer-to-Peer Roundtable discussion has been added! Topics are listed in the workshop details - Don t miss this opportunity to learn and discuss topics in a new environment. Sponsored by: American Bank Note Company Exhibitors Reception Exhibit Hall D 5:00 PM 6:30 PM Mix and mingle with industry wide leaders in the NPF Exhibit Hall and experience what is all about. WEDNESDAY, MAY 20, 2015 Continental Breakfast Exhibit Hall D 9:00 AM 10:00 AM Start your day right with Continental Breakfast! Sponsored by: Firstlogic Solutions, LLC IBM Global Business Services NPI OSM Worldwide SG360 Siemens Postal, Parcel & Airport Logistics TEC Mailing Solutions, LLC Tension Corporation Victory Packaging Vitronic Machine Vision, Ltd. Educational Workshops Meeting Rooms The 200 Level Period :00 AM 9:00 AM Period :00 PM 3:00 PM Period :15 PM 4:15 PM Exhibit Hall Exhibit Hall Hours - Exclusive 9:00 AM 12:00 PM Grand Prize Drawings Exhibit Hall D NPF Networking Lounge 11:00 AM On Wednesday at 11:00 AM gather in the Lounge near the Popcorn stand where prizes will be raffled. See if you are one of the lucky winners of the onsite APP game or one of the prizes given away by the exhibitors. APP Gaming Sponsors: Accenture BCC Software Engineering Innovation, Inc. SoBran, Inc. U-PIC Insurance Services Victory Packaging Exhibitors with Prize Drawings: AFMS, LLC BCC Software Wilmer Popcorn Sponsored by: Click2Mail.com NPF Partnership Recognition Luncheon 3rd Floor Ballroom 12:00 PM 2:00 PM Attendees with full-registration privileges are invited to attend a seated luncheon while NPF and USPS officials recognize key industry sponsors and partnerships that have assisted in shaping a successful NPF. Sponsored by: Pitney Bowes Closing Event on the Grand Plaza Outside Grand Plaza 7:00 PM 10:00 PM On Wednesday evening gather with your colleagues, fellow attendees and new acquaintances as we celebrate another successful NPF. Enjoy the beautiful outdoor setting of the Anaheim Grand Plaza, including live entertainment and gourmet food served to you from the area s finest eateries. Take advantage of a wonderful event and another opportunity to strengthen and grow your 2015 NPF relationships NPF program guide 17

11 USPS Officer Led Sessions National Meeting of Mailing Industry Area Focus Groups David E. Williams Chief Operating Officer and Executive Vice President Run! Hide! Fight! Surviving and Preparing for the Worst-Case Scenario David E. Williams Chief Operations Officer will share how you can benefit from participating in the Area Focus Group meeting held throughout the year in each of the geographic areas of the USPS. Experience first-hand how the USPS and the mailing industry are Growing Together delivering solutions to improve service and provide the latest information and ideas to collaborate and grow the business. James Nemec Vice President, Consumer & Industry Affairs NEW! This session is intended for all NPF attendees. There s a shooter on the loose and he s intent on killing people or trying to This scenario plays out more and more frequently and it s not confined to workplace situations. High profile incidents involving an active shooter have happened in schools, businesses, and places of worship. But they can happen anywhere. And they take place in just minutes. What would you do if faced with the business end of a firearm? Learn some simple actions to take to protect yourself, co-workers and loved ones against an active shooter situation it could help save your life, as well as those around you. BE PREPARED SURVIVE! Sunday, Period 1 9:00 AM 10:30 AM RM: 303 David E. Williams Chief Operating Officer and Executive Vice President PCC Leadership Opening Session Sunday, Period 3 11:00 AM 12:30 PM RM: 303 If you belong to a Postal Customer Council (PCC) or are thinking about joining one, this session is for you. The PCC Network throughout the country is one of the best ways to share information and exchange ideas. This session brings together USPS senior officials and nationwide PCC leaders who have the drive, energy and commitment to help PCC member organizations grow and thrive! Plus, recognize and hear from the 2014 Gold Level PCC of the Year Award Winners. Come and see what it s all about and how you can benefit. All are encouraged to attend. Sponsored by: American Bank Note Company Pritha Mehra Vice President, Mail Entry & Payment Technology Judy de Torok Manager, Industry Engagement & Outreach Ellie Alexander Director, Wealth Management Sales DST Retirement Solutions Guy Cottrell Chief Inspector Inspection Service John Millett Vice President of Sales Mailing Systems Inc. Gary Barksdale Inspector in Charge Inspection Service Wanda Senne Vice President, Postal Affairs World Marketing Innovating Today for Tomorrow s Customer Kathy Battin Vice President, Postal Affair & Project Management Postal Source Shawneen Betha Postmaster, Portland OR Sunday, Period 5 2:45 PM 3:45 PM RM: 303 The Mail Entry Roadmap details the Postal Service s key initiatives to streamline the acceptance, induction, and verification of commercial mailings. Learn the ins and outs of transformative programs such as einduction, and Seamless Acceptance and how Full-Service intelligence sets the stage for streamlining the acceptance and induction processes. This session will also introduce you to data rich reports via the Mailer Scorecard. Pritha Mehra Vice President, Mail Entry & Payment Technology Ron Stroman Deputy Postmaster General & Chief Government Relations Officer 18 Sponsored by: Noblis, Inc. Larry Chaido Managing Director, North American Operations TransGlobal Consultants, N.A. LTD Mail Entry Roadmap Megan Brennan Postmaster General and Chief Executive Officer Monday, Period 7 11:00 AM 12:00 PM RM: 208A Garrett Hoyt Manager, Mail Entry Monday, Period 8 1:30 PM 2:30 PM RM: 303 The changes and complexities of e-commerce are tumbling down traditional marketing and delivery. The new mobile environment has allowed the consumer to act immediately. They buy, sell and interact with messages. Technologies like QR codes, NFC and Augmented Reality have all helped to improve the customer experience. Join Gary Reblin, Vice President New Products and Innovation, to see how the USPS is capitalizing on new and emerging technologies to innovate today for tomorrow s customer. Learn as he walks you through the new products and services that the USPS is offering using live samples, interactive mailpieces and more. See and feel some of the innovative tools and technologies the USPS Product teams are developing today for your evolving marketing and delivery needs. Sponsored by: Click2Mail.com Nobles, Inc. Gary Reblin Vice President, New Products and Innovation No Excuses: Grow Your Business Globally Tuesday 9:30 AM 10:30 AM RM: 209A Giselle Valera, Vice President of Global Business, wraps up the Global Workshop track and talks about how ecommerce is shaping the growth of the international package business. See what Global is doing to keep up with the growing demand and what s new for international shippers in 2015 and beyond. Then bring your questions to ask the Global Executives during this interactive special Q&A session. Giselle Valera Vice President of Global Business Harnessing the Power of Information: The Business Intelligence Platform Tuesday, Period 12 11:00 AM 12:00 PM RM: 303 The USPS is bridging the gap to provide near real-time visibility with the innovation of a robust business intelligence platform. The USPS is capturing vital mail and package analytics, providing end-to-end data monitoring and validation for increased visibility and tracking capability. Mobile delivery devices, mobile applications, and geo-fencing technology support scanning intelligence. This dynamic session will offer an in-depth look at how the USPS is using technology and analytics to identify key indicators and predict the future of mail and package delivery. The collaborative efforts of the USPS and industry have led to unprecedented visibility, predictive delivery, and business solutions that drive results. Robert Cintron Vice President, Enterprise Analytics Network Operations Update and Tools Tuesday, Period 13 1:30 PM 2:30 PM RM: 303 Linda Malone, Vice President Network Operations will share Postal Operational Updates including her strategic vision for optimizing the network and her commitment to customers. This session will highlight various tools available such as Facility Access and Shipment Tracking (FAST), Customer Supplier Agreements (CSA) to enhance your operation and improve service. Learn the process for major policy decisions including the latest operation regulations update and Federal Notices. All are encouraged to attend! Linda Malone Vice President Network Operations 2015 NPF program guide 19

