1 Inspiration for event organisers and exhibitors HOW TO TRANSLATE TRENDS INTO FUTURE-PROOF EVENTS RAI INSIGHTS
2 STEP AHEAD TOWARDS FUTURE-PROOF EVENTS BY 2017 EVENTS WILL HAVE CHANGED AS PEOPLE S NEEDS AND THE WAY THEY CONNECT CHANGE WHY 2017? BECAUSE IT IS FAR ENOUGH TO SEE THE CHANGES, YET CLOSE ENOUGH TO ACT. STARTING NOW. INTRODUCTION // STEP AHEAD TOWARDS FUTURE-PROOF EVENTS
3 STEP AHEAD TOWARDS FUTURE-PROOF EVENTS SPECIAL THANKS TO Sanne Jolles Market Research Manager, for exploring the world and being our event trendwatcher THIS RAI INSIGHTS REPORT IS BASED ON THE LATEST INSIGHTS INTO TRENDS WHICH WE SELECTED THROUGH DESK RESEARCH, AS WELL AS THE THOUGHTS THAT EVENT ORGANISERS, EXHIBITORS AND PARTNERS SHARED WITH US. WE DISCUSSED THE GENERAL TRENDS WITHIN A CROSS-FUNCTIONAL RAI TEAM AND TRANSLATED THEM INTO OUR VISION FOR WE HOPE THAT YOU WILL BE INSPIRED BY THIS REPORT, AS WE ARE BY THE MANY EXCITING OPPORTUNITIES THAT WE SEE FOR THE NEAR FUTURE. IF YOU D LIKE TO DISCUSS THE FUTURE OF EVENTS FURTHER, AMSTERDAM RAI WOULD LOVE TO BE YOUR SPARRING PARTNER. Yvonne Nassar Head of Marketing & Innovation RAI Convention Centre Marieke Visser Director of Marketing & National Exhibitions RAI Exhibitions INTRODUCTION // STEP AHEAD TOWARDS FUTURE-PROOF EVENTS
4 Let s start! Click here to go directly to PART 01 TRENDS AND PREVIEW ON EVENTS IN 2017 PART 02 HOW TO CREATE VALUE FOR EVENT VISITORS PART 03 INVITATION TO CO-CREATE LET S START // STEP AHEAD TOWARDS FUTURE-PROOF EVENTS
5 TRENDS AND EVENTS IN 2017 PART 01 // TRENDS AND PREVIEW ON EVENTS IN 2017 // TRENDS
6 THE SHARING OF INFORMATION BY VISITORS, EXHIBITORS AND ORGANISERS IN ONLINE AND OFFLINE COMMUNITIES BEFORE, DURING AND AFTER EVENTS IS MAINSTREAM. TO BE CONNECTED AT ALL TIMES AND IN ALL PLACES IS STANDARD. TECHNOLOGY IS CHANGING THE WAY WE STAY IN TOUCH WITH EACH OTHER: MATCHMAKING AND UNLIMITED SHARING OF EXPERIENCE, INSPIRATION, INNOVATION AND KNOWLEDGE. MEETING TECHNOLOGY SUPPORTS THE REACH AND IMPACT OF EVENTS. REAL-TIME MONITORING IS IMPORTANT FOR ALL STAKEHOLDERS IN HOW THEY EXPERIENCE, PARTICIPATE IN AND CO-CREATE EVENTS. PART 01 // TRENDS AND PREVIEW ON EVENTS IN 2017 // TRENDS
7 TRENDS AND EVENTS IN 2017 THE SHARE OF INTERCONTINENTAL VISITORS AND EXHIBITORS AT INTERNATIONAL EVENTS IS GROWING. VISITORS AND EXHIBITORS EXPECT INTERNATIONAL STANDARDS COMBINED WITH LOCAL ELEMENTS. A PERSONAL APPROACH AND MEANINGFUL EXPERIENCE ARE CRUCIAL. PART 01 // TRENDS AND PREVIEW ON EVENTS IN 2017 // TRENDS
8 TRENDS AND EVENTS IN 2017 FOCUS ON VALUE WORK-LIFE BALANCE MEANINGFUL EXPERIENCES ADVICE AND KNOWLEDGE FROM TRUSTED EXPERTS AND PEER-TO-PEER SHARING INSTEAD OF OWNERSHIP SUSTAINABILITY GROWING CULTURAL INTELLIGENCE COMBINATION OF BUSINESS AND LEISURE A CHANGING WORLD THE GENERAL DOMINANT CULTURE IS CHANGING CO-CREATION AUTHENTICITY FASTER ADOPTION OF TECHNOLOGY CUSTOMISATION PART 01 // TRENDS AND PREVIEW ON EVENTS IN 2017 // TRENDS
