1 Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC)
2 Content Professional Diploma in Digital Selling Welcome Course overview Course content How is the course delivered? Course assessment Career Roadmap Industry Experts Syllabus Advisory Council Past students
3 Introduction Traditional selling methods are no longer enough to sustain success; digital tools and techniques are now an essential component of any efficient selling strategy, and are revolutionising sales and prospecting. Whether you re selling B2B or B2C, The Professional Diploma in Digital Selling will equip you with the supplementary skills you need to drive more sales, and increase your OTE, every time.
5 The Digital Marketing Institute is the global certification standard in digital marketing and selling; there are more graduates certified by us than any other industry body. The Digital Marketing Institute works with digital industry experts to design and develop education courses that define the digital skills and capabilities required of all professionals. Our certifications capture best current practice, theory and applied skills in digital, and are recognised and respected across the industry. The Professional Diploma in Digital Selling enhances existing skills and transforms the way you sell. A series of comprehensive, structured modules will teach you how to integrate key digital practices into your selling techniques, measure and iterate the success of your digital selling strategy.
6 Course overview Who is this course for? The Professional Diploma in Digital Selling is recommended for a variety of sales professionals; inbound and outbound sellers, business development execs, account and relationship managers, team leaders and management, or business owners. This course benefits various levels of skill and experience, and will empower you to maximise your selling performance within a powerful digital tools and the skills to utilise them. What can you expect? Through dynamic video presentations and interactive learning activities, including tutorials and exercises, you will enjoy a practical learning experience that will enable you to plan and execute an advanced digital selling strategy. Successful completion of the course will reward you with a certification recognised by the global digital industry.
7 What will you learn? The Digital Marketing Institute has collaborated with digital industry experts to design and develop a structured syllabus and complementary learning materials that are informed by essential innovative techniques and best practices in digital selling. After completing the Professional Diploma in Digital Selling, you will be able to: Acquire more qualified prospects to drive more sales Reduce lead times and nurture leads more effectively Increase and improve your overall conversion rate Build solid relationships online ensuring client satisfaction and repeat custom Optimise pipeline analysis and define growth strategies Maximise the impact of your digital selling and increase your OTE with the use of CRM, digital tools and social media platforms Technology is a double-edged sword. Just as sales people are moving into the future, buyers are already ahead of us. Koka Sexton, LinkedIn
9 Course content The Professional Diploma in Digital Selling focuses on the tools and skills you need to sell efficiently, achieve quota and attain selling success. There are ten modules in the course covering in detail all of the disciplines involved in best practice digital selling: Module 1 Introduction to Digital Selling Module 2 Social Media Research Module 3 Sales Enablement Module 4 Communications Planning Module 5 Digital Sales Messaging Module 6 Engagement Module 7 Social Account Management Module 8 CRM Module 9 Digital Sales Leadership Module 10 Integration
10 MODULE 1 Introduction to Digital Selling The Introduction to Digital Selling will introduce you to the concept of driving sales and increasing OTE with powerful digital tools and techniques. You will learn about the importance of adopting an integrated approach to the use of digital tools and social media platforms, and how this can enhance the efficiency and effectiveness of your digital selling strategy. You will gain an insight into social listening and prospecting, and identifying influencers whose social authority can reinforce your digital selling efforts. The module will also explore the concept of creating compelling sales messaging, what is involved in the content creation process, and how messaging can be applied as part of an impactful communications strategy that will support your digital selling. The module makes reference to CRM tools and how they can be implemented as part of a cohesive Client Interaction Management plan. You will also learn about the value of ongoing monitoring through the use of a range of digital analytics tools, and how the insights these tools yield can be used to optimise and refine a digital selling strategy. 82% of prospects can be reached via social media InsideView.com
11 MODULE 2 Social Media Research The Social Media Research module will enable you to enhance your prospecting in order to sell across a range of social media platforms such as LinkedIn and Twitter. You will learn how to carry out an audit of existing social media channels to establish how you can maximise your adoption of them, and select channels based on their suitability for your target audience. You will be able to conduct social prospecting and listening using a range of tools, and leverage the insights they provide in order to engage with clients and prospects, provide ideal customer service and monitor competitors. The module will also teach you how to conduct influencer listening by first identifying key influencers and thought leaders in your industry and then be engaging with them directly, to build relationships that will benefit your digital selling efforts. You will learn how to identify trends and influencing factors within your industry using a variety of resources, from social media accounts to blogs and articles, and be able to use this evidence to tailor your communications with clients and prospects. The module will explore the value of social media research in tracking targeted conversations that are relevant to you and your digital selling strategy. You will learn how to carry out geolocated searches and social listening in multiple languages where appropriate.