12 2015 USPS National Awards Each year at the National Postal Forum, the United States Postal Service is pleased to recognize companies for their continued success within the mailing industry. These companies have demonstrated leadership, superior execution, and innovation through creative use of postal products and services to excel. The 2015 awards honor the best in class in two categories: Mail Technology and Mail Innovation. Please join us on Monday, March 18, 4:30 PM 5:30 PM in Ballroom 303 on the 3rd Floor to honor our award winners. Attendance is open to all registered NPF attendees. On behalf of NPF and the USPS, congratulations to all the award winners and thank you for your continued support and for joining us at the 2015 Awards Ceremony. Mail Technology Award This award is presented to customers who have take steps to implement new technologies and best practices to maximize efficiencies in the mail value chain. They have employed innovative technologies and automation in their mail operations to improve productivity. These operational improvements have streamlined their production and provided their customers with a mail product that delivers increased value and business results. Winners DATAMATX, Inc. Harry Stephens Chief Executive Officer Entourage Pharmapacks James Mastronardi Chief Financial Officer Extend Your Reach David Hytinen, MDP TMP Senior Account Executive Fidelity Investments David Shepard Manager Postal Affairs L&D Mail Masters Inc. Diane Fischer President LE TOTE Vijay Khare Vice President Operations Medifast Jim Munafo Director of Logistics Nelson Printing Eric Nelson Owner Nordstrom Loren VandenBerghe Director of Transportation Rich and Happy, LLC Snezhana Bogatin President Shelter Insurance Lisa Brock Manager of Records and Mailing US Department of Veterans Affairs Consolidated Mail Outpatient Pharmacy (CMOP) Kenneth L Siehr National CMOP Director Zulily Rudy Landram Vice President of Transportation Music City here we come 2016 NPF NASHVILLE, TN Mail Innovation Award This award recognizes customers who have demonstrated creativity by finding new ways to use the mail to drive significant business results and mail growth. They have taken calculated risks by using the mail in new and innovative ways to help achieve their business objectives with successful, quantifiable results. They are committed to producing winning results for their customers and the mailing industry. Winners COMTECH Michael Morrison Founder & CEO CVS Health Thomas Underkoffler Director, Logistics & Packaging Fry Communications Glenn Sollenberger Director of Postal Affairs Stitch Fix Inc. Michael Smith Chief Operating Officer Wilen Direct Thomas Glassman Director of Data Services & Postal Affairs 20 To learn more about how these companies are using innovation and technology to drive significant business results visit or scan here. March 20-23rd, 2016 Gaylord Opryland, Nashville TN

13 2015 NPF Workshops Get Official USPS Certification at the NPF The 2015 NPF is offering Growth opportunities through more than 140 educational workshops. NPF attendees will have access to four primary tracks including 21 specific categories from which to choose from. As you plan your workshop itinerary, select the track that best fits your job function, or take a cross-functional approach and attend workshops from all four tracks. It s your choice! The 2015 NPF now offers three comprehensive training programs that include official certification from the USPS. Choose the training program that s right for you and earn the professional designation you deserve! Mail Operations Sharpen your mail operation efficiencies and learn new tactics that will streamline your daily output. Within the Mail Operations track, you ll learn from a talented group of industry experts sharing their own proven innovative processes that will make an impact on your operational accountability. Mail Operation workshops cover a variety of topics, including: Acceptance, Design & Preparation Rules & Tools Shipping Addressing Safety & Security Sustainability Business Intelligence Data Management and Professional Development Make the transition from manager to an emerging leader to inspire and motivate those around you. In this track, you ll learn leadership skills and techniques that are essential in today s working environments. Discover powerful new communication strategies, management processes and professional attributes that are key to your personal success. Management and Professional Development workshops will cover comprehensive topics, including: Mail Center Management Personal Development Executive Leadership Marketing Experience the convergence of innovative marketing strategies and technologies that are reshaping the business of mail. Learn how data analytics can boost your direct mail campaigns, take an integrated multi-channel approach to enhance response, or even delve into augmented reality and the future of the document. Marketing workshops cover a variety of topics, including: Cross Media ecommerce Social Media Data Analytics Innovation & Technology NEW Executive Mail Center Manager Course The Executive Mail Center Manager (EMCM) course is a comprehensive training program that is designed for individuals who wish to develop Mail Center Management skills. It offers a certified designation that emphasizes professionalism in Mail Center Management. The course teaches skills needed to manage more effectively, boost productivity and cut costs. The program is sponsored by the USPS and has been developed by a professional committee with representatives from the mailing industry. To earn official certification, participants are required to complete 8 modules over the next four days and pass a comprehensive exam at the completion of the course. For a complete course schedule, please consult with the EMCM Registration desk. Register by 9 AM Sunday May 17 at the EMCM Registration Desk! $170 EMCM final exam fees apply. Mailpiece Design Professional The Mailpiece Design Professional (MDP) course is centered around mail design compatibility and optimizing postage costs through automation. This seven-session course will be held over Tuesday and Wednesday and includes a comprehensive final review. The USPS MDP certification is a two-year certification that offers a professional designation to all graduates. Register by 9 AM Tuesday May 19 at the MDP Registration Desk! $90 final exam fees apply. Course highlights include: People Management Sales and Marketing Basic Mail Design Finances Technology Tool and Resources Safety Operations Course highlights include: Classes of Mail Content Updatesl Processing Categories and Characteristics Barcode Formats and Print Specifications Designing Automation Mail Machinable/Non-Machinable Criteria Specialized Workshops in this Specialized track will speak to your unique and important challenges in today s mailing and shipping industry. Grow your understanding of your own niche in the industry by acquiring knowledge and actionable insight from experts in a variety of categories. Specialized workshops cover a variety of topics, including: Colleges & Universities Government Postal & Industry Partnerships Global Mailing and Shipping Nonprofit Publishing & Print Get USPS Training Certificates Earn a USPS Professional Training Certificate for participating in 2015 NPF workshops! Awarded on a graduated scale as shown, these official USPS certificates range from Bronze all the way up to Platinum. The Platinum certificate is personally signed by the Postmaster General! To qualify, after attending a workshop a designated NPF official will scan your badge for credit. Upon completion of the NPF, your qualifying scans will be recorded and a USPS Training Certificate will be mailed to you. It s that easy! USPS Training Certificate Awards Bronze: 8 Workshops Silver: 11 Workshops Gold: 14 Workshops Platinum: 17 Workshops NPF program guide 23

14 24 Sunday Npf Workshops May 17, 2015 USPS Glossaries and Abbreviations: When to Use Which Version and Definitions Mail Operations: Rules & Tools Beginner Sunday, Period 1 9:00 AM 10:00 AM RM: 213A The USPS provides four glossary resources online; two in print; one as a Quick Service Guide, the other as a publication. Understanding how these glossaries support one another and their differences can assist in explaining mail to clients and writing better defined requirements for your mailing projects. Steve Smith, Principal Base 60 Consulting Do You Have an Attitude of Safety? Mail Operations: Safety & Security All Sunday, Period 1 9:00 AM 10:00 AM RM: 209A In this workshop you ll learn how to insure safe and helpful working conditions for your employees. A number of topics will be covered including; OSHA rules and regulations as compared to Company Safety policies and procedures, your role in the company s safety program, OSHA inspections and types of citations and more. Participants will be able to identify the various tools at their disposal to assist them in communicating safety and security to their employees. C.L. Talley, Certified Technical Training Instructor Process Re-Engineering: A Guide to Aligning People, Process and Technology Management and Professional Development: Mail Center Management Beginner Sunday, Period 1 9:00 AM 10:00 AM RM: 213C If you ve ever wondered how Business Process Re-engineering (BPR) can radically