9 SCENARIO BASED ON TRENDS WE ARE INTERCONNECTED ON A DAILY BASIS THANKS TO THE DIGITAL REVOLUTION. THIS DEVELOPMENT GREATLY ENHANCES OUR ABILITY TO GATHER INFORMATION, NETWORK AND DO BUSINESS. THE EVENT IS MORE THAN BRINGING PEOPLE TOGETHER AT A SPECIFIC TIME IN A GIVEN PHYSICAL PLACE. THE SCOPE OF EVENTS IS GREATER THAN EVER BEFORE. THE EVENT IS INTERACTIVE AND CREATES VALUE BY LINKING THE PHYSICAL ENCOUNTER WITH ONLINE POSSIBILITIES. PART 01 // TRENDS AND PREVIEW ON EVENTS IN 2017 // SCENARIO BASED ON TRENDS
10 SCENARIO BASED ON TRENDS THE PHYSICAL ENCOUNTER REMAINS CRUCIAL TO BUILDING TRUST BETWEEN PEOPLE, ENGAGING IN OR STRENGTHENING RELATIONSHIPS. THIS CREATES A STRONG BRAND EXPERIENCE, INSPIRATION, INNOVATION AND KNOWLEDGE EXCHANGE, WHICH HELPS US ACHIEVE BUSINESS AS WELL AS PERSONAL GOALS. VIRTUAL APPLICATIONS ENRICH THIS. THE OFFLINE-ONLINE COMBINATION PROVIDES UNSURPASSED VALUE. PART 01 // TRENDS AND PREVIEW ON EVENTS IN 2017 // SCENARIO BASED ON TRENDS
11 SCENARIO BASED ON TRENDS SUCCESSFUL EVENTS COMBINE: AN ATTRACTIVE DESTINATION A PERSONAL APPROACH A SENSORY EXPERIENCE A GOOD BALANCE OF BUSINESS & LEISURE SERVICE DELIVERY ON AN INTERNATIONAL LEVEL MEASURABLE ROI OPTIMAL PROCESSES QUALITY FACILITIES CO-CREATION SUSTAINABILITY PART 01 // TRENDS AND PREVIEW ON EVENTS IN 2017 // SCENARIO BASED ON TRENDS
12 SCENARIO BASED ON TRENDS FOR EVENT PROFESSIONALS, IT IS CRUCIAL TO INVEST IN BOTH THE VALUE OF THE PHYSICAL ENCOUNTER AND ITS IMPACT OUTSIDE THE EVENT. PART 01 // TRENDS AND PREVIEW ON EVENTS IN 2017 // SCENARIO BASED ON TRENDS
13 HOW TO CREATE VALUE FOR EVENT VISITORS MATCHMAKING EXPERIENCE PERSONAL AUTHENTICITY SMART CHOICES CO-CREATION EVENT SCIENCE CROSS-BORDER WELL-BEING BALANCE
14 VALUE matchmaking
15 THE ROLE OF THE EVENT AS A ONE-ON-ONE MATCHMAKER IS INCREASINGLY IMPORTANT. MATCHMAKING IS EXPECTED AND FACILITATED DURING, BEFORE AND AFTER THE EVENT. TOOLS OFFERED BY ORGANISERS SUGGEST AND HELP FIND RELEVANT MATCHES. THE USE OF HYBRID ELEMENTS IN THE EVENT ENSURES THAT THERE IS A CONVERSATION BETWEEN ALL VISITORS, ON SITE AND ONLINE. RELATIONSHIPS ARE BUILT AND STRENGTHENED THROUGH AND WITH THE EVENT COMMUNITY. THERE IS MORE SPACE IN EVENTS TO EXCHANGE VIEWS WITH EXHIBITORS, VISITORS OR OTHER PARTNERS IN A SPONTANEOUS OR PLANNED WAY.
16 MATCH- MAKING ideas ENGAGE! AN ACTIVE COMMUNITY NEEDS A COMMUNITY MANAGER. GIVE YOUR VISITORS THE OPPORTUNITY TO FORGE AND MAINTAIN GOOD CONTACTS OUTSIDE THE EVENT TOO. OFFER THEM A PLATFORM AND FACILITATE THE CONVERSATION. SHARE KNOWLEDGE, START DISCUSSIONS AND DISCUSS SOLUTIONS TO PROBLEMS THAT EXIST WITHIN THE COMMUNITY. ALLOW FOR SERENDIPITY ALL THE SOPHISTICATED MATCHMAKING TOOLS AT OUR DISPOSAL MAKE IT EASY TO COMPLETELY FILL ONE S AGENDA. MAKE SURE YOU LEAVE SPACE FOR CHANCE MEETINGS HELP VISITORS MAKE UNEXPECTED NEW CONNECTIONS AND HAVE FUN.