12 MODULE 3 Sales Enablement The Sales Enablement module explores the tools and channels you should master in order to accelerate your pipeline and drive more sales. You will be able to assess which channels are most suitable for your application, based on your target audience and the content of your sales messaging. You will learn how to leverage the advanced features and functionality of a range of social media platforms, including Facebook, Twitter, LinkedIn and Google+. You will also be able to maximise your engagement with an extensive network of contacts and information through social platforms. In addition, you will learn how to identify and leverage the utility of a range of appropriate emergent platforms from a social selling perspective. The module will explore how digital tools and social media platforms can facilitate relevant sales messages and make it easier to offer the right solutions to the right client. The module will also teach you how to develop and implement a clear, coherent engagement strategy and set clear primary selling objectives for every social media channel you use. The module will teach you the importance of building your personal brand profiles and scaling your reputation as a thought leader and solutions provider. You will learn that every social media interaction should provide value and resonate with your prospects and clients, and be able to generate leads, develop relationships and close deals based on these interactions, and the expert application of digital tools. Over 70% of B2B purchase decision makers use social media to help them decide Dell
13 MODULE 4 Communications Planning The Communications Planning module will equip you with the skills that will enable you to formulate and execute a comprehensive audience-focused sales plan. You will learn about content planning and be able to develop a defined roadmap of the types of content you need to produce, when and for whom. You will be able to use the techniques you learned in the Social Media Research module to define and segment your target audience, and identify which type of content each buyer persona will best engage with. You will also be able to identify where the content gaps are in the buying cycle for each of these buyer personas. The module will examine how you can perform outreach, and manage and maintain your relationships with prospects and clients in an automated yet personalised way. You will be also able to incorporate these communications into your overall communications plan. The module will also teach you how to create and populate a content calendar with regular content ideas that complement one another and establish thought leadership that supports your digital selling strategy. You will also be able to plan your content for maximum productivity. You will learn advanced techniques for how to promote quality content effectively, such as influencer outreach, sharing snippets, submitting to content communities, and repurposing content in various formats. The module will also teach you how to optimise your content for search and the tactics you need to employ to guarantee that your content enables maximum reach engagement, and sales.
14 MODULE 5 Digital Sales Messaging Due to digital and social media, buyers are more educated and empowered than ever. The Digital Sales Messaging module will teach you how to tailor your communications to this increasingly informed buyer to ensure maximum engagement and lead generation. You will learn how to create a broad range of content types, including prospecting s and follow-up s, posts for social media sites, blogs, and industry articles. The module will focus on the different considerations that affect the creation of content for different social media platforms, and how it will vary, from LinkedIn to Twitter. You will be able to describe how and why you should adapt a different tone and style depending on your target audience and the content type. The module will also explore content curation, and the power of sharing articles, blogs, videos or other digital content in the context of reach and social amplification. You will learn about curatorial software, RSS readers and feeds, and how to optimise the sourcing and organisation of content. The module will teach you how to use a variety of content creation tools that assist with the content creation process in its entirety; everything from researching topics, to creating text and graphics, and proofing and editing your content. You will also learn about Content Management Systems, and how they can facilitate enhanced content, personalisation, responsive design and other elements that can guarantee positive customer experience. The module will demonstrate best practice examples of content types and content creation techniques, and how they have been successfully leveraged to ensure digital selling success.
15 MODULE 6 Enagement The Engagement module will provide you with hands on experience in building relationships with leads in the most effective way over an entire customer life-cycle, from an initial introduction and nurture of cold contacts to hot prospects that are ready to buy. The module will cover tools that can be used for mail merges and reporting to ensure efficient measurement of success. You will learn how to target the right contacts by categorising them based on demographics and behaviour. You will be able to engage with these groups of contacts at the optimum time, with meaningful sales messaging. Targeting the right contacts with the right content is key to successful engagement. You will learn how to pre-qualify contacts, warm up lapsed or slumped customers, close new business, cross or up-sell to existing business as well as retention and service oriented engagement series. The module will reveal the best strategies to manage large prospect and client bases with minimal effort in terms of personalised mass mailing via tools such as Eloqua for Sales, Microsoft Outlook and Google Docs. You will also be shown how to leverage reporting and tracking to move contacts into the next tier. The module will explore account planning and network leveraging to increase effectiveness and you will learn about best practice to maintain a close personal relationship with your leads. The module will look at the significance of incorporating Calls-To-Action within your communications and how customer responses can facilitate follow up calls. You will learn about the importance of relevant engagement and that not all communications should be sales messages. The module will equip you with easy to follow examples and insights that can be instantly applied to your current sales strategy.