transform the way you do business, this workshop will help you understand what is important for a successful BPR. Topics to be covered in this workshop include: Why a vision is the starting point for BPR, the importance of aligning people, process and technology for BPR success and the role of Lean Six Sigma strategies in a transformation. Sponsored by: DATAMARK, Inc. Nina Brown, Director of Engineering DATAMARK, Inc. Unified Customer Experience Delivers 20% Higher Conversions Marketing: Data Analytics Beginner Sunday, Period 1 9:00 AM 10:00 AM RM: 213D Marketing mail accounts for a third of most marketing budgets and delivers powerful results however, most channel management tools focus solely on online activities. Learn how to integrate information from the mail to gain insights, understand customer preferences, improve customer data, trigger multimedia events, and map the customer s journey. This Single View of Customer yields significant results, with studies indicating a 20% higher conversion rate. Find out how to leverage Key Performance Indicators (KPIs), calculate ROIs, and learn better questions to ask from your data. Stephanie Miracle, Senior Product Manager GrayHair Software Using Delivery Data to thrive in the Competitive World of ecommerce Marketing: ecommerce Beginner Sunday, Period 1 9:00 AM 10:00 AM RM: 208A Today, ecommerce is projected to see explosive growth as busy consumers skip a trip to the mall, but shop instead on mobile and other online devices. Yet the fulfillment of these billions of dollars of goods is still dependent upon efficient supply chains and dependable delivery options. Clients may forgive a late shipment once, but are unlikely to tolerate unreliable delivery dates. Learn how the smart ecommerce shipper is able to leverage IMpb tracking data and manage shipments beyond one package at a time. Judy Kalus, Senior Events Marketing Manager Pitney Bowes How Chrome OS and Cloud-Based Collaboration Can Improve Office Productivity Marketing: Innovation & Technology All Sunday, Period 1 9:00 AM 10:00 AM RM: 211A Learn how Google Drive and Add-ons work and how they can improve mailing efficiency. A dramatic increase in the popularity of low-cost Chrome book computers, using the Chrome operating system and offering Google s free, cloud-based Drive office productivity suite, is accelerating the adoption of real-time document collaboration, especially among small businesses and educational organizations. Drive enables instant collaboration from anywhere on Earth and streamlines document workflows, saving both time and money. Third-party Add-ons now enable functions such as language translation and postal mailing. Mail My Doc, a Google-approved Add-on that turns Google Docs into postal mail, will be demonstrated. Carly Brown, Customer Support Supervisor ClicktoMail.com Lee Garvey, President & CEO ClicktoMail.com International Shipping: Leverage Technology to Reach New Markets Specialized: Global Mailing & Shipping Beginner Sunday, Period 1 9:00 AM 10:00 AM RM: 210D International ecommerce business is growing rapidly, with estimated sales of over $800 billion by With this explosive growth come challenges for retailers, such as how to get the goods to the international destination in a timely and cost effective manner, and what to do should the international buyer want to return the item. This workshop will discuss alternative delivery services, such as Direct Entry, Globalization of Posts and Postal Qualified Wholesaler (PQWs). You ll also learn about discuss returns and how innovative technologies can make easy and cost effective package returns from international locations a reality. Lou DeRienzo, Manager of International Products Shea Felix, Global Product & Marketing Manager Endicia From Zero to edoc in Plain English and Understanding Full Service Mailer Quality Reports Mail Operations: Acceptance, Design & Prep Beginner Sunday, Period 2 10:15 AM 11:15 AM RM: 212A Learn the benefits of using electronic documentation to submit postal paperwork and details of using Mail.dat, Mail.XML and the Postal Wizard. Walk away with the information you need to choose the right method for your mailing workflow, justify the costs of transitioning away from hardcopy statements and get started with the transition. Discover the tools available to help automate Mail.dat and Mail.XML creation and submission and integrate it into your processes. Learn how to navigate the Full Service Mailer Scorecard and understand each of the Scorecard components. Angela Dyer, Business Mailer Support Kim Mauch, Postal Product Specialists Satori Software Beyond Address Quality How to Enhance Your Data for Even Better Targeted Marketing Mail Operations: Addressing Beginner Sunday, Period 2 10:15 AM 11:15 AM RM: 208A With direct marketing, a high response rate is the metric that means your campaign is a success. Advertising via mail allows you to send a tangible and targeted message to a tailored list of contacts and prospects, preventing that message from getting lost in the noise that can be associated with other routes, such as the Internet and . This workshop will discuss the various data sources and techniques beyond address correction that are available to you to better refine your mailing lists so you can focus on reaching your ideal customer for maximum results. Corrie Brague, Director of Product Management Satori Software Understanding Your Mailer Scorecard for Mail Owners Mail Operations: Business Intelligence Data Beginner Sunday, Period 2 10:15 AM 11:15 AM RM: 210A Mail owners have traditionally relied on their service providers to produce high-quality mail that meets all USPS requirements to qualify for work-sharing discounts. Mail owners have a new tool at their disposal to track mail quality, but need to understand how to use this new transparency to ensure high-quality mail and strengthen their relationship with their service provider. Learn what information is available in your Mailer Scorecard, and what it s telling you about your mail. Understand the importance of quality thresholds, and how they are applied. Hear what it all means for your relationship with your supply chain. Bob Rosser, Director of Postal Affairs, Products and Services IWCO Direct Kurt Ruppel, Marketing Services Manager IWCO Direct Your Post Office Anywhere Mail Operations: Rules & Tools All Sunday, Period 2 10:15 AM 11:15 AM RM: 211A Learn how the USPS is improving and revolutionizing its online offerings across all digital touch points to streamline the customer experience. Business and consumer interactions with the Postal Service to ship, mail, track, etc., are more efficient, intuitive and convenient, no matter where they are or whether they re on a desktop, tablet or phone. Stephen Barron, Marketing & Metrics Beth Fluto, Digital Brand Manager Sustainability in the Private Sector Mail Operations: Sustainability All Sunday, Period 2 10:15 AM 11:15 AM RM: 210D This workshop will consist of an overview of sustainability in the private sector. We will share some best practices and show how we have implemented them at the USPS and in turn how they can be applied at your company. Thomas Day, Chief Sustainability Officer 2015 NPF program guide 25

15 Budgeting: Every Penny Counts Management and Professional Development: Mail Center Management All Sunday, Period 2 10:15 AM 11:15 AM RM: 209A When every penny counts, orchestrating a viable budget is the key to success. Learn how to match your spending with your budget. Did you know your mail center floor plans and space impact productivity? We will be discussing budget measurement and metrics, as well as sharing helpful tips on preparing a budget that you can stick with. A budget not measured is a budget not managed! C.L. Talley, Certified Technical Training Instructor Personalizing the Customer Experience through Digital Variable Printing Technologies Marketing: Innovation & Technology Intermediate Sunday, Period 2 10:15 AM 11:15 AM RM: 213D Digital Variable Printing delivers highly personalized direct mail marketing communication by incorporating the digital assets into a direct mail piece. Driven by purchase behavior or event triggers, it is proven that speaking to the customer in a 1:1 context has shown to produce a 36% lift in response rates, a 47% Increase in Repeat Orders, and a 25% Increase in Average order. In this Precision Dialog workshop, we will discuss how through the use of digital variable print, we enabled a major automotive manufacturer to achieve redemption rates of 2% - 4% on their test drive programs. Robert Ellis, Manager Business Alliances Development Joe Holleman, Manager, Marketing Strategy Precision Dialog Federal Mail Management and Security Requirements Specialized: Government All Sunday, Period 2 10:15 AM 11:15 AM RM: 213C Learn what you need to know about Federal Mail Management Regulations and agency mail manager responsibilities. This workshop will also address the development, implementation and evaluation of agency mail policies, mail security, financial requirements, reporting