17 VALUE EXPERIENCE
18 WOWING PEOPLE INVOLVES COMBINING CONTENT AND FORM. SOMETIMES THIS IS DONE TO FACILITATE NETWORKING, SOMETIMES TO DEEPEN THE EXPERIENCE, E.G. WITH AN EXTRA LAYER OVER THE IMAGE THE VISITORS SEE ON THEIR HANDHELD DEVICE. EACH EVENT USES TECHNOLOGY TO ENHANCE THE VISITOR EXPERIENCE. THINK ABOUT: AUGMENTED REALITY, HOLOGRAMS, INTERACTIVE SIGNAGE. A FEW ROBOT ATTENDEES ARE USED TO ATTRACT THE ATTENTION AND ENHANCE THE EXPERIENCE OF BOTH VISITORS AND THE ONLINE PARTICIPANTS WHO STEER THE ROBOT FROM THEIR HOME.
19 EXPERIENCE ideas TOTAL EXPERIENCE MEANINGFUL EXPERIENCES STEP INTO THE SHOES OF YOUR VISITOR AND EXPERIENCE THE CUSTOMER JOURNEY. ACKNOWLEDGE BRAND EXPERIENCE, INSPIRATION, INNOVATION AND KNOWLEDGE EXCHANGE. ASK YOURSELF: HOW CAN WE DELIVER A MEANINGFUL EXPERIENCE? REACH PEOPLE ON PERSONAL AND PROFESSIONAL LEVELS. DEDICATED PROGRAMME FOR VIRTUAL VISITORS ONLINE PARTICIPANTS IN THE HYBRID PROGRAMME ALSO LOOK FOR EXPERIENCES. CREATE, E.G. DEDICATED PROGRAMMES WITH BEHIND THE SCENES SESSIONS INCLUDING EXCLUSIVE INTERVIEWS WITH SPEAKERS. ALLOW FOR ONLINE INVOLVEMENT OR CO-CREATION.
20 VALUE PERSONAL
21 NEW POSITIONING TECHNOLOGY MAKES IT POSSIBLE TO DETERMINE YOUR LOCATION WITHIN THE VENUE, JUST LIKE OUTSIDE. AN INDOOR POSITIONING SYSTEM ENABLES THE DELIVERY OF CUSTOMISED RELEVANT SERVICES TO EACH INDIVIDUAL VISITORS AND EXHIBITORS. A DIRECT POSSIBLE APPLICATION OF THIS TECHNOLOGY COULD BE A PERSONAL EVENT MAP, WHERE THE INFORMATION DIRECTLY ADDRESSES THE INDIVIDUAL NEEDS OF THE VISITOR.
22 PERSONAL ideas PERSONAL PROGRAMME MAKE IT PERSONAL IF AN INDOOR POSITIONING IS AVAILABLE IN THE CHOSEN VENUE, YOU CAN OFFER YOUR VISITORS AN INDIVIDUAL TAILOR-MADE EVENT PROGRAMME OR A PERSONAL ROUTE, ALL TOGETHER. VIRTUAL EVENT BAG GIVE VISITORS THE ABILITY TO FILL A PERSONAL VIRTUAL EVENT BAG BEFORE, DURING AND AFTER THE EVENT. THIS LETS VISITORS TAKE ONLY WHAT THEY NEED, WHEN THEY NEED IT, AND ENTER THE CONVERSATION DIRECTLY. THINK ABOUT CONTACT DETAILS OF PEOPLE THEY MEET, EXHIBITOR WHITE PAPERS OR SPEAKER S PRESENTATIONS.
23 VALUE AUTHENTICITY
24 VISITORS EXPECT A REAL, AUTHENTIC AND SUSTAINABLE ENVIRONMENT AT ALL TIMES. THIS INCLUDES PERSONAL COMMUNICATION BETWEEN ALL STAKEHOLDERS AND GENUINE STORIES. AT EXHIBITION STANDS OR MEETING PLACES, VISITORS EXPECT THE RIGHT PERSON TO CONNECT WITH. MORE OFTEN, THESE ARE THE DECISION-MAKERS AND SENIOR MANAGEMENT. SUSTAINABILITY IS A COMMODITY. AND AS SUCH, OFTEN WOVEN INTO THE EVENT PROGRAMME: E.G. THROUGH THE GIVING, SHARING AND POOLING OF KNOWLEDGE, FOR THE BENEFIT OF THE LOCAL COMMUNITY.
25 AUTHENTICITY ideas VISUALISE SUSTAINABILITY STEPS INTEGRATE YOUR SUSTAINABILITY STEPS AND RESULTS IN THE EVENT AND MAKE YOUR STORY VISIBLE, E.G. IN THE FIELD OF WASTE MANAGEMENT OR SUSTAINABLE CATERING OPTIONS. FACILITATE REAL CONVERSATIONS CONVERSATIONS CAN TAKE PLACE IN DIFFERENT WAYS: CEOS CAN ENGAGE WITH VISITORS, PHYSICALLY OR VIRTUALLY, AT THE EXHIBITION STAND OR CONFERENCE BREAKOUT SESSION.