16 MODULE 7 Social Account Management In the Social Account Management module, you will learn about how social media has transformed the concept of account management, posing both challenges and opportunities when it comes to interacting with prospects and customers. Throughout this module, you will understand what is involved in creating and maintaining a meaningful dialogue between you and your customer. You will learn how to carry out prioritisation exercises so you can define what interactions are high priority and filter social messages efficiently to identify which require a response. You will be able to align this prioritisation with your digital selling objectives while navigating a multichannel customer service environment. This module will teach you how to evaluate, engage and execute with leads and customers according to the circumstance or sentiment. You will be able to use your social listening skills to monitor relevant social mentions, conversations and opportunities. The module will teach you how to deal with conversations and interactions that risk attracting negative attention in a public forum. You will be able to devise and implement a clear crisis management plan and use this plan to minimise risk while optimising results. You will also be able to establish Key Performance Metrics that relate to the measurement of your social customer service so you can leverage results to increase efficiency and assess opportunities that benefit your digital selling efforts.
17 MODULE 8 Client Relationship Management (CRM) The CRM module will give you with a strategic view of CRM and how social integration can make commerce a conversation. The module will enable you to design and create business development campaigns, apply best practice methodologies to your sales cycles and most importantly, evaluate CRM data to make informed business decisions. You will gain valuable insights into how social integration in your CRM can place the customer right at the heart of your sales opportunities, deliver shorter sales cycles, increase the quality of your opportunities and contribute toward building long lasting relationships. Learners will gain a solid understanding of the major concepts and applications of CRM in a social context and how those concepts align to core activities in the sales process. These will include: Territory management in CRM Digital Business development or customer acquisition strategies CRM Pipeline management Opportunity management and review Forecasting Creating and analysing reports from a CRM tool Social collaboration throughout the sales cycle
18 MODULE 9 Digital Sales Leadership The Digital Sales Leadership module empowers and guides managers and aspiring leaders as they transition from a traditional sales to a digital sales strategy. It will help you to understand the importance of adopting a digital selling approach to remain competitive in a rapidly evolving sales landscape. The module will take you through how to implement a social selling management system from building a business case for digital selling within your organisation, to bridging the gap between marketing and sales and empowering your people to leverage their networks and build relationships to accelerate sales. You will learn how to: Build and maintain awareness of your digital selling strategy and how to leverage successes to gain support and engage executives and senior management. Become a social leader implementing effective communication strategies to keep employees motivated and accountable for their individual digital selling strategies. Identify what your team needs when it comes to digital selling and create a central repository within your CRM to help your teams choose the most relevant content for their prospects. Monitor the social footprint of your team members and use social KPIs and metrics like SSI (social selling index) to identify if you are adopting the right social selling behaviours. Coach and guide your team to ensure they are following the right prospects, building the right networks and creating a professional and consistent brand. Learn how to measure the ROI of digital selling and align it to the overall goals of your organisation.
19 MODULE 10 Integration and Strategy The Integration & Strategy module will teach you how to research, construct and execute an effective, optimised sales plan that is strengthened and enhanced by your digital selling skills. You will learn how to conduct an allinclusive analysis of your territories, identifying key information such as key trends in particular geos and top prospects. You will be able to leverage this research to clarify what drives customers to buy, to understand their needs and motivations, and use this insight to determine your selling goals and objectives. You will be able to utilise your ability to carry out competitor analysis in order to identify their solutions and offerings, and use this information to adapt and refine your own sales plays and enrich your overall digital selling strategy. The module will teach you how to establish targets that are based on a comprehensive assessment of your sales pipeline. You will be able to identify pipeline gaps and establish a plan tailored to filling these gaps. You will also be able to review and leverage the most appropriate sales plays to fulfil your customers needs, and incorporate them into your digital sales territory plan. You will learn how to develop client coverage strategies that will enable you to maximise your time and resources across entire territories. You will also be able to consolidate an execution plan that will enable you to achieve targets, generate qualified leads and improve conversion rates.
20 Supporting your online learning journey... The Professional Diploma in Digital Selling is available to study online via the Digital Marketing Institute s dynamic online learning environment, known as the Class Network. How we can guide you through your online learning journey: Access HD video lectures with accompanying downloadable course material. Discussion forums, to interact with fellow students and a tutors with an expertise in digital skills and practices. Access resources to help you with your studies including selfdirected practical exercises, quizzes and recommended reading. The Class Network also contains information on the exam, which you must complete successfully to achieve certification. Your Programme Manager is available to support you during your study and assist with any queries you may have. The Class Network can be accessed 24/7 through your desktop or mobile device.
