ACCOUNT DIRECTOR Digital Specialist

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1 ACCOUNT DIRECTOR Digital Specialist Date of job description January 2015 Responsible to MISSION STATEMENT Managing Director Our mission is to be the best digital agency in New Zealand by bringing together the best people and practices to create outstanding business outcomes. ROLE The Account Director is a Senior Account Service representative with responsibility for the delivery and standard of E2 Digital s service and products on accounts assigned by the Managing Director, specialising in Digital. The Account Director coordinates the day-to-day activities on behalf of E2 Digital s clients and is responsible for the supervision and timely completion of assignments. They also have a pivotal role in creating continual growth and revenue for the business in the future. KEY SKILLS Creative thinking, the ability to look beyond the obvious to find innovative and relevant solutions to enhance E2 Digital s vision and the greater Harvey Cameron Group. Professional and accurate verbal and written communication. E2DIGITAL.CO.NZ Page 1 of 5

2 Excellent client orientation, ability to manage multiple tasks and prioritise work load while maintaining a sense of urgency to its conclusion. Manage internal communications in the best interest of the client and the Agency with a respectful, can do attitude. Demonstrate high levels of responsiveness to clients and other E2 Digital staff. Proven ability to lead and manage staff, including excellent mentoring skills. Prioritising, preparation and planning. Analyse time on projects to ensure financial and timely outcomes critical to E2 Digital s business success. Excellent communication and presentation skills. Attention to detail. Team player approach. TASKS ACCOUNT SERVICE REQUIRED PERFORMANCE WEIGHTING APPROXIMATELY.75 OF ROLE. Solutions focussed Provide stimulus for and create new solutions to answer client business problems or marketing objectives. Maximise sales opportunities Identify and maximise ongoing sales opportunities with existing E2 Digital clients and prospects. New business Identify opportunities and convert them to confirmed business. Marketing strategies Work with the Managing Director to translate marketing plans into sales strategies, campaigns and sales action plans. Development and client liaison Project management Act as a proactive member of the Account Service team in all aspects of development and client liaison including research, planning, creative, media and presentation of strategic planning. Develop strong client relationships and ensure that strategies are executed in accordance with agreed upon client needs. Monitor progress of all projects for assigned clients. Ensure that there is ongoing client communication to problem solve and handle their complex marketing opportunities and campaigns. Ensure that they are aware of budget spends, issues, production complexities, new opportunities and timeframes as required. Ensure that a post-project follow-up is held with clients after completion of a project. Liaison with Project Management Office (PMO) Work with the PMO Leader to produce proposals which include a debrief with appropriate internal staff. Account manage existing clients and projects alongside the PMO. E2DIGITAL.CO.NZ Page 2 of 5

3 Sales leadership Profitability Leadership Client knowledge / marketing data Strategy making Budget planning Familiarity with best practice Develop monthly sales targets for Account Service staff based on annual budget and Key Performance Indicators (KPIs). Responsible for achieving defined sales targets and KPIs for the business. Provide a weekly sales report to the Managing Director and monthly to the Board, reporting on sales and profitability. Counsel Account Managers and Executives, monitor their work and provide appropriate direction. Coach and mentor direct reports and motivate all to work to the highest level of professionalism and output. Provide support to the Managing Director as required, including liaison with regard to the overall business and its progression, particularly in regard to sales opportunities, developing technologies and potential revenue. Attend and participate at management meetings. Ensure all initiatives undertaken by the business are profitable and in line with Key Performance Indicators (KPIs). As a Senior Executive lead by example in timeliness, commitment, quality of work, engagement and attitude. The Account Director must become totally knowledgeable about the product category in which the client(s) operate. This includes competitive activity, research, industry information and other information that allows the preparation of meaningful competitive analysis. Analyse all available marketing data and marketing through up-to-date knowledge of the client s business and individual product performance. Proactively initiate business building marketing / advertising proposals and creative exploration. Make recommendations based on an understanding of the long-term strategy, plans and tactics of the client. Develop workable budgets, work plans and realistic timetables. Be familiar with best practice principles and ensure E2 Digital upholds the requirements and other relevant client service commitments. Maintenance of budgets Assist with the establishment of annual operating budgets for each client and the Company. Provide monthly billing projects and updates as is deemed necessary. Make certain that accounts are handled profitably and with parameters agreed with the Managing Director. E2DIGITAL.CO.NZ Page 3 of 5

4 Documentation DIGITAL SPECIALIST Digital consultancy Marketing strategies GENERAL REQUIREMENTS Daily timesheet Meetings Filing Copper management (E2 s resource / project management system) Ensure detailed audit trail of all client arrangements. Ensure current Terms of Engagement and Terms and Conditions are in place with clients. WEIGHTING APPROXIMATELY.2 OF ROLE Contribute to building E2 s reputation as a premium full service digital agency. Provide consultancy to Harvey Cameron to offer a 360 degree solution to clients. Undertake digital strategy, workshops and consultancy as required. Develop and oversee digital communications and initiatives for E2 Digital. Continue to develop E2 s Digital offering in consultation with the Managing Director. WEIGHTING APPROXIMATELY.05 OF ROLE Enter daily the accurate time against the appropriate project to a minimum of 1/4 hour increments. All time must be entered by 5pm on a Friday. Attend E2 meetings, management and other, as required and undertake any actions assigned. Save and file all soft copy documents under Zeus in the appropriate client / project folder. Effectively use and maintain assigned / initiated tasks in Copper. Quality / relationship assurance Process Training & development General duties All completed tasks must be quality checked before release and when distributed directly to clients, cc d to the appropriate Account Service individual(s). All activities must follow the appropriate E2 process to effectively enable workflow throughout the Agency. The expectation is that the Account Director understands the relevant technologies required to maintain their appropriate level of client service. Any gaps will be identified and resolved. Remain up to date with current industry trends, practices and disciplines and undertake regular updates in either competency training or changes in law as required. Other tasks as required. E2DIGITAL.CO.NZ Page 4 of 5

5 Person Specification Qualification Experience Relevant degree level qualification 7 + years of relevant Account Management experience in an agency Ability to think strategically about the future development of the company and to generate broad objectives consistent with such development Proven track record in achieving sales and service targets in a fast-paced agency environment Proven track record of managing small and large accounts successfully Experience with various project types, including integrated digital marketing, platform development, social, mobile, brand and strategic consulting: ecommerce and digital product innovation Excellent interpersonal skills and the ability to establish and build on working relationships effectively Sound analytical skills and commercial acumen Broad range of strategic and technical skills and experience across the full range of communication channels Possesses a passion and enthusiasm for the industry, including keeping up-todate with industry developments and sharing these qualities with all team members E2DIGITAL.CO.NZ Page 5 of 5

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