requirements, performance measures and other mail management issues. The General Services Administration (GSA) will also discuss their mail management responsibilities. This workshop is a must for all federal agency mail managers. Derrick Miliner General Services Administration Cynthia Patterson General Services Administration The Nitty-Gritty of a Deal in the Mailing Services Industry Specialized: Postal & Industry Partnerships All Sunday, Period 2 10:15 AM 11:15 AM RM: 213A The mailing and fulfillment services industry is changing and are impacted by new printing and addressing technologies, versioning, data analytics and client demands for improved results. The amount and pace of change in the mailing and related industries is driving consolidation across the board from the smallest mailing shops to the biggest players on the national stage. If the past two years are indicative of what s to come, deal activity will continue at a brisk pace. This workshop will outline the deal process and what attendees should expect as participants in a merger and acquisitions transaction. Mike Philie, Senior Vice President Epicomm Intelligent Mail Package Barcode (IMpb) Visibility with a Purpose Mail Operations: Acceptance, Design & Prep All Sunday, Period 3 11:30 AM 12:30 PM RM: 213A Learn how tracking your packages through the USPS network from inception to final destination increases your customer s satisfaction. Everything you need to know about the next generation tracking barcode and the critical bridge between physical packages and digital information required to enable world-class services will be taught in this workshop. Juliaann Hess, Manager Shipping Information Systems Seamless Entry for Packages: Electronic Verification System (evs) Mail Operations: Acceptance, Design & Prep All Sunday, Period 3 11:30 AM 12:30 PM RM: 210A Looking for innovative electronic solutions for mailing packages? This workshop will help you plan for success by providing an overview of the electronic verification system available for packages such as evs account management, the benefits of evs package entry, and the easy way you can do business with the USPS for package mailings. Recent improvements based on mailer feedback will also be covered. Vicky Bosch, Manager Product Payment Technology Systems Mining Postal Resources on the Internet Mail Operations: Rules & Tools All Sunday, Period 3 11:30 AM 12:30 PM RM: 210D This workshop will look at some of the best postal resources available on the Internet. We will review Postal Explorer, including the Domestic Mail Manual, along with the companion Quick Service Guides. We will surf the web to review information available from the Office of Inspector General and Postal Regulatory Commission. We will then give a thorough overview of the guides and Frequently Asked Questions (FAQs) located on the Rapid Information Bulletin Board System (RIBBS) website. On the lighter side, we ll finish up with a look at some postcards from around the world. Lisa Bowes, Manager, Account Services and Postal Affairs intelisent Return Logistics Mail Operations: Shipping Intermediate Sunday, Period 3 11:30 AM 12:30 PM RM: 212A Based on research data returns is estimated is a $3 billion dollar industry and 82% of consumers return a non-store purchase within a week of receiving the item. To capitalize on this market, USPS has enhanced its returns portfolio. Come learn about ways the USPS has improved onboarding and simplified customer use to position itself as an industry leader in the returns market. Karen Key, Director, Product and Shipping Services Rescue Me! Time-Management Strategies Management and Professional Development: Personal Development All Sunday, Period 3 11:30 AM 12:30 PM RM: 208A Ever feel like you re drowning in work and you have this sinking feeling that you might be part of the problem? Here s a life preserver designed to give you actionable steps, tips, and strategies to getting back in control. Find out how to create an effective workflow for yourself, including winning the battle against procrastination. Learn how to manage expectations and set priorities so that you re working on what s really important. And perhaps most importantly, learn how to have more productive conversations with colleagues and senior management. Stephanie Miracle, Senior Product Manager GrayHair Software EDDM: Every Door Direct Mail Marketing: Innovation & Technology All Sunday, Period 3 11:30 AM 12:30 PM RM: 211A Small and large businesses have embraced Every Door Direct Mail as an effective direct mail option to reach customers and prospects that matter the most. In this workshop, you will learn more about Every Door Direct Mail and what s new for Jim Fitzgerald, Founder and CEO Taradel, LLC Ed Newhook, Product Development Specialist Senior Measuring ROI of Multi-Channel Direct Mail Marketing: Social Media All Sunday, Period 3 11:30 AM 12:30 PM RM: 213D Response and revenue are the goals of direct mail campaigns. Learn how fostering relationships cannot only increase response and revenue, but maximize investment for years to come. Understand how the definition of traditional marketing is changing. Smart marketers are applying social media and cross-media marketing to traditional direct mail channels in order to better engage with existing customers, attract new prospects and motivate open communication. Discover how social media can enhance your direct mail campaigns and find different ways to look at, maximize and measure direct mail ROI. Rhea Friederichs, Director of Business Development SeaChange Print Innovations Export Compliance and International Operations Specialized: Global Mailing & Shipping All Sunday, Period 3 11:30 AM 12:30 PM RM: 213C Knowing how to get your items through customs is key to having a successful international business. Find out what is happening with Export Compliance rules and how you can be sure that your company is ready to meet the requirements, and learn what international operations are doing to shorten transit times, increase visibility and meet transportation demands. Carol Redmon, Global Trade Compliance UAA Threshold Verification: An Industry Perspective Mail Operations: Acceptance, Design & Prep All Sunday, Period 4 1:30 PM 2:30 PM RM: 208A Undeliverable-as-Addressed mail not only adds additional cost to the USPS estimated at $1.27 billion annually it also creates additional costs and complexity for the mailing industry as well. The USPS is moving from a NPF program guide 27

16 MERLIN-based, sample-based verification to a census-based verification. These changes raise a number of questions, including; does the industry have the flexibility it needs? This workshop will highlight and discuss key industry concerns with these changes in industry requirements. Jody Berenblatt, Senior Advisor GrayHair Software Sharon Harrison, Vice President Postal Strategy AT&T Mining USPS Mail Tracking Data Mail Operations: Business Intelligence Data Intermediate Sunday, Period 4 1:30 PM 2:30 PM RM: 213A Participants consistently hear about the value of Intelligent Mail barcode (IMpb) tracking data, but may walk away from workshops wondering what it looks like or how to interpret it before purchasing a reporting tool. This workshop is designed for those who want an introduction to mining USPS IMpb tracking data directly from the USPS portal (MailTracking.USPS.com) and some techniques that the industry has employed to mine the data. Darlene Wolf, IT Process Analyst Progressive Corporation Top 10 Strategies for ecommerce Shippers to Thrive in the I expect FREE SHIPPING Marketplace Mail Operations: Shipping All Sunday, Period 4 1:30 PM 2:30 PM RM: 213D Four of the top five reasons for shopping cart abandonment have to do with shipping. In this workshop, we dive deep into what consumers want and how you can deliver. Given that shipping costs continue to rise, and your customers want free shipping AND free returns, while product margins are being squeezed through increased competition such as Amazon s influence what in the world can shippers do to improve shipping costs? You can start by attending this workshop and learn ten great strategies to thrive in this new reality. Gordon Glazer, Director of Model Optimization Strategies Shipware, LLC Twenty Ways to Manage Your Operation like Benjamin Franklin Management and Professional Development: Mail Center Management All Sunday, Period 4 1:30 PM 2:30 PM RM: 209A Benjamin Franklin was a manager and a great figure in American business history, as well as the first Postmaster of the newly formed United States. Much of America s current business success can be traced to the principles embodied more than 200 years ago by Ben Franklin. His life exemplifies the innovation, technology and ingenuity that helped propel the American economy to unprecedented heights. Twenty rules of Franklin s management techniques will show how his philosophy is as pertinent to managers today as it was in the 18th century. James Mullan, National Operations Manager CBPS Marlene O Hare, Supervisor, Office