26 VALUE smart choices
27 ORGANISERS OFFER SEGMENTED CONTENT BOTH DURING THE EVENT AND BEYOND. THESE ARE BUILDING BLOCKS FOR PERSONAL EVENT TRACKS THAT OFFER VISITORS CUSTOMISED ROI. THERE IS A CHOICE ON WHETHER OR NOT TO PARTICIPATE ONLINE FULLY OR PARTIALLY, FOR EXAMPLE VIA STREAMING. VISITORS ARE HEARD AND TAKE PART IN THE CONVERSATION, ALSO OUTSIDE THE VENUE. THERE IS AN INCREASING DIVERSITY IN VISITORS OLD, YOUNG, MALE, FEMALE. AND FROM ALL CONTINENTS.
28 smart choices ideas PERSONAL EVENT TRACKS MAKE IT EASY FOR VISITORS TO IDENTIFY AND CHOOSE THEIR OWN TRACK WITHIN THE PROGRAMME THROUGH YOUR OFFLINE AND ONLINE CHANNELS DURING THE EVENT. SHARE TIPS AND NEWS THAT MATCH PERSONAL PREFERENCES. VALUABLE CONTENT THROUGH VALUABLE CONNECTIONS CONNECT BEGINNERS WITH EXPERTS, FIRST-TIME ATTENDEES WITH VETERANS, GENERATION Y WITH BABY BOOMERS, PHYSICAL VISITORS WITH THOSE THAT FOLLOW EVERYTHING ONLINE. LOOK FOR SHARED INTERESTS IN TOPICS AND INNOVATION TRACKS TO LET BOTH PHYSICAL AND VIRTUAL VISITORS ENGAGE IN VALUABLE ENCOUNTERS.
29 VALUE CO- CREATION
30 ACTIVE COOPERATION TO SET UP THE CONTENT OF THE PROGRAMME IS EXPECTED. IT INVOLVES ALL STAKEHOLDERS. CO-CREATION IS VISIBLE, E.G. THROUGH PERSONAL PHOTOS FOR THE EVENT MOOD BOARD OR A JOINT CHOICE OF MUSIC AT THE EVENT. THERE IS MORE AND MORE SPACE FOR CROWD- SOURCED BREAKOUTS (PROGRAMME SEGMENTS DETERMINED BY VISITORS). IN THESE SESSIONS, THE ROLES ARE REVERSED: FROM VISITOR TO SPEAKER, WE LEARN FROM EACH OTHER. HANDHELD TECHNOLOGY HELPS VISITORS TO BE HEARD DIRECTLY DURING THE EVENT. ORGANISERS AND EXHIBITORS OFFER ANSWERS TO VISITORS QUESTIONS IN REAL TIME, DISPLAY THE CONVERSATION, AND ENRICH COMMUNICATION BETWEEN STAKEHOLDERS.
31 CO- CREATION ideas CREATE WHITE SPACES LEAVE SPACE IN YOUR PROGRAMME FOR VISITORS TO FILL IT IN THEMSELVES, THROUGH CROWDSOURCING OR UNCONFERENCE SESSIONS. THIS PROMOTES NETWORKING AND CREATES A SOLID COMMUNITY WHICH FEELS OWNERSHIP OF THE EVENT AND WILL RETURN. CO-CREATE: BEFORE AND DURING THE EVENT ASK VISITORS BEFOREHAND AND DURING THE EVENT WHAT THEY WOULD LIKE TO HEAR OR SEE. THE ONLINE COMMUNITY ENABLES YOU TO ENGAGE IN A CONVERSATION BEFORE THE EVENT.
32 VALUE EVENT SCIENCE
33 DIFFERENT SCIENTIFIC LEARNINGS, E.G. FROM NEUROSCIENCE AND PSYCHOLOGY, ARE USED TO ENHANCE FACE-TO-FACE EXPERIENCES AND ROI. THINK ABOUT THE FORMAT AND THE DYNAMICS OF THE EVENT IN RELATION TO CONSCIOUS AND UNCONSCIOUS HUMAN BEHAVIOUR: HOW LOGICALLY IS YOUR EVENT PUT TOGETHER? MORE ATTENTION IS PAID TO STIMULATING ALL SENSES AT EVENTS, CREATING AN EVEN GREATER EXPERIENCE.
34 EVENT SCIENCE ideas DESIGN THE EVENT EXPERIENCE INVOLVE MEETING DESIGN TO ENSURE THAT CONTENT AND, SAY, CATERING FORM AN INTEGRATED WHOLE. SHAPE THE EVENT IN TERMS OF TASTE, SOUND, DYNAMICS AND DÉCOR. THINK OF BRAIN FOOD: GIVING THE RIGHT ENERGY FOR THE OPTIMAL ABSORPTION OF INFORMATION. SHAPE YOUR EVENT DYNAMICS COACH SPEAKERS AND PARTNERS TO HAVE THE RIGHT TONE OF VOICE AND CREATE THE OPTIMAL DYNAMIC FOR WHAT YOU WISH TO ACHIEVE.