21 Certification The Digital Marketing Institute is the global certification for digital marketing and selling. We create the world s most widely taught, globally recognised and industry accredited digital marketing and selling syllabuses. The course is the only one of its kind designed and taught by industry experts and validated by the world s leading and most influential brands.
22 Course assessment
23 Course assessment Certification for the Professional Diploma in Digital Selling is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals knowledge and digital selling proficiency following their completion of the course. The 3 hour exam consists of a range of question formats including multiple choice and hot spot questions. There are no text based or written answers. The Digital Marketing Institute partners with Pearson VUE, a global network of test centres which delivers our exams in a consistent, regulated examination environment. Pearson VUE have over 5,200 test centres in 180 countries to accommodate Digital Marketing Institute students across the world. Selling to people that actually want to hear from you is more effective than interrupting strangers that don t. Seth Godin, Best Selling Author
24 Industry Expert Lecturers The course will introduce you to the most important and transformative aspects of digital selling, delivered by the industry s leading experts. All of your lecturers are specialists in key areas related to digital selling, generating leads, nurturing customer relationships and using the latest tools and techniques on a daily basis. They collaborate with the Digital Marketing Institute on the design and development of course materials, so your learning is shaped by their practical experience, expert insight and case studies.
26 Syllabus Advisory Council The Syllabus Advisory Council, representing the world s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers. The Syllabus Advisory Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. The Council ensures that our courses are developed in alignment with the digital economy s most in-demand digital needs and skillsets.
27 Our students are thriving Past students of Digital Marketing Institute courses have worked with some of the world s leading brands and companies
28 Get in touch Tel: +353 (1) Web: DigitalMarketingInstitute.com
Professional Diploma in Social Media Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Social Media Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your
Professional Diploma in Mobile Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Mobile Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your online learning
Professional Diploma in Search Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Search Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your online learning
2014 Professional Diploma in Digital Marketing www.ucenfotec.ac.cr www.digitalmarketinginstitute.com Contents 2014 Professional Diploma in Digital Marketing 1. Welcome 2. Overview 3. Course Format 4. Course
STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
Postgraduate Diploma in Social Media Studies Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University
Masters in Digital Marketing www.digitalmarketinginstitute.com Contents Masters in Digital Marketing 1. Welcome 2. Course overview 3. Course content 4. Course assessment 5. Digital Qualifications Roadmap
Executive Diploma in Digital Marketing Achieve More We encourage our students to challenge their thinking, to extend their boundaries, to strive for excellence. We create a positive environment where ambition
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation
The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
Sage CRM Communicate, Collaborate, Compete with Sage CRM FEATURES AT-A-GLANCE FOR ALL USERS Easy to use with fresh look and feel Fully customisable interactive dashboard End-user personalisation of interface
HOW TO FIND, MANAGE AND CLOSE MORE BUSINESS USING THE SOCIAL MEDIA 2-Day Training Use social media to get more sales leads, increase your pipeline, close faster, improve customer relationships and meet
2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
Kea Analyst Relations Industry analysts play a key role in defining markets and educating buyers. We work with clients to identify and track the most influential and relevant industry analysts, and advise
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Can good data deliver a be er customer experience? Discussion Paper Contents Introduction 1. 2. 3. 4. 5. Human customer service channels Does inaccurate data mean long waiting times and customer drop-offs?