Services Linde North America, Inc. How to Bring Accountability, Credibility, Professionalism and Respect to your Mail Center Management and Professional Development: Personal Development All Sunday, Period 4 1:30 PM 2:30 PM RM: 211A A mail center operation performs the impossible on a daily basis. Other people and departments poor planning becomes the mail center s emergency. How do you handle this? Do you respond irrationally, having to apologize later, or do you take the high road and be a true professional? This workshop details specifics and responses that will allow you to be the ultimate professional in any circumstance. Examples and open discussions will allow participants a full range of interactive collaboration. Jim Burns, Operations Manager, Receiving and Mail Services Massachusetts General Hospital Chris Kula, Managing Director, Fulfillment and Mail Operations RuffaloCODY Taking the Mystery Out of Augmented Reality Marketing: Innovation & Technology All Sunday, Period 4 1:30 PM 2:30 PM RM: 210D The purpose of this workshop is to explain how to actually produce and incorporate Augmented Reality into a mail piece. The Greater Dallas PCC won Gold for the 2014 Innovation award for our May Luncheon Postcard mailing that incorporated AR, which also coincided with the USPS promotion for Emerging Technology. This workshop will explain in several easy steps, how to conceive, create and incorporate Augmented Reality. Allen Aven, Sales and Account Manager Anchor Software Your Return on Investment Is In the Mail Marketing: Innovation & Technology All Sunday, Period 4 1:30 PM 2:30 PM RM: 212A In this workshop, we will discuss enhancing the strength of direct mail as a marketing/communication vehicle, show marketing share by media channel by Industry, and average ROI by media channel. We will also explore how mail drives consumer purchasing behavior, and trans-promotional opportunities that help improve ROI. Lucie Jameson, Assistant Director, Direct Mail Marketing Programs - Consumer Markets The Hartford Financial Services Group National Association of College and University Mail Services (NACUMS) and Mailers Technical Advisory Committee (MTAC) Specialized: Colleges and Universities All Sunday, Period 4 1:30 PM 2:30 PM RM: 213C For nearly 16 years, the NACUMS has been working with MTAC to ensure that the needs of both higher education mailers and the USPS are being addressed. This workshop will review accomplishments and identify current projects. There will also be opportunities to identify potential future topics to address. Richard Boudrero, Manager, Mail Services Utah State University Thom Roylance, Assistant Director, Print and Mail Production Center Brigham Young University NPF Orientation Session Management & Professional Development: Personal Development All Sunday, Period 4 1:30 PM 2:30 PM RM: 210A If this is your first National Postal Forum, or you haven t attended the Forum in a few years don t miss this dynamic information filled session about how to chart your course for the 4 day Forum! This session will explain in detail the schedule of events for the Forum, including workshops, networking and the exhibit hall floor. Sean Joyce, President Omega Consultants to Management Industry Perspective on Full-Service, einduction and Seamless Acceptance Mail Operations: Acceptance, Design & Prep All Sunday, Period 5 2:45 PM 3:45 PM RM: 209A What s currently going on in the industry? From the Mailer Scorecard to the newly published Mail Entry Roadmap, USPS upcoming plans for Full-Service, Move Update, einduction and Seamless Acceptance, what does this mean for mailers and their day-to-day operations? This workshop will provide an industry perspective on where this is all going and what mailers need to be doing to prepare for the changes that are going to be taking place. Bob Schimek, Senior Director of Postal Affairs Satori Software Proper Rating of USPS Packages How to Avoid Paying to Little (or Too Much!) Mail Operations: Shipping Intermediate Sunday, Period 5 2:45 PM 3:45 PM RM: 213D The incredible popularity of USPS flat rate and regional packaging has one downside: it s not uncommon that the shipping label you print gets on the wrong USPS box. When this happens you pay less (or more) than you should be paying. In the former case, your package might be delayed by USPS operations or the carrier may attempt to collect the shortfall at delivery. This workshop will describe the problem and discuss workflows to deal with it effectively. We will also describe the mysterious concept of dimensional weight which, in some cases, will override the actual measured weight of the package and thus impact the postage you pay. We ll show how using software packages available from a variety of sources can help manage these situations for you. Dan Barrett, Manager, Payment Technology Harry Whitehouse, CEO Endicia USPS Blue Earth Services Overview Mail Operations: Sustainability All Sunday, Period 5 2:45 PM 3:45 PM RM: 210D USPS Blue Earth services consist of Carbon Accounting, Federal Recycling and Secure Destruction. This workshop will give an in-depth explanation of this suite of services and how they work. It will also share information on what value these services can provide to your company. We will conclude with a panel discussion from industry representatives to explain the benefits and how they can fit your needs. Thomas Day, Chief Sustainability Officer Boot Camp for Mail Center Managers (Part 1 of 2 Workshops) Management and Professional Development: Mail Center Management All Sunday, Period 5 2:45 PM 3:45 PM RM: 210A Are you prepared to be successful? In today s environment, mail center managers face daunting challenges multiple areas of responsibility, disruptive technologies, and changes in USPS operations and regulations. The talents and skills that got you here may not be enough to NPF program guide 29

17 bring you to the next level. Join us for a jam-packed seminar that will cover these areas and more, while the instructors share the knowledge, competencies and resources you need to achieve success as a mail center manager. In Part I, we will discuss the USPS organization and regulations; networking and industry organizations; and mail center management. In Part II, we ll discuss mail center management (trends and technology), as well as Management 101 and professional development. Mark Fallon, President The Berkshire Company Patrick Ring, Associate Director Mail Services Boston University How 3D Printing Can Transform Your Business Marketing: Innovation & Technology Beginner Sunday, Period 5 2:45 PM 3:45 PM RM: 208A This workshop will address both business and technical topics, since 3D printing involves each area in a revolutionary way. We will discuss the ways 3D printing will dramatically impact all aspects of business, as well as specific technical approaches, from software to 3D printing products. Ed Corno, Chief, Technologist Hewlett Packard Mobile Apps and APIs Marketing: Innovation & Technology All Sunday, Period 5 2:45 PM 3:45 PM RM: 213A USPS Web Tools are e-commerce application program interfaces (APIs) that can be used for online stores or customer service centers free of charge. The USPS currently offers over 90 API s that support both internal clients and external customers and partners. Both small and large businesses benefit from the expansive API offerings of Web Tools. Currently, Web Tools: processes over 3 billion request per month, averaging more than 95 calls every second; has 70,000 active monthly customers who ecommerce websites, shipping applications, and fulfillment software are dependent on Web Tools; and supports 75+ million of revenue with 8.5 million Web Tools shipping labels created monthly. With a unique user community of Software Vendors, Merchants, and internal clients all utilizing the suite of API s Web Tools offers, there is a tremendous opportunity for growth in the immediate future with the ever expanding API offerings and strategic partnerships with various ecommerce vendors Bob Dixon, Director, Product Technology Kriti Vachare, Director, Product Innovation Direct Mail from Around the World Specialized: Global Mailing & Shipping All Sunday, Period 5 2:45 PM 3:45 PM RM: 212A In 2012, 350 billion domestic and international letters were delivered, according to the Universal Postal Union (UPU). With so many businesses around the globe relying on direct mail, it s vital for businesses to leverage best practices in order to stand out in the crowd. In this workshop, we will take a trip around the world to see what businesses in other nations are producing for their direct mail. We will look at several examples of worldly direct mail and present two case studies from the UPU files that demonstrate the power of direct mail in foreign countries. David Mastervich, Client Principal Hewlett Packard Achieving New Success for State and Local Government Print and Mail Operations Specialized: Government All Sunday, Period 5 2:45 PM 3:45 PM RM: 213C Discover how the State of Colorado maximizes the value of their print and mail operations through creative thinking and working in new ways with the Postal Service. By encouraging new partnerships among diverse departments and agencies and driving new ideas and methodologies, greater growth in service to citizens has been achieved as well as significant cost savings. Patrick Reynolds, Field Account Representative Mike Sexton, Project Manager State of Colorado The Three R s of PCC Membership Specialized: Postal & Industry Partnerships All Sunday, Period 5 2:45 PM 3:45 PM RM: 211A One of the biggest challenges PCCs face today is membership sustainability and growth. How do you bring them in? How do you get them to stay? This workshop focuses on the three R s of PCC membership recruitment, retention and recognition and is based on experiences from the award-winning Greater Portland PCC. Shawneen Betha, Postmaster, Portland OR, Postal Co-Chair for Greater Portland Katie Mandzij, Senior Business Analyst PacifiCorp Rocky Mountain Power Demystifying UAA Where did it come from? How can we fix it? Mail Operations: Addressing Beginner Sunday, Period 6 4:00 PM 5:00 PM RM: 213A This workshop will help attendees understand the common causes of Undeliverable-as-Addressed (UAA) mail, a basic understanding of Coding Accuracy Support System (CASS), National Change of Address (NCOALink) and improper address collection that contributes to UAA mail. We ll also answer burning questions like; what are the hidden costs of UAA? How do they affect your company? What solutions are there to decrease costs and manage returned/undeliverable mail? Gary Seitz, Executive Vice President CTRAC Jim Wilson, Manager, Address Management Mail Tracking Tips and Tricks Mail Operations: Business Intelligence Data All Sunday, Period 6 4:00 PM 5:00 PM RM: 211A Full-Service Intelligent Mail offers a payload of data, which includes mailpiece tracking as one of the benefits. Tracking can be utilized to monitor operations, quality, service performance and vendor activity. Tracking data also provides a tremendous wealth of marketing information. This workshop will cover real-world case studies of marketing strategies such as multi-touch timing, cross-channel marketing and triggering enhanced by the use of tracking data. Learn how to make the most of trends, optimize call center staffing and make projections more accurate. Take a look at the power of information at work! Lisa Bowes, Manager, Account Services and Postal Affairs Intelisent Lucie Jameson, Asst. Director, Director Mail Marketing Programs - Consumer Markets Hartford Shipping Products with USPS Visibility Mail Operations: Shipping Intermediate Sunday, Period 6 4:00 PM 5:00 PM RM: 210A Learn the latest on USPS Shipping Products and its world-class visibility. Receive information on new innovations and product development enhancements that include Sunday Delivery, Same Day, Metro Post, Package Intercept, Hold for Pickup, Print and Delivery Instructions Service, Delivery Instructions, esignature on File, etc. Plus, hear information on the benefits of the Intelligent Mail package barcode and recent updates. Juliaann Hess, Manager, Shipping Information Systems Karen Key, Director, Shipping Products and Services The Shipping Mix: Why the USPS is an Appealing Alternative to Private Carriers Mail Operations: Shipping Intermediate Sunday, Period 6 4:00 PM 5:00 PM RM: 213D Last September the USPS lowered postage rates for many Priority Mail services, especially for heavier weight shipments. Implemented just months before two private carriers changed their dimensional weight pricing models, this move reinforced USPS as an appealing alternative to private carriers. In this workshop, Endicia and USPS will review recent technology innovations and pricing changes that allow USPS to help ecommerce businesses provide a positive customer experience, keep shipping costs under control, lower costs on package returns and increase efficiency for international shipping. Nacho Hernandez, Vice President MexGrocer.com Amine Khechfe, Co-Founder and CEO Endicia From Stress to Success Management and Professional Development: Personal Development All Sunday, Period 6 4:00 PM 5:00 PM RM: 213C Take time to explore who you are, where you are going and how will you get there. This interactive workshop will teach you a systematic process of self-discovery to help control your life by examining how personality, self-fulfilling prophecies and personal expectations impact success. At the conclusion of the workshop, each participant will: Complete a self-scoring personality profile, develop techniques to identify the stressors of work, identify motivators for success and create a personal vision for success. Sean Joyce, President Omega Consultants to Management Direct Mail and the Future of Marketing Strategies Marketing: Cross Media All Sunday, Period 6 4:00 PM 5:00 PM RM: 212A Direct mail is alive. It is thriving and essential as a component of any marketing/advertising strategy. How do we make it relevant? How does it fit in with digital communications? What demographic is influenced by it? What about these millennials? The numbers do not lie, and in this workshop people will actively learn and discuss direct mail and see how it is still the strongest and most effective tool NPF program guide 31

18 by any measure (Return on Investment [ROI], revenue generated, response rate, and cost). Mark Rheaume, National Postal Affairs Director AccuZIP, Inc Quick Tips for Using Social Media to Generate Business Marketing: Social Media All Sunday, Period 6 4:00 PM 5:00 PM RM: 210D Want to learn the most effective ways to use social media to increase your business, but not sure what to do next? Learn actionable, useful tips for salespeople and business owners on using social media to find, connect with, and close new business. Robert Gilbreath, Vice President of Marketing ShipStation /GEHAhealth The Importance of the Publisher/ Printer Relationship Specialized: Publishing & Print All Sunday, Period 6 4:00 PM 5:00 PM RM: 208A Attend this workshop to understand how a publisher launches a new magazine or moves a current magazine to a different printer and why those choices are made. Hear about the negotiations, the paperwork, the communications, the planning everything that takes place prior to the live printing, binding and most importantly, the MAIL- ING of a periodical! Erv Drewek, Manager, Postal Affairs Graphic Communications Brian Schmitt, Director, Distribution Services & Postal Affairs Hearst Magazine Monday NPF Workshops May 18, 2015 Impact of the Envelope The Seemingly Insignificant X-Factor and How It Affects Your Bottom Line Mail Operations: Acceptance, Design & Prep All Monday, Period 7 11:00 AM 12:00 PM RM: 209A It seems like a simple, insignificant piece of your overall mailing operation and processes, doesn t it? It s just a piece of paper with a few seams, some glue and maybe a window, right? But there s more to that envelope than meets the eye. In this workshop we ll chart the many factors that need to be weighed when considering your envelope, and we ll explain the ripple effect these factors have on things like envelope design, envelope manufacturing, production speed on insertion equipment, postal spend and response rates. Don t overlook the role your envelopes play in your production process. This workshop will empower you with the tools you need so that instead of the insignificant envelope becoming your enemy, it will be your biggest ally. Kathy Battin, Vice President of Postal Affairs Postal Source Keeping it Simple: Address Change Service (ACS ) It s All in the Service Type ID Mail Operations: Addressing Intermediate Monday, Period 7 11:00 AM 12:00 PM RM: 303 Understand what the variety of Service Type IDs (STIDs) can do for you as you direct the on how you want your mail handled and what information you want back. This workshop is designed to showcase the new optional features and services that ACS offers. In this hands-on workshop we ll practice deciding what STID to use in the Intelligent Mail (IM) barcode. Come learn how to decide what STID to use in your IM barcodes to best suit your mailing needs and initiatives. Kai Fisher, Customer Service Support Analyst The Power of Direct Mail and how it s Increasingly Targeted to You! Marketing: Cross Media -- All Monday, Period 7 11:00 AM 12:00 PM RM: 213A Find out the secret science and surprising tricks behind marketing to the letter box, and how direct mail picks your brain to deliver the right message at the right time. Find out if the weather can affect the buying mood of a future purchaser. With personal information at your fingertips, find out the best way to personalize your message, one customer at a time. On average, mail lives inside the recipient s space for 17 days; learn how you can make mail more creative and get noticed by those who check the mailbox. Diane Fischer, President L & D Mail Masters Inc. Alisa Zanetti, Marketing Manager The Future of the Document Will Documents Survive? Marketing: Innovation & Technology Intermediate Monday, Period 7 11:00 AM 12:00 PM RM: 212A Documents will transcend their meager place in the communication world and will become a much more valuable tool for marketers in the coming years. They will become more intelligent and carry much more information than just the printed word. They will communicate through eye-popping graphics and will be personalized to remain relevant. They will remain the lifeblood link from businesses to their customers. How will they do all this? Come listen as we declare war on the Internet and substantiate the value of documents, and the value the mailbox can bring to every marketer. Christina Erna, Senior Postal Consultant Novitex Enterprise Solutions Looking Beyond the QR Code with e-mobile Triggers Marketing: Innovation & Technology Intermediate Monday, Period 7 11:00 AM 12:00 PM RM: 210A QR codes are not dead! What are changing are the tools you can use to connect to the Internet and create an interactive communications campaign with the customer. Whether using a QR code, a Digimarc, Clickable Paper, or a Snap Tags, etc., to link print to the Internet, you need a plan. These are only tools used to engage the customer. This workshop will cover best practices for using various software applications to interact with Smartphones, and the marketing strategies required to create a successful marketing campaign. John Leininger, Professor Clemson University Charles Weiss, Associate Professor Clemson University NPF program guide 33

19 College and University Addressing: Issues and Opportunities Specialized: Colleges and Universities Beginner Monday, Period 7 11:00 AM 12:00 PM RM: 213D Gain an understanding of how to best work with the USPS to meet addressing standards that can help drive efficiency in the management of student and faculty mail. Learn what new opportunities exist to align school addressing schemes to integrate with USPS addressing programs that can help improve the entire mailing supply chain process. Richard Boudrero, Manager, Mail Services Utah State University James Wilson, Manager Address Management Postal Changes Affecting Nonprofit Mailers Specialized: Nonprofit All Monday, Period 7 11:00 AM 12:00 PM RM: 210D The postal world is changing rapidly for nonprofit mailers. Hear about critical issues from industry users. Gain perspective and insights on the biggest changes that have taken place recently and that may still be underway. Dennis Kaylor, Postal Affairs Manager Our Sunday Visitor, Inc Steve Smith, President Base 60 Consulting PCC + MTAC = Gr8 Synergy Specialized: Postal & Industry Partnerships All Monday, Period 7 11:00 AM 12:00 PM RM: 213C Is it true that PCCs are for small mailers and MTAC is for big mailers? Are PCC members voices heard on technical and big picture issues in Washington DC? Do they have a different voice than other MTAC representatives? How can any mailer from anywhere in the US become involved in current mailing issues at a national level? And, finally, what value does an MTAC member get from PCC involvement both locally and nationally? Please join us for a lively discussion that will focus on the available resources and synergy that can be shared among these two postal/industry partnerships. Ellie Alexander, Director-Wealth Management Sales DST Retirement Solutions Kim Waltz, Vice President Customer Relations and Postal Affairs Cathedral Corporation How Successful Publishers Keep Winning and Winning Specialized: Publishing & Print All Monday, Period 7 11:00 AM 12:00 PM RM: 211A There are publishers today who have proven their ability to succeed. In this workshop, hear their secrets of success. These GROWING winners will show you how they use the Internet, tablets, mobile devices and more not at the expense of print but rather to complement and grow the print product. Dennis Farley, Distribution Director ESPN The Magazine Sean Fenlon, Digital and Print Production Director The Week Publication An Introduction to einduction and Mailer Quality Reports Mail Operations: Acceptance, Design & Prep Beginner Monday, Period 8 1:30 PM 2:30 PM RM: 209A Discover the einduction process which provides mailers an end-to-end electronic Induction solution that utilizes systems such as PostalOne!, FAST, Postal Wizard and Surface Visibility (SV). einduction leverages electronic mailing information to eliminate the need for paper PS Forms 8125 and 8017s during induction at USPS facilities. Carlos Cruz, Business Mailer Support Bob Rosser, Director of Postal Affairs, Products and Services IWCO Direct Return Mail The True Economic Impact Mail Operations: Addressing All Monday, Period 8 1:30 PM 2:30 PM RM: 212A Undeliverable and return mail can impact an organization in so many ways, including loss of communication with customers, financial cost of production and/or loss of revenue, delayed or unpaid invoices, decreased response rate and regulatory compliance impacts, and more. In this workshop, you will learn key considerations for database configuration and address quality and accuracy, which are direct contributors to return mail. There are solutions in the marketplace that are customizable for every situation and we ll examine how these solutions can turn the drain on the costs and resources into an organizational benefit. Christine Erna, Senior Postal Consultant Novitex Bob Hedstrom, Director Horizontech, Inc. Revolutionizing the Mail of Tomorrow through Visibility Mail Operations: Business Intelligence Data All Monday, Period 8 1:30 PM 2:30 PM RM: 208A World-class visibility is a collaborative effort between USPS and the mailing industry. It touches every part of our business, providing value to the customer and to the USPS through transparency and predictability. With advancements in technology, real-time processing, and new Mail Visibility initiatives, the USPS is at the forefront of providing real-time business and operational intelligence. Come to this workshop to see the latest enhancements in scanning and reporting, and what the future will look like with Informed Visibility. Steve Dearing, Manager Mailing Information Systems Boot Camp for Mail Center Managers (Part 2 of 2 Workshops) Management and Professional Development: Mail Center Management All Monday, Period 8 1:30 PM 2:30 PM RM: 213A Are you prepared to be successful? In today s environment, mail center managers face daunting challenges multiple areas of responsibility, disruptive technologies, and changes in USPS operations and regulations. The talents and skills that got you here may not be enough to bring you to the next level. Join us for a jam-packed seminar that will cover these areas and more, while the instructors share the knowledge, competencies and resources you need to achieve success as a mail center manager. In Part I, we will discuss the USPS organization and regulations; networking and industry organizations; and mail center management. In Part II, we ll discuss mail center management (trends and technology), as well as Management 101 and professional development. Mark Fallon, President The Berkshire Company Patrick Ring, Associate Director Mail Services Boston University Putting Passion into Your (Mail) Job Management and Professional Development: Return Mail The True Economic Impact Personal Development All Monday, Period 8 1:30 PM 2:30 PM RM: 210D I have the best job in the world. I work for an insurance company and I deal in postal process! No, really, this is how I feel about my job. Wait, you don t feel that way about your job? You need this workshop! Learn the power of these business/communication skills: storytelling; being quotable; using humor to win an audience; using analogies to make points and demonstrate concepts; being different; and having passion for your work. Be prepared to hear why some of the old adages aren t all they seem to be. Most importantly, learn why you have the best job in the world too! David Marinelli, Process Consultant Progressive Insurance Using USPS-Provided Data to Improve the Customer Experience Marketing: Data Analytics Intermediate Monday, Period 8 1:30 PM 2:30 PM RM: 211A Learn how USPS provided data can help you manage your shipping operations and improve your customer s experience. This business-oriented workshop will focus on USPS data and reporting as a value-add to your transportation services, and will explore current industry trends in using these resources to differentiate your brand and increase your competitive advantage. Topics will include using pricing and billing data to reduce transportation spending, using time-in-transit data (service standards) to exceed customer delivery expectations, and using tracking data to manage the customer experience from the shopping cart to the delivery scan. Juliaann Hess, Manager, Shipping Information Systems Peter Klausner, Manager, Technical Solutions Mailing at Nonprofit Prices and Learning to Mail Smarter Specialized: Nonprofit All Monday, Period 8 1:30 PM 2:30 PM RM: 213C The rules surrounding an organization s eligibility to mail at Nonprofit Standard Mail prices are often not as simple as they may appear. This workshop will provide the basics of what you will need to know about eligibility to mail at nonprofit prices, the application process and the preparation of eligible nonprofit mailpieces. In addition, with postal and other direct mail costs rising, it is increasingly critical for nonprofits to make sure their fundraising programs are as mail-smart as they can be. Two areas that are often overlooked when developing campaigns are postal logistics and data hygiene. Using case studies, this workshop will help you learn how to lower your postal costs through detailed analysis and segmentation of your mail delivery. Find out how to avoid mailing bad addresses to begin with, by applying tried-and-true techniques to clean your data files and ensure that non-deliverable addresses are identified and suppressed before you waste printing and postage money. Larry Bettinger, Director MMI Direct Chuck Tricamo, Manager, Pricing and Classification Service Center NPF program guide 35

20 Peer-to-Peer Roundtables Monday, Period 8 1:30 PM 2:30 PM RM: 210A Learn new perspectives and exchange innovative ideas with like-minded professionals at the NPF Peer-to-Peer roundtables. Attendees will have the opportunity to discuss a variety of topics including everyday business challenges to successful anecdotes. Tables will be filled on a first-come, first-served basis. Monday roundtable topics include: Pricing and Classification Full Service/Move Update einduction/seamless acceptance Choosing the Right STID Sustainability Your Post Office Anywhere Returns The Power of Direct Mail Should you be SCRUMming Mining Postal Resources on the Internet PCC Membership PCC Education CPUs High Density Mailboxes International Mail Addressing: Colleges and Universities Seamless Acceptance and Mailer Quality Reports Mail Operations: Acceptance, Design & Prep Intermediate Monday, Period 9 2:45 PM 3:45 PM RM: 208A Seamless Acceptance automates the entry and verification of commercial mailings by leveraging electronic documentation, Intelligent Mail barcodes, and information collected from handheld sampling devices and mail processing equipment scans. Learn how to participate in Seamless Acceptance and improve mail quality using key metrics on mail preparation through the Mailer Scorecard. Heather Dyer, Business Systems Analyst Growing a Great Address Quality Foundation Mail Operations: Addressing Beginner Monday, Period 9 2:45 PM 3:45 PM RM: 209A Address quality is a critical element in meeting mailing objectives, so to avoid undeliverable mail you need to understand the qualities of a good address list. Learn how to standardize, validate and update your addresses. Hear from addressing specialists who will share actual case studies, practical hands-on tools and effective techniques. Protect Your Business and Your Children from Online Predators Mail Operations: Safety & Security All Monday, Period 9 2:45 PM 3:45 PM RM: 210D This workshop covers two facets of cybercrime attacks on businesses and on our children. Today s tech-savvy criminals don t need guns or masks; they victimize the innocent from the comfort of their homes. They target your business or your family, hiding behind the anonymity of the web. They prey upon your finances, identities, and may even seek to exploit the innocence of your children. These criminals have brought the streets to your door, and forever changed the meaning of the once familiar concepts of viruses, worms, Trojan horses, and phishing. Learn how US Postal Inspectors work with global partners, including Interpol and Fortune 500 companies, to combat cyber crooks. Whether it s securing your bottom line, or helping protect America s children against sexual exploitation, Postal Inspectors work tirelessly to bring offenders to justice. You ll also learn what you can do to help protect your financial interests from compromise and keep your family safe. Gregory Campbell, Deputy Chief Inspector US Postal Inspection Service Teresa Thome, Deputy Chief Inspector US Postal Inspection Service Effective Leadership Skills and the Role of Mentor Management and Professional Development: Mail Center Management All Monday, Period 9 2:45 PM 3:45 PM RM: 212A Being an effective leader and mentor is rewarding and beneficial to you, to those you influence and to your organization. This workshop covers staff development, personal development, and strategies for maximizing performance. Come learn how making those around you better and grow your mentoring tree s reach to benefit your career and your organization. Jim Burns, Operations Manager, Receiving and Mail Services Massachusetts General Hospital Chris Kula, Managing Director, Fulfillment and Mailing Operations RuffaloCODY, LLC The Customer Experience Is What It s all About! Marketing: Cross Media All Monday, Period 9 2:45 PM 3:45 PM RM: 211A application. But faced with today s multi-channel challenges, marketers must carefully balance the right message with the right media to deliver a seamless, consistent customer experience. And once you find the right balance, how do you measure and sustain program success all while improving the effectiveness of mail? In this panel discussion, you ll hear how industry specialists are taking a new approach to direct mail to enrich the customer experience. You ll learn how these leading companies are integrating direct mail and for better outreach, migrating to variable print for more personalized campaigns, and testing new channels to drive behaviors. Kathryn Sloan, Senior Marketing Manager Harte Hanks Strategic Vision for Building the National ecommerce Infrastructure Marketing: ecommerce Intermediate Monday, Period 9 2:45 PM 3:45 PM RM: 213D This workshop covers the current market aspects of ecommerce and the barriers of entry, commercial carriers and USPS offerings, and how products should be labeled for the most efficient delivery. This workshop will also cover the differences between linerless and linered labeling technologies, as well as graphical symbols and RFID technologies. Finally, it will explore a means of work-share discounting for shippers/fulfillment companies with the USPS. Brian Bowers, VP, Chief Technology Officer Bell & Howell New Technology in USPS Mailing Promotions Deeper Dive Marketing: Innovation & Technology Advanced Monday, Period 9 2:45 PM 3:45 PM RM: 213A If you re planning to attend Gary Reblin s session on Innovating Today for Tomorrow s Customer, then make this workshop your next stop! Learn more about how the USPS is incorporating new technologies in the USPS Mailing Promotions to help increase customer engagement, help improve response rates, and drive overall returns on your mailing campaigns. We ll take a deeper dive into some of the advances in printing, papers and inks to show how you can use these tactile, sensory and interactive features and leverage the intrinsic value of mail. Victoria Stephen, Director, Mailing Services Coakley Workman, (A) Manager, Direct Mail & Periodicals Becoming an International Exporter Expanding Your Business Beyond U.S. Borders Specialized: Global Mailing & Shipping All Monday, Period 9 2:45 PM 3:45 PM RM: 213C Did you ever want to expand your business outside the US? Now s your chance to learn how. See which options are available for you to make printing labels and customs forms seamless. Find out what is the best way to get your shipments to the USPS, where the USPS has an advantage over the competition and which products would best fit your shipping needs. Whether you re an international shipping rookie or an international shipping expert, this workshop will provide you with options to grow your business internationally. Frank Cebello, Executive Director Global Business Management Lou DeRienzo, Manager of International Products A Lean Six-Sigma Blitz for the USPS Flats Strategy Specialized: Publishing & Print Advanced Monday, Period 9 2:45 PM 3:45 PM RM: 210A If you are a mailer of periodicals, catalogs, other flat mail, or a mail service provider, you will want to attend this workshop to learn how industry leaders and the USPS are working together using the latest Lean Six-Sigma approach to provide significant and innovative efficiencies in the handling of flats. Learn about specific improvements being made to eliminate bundle breakage, Flats Sequencing System (FSS) enhancements and flats mail flow optimization all providing for a more consistent and predictable service to meet the delivery needs of this diverse industry while improving the cost coverage of flats. Dale Miller, Manager, Postal Solutions & Technology RR Donnelly Cathy Moon, Manager, Operations Integration & Support Joe Schick, Vice President, Postal Affairs Quadgraphics Wanda Senne, Vice President World Marketing Ed Wanta, Product Information Specialist Direct mail continues to be an influential channel in the marketing mix. When used in a multichannel strategy, mail can be a powerful tool for creating a personalized web experience, driving behaviors online and offline, and engaging customers as effectively as any or mobile NPF program guide 37