35 VALUE CROSS- BORDER
36 PEOPLE TRAVEL A LOT AND EASILY. VISITORS CHOOSE EVENTS AND DESTINATIONS THAT MATCH THEIR PERSONAL INTERESTS, EVEN IF THIS MEANS THEY HAVE TO TRAVEL FURTHER, AS LONG AS THERE IS A CLEAR ROI THAT SUITS THEIR OBJECTIVES. EVENT BRAND LEADERS INCREASINGLY ATTRACT INTERNATIONAL VISITORS. THE INTERNATIONAL STANDARD IS BECOMING THE NORM, ALSO FOR NATIONAL EVENTS. THIS MAKES VISITORS FEEL AT HOME EVERYWHERE, AND LETS THEM ENJOY THE LOCAL EXPERIENCE WITH AN INTERNATIONAL FLAVOUR. HYBRID AND VIRTUAL SESSIONS ALLOW VISITORS TO EXPERIENCE THE EVENT ACTIVELY WORLDWIDE, TOO.
37 CROSS- BORDER ideas INTERNATIONAL STANDARDS WITH LOCAL FLAVOURS INTERNATIONAL FLAVOURS MAKE VISITORS FEEL AT HOME EVERYWHERE. BUT ALSO CONVEY TO THEM THE UNIQUE ASPECTS OF THE LOCATION THROUGHOUT THE EVENT. GIVE SUFFICIENT ATTENTION TO LOCAL SPECIALTIES, E.G. BY MEANS OF A STORY. ENRICH THE PRE-EVENT EXPERIENCE THE VISITORS PHYSICAL JOURNEY BEGINS AS SOON AS THEY LEAVE THEIR HOME. TRY TO IMAGINE MOMENTS SUITABLE FOR GIVING A TASTE OF THE EVENT EARLY ON. THIS COULD INCLUDE MATCHMAKING OF TRAVELLING VISITORS OR PLAYING ON EXPERIENCES DURING THE TRIP.
38 VALUE WELL-BEING
39 FEELING COMFORTABLE DURING THE EVENT MAKES VISITORS FEEL MORE AT HOME: EVENTS ARE INCREASINGLY FOCUSING ON THIS FACTOR. EVENTS GAIN A NEW DYNAMIC, WHICH INCORPORATES THE OUTSIDE WITH THE INSIDE, SESSIONS IN OTHER SHAPES AND SIZES, VARIATIONS IN FURNITURE, EXHIBITION SET-UPS.
40 WELL-BEING ideas GIVE ROOM TO INDIVIDUAL NEEDS DEDICATED SPACES IN THE VENUE CAN MAKE A PERSONAL DIFFERENCE TO VISITORS. PRAYER ROOMS, QUIET ROOMS, PLACES TO FEED BABIES, LIBRARIES, GARDENS: THESE CAN BE AS IMPORTANT AS THE BUSINESS CENTRE. STIMULATE ALL SENSES FOR WELL-BEING AROMA THERAPY IN SPECIFIC PLACES ON THE EXHIBITION FLOOR OR IN THE CONFERENCE ROOMS. INTEGRATION OF MUSIC, IMAGE AND COLOUR. FOCUS ON MAKING VISITORS FEEL GOOD.
41 VALUE BALANCE
42 VISITORS SEEK AN OPTIMAL BALANCE BETWEEN THEIR BUSINESS AND PRIVATE LIFE, ALSO DURING AN EVENT. VENUES AND ORGANISERS CAN RESPOND TO THIS BY CREATING MORE OPEN AREAS OR INTRODUCING EVENTS WITH MORE WHITE SPACES. WORKING, VISUAL CONTACT WITH HOME, MAINTENANCE OF SOCIAL NETWORKS, EQUAL SHARING OF KNOWLEDGE AND EXPERIENCE IT SHOULD ALL BE POSSIBLE AND EASY DURING THE EVENT.
43 BALANCE ideas ROOM TO RECHARGE AND UNWIND OFFER SUFFICIENT PLACES FOR VISITORS TO RECHARGE (LITERALLY AND FIGURATIVELY). APART FROM ALL THE BUSTLE OF THE EVENT, A HOME AWAY FROM HOME WHERE CONTACT WITH ONE S HOUSE OR WORKPLACE IS ACHIEVED QUICKLY AND EASILY. OPEN AREAS RELAX ROOMS WHITE SPACES EVENT SPARE TIME: EASY CHOICES MAKE IT EASY FOR VISITORS TO EFFECTIVELY USE TIME OUTSIDE THE EVENT. FOR EXAMPLE, MATCH PERSONAL INTERESTS WITH TOURS BY LOCALS. ASK FOR THESE PREFERENCES DURING REGISTRATION.