The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units
Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads
Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional
How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending
Buyer s Guide: Evaluating Content Marketing Solutions Evaluating Content Marketing Solutions 2 Executive Summary Across industries, companies are looking for smarter ways to attract and engage customers
: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of
Nurturing Beyond Your Current Pipeline Globally consistent trend: purchasing decisions shaped online before sales contact Over 2/3s of the buying process occurs before sales is even contacted (Sirius Decisions)
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous
Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
6 Steps to creating a Cross Channel Communications Roadmap Identifying the Road Ahead to Cross Channel Marketing Success Darcy Bevelacqua Darcy@Succcess-works.com 917 520-061 6 Steps to Creating a Successful
TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising
Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand
The Marketing Director s Guide to Selecting CRM A Publication www.collierpickard.co.uk Ltd 2014 Forging the Future As Marketing Director the responsibility for deciding the future direction of your organisation
A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking
WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing
CASE STUDY STRATEGY FOR ENTERPRISE SOFTWARE DEVELOPMENT HOUSE CLIENT OVERVIEW COUNTRY: UK INDUSTRY: Enterprise Software Development SECTOR: Charity and Insurance Markets CLIENT PROFILE: MSM is a software
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
Table of Contents Lead Generation Implementation Model... 3 About the Technology Companies that Participated... 4 Which best describes your soluticon?... 4 What are your annual revenues?... 4 What market
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:
GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (firstname.lastname@example.org, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
Lead Generation Specialists Creating a solid lead generation strategy helps to build trust with prospective buyers and identify qualified opportunities. Our network of UK lead generation specialist sites
Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two
Fáilte Ireland Sales Academy The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme PROGRAMME OVERVIEW The very best tourism professionals are strategically
CONTENT MARKETING CONTENT MARKETING is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. 2 CONTENT MARKETING B2B buyers go through
IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT 2 ABOUT Why has lead management become so important today for business? Two trends currently reinforce the need to implement
Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything
Business and Management Social Media Specialized Studies Accelerate Your Career extension.uci.edu/sm University of California, Irvine Extension s professional certificate and specialized studies programs
THE MARKETING SOCIETY EXCELLENCE AWARDS 2015 Category: S, Best Business to Business Marketing Name of campaign: The Performance People Client: Trelleborg Marine Systems Summary: 105 Total word count: 1,474
Brochure HP TeamSite What s new in TeamSite? The latest release of TeamSite (TeamSite 8) brings significant enhancements in usability and performance: Modern graphical interface: Rely on an easy and intuitive
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
83% of uk franchise professionals said they re using social media but could do better especially with monetising Franchise Intelligence, 2015 (*Franchise Intelligence webinar poll responses by franchise
right brain left brain harmony The end - to - end content process How organisations can become better publishers Everyone is a publisher now The cost of entry is effectively zero Free tools Free platforms
BRAND & BUSINESS TRANSFORMATION WHO WE ARE We are an independent marketing consulting practice committed to delivering short and long term client growth through market leading brand and business transformation.
Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...
January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The
We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing
Using Social Media to Grow Your Brand www.parkerwhite.com email@example.com we give brands life INTRODUCTION: Why Social Media? Social media is powerful because of its authenticity people take messages
Capability Statement The Lead Generation Company (LGCo) was established over eleven years ago and is s premier organisation in the provision of lead and marketing solutions. We have over a decade of experience
Professional Diploma in Digital Marketing www.digitalmarketershq.com www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Program overview 3. Program content
SERVICE OVERVIEW Technology meets Marketing meets Business Processes Whether you are responsible for sales, marketing, IT, an entire country division, or the whole company, you want to be successful and
The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that
Professional Diploma in Mobile gmarketing Irrawaddy College are delighted to bring a new an exciting Diploma in Mobile Marketing. This new programme is industry designed, practitioner led accredited programme.
Page 1 of 5 ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER 1. RESPONSIBLE TO: Senior Marketing Manager (tbc) 2. RESPONSIBLE FOR : Deploy all B2C / B2B social media marketing (building
ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase
THE NEW ERA OF ABOUT THE AUTHOR Paul Rogers is the Head of Customer Experience and CRM within HCL s Applications Division. Based in London, Paul is responsible for leading HCL s CRM consulting and technology
The Buyer 2.0 Content Strategy Checklist Consumers have dramatically changed the way they buy products and services in the past seven years. Today, buyers are taking the lead in the decision-making process,
Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO
Solution Study Social Media Marketing: Insights, Landscape & Vendor Analysis By: Clare Price, VP Research With: Kristen Maida, Senior Research Analyst June 2014 2014 Demand Metric Research Corporation.
Accelerating Your Success Marketing as a Service (MaaS) Marketing assistance for partners SERVICES Marketing as a Service (MaaS) Marketing assistance for partners As a fundamental business process, marketing
o2markit consulting ltd Guide to Digital Marketing for Business-To-Business (B2B) A brief guide aimed at small business or start-up executives who are not Marketing professionals but who need to understand
Targeted Marketing Effectiveness with the Sage 200 Suite Gaining a deeper understanding of your customers and their buying behaviour is critical in today s competitive marketplace. The Sage 200 Suite provides
GOOD CALL: How to position telemarketing at the heart of your multichannel marketing to drive revenue In association with: multichannel marketing to drive revenue CONTENTS Good Call: How to position telemarketing
EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME Introduction Marketing Automation is the practice of using technology to automatically manage the targeting, timing,