44 THANK YOU FOR SHARING YOUR EXPERIENCES: ORGANISERS, EXHIBITORS AND VISITORS THANK YOU FOR SHARING YOUR KNOWLEDGE, WHITE PAPERS AND RESEARCH: EVENT INDUSTRY PARTNERS THank you THANK YOU FOR INSPIRING US FROM THE OUTSIDE IN: COMPANIES, ASSOCIATIONS, UNIVERSITIES AND RESEARCH CENTRES THANK YOU FOR SHARING YOUR BEST PRACTICES: PARTNERS AND SUPPLIERS THANK YOU FOR ENGAGING IN THE CONVERSATION FACE TO FACE OR ON SOCIAL MEDIA: EVERYBODY PART03 // INVITATION TO CO-CREATE // THANK YOU
45 Any ideas, suggestions or insights you d like to share #INSIGHTS OR WHISPER IT TO AN AMSTERDAM RAI TEAM MEMBER PART03 // INVITATION TO CO-CREATE // INVITATION
46 AMSTERDAM RAI EUROPAPLEIN 1078 GZ AMSTERDAM P.O. BOX NL 1070 MS AMSTERDAM THE NETHERLANDS T
How to Build an Engaged Event Community Presented by Contents Events Bring Communities Together 04 Before : Supercharge Your Event Community 06 During : Rock Real-Time Engagement 08 After: Extend the Life
Preparing for a Trade Show: How to Market your Company Effectively Piers Bocock Workshop Agenda Introductions and expectations Purpose of this seminar The importance of marketing Trade shows as a marketing
Women in Travel Summit T H E F I R S T A N D O N L Y T R A V E L B L O G G I N G S U M M I T B Y A N D F O R W O M E N by Wanderful S p o n s o r s h i p K i t M A R C H 1 8-2 0, 2 0 1 6 I R V I N E, C
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
The Packages... Lite Low cost, entry level live chat software, available for small businesses with a single operator. This option allows unlimited chats, and offers a great range of button images and chat
Promotional and Sponsorship Opportunities at Intersec 2013 15 17 January, 2013 Dubai International Convention and Exhibition Centre, Dubai, United Arab Emirates www.intersecexpo.com Table of Contents Introduction...3
GIFF 2014 Event App User Guide Event App Installation Guide GETTING STARTED GIFF 2014 App Installation Guide The event app is a convenient way to review everything you need to know about GIFF 2014 Enhance
From Google Analytics to Booth Analytics Leveraging a website-analytics approach to enhance event marketing and ROI Art Borrego CEO 9/23/2008 CONTENTS Executive Summary... 3 Increasing your Event ROI...
The Viral Impact of Events Extending & Amplifying Event Reach via Social Media Exclusive Survey of Leading Corporations & Event Marketers and Strategic Insights Report Developed by Table of Contents Introduction...
Raleigh Arts Plan Community Conversation Guide OVERVIEW The goal of an arts and cultural plan for Raleigh is to better meet the cultural needs for all residents. In order to accomplish this, our team needs
RECONNECTING THE TRADE SHOW INDUSTRY Connect 24/7. The ultimate trade show companion, only from VirtualXpo. VirtualXpo.com Paul Nicholson MD VirtualXpo Trade show and exhibition organisers must embrace
si ^4 70?- S0CIAL TRADE SHOW Leveraging Social Media and Virtual Events to Connect With Your Customers TRACI BROWNE 800 East 96th Street, Indianapolis, Indiana 46240 USA 1 -, Introduction 1 I THE SOCIAL
TRANSFORMING HP S SOFTWARE S CUSTOMER CUSTOMER EXPERIENCE EXPERIENCE WITH ADVOCACY WITH ADVOCACY How HP Software s Service Portfolio Management Customer Success team engaged, educated and delighted 1,000+
One Event, Unlimited Destinations Dubai International Convention and Exhibition Centre Business Beyond Imagination Sponsorship Opportunities Promote your brand to over 20,000 travel industry professionals
Why exhibit at Storm Water Pavilion? One-of-a-kind opportunity to promote your storm water control products and solutions to buyers and specifiers from across Europe, Australia, Central and South America
Customer Experience Management 10 tips for the successful development and execution of Chris Bland Research Director SPA Future Thinking Introduction, sometimes referred to as Customer Feedback Programmes,
Business plan mba dissertation. Verizon also includes a free wireless router and no activation fee with this deal. Some of the highest quality home based job opportunities that you can try are internet
Friday - Sunday, September 25-27, 2015 Melbourne Convention & Exhibition Centre Girls Day Out is presented by two of in their respective fields Bauer Media is Australia s leading multi-platform magazine
A New Approach to Lead Generation* for Forward Thinking Firms *These strategies consistently generate 30% response rate. Confidential: The systems and processes discussed within are proprietary and confidential
The Salvation Army 2016 Conference Sponsorship & Exhibitor Prospectus National Community Relations and Development Conference (NCRD/EDS) April 19-21, 2016 Phoenix Convention Center National Advisory Organizations
Trending with NextGen travelers Understanding the NextGen consumer-traveler Why NextGen is important Amadeus research study: the NextGen traveler Understanding trendsetters and future heavy consumers of
www..com Educate / Engage / Experience... connectivity & integration Overview Content Event Tech Live 2016 (ETL) will take place on 9th November at The Old Truman Brewery, London. The multi-strand conference
HOW TO ORGANISE AN ALUMNI REUNION UCL Alumni Relations Development & Alumni Relations Office UCL Gower Street London WC1E 6BT Tel: +44(0)20 3108 3832 Email: email@example.com www.ucl.ac.uk/alumni ReunionPackLandscape_Cover.indd
Community Life Cycle How to launch a customer community based on business ROI and customer needs, integrate it into your channels, processes and systems, and keep it active and relevant. July 2014 Introduction
Maximising your Business s Value through Workplace Strategy Executive Summary of the discussions at 20 Fenchurch Street June 18, 2015 1. Introduction Nick Cook, the Principal and Managing Director at Avison
Developing a marketing plan 19 th June 2013 Overview of content This seminar will cover the following: 1. Brief introduction to Club Leaders 2. Marketing and marketing plans 3. What your club has to offer
The Technology that Powers Smart Events Top 10 Questions Smart Companies Need to Ask How Can Event Tech Help Me Do My Job? How Can Event Tech Help Me Grow My Business? How Can I Demonstrate Cost Savings?
mediapack how... Are you looking to promote your venue, event, product or service to a large and targeted local audience? Then look no further! Whether it s online advertising, content, offers & competitions
KEY SUCCESS FACTORS IMPLEMENTING A CUSTOMER EXPERIENCE STRATEGY Sara Sillén In the age of the customer, you need your customers more than they need you. 2 What is Customer Experience? Your customers' perception
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
THE ULTIMATE 3D CUSTOMER EXPERIENCE ENGINE inspired by reality WOULDN T IT BE GREAT?! This was the thought that kept crossing the minds of my business partner and myself. Wouldn t it be great if I could
Building Brand Awareness with Live Streaming Darla Kirchner I love inspiring others to chase their dreams. I believe in the power of PURPOSE driven brands that have MEANINGFUL messages. As a brand strategist,
VoIP Conferencing Best Practices Ultimate Guide for Hosting VoIP Conferences A detailed guide on best practices for VoIP conferences: 1. Setting Up Your Hardware 2. VoIP Conference Software and Its Settings
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
BREAKOUT SESSIONS July 26 11:50 a.m. - 12:35 p.m. Recharge Your Emails Using True Personalization and Remarkable Remarketing Welcome Back! Inactive subscriber engagement strategies that work The Mobile
THE PRAXIS CENTRE MINDFULNESS FOR HIGHER PERFORMANCE MANAGING ATTENTION AND AWARENESS FOR SUSTAINABLE EFFECTIVENESS Transforming knowledge into action MINDFULNESS FOR HIGHER PERFORMANCE www.cranfield.ac.uk/som/me
Trade show programme The largest trade show on Customer Service, Communication and Contact Centre industry 23 25 February 2016, Estrel Congress & Messe Center, Berlin 250 exhibitors Bistros CCW Boulevard
The ABC s of mobile apps are pretty clear. Always. Be. Connecting. This has expanded beyond attendees connecting with each other and now includes connecting your attendees with speakers, exhibitors and
Social Media: Sourcing and creating great Content By Fiona Catchpowle There s no doubt about it Social media has changed the way you do business. In order to meet the ever-changing needs of your consumers
Online MSc Programmes 2 Why study for an online masters in psychology with the University of Liverpool? Gain a masters degree from a pioneering, globally respected university with a School of Psychology
2015 Sponsorship and Exhibit Opportunities apscu.org Introducing the Association of Private Sector Colleges and Universities (APSCU) APSCU lifts up the value and excellence of career-focused postsecondary
Advertising at Mobile World Congress Options to promote your products across our various media & advertising channels Advertise at the Mobile World Congress, and you will gain premium market exposure whilst
BRAND ACTIVATION EVENTS 101 Bringing Your Brand to Life with Successful Events that are Modern, Calculated and Targeted Share This! Introduction These days, customers have more choice than ever. New mediums
The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important
1 PRODUCT ENVIRONEMENT As the brand messenger and product support By: Gabriela BYRDE, Consultant in product design and development, International Trade Centre Date: 21 May 2014 2 Full concept Promotional
The APPNATION stage has been home to some of the world's leading app visionaries and emerging players who are defining the business of apps in today's rapidly growing market. The APPNATION NYC + TV 3.0
SPONSORSHIP OPPORTUNITIES 2015 INCREASE YOUR EXPOSURE AT GERMANY S LEADING DATA CENTRE EVENT Secure one of our sponsorship packages to Position yourself as an industry preferred solution provider Promote
Wednesday 13 th May 2015 Kent Event Centre Detling, near Maidstone @Discovery Park Village The South East s Premier Business to Business Event www.kent2020live.co.uk A BSK-Direct event Supported by Media
INTERVIEW TIPS If you've been invited to interview, it means you've passed the first part of the screening process. Congratulations! Your CV must have demonstrated that you have relevant experience for
Leveraging UX Insights to Influence Product Strategy Frank Guo, PhD Many UX researchers and analysts aspire to influencing not only design implementation, but also product strategy. However, it is rather
BENEFITS REALIZATION: THE COMPETITIVE ADVANTAGE PRASHANTH NAIDU AUGUST 1, 2012 1 2011 Hitachi Data Systems. All rights reserved. INTRODUCING HITACHI DATA SYSTEMS Ranked # 140 for Innovation in 2010 Formed
presents Energy Summit 2015 STOCKHOLM SEPTEMBER 23-24 SPONSORSHIP PROSPECT The conference is organized and arranged by: www.energysummit.nu SUMMARY SVD ENERGY SUMMIT 2015 STOCKHOLM SEPTEMBER 23-24 DELEGATE
York Conferences, at the University of York, are delighted to be working in partnership with Mosaic Events, an established York based event management company who have a proven track record of delivering
The Evolution of Event Technology: Past, Present and Future By: Lawrence Coburn, CEO and Co-Founder of DoubleDutch In just a few short years, we have evolved from an industry that relied on paper as the
Email Marketing is Dead Unless it s Intelligent Email Marketing is Dead Unless it s Intelligent I don t know how many times I have heard people say cold calling is dead. In fact, I ve been known to say
The Data-Driven Marketer s Guide to Interactive Content and Event Data 8 Tips to Attract, Engage, and Convert More Event Leads Events are about more than just the planning of logistics. Events are about
TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising
Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Negotiating, Closing and Announcing
Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications
Product #001001 Rev 9/14 A Community of Exceptional Nurses Connecting YOU to solutions YOU are an inspiration... to your patients who need the most care, who are in the most pain, with whom you experience
Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring
Treating A simple guide to our Standards of Conduct and how we work for you fairly Setting our standards Just like our energy we re keeping our Standards of Conduct simple and clear. That way, our people
The Missing Piece of Marketing Automation: Your Phone What matters most is the strategy and skill with which you use it. It s an ambition for businesses all over the globe: discover a way to market your
INTRANET STRATEGY LAYING THE GROUNDWORK Amy Grodzicki IAG Transformation Manager (former) BUSINESS CONTEXT & BACKGROUND Current State 7 existing intranets 7 different sources of information (news, information
White paper Choices in Marketing The term marketing automation is deceptive it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality
GET CONNECTED A new approach to patient experience ABOUT Healthwatch Torbay Healthwatch Torbay is clear about its goal - to ensure that the general public is heard and to make a difference by giving the
TRANSFORMING MEETINGS & EVENTS WITH BETTER INTELLIGENCE MAKING YOUR EVENTS SMARTER C-suite executives everywhere are rushing to formalize their Big Data strategies. Articles on the subject abound in the
My Learning Journey: Transitioning into your new role This guide will support you in your first four months and beyond Welcome It s a great time to join Barclays as we continue on our journey to define
An Event App Designed to Engage Suite R, Medina Chambers, Town Quay, Southampton, SO14 2AQ T: 023 8000 4800 E: firstname.lastname@example.org Introduction Today, the use of mobile technology is at an all-time high,
NDIS New World Conference Disability in the 21st Century CALL FOR PAPERS Brisbane Conference and Exhibition Centre October 27 29 2015 NDIS New World Conference Disability in the 21st Century Call for Papers
Online Marketing & Social Media for Best of British Parks David Lakins email@example.com www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
55 Success Strategies to Help You Improve Your Profits and Enjoy Your Business These strategies are a recipe for success. They have been compiled from workshops with thousands of franchisees. We simply
Tools, Software & services for your design process From idea to product concept 9 & 10 NOVEMBER 2016 Kortrijk Xpo - Belgium ORGANISING PARTNERS 2259 VISITORS PROMISING START! FOCUS ON THE WHOLE PRODUCT
Case Study: How Entrepreneurial Events Use the Whova App Entrepreneurial Events are crucial to the community of entrepreneurs. These events can provide not only networking opportunities, but also sessions
SOLUTION GUIDE LOBBY Audio Visual System Solutions for Business THE LOBBY is an open holding or waiting area where your company makes its first physical impression on clients, partners, and prospective
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing