Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria).

Size: px
Start display at page:

Download "10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria)."

Transcription

1 THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UTB IN GERMAN SPEAKING MARKETS (GERMANY, AUSTRIA AND SWITZERLAND) Project Background The Government of Uganda has received credit from the World Bank towards implementation of the Competitive and Enterprise Development Project (CEDP). The project development objective (PDO) is to improve the competitiveness of enterprises in Uganda through supporting reforms in priority productive and service sectors geared towards a better investment climate with particular focus on MSMEs. The 5 year project comprises of four major components and will be implemented by seven agencies. However, the overall coordination of the Project will lie with the Private Sector Foundation Uganda (PSFU) through a Project Coordination Unit (PCU). Among the implementing agencies is the Uganda Tourism Board (UTB) that will undertake execution of key activities geared towards enhancing competitiveness of Uganda s tourism sector. UTB through the CEDP/PSFU seeks to engage competent firms with qualifications and experience to undertake market representation of Uganda in Germany, Austria and Switzerland. Tourism is the world s largest and fastest growing industry with an annual growth rate of 7% between 2004 and Even during the global economic recession, growth of the industry was estimated at 2.5%. Currently, tourism is Uganda s fastest growing industry with an average annual growth rate of 21%. As such, government of Uganda in its Vision 2040, the long term national planning framework, recognizes that in the short to medium term, the tourism sector will become the mainstay of the economy making the highest contribution to foreign exchange earnings, tax and non-tax revenue, employment and to Gross Domestic Product (GDP). It is also identified as the number one opportunity that will be harnessed for achieving faster socioeconomic transformation. The National Development Plan 2010/ /2015 had also identified tourism as one of the primary growth sectors for transforming Uganda into a middle-income country. Uganda s tourism products and services are marketed by the Uganda Tourism Board, the national tourism organization for the destination. Uganda Tourism Board oversees a variety of activities, including product development, standards, marketing, advertising, communications, visitor publications and cooperative programs all designed to promote Uganda to consumers and the travel trade. For more details please visitwww.visituganda.com. Uganda Tourism Board (UTB) is one of the beneficiary government Agencies that has received support from World Bank to implementing a project; Competiveness Enterprise Development Project Uganda, (CEDP). Under CEDP, the Tourism sector is being supported through Product Planning, Packaging and Promotion among other components. The project will support the government of Uganda in promoting tourism Products and services to our key source markets including Germany, Switzerland, and Austria among others. Page 1 of 8

2 Uganda Tourism Board has therefore received support from the CEDP project for the procurement of an experienced Public Relations Firm to provide strategic marketing, sales representation, and public relations services in Germany, Switzerland, and Austria, in order to promote Uganda s existing and new tourism products and services in the targeted markets, in order to increase their visibility and attract more tourists from the targeted markets Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria). Uganda Tourism Board (UTB) is seeking strategic marketing, sales representation and public relations services in Germany, Switzerland and Austria to promote Uganda as a premier travel destination. The purpose of this assignment is to seek and retain a qualified organization in these German speaking countries to serve as the exclusive and official Uganda Tourism Board (UTB) sales, marketing and public relations agency performing all duties to promote Uganda as a premier travel destination. The Uganda Tourism Board seeks a company to promote the destination, advise the development of travel packages appropriate for the market, sell said packages to the industry, develop trade partnerships using a variety of marketing channels that include sales outreach, cooperative promotions, technology, communications public relations, research, development of publications and collateral materials and build collaborations with tour operators, airlines, travel agencies and other industry vendors. The company will use best efforts and guarantee that any internal and external conflicts of interest or detrimental effects on destination s performance are strictly avoided, and the said organization will not represent any other African destination (Country or sub-region). The firm selected is expected to utilize its resources in pursuit of the UTB s core objectives of: 1. Increasing arrivals from the German speaking counties market, length of stay in the country and overall spending. 2. Building relationships with the German travel trade to partner on sales initiatives. 3. Building and maintain a distinct branding for Uganda among target markets through the media, networking, lobbying and advocacy at policy and public platforms. The UTB s representative for German speaking countries (Germany, Switzerland and Austria) is expected to incorporate the following resources in the provision of marketing and representation services for the UTB: 1. Proven extensive positive experience in tourism and travel marketing with specific experience and expertise in destination marketing. Page 2 of 8

3 2. An integrated marketing approach incorporating strategic marketing, market research, sales outreach, travel trade relationships, endemic and non endemic partnerships, public relations, promotions and advertising. 3. A team of highly experienced professionals and specialists with a minimum of fifteen years of proven experience in the destination marketing field. 4. A history of working with African tour operators and hotels on sales initiatives and product development and differentiation. 5. Familiarity with Uganda and its competitive set. The account leader is expected to have visited Uganda more than once and has a thorough understanding of the destination. 6. A stellar reputation and record for quality, excellence, individual attention and a track record of delivering results. 7. Knowledge and experience in marketing the safari, wildlife, cultural, heritage and nature sectors. 8. Investment, promotion initiatives and industrial training opportunities. 9. Extensive network and knowledge of the marketing channels in the targeted German speaking countries SCOPE OF WORK General Scope of Work Guidelines for Strategic Marketing and Sales, and Public Relations Services in the German speaking countries (Germany, Switzerland and Austria). The PR Firm shall undertake the assignment for a period of one year and shall cover the following key areas; Strategic Planning a. Develop and recommend a fully integrated creative strategy to build the brand and sell travel to Uganda. Strategy to include, research, intense sales outreach, promotional opportunities, involving traditional and non traditional tactics and non endemic partners. The Agency will leverage in market contacts and relationships to explore new promotional partnerships/publicity programs to extend the Uganda brand in the German speaking countries to attract more visitors. Page 3 of 8

4 Consulting and Research a. Proposer to recommend research studies and programs specifically geared to the travel trade segment to validate core audiences, visitor preferences, products, messaging and benchmarking, data collection and analysis. Compare current Uganda image with that of competitors Travel Trade Outreach a. Develop trade strategy to ensure that the UTB establishes a position as a leading destination in Africa among tour operators and travel agents. b. Develop and maintain list of all producing Tour Operators in these German speaking countries including sales volume and update regular contacts by means of sales calls, meetings, events etc. Increase the number of tour operators and travel agents selling Uganda programs. c. Develop training programs and conduct educational seminars with travel trade in these German speaking countries. d. Represent Uganda Tourism at selected travel trade shows and events. e. Maintain membership in key Professional Associations that promote international travel and tourism. f. Plan and coordinate annual UTB Tourist Board sales missions/road shows in these countries. g. Coordinate co-operative trade programs and joint promotion activities with select travel partners. h. Expand product offerings of existing travel trade partners Identifying Market Trends In addition to possessing expertise in the travel industry within the Germany speaking countries marketplace, the candidate must also demonstrate proven success at developing and delivering new concepts and deploying action plans with regard to strategy, including, but not limited to: a. Market trends within the leisure travel industry. b. Best demonstrated practices to most cost effectively reach and engage target audiences. c. Up to the minute information on relevant alliances, acquisitions and associations in the travel industry. d. Real time intelligence on the activities of competitive destinations and regions. e. Current understanding of all pertinent travel industry trade shows and events. Page 4 of 8

5 f. Keen awareness of the historical relationships, alliances and changes in the travel industry over the past 15 years Industry Integration and Leadership a. Work with the Uganda Tourism Board management team, offering creative ideas and leveraging opportunities to maximize exposure. b. When creating opportunities, firm should provide opportunity to integrate as many UTB Industry partners as possible, such as hotels, safaris, attractions, DMC etc. c. The firm will organize regular fam trips for the companies from these German speaking countries to acquaint themselves with Uganda s tourism products Media Relations and Events a. Ensure that all media relations efforts are fully integrated with all strategies and promotions. b. Proactively develop and pitch story ideas that reinforce the UTB brand on an ongoing basis, via meetings (phone calls and desk side meetings) with the media. c. Feature releases promotions, series of marking campaign events, familiarization tours, etc. d. Actively assist journalists with story development and generate maximum outputs. e. Guaranteed placement of positive, balanced stories that ideally cover the destination. f. Strategically select, pitch and secure recommended number of top journalists to visit Uganda on group and individual familiarization trips for maximum exposure g. Distribute Uganda Tourism news and feature releases, newsletters, print, electronic, media alerts, social media blogs, etc) to key trade and consumer media throughout these German speaking countries (German, Switzerland and Austria). h. Draft and distribute media advisories regarding situations that might impact travels to Uganda from these countries. i. Coordinate a series of broadcast opportunities in these German speaking countries to feature Uganda s Tourism. j. Develop the strategy for social media marketing and manage it actively. Page 5 of 8

6 Tracking and Reporting Selection Criteria a. Develop and maintain ongoing electronic media database on behalf of the Uganda Tourism Board. b. Recommend and develop a measure of success for the agency s program. c. Provide to UTB, a written bi-monthly progress report on activities and accomplishments, including comprehensive R.O.I. grid. d. Provide bi annual top line report that includes a competitive analysis indicating the state of the industry, Uganda s Tourism position in the market, and issues that could adversely or positively affect the destination s strategic position. e. Update and maintain a list of travel trade and media contact information. f. Agency must have the capability to store small numbers of visitor s guides and press kits for same day in market media opportunities. A team of Uganda Tourism Board representatives will review proposals and rate them on the following criteria: 1. Demonstrated experience a. Quality of experience in previous tourism related accounts and ability to implement a strong destination marketing program aligned with the UTB brand. 2. Scope of work a. Depth, creativity and perceived effectiveness of proposed programs in scope of work and likelihood of achieving program objectives. b. Effectiveness and suitability of strategic and tactical approach. c. Quality of Approach & Performance Metrics 3. Creativity a. Creativity demonstrated in the plan development and realistic execution of plan. 4. Familiarity with Uganda tourism product a. Extent of knowledge and familiarity with the destination, hotels and lodges, ground operators, attractions, activities, events, and other tourism suppliers. 5. Resource evaluation a. Personnel qualifications and prior experience b. Office addresses including in Germany and other satellite offices in Switzerland and Austria. 6. Capabilities of firm (including annual revenue) Page 6 of 8

7 7. Cost effectiveness a. The maximum services are provided in relation to the fees charged and value of overall project. The budget is reasonable and appropriate Reports and Schedule of Deliverables for the PR Firm An inception report shall be required within 30 days after contract signature. The PR Firm shall be required to submit progress reports in both electronic and hard copies to UTB on any approved PR undertakings. The firm will work under direct supervision of UTB and will liaise with Uganda s Missions abroad in their respective countries. Interim reports shall be required for all activity undertakings of the PR Firm. Final activity reports shall be required within 30 days after each activity undertaken by the PR Firm. Quarterly reports shall be required for all activities undertaken by the PR Firm. Other Deliverables 1. Number of Hits and likes increased on our social media 2. Number of contracts signed for tourism wholesalers and growth rate. 3. Number of press releases and articles published. 4. Press kits developed. 5. Number of meetings held and minutes submitted. 6. Number of trade fairs and road shows organized and Uganda represented. 7. Periodic reports of the preparation on promotional and marketing plans, periodic performance reports and status reports, as may be specified 8. Number of participants of the marketing campaign events Data, Services, Personnel, and other Facilities Uganda Tourism Board shall provide the PR Firm with the following information; The Tourism Act, The Tourism Master Plan The Marketing Strategy of Uganda Tourism Board. The Structure of Uganda Tourism Board. National Development Plan. Any other public policy documents on tourism and related services available in Uganda. Page 7 of 8

8 The PR firm is required to have the entire necessary infrastructure to undertake the assignment including; Office space, Personnel, ICT equipment and requirements, transport equipment among others Institutional and Organizational Arrangement The PR Firm will work under direct supervision of the Chief Executive Officer UTB. Uganda Tourism Board shall appoint a Technical Team which shall review and approve all activity reports submitted by the consultant. Page 8 of 8

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada).

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada). THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UGANDA IN NORTH AMERICA (USA AND CANADA) 10.3.1 Project Background The Government

More information

Marketing Projects Manager (Business Birmingham) (Fixed term contract to run until 31 March 2015) This post is funded by the European Union.

Marketing Projects Manager (Business Birmingham) (Fixed term contract to run until 31 March 2015) This post is funded by the European Union. Job profile Title: Marketing Projects Manager (Business Birmingham) Salary: circa 30,000-35,000 (Fixed term contract to run until 31 March 2015) This post is funded by the European Union. Job Purpose:

More information

n/a (international) none

n/a (international) none PORT OF SEATTLE MEMORANDUM COMMISSION AGENDA Item No. 4c ACTION ITEM Date of Meeting July 14, 2015 DATE: May 20, 2015 TO: FROM: Jane Kilburn, Director, Tourism Development SUBJECT: Service agreement for

More information

The Trust Company Group Position Description

The Trust Company Group Position Description The Trust Company Group Position Description Position Title Reports to Business Unit Location Marketing & Communications Manager Head of Marketing (the Acting Head of Marketing in the interim) Marketing

More information

POSITION DESCRIPTION

POSITION DESCRIPTION POSITION DESCRIPTION POSITION: SECTION: LOCATION: Manager Marketing and Communications Corporate Services Administration - 30 Brougham Street AWARD CLASSIFICATION: Band 7 POSITION DURATION: HOURS OF DUTY:

More information

Job Description: Communications Manager (Maternity cover) Program Director, Germany, Austria, Switzerland, Poland

Job Description: Communications Manager (Maternity cover) Program Director, Germany, Austria, Switzerland, Poland Job Description: Communications Manager (Maternity cover) Location: Responsible to: Responsible for: Salary: Working Hours: Contract: Holiday: Equal opportunities: MSC office in Berlin, Germany Program

More information

Request for Qualifications

Request for Qualifications Request for Qualifications The Long Island Convention & Visitors Bureau and Sports Commission (LICVB) will receive proposals from businesses, corporations, partnerships, and other legal entities for the

More information

THE TRAVEL CONSULTING GROUP is a boutique consulting firm founded by highly experienced partners and consultants who have all served as CEOs, Senior

THE TRAVEL CONSULTING GROUP is a boutique consulting firm founded by highly experienced partners and consultants who have all served as CEOs, Senior THE TRAVEL CONSULTING GROUP is a boutique consulting firm founded by highly experienced partners and consultants who have all served as CEOs, Senior and Board Level Executives in some of the largest and

More information

M A R K E T I N G A N D S A L E S R O L E S I N A C C O U N T I N G

M A R K E T I N G A N D S A L E S R O L E S I N A C C O U N T I N G TA B L E O F C O N T E N T S Executive Summary... 2 Marketing Roles... 4 Marketing Partner... 4 Chief Marketing Officer (CMO)... 5 Marketing Director... 6 Marketing Manager... 6 Marketing Coordinator...

More information

2013-2018 BUSINESS PLAN

2013-2018 BUSINESS PLAN 2013-2018 BUSINESS PLAN MISSION: The Economic Development Council of Seattle and King County s mission is to be a difference-maker in the community by growing the jobs and tax base in King County, its

More information

ACCOUNT DIRECTOR Digital Specialist

ACCOUNT DIRECTOR Digital Specialist ACCOUNT DIRECTOR Digital Specialist Date of job description January 2015 Responsible to MISSION STATEMENT Managing Director Our mission is to be the best digital agency in New Zealand by bringing together

More information

Vice President Lottery & Gaming Marketing and Communications

Vice President Lottery & Gaming Marketing and Communications Vice President Lottery & Gaming Marketing and Communications Job Title Vice President Lottery & Gaming Marketing and Communications Type of Position Contract Contract Length Up to 3 years Location Sault

More information

Job Description. Director, Corporate Communications and Community Engagement

Job Description. Director, Corporate Communications and Community Engagement Job Description February 2014 JOB TITLE: REPORTS TO: JOBS REPORTING: DIVISION/DEPARTMENT: LOCATION: Director, Corporate Communications and Community Engagement Senior Director, Health System Performance

More information

Job Description. Senior PR and Marketing Manager. Whizz-Kidz Headquarters London, Victoria

Job Description. Senior PR and Marketing Manager. Whizz-Kidz Headquarters London, Victoria Job Description Job Title: Senior PR and Marketing Manager Job Ranking: 3 Responsible to: Location: Head of Communications Whizz-Kidz Headquarters London, Victoria Hours per Week: 37.5 Date: February 2016

More information

Job Description. Job Title Media Manager Function PR & Corporate Communications Reporting to Director of PR & Corporate Direct Reports Media Officer

Job Description. Job Title Media Manager Function PR & Corporate Communications Reporting to Director of PR & Corporate Direct Reports Media Officer Job Description Job Title Media Manager Function PR & Corporate Reporting to Director of PR & Corporate Direct Reports Media Officer Working Hours Standard 35 hours per week Normally working Mon Fri 9:30

More information

Thank you for your interest in the position of Public Relations Specialist at The Australian Ballet.

Thank you for your interest in the position of Public Relations Specialist at The Australian Ballet. 21 st May 2015 Dear Applicant, Thank you for your interest in the position of Public Relations Specialist at The Australian Ballet. Please find below information related to the position. In accordance

More information

Vice President, Lottery and Gaming Talent Management

Vice President, Lottery and Gaming Talent Management Vice President, Lottery and Gaming Talent Management Job Title Vice President Lottery and Gaming Talent Management Type of Position Contract Contract Length Up to 3 years Location Sault Ste. Marie Reporting

More information

IFDD and Middle East Department s Position within the IRW Structure. The International Fundraising Development Division (IFDD) Structure

IFDD and Middle East Department s Position within the IRW Structure. The International Fundraising Development Division (IFDD) Structure Islamic Relief Worldwide Public Relation Officer BASE LOCATION: REPORTING TO: Birmingham, International Office Middle East Department Manager LINE MANAGEMENT RESPONSIBILITIES: None DEPARTMENT PURPOSE:

More information

How can Independent Hotels Survive In Today s Saturated Marketing Jungle? A presentation to the. By Gabrielle Alam and Sharon Bernstein

How can Independent Hotels Survive In Today s Saturated Marketing Jungle? A presentation to the. By Gabrielle Alam and Sharon Bernstein How can Independent Hotels Survive In Today s Saturated Marketing Jungle? A presentation to the By Gabrielle Alam and Sharon Bernstein Eyes2market Europe Eyes2market is a dynamic and creative sales and

More information

路 华 救 援 ( 北 京 ) 有 限 公 司 上 海 分 公 司 招 聘 简 章

路 华 救 援 ( 北 京 ) 有 限 公 司 上 海 分 公 司 招 聘 简 章 路 华 救 援 ( 北 京 ) 有 限 公 司 上 海 分 公 司 招 聘 简 章 路 华 救 援 ( 北 京 ) 有 限 公 司 (ROAD CHINA ASSISTANCE) 成 立 于 2004 年 8 月, 是 曼 福 集 团 在 中 国 的 分 支 机 构, 主 要 致 力 于 中 国 境 内 的 道 路 救 援 业 务 及 中 国 公 民 的 境 外 旅 行 救 援 业 务 公 司 总

More information

ASAE s Job Task Analysis Strategic Level Competencies

ASAE s Job Task Analysis Strategic Level Competencies ASAE s Job Task Analysis Strategic Level Competencies During 2013, ASAE funded an extensive, psychometrically valid study to document the competencies essential to the practice of association management

More information

Washington Tourism Alliance Membership & Marketing Opportunities

Washington Tourism Alliance Membership & Marketing Opportunities Washington Tourism Alliance Membership & Marketing Opportunities WASHINGTON TOURISM ALLIANCE MISSION STATEMENT To advocate, promote, develop and sustain the economic well being of the Washington tourism

More information

Strategic Guide to creating a World Class Customer Advisory Board Program

Strategic Guide to creating a World Class Customer Advisory Board Program Strategic Guide to creating a World Class Customer Advisory Board Program This paper is authored from CustomerAdvisoryBoard.org industry association research including the CAB Manager Industry Surveys,

More information

Glossary of Hospitality/Tourism Terms

Glossary of Hospitality/Tourism Terms Glossary of Hospitality/Tourism Terms ABA - American Bus Association; comprised of bus companies, operators and owners Attendance Building - Marketing and promotional programs designed to increase attendance

More information

Brand USA Questions and Answers for the Global Agency of Record RFP

Brand USA Questions and Answers for the Global Agency of Record RFP Brand USA Questions and Answers for the Global Agency of Record RFP 1. What does we ll collaborate with you on revised RFP responses mean? Answer: Brand USA collaboration with respondents is limited to

More information

Job Description and Person Specification

Job Description and Person Specification Job Description and Person Specification Please note this statement is for information only and does not form part of a contract. This list is not exhaustive and you will be expected to undertake such

More information

RFID Journal LIVE! 2014

RFID Journal LIVE! 2014 RFID Journal LIVE! 2014 Exhibitor Marketing Tools and Services For more information, please contact: Kathy Roach Marketing Coordinator 212-584-9400 x3 kroach@rfidjournal.com Alan McIntosh Director of Sales

More information

MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014

MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014 MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014 Author: George Hotchkiss, Assistant Principal, Enterprise & Organisational Development Impact Assessment Date: 2 September 2010 Date: August 2011

More information

Recruitment of Chief Marketing Officer in State Bank of India (on Contract Basis) Advertisement No. CRPD/SCO/2015-16/05

Recruitment of Chief Marketing Officer in State Bank of India (on Contract Basis) Advertisement No. CRPD/SCO/2015-16/05 STATE BANK OF INDIA CENTRAL RECRUITMENT & PROMOTION DEPARTMENT, CORPORATE CENTRE, ATLANTA BUILDING, NARIMAN POINT, MUMBAI Phone no. 022-22820427, Fax 022-22820411, Email crpd@sbi.co.in Recruitment of Chief

More information

REQUEST FOR PROPOSAL MARKETING, COMMUNICATIONS & DESIGN SUPPORT

REQUEST FOR PROPOSAL MARKETING, COMMUNICATIONS & DESIGN SUPPORT REQUEST FOR PROPOSAL MARKETING, COMMUNICATIONS & DESIGN SUPPORT July 28, 2015 INTRODUCTION Brand USA is a public- private not for profit organization created by the Travel Promotion Act of 2009. The mission

More information

Marketing Committee Meeting of the Board of Directors. July 21, 2015

Marketing Committee Meeting of the Board of Directors. July 21, 2015 Marketing Committee Meeting of the Board of Directors July 21, 2015 Marketing Committee Meeting of the Board of Directors Barbara Richardson Vice Chair, Brand USA Board of Directors Chair, Marketing Committee

More information

1.0 BACKGROUND 2.0 OBJECTIVE OF ASSIGNMENT

1.0 BACKGROUND 2.0 OBJECTIVE OF ASSIGNMENT TERMS OF REFERENCE FOR IFMIS PROJECT MANAGER AT THE PUBLIC FINANCIAL MANAGEMENT IMPROVEMENT AND CONSOLIDATION PROJECT, MINISTRY OF FINANCE AND ECONOMIC DEVELOPMENT 1.0 BACKGROUND 1.1 The Public Financial

More information

Channel Research. Purpose

Channel Research. Purpose Channel Research Purpose This project is running in parallel to the path to purchase research which is consumer focused and which will deliver a new set of evidence based insights around how holidaymakers

More information

Request for Interest. Public Relations Agency of Record

Request for Interest. Public Relations Agency of Record Request for Interest Public Relations Agency of Record The Woodlands, Texas Issuance Date: May 16, 2014 Due Date: July 18, 2014 1 Request for Interest Public Relations Agency of Record I. BACKGROUND In

More information

Sabre Media Kit. powering progress

Sabre Media Kit. powering progress powering progress Sabre Media Kit Our Travel Agency Media products allow you to reach: Sabre Media Travel Agency Media and Online Media Services Advertising opportunities reaching the most powerful travel

More information

Position Overview Brand USA Chief Marketing Officer Search (Washington, DC)

Position Overview Brand USA Chief Marketing Officer Search (Washington, DC) (Washington, DC) Job Number: 020813M FLSA Status: Exempt Department: Marketing EEO Group: 01-Executive/Senior Level Reports to: President and CEO Officials and Managers About Brand USA Brand USA was established

More information

Candidate Search. Senior Director of Marketing & Digital Strategy

Candidate Search. Senior Director of Marketing & Digital Strategy Candidate Search Senior Director of Marketing & Digital Strategy Client Overview The International Society for Technology in Education (ISTE ) has retained Viaspire to search for highly experienced candidates

More information

PUBLIC FINANCIAL MANAGEMENT IMPROVEMENT AND CONSOLIDATION PROJECT (PMICP)

PUBLIC FINANCIAL MANAGEMENT IMPROVEMENT AND CONSOLIDATION PROJECT (PMICP) PUBLIC FINANCIAL MANAGEMENT IMPROVEMENT AND CONSOLIDATION PROJECT (PMICP) TERMS OF REFERENCE FOR INFORMATION EDUCATION, COMMUNICATIONS AND CHANGE MANAGEMENT OFFICER 1.0 BACKGROUND 1.1 The Public Financial

More information

Serves as in-house expert on congressional issues and processes. Establishes and maintains relationships with key congressional

Serves as in-house expert on congressional issues and processes. Establishes and maintains relationships with key congressional Public Affairs University of Kansas Job Title Descriptions Job Family Definition: Increases awareness and promotes KU's image, projects and programs through all forms of media. Supports solicitation of

More information

Tourism Online Reputation Manager

Tourism Online Reputation Manager ! Role Profile for Tourism Online Reputation Manager e-jobs-observatory.eu European Profiles in e-tourism Functions Tourism Online Reputation Manager 1 Tourism Online Reputation Manager 1. Role Profile

More information

REQUEST FOR QUALIFICATIONS Marketing Services RFQ No. 14-07

REQUEST FOR QUALIFICATIONS Marketing Services RFQ No. 14-07 REQUEST FOR QUALIFICATIONS Marketing Services RFQ No. 14-07 The Gadsden County Board of County Commissioners is seeking sealed proposals from interested and qualified firms to provide Marketing Services

More information

Competency Requirements for Executive Director Candidates

Competency Requirements for Executive Director Candidates Competency Requirements for Executive Director Candidates There are nine (9) domains of competency for association executives, based on research conducted by the American Society for Association Executives

More information

Tourism Business Platform. Rula Ammuri Country Manager Microsoft Jordan

Tourism Business Platform. Rula Ammuri Country Manager Microsoft Jordan Tourism Business Platform Rula Ammuri Country Manager Microsoft Jordan Tourism Industry, Key Facts Everywhere, every day all around the world individuals are making travel plans. In 2007, nearly 900 Million

More information

Vice President, Marketing

Vice President, Marketing Vice President, Marketing California Coast Credit Union takes pride in promoting financial prosperity to our members while continuously delivering stellar service! We are passionate about cultivating relationships

More information

How to apply Send your CV along with a description of how you meet the role requirements to: PR and campaigns manager

How to apply Send your CV along with a description of how you meet the role requirements to: PR and campaigns manager How to apply Send your CV along with a description of how you meet the role requirements to: jobs@iosh.co.uk Job Description 1 Job details Job Title: PR and campaigns manager Division: Marketing Responsible

More information

Certified Nonprofit Consultant (CNC)

Certified Nonprofit Consultant (CNC) Certified Nonprofit Consultant (CNC) WHY DO EXECUTIVES SECURE THE CNC CREDENTIAL?...to validate their professional achievements and personal commitment to advance the common good. Certified Fundraising

More information

Amadeus Media Solutions. Media Solutions. Set your objectives. & aim at your target

Amadeus Media Solutions. Media Solutions. Set your objectives. & aim at your target Amadeus Media Solutions Media Solutions Set your objectives & aim at your target 2 Media Solutions About Amadeus IT Group Amadeus IT Group is the leading technology partner to the world s travel industry.

More information

UoD IT Job Description

UoD IT Job Description UoD IT Job Description Role: Projects Portfolio Manager HERA Grade: 8 Responsible to: Director of IT Accountable for: Day to day leadership of team members and assigned workload Key Relationships: Management

More information

XACTLY PARTNER PROGRAM GUIDE

XACTLY PARTNER PROGRAM GUIDE XACTLY PARTNER PROGRAM GUIDE 2014 PARTNERING WITH XACTLY The targeted nature of our partner program enables us to help partners better capture the momentum of the growing incentive compensation management

More information

Director, Sales and Marketing

Director, Sales and Marketing Director, Sales and Marketing Job Description www.icarehealth.co.uk Document Information Owner Department Date last amended Rohan Vendy Managing Director UK 04 September 2014 Position Summary Position

More information

MARKETING KUNG FU: 25 Things. Every Marketing Department Needs. Use this checklist as a guide or as a starting point for your complete marketing plan.

MARKETING KUNG FU: 25 Things. Every Marketing Department Needs. Use this checklist as a guide or as a starting point for your complete marketing plan. MARKETING KUNG FU: 25 Things Every Marketing Department Needs Use this checklist as a guide or as a starting point for your complete marketing plan. 1 Your Business Plan How big is your market opportunity?

More information

January 2016. Communications Manager: Information for Candidates

January 2016. Communications Manager: Information for Candidates January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The

More information

Tshwane s Marketing and Communications Strategy. March 2012 Presented by: CME

Tshwane s Marketing and Communications Strategy. March 2012 Presented by: CME Tshwane s Marketing and Communications Strategy March 2012 Presented by: CME Contents Where are we now? 1. Background 2. SWOT Analysis 3. Current Reality 4. Comparative & Competitive Advantage Where are

More information

Global Media Relations RFP Issued: September 30, 2014

Global Media Relations RFP Issued: September 30, 2014 Global Media Relations RFP Issued: September 30, 2014 The following are answers to questions Brand USA has received to the RFP for Global Media Relations. Q: Can you confirm your core markets for media

More information

Global Publishers, Inc. Executive Vice President Sales and Marketing

Global Publishers, Inc. Executive Vice President Sales and Marketing KAW KAW Consulting Consultants in Human Resources Global Publishers, Inc. Executive Vice President Sales and Marketing Sample Executive Position Profile KAW Consulting. Wilmington, DE 19803 302-479-7855

More information

JOB DESCRIPTION. PR and Marketing Executive. 37.5 hours per week, Monday Friday

JOB DESCRIPTION. PR and Marketing Executive. 37.5 hours per week, Monday Friday JOB DESCRIPTION Job Title: Department/Division: Reports to: Hours of Work: Location: Staff reports: Job Purpose: Dimensions: PR and Marketing Executive Members, Arts and Media Marketing and PR Manager

More information

Amnesty International UK

Amnesty International UK Amnesty International UK JOB TITLE TEAM DEPARTMENT REPORTS TO RESPONSIBLE FOR SCALE Senior Digital Marketing Specialist Digital Supporter Campaigning and Communications Digital Engagement Manager Digital

More information

e-tourism Marketing Specialist

e-tourism Marketing Specialist ! Role Profile for e-tourism Marketing Specialist e-jobs-observatory.eu European Profiles in e-tourism Functions e-tourism Marketing Specialist 1 e-tourism Marketing Specialist 1. Role Profile Role title

More information

ENVIRONMENTAL POLICY & MANAGEMENT

ENVIRONMENTAL POLICY & MANAGEMENT ENVIRONMENTAL POLICY & MANAGEMENT Description of the Field The environmental industry includes consulting and related engineering, scientific, and technical services, and the manufacturing of products

More information

InfoGlobalData specialise in B2B Email Lists and Email Appending Services.

InfoGlobalData specialise in B2B Email Lists and Email Appending Services. InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight

More information

Position Profile. Vice President of Strategic Marketing For the Healthcare Information and Management Systems Society.

Position Profile. Vice President of Strategic Marketing For the Healthcare Information and Management Systems Society. Position Profile Vice President of Strategic Marketing For the Healthcare Information and Management Systems Society May 2013 * * * * This profile provides information about the Healthcare Information

More information

Association of Consulting Architects Australia Strategic Plan

Association of Consulting Architects Australia Strategic Plan Association of Consulting Architects Australia Strategic Plan Box 17 Flinders Lane Post Office Melbourne Vic 8009 T 1300 653 026 E nat@aca.org.au www.aca.org.au Contents 1. Introduction 5 2. Survey 7 3.

More information

Editor and Co-ordinator: Key Correspondents Programme

Editor and Co-ordinator: Key Correspondents Programme Job Description and Person Specification Job description: Alliance Mission: Media Manager We are an innovative alliance of nationally based, independent, civil society organisations (our Linking Organisations

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

ADVERTISEMENT. Markets for Change / M4C Communications and Monitoring & Evaluation Officer (SC SB-4)

ADVERTISEMENT. Markets for Change / M4C Communications and Monitoring & Evaluation Officer (SC SB-4) ADVERTISEMENT Vacancy Announcement No. 2016/11 The UN Women Fiji Multi Country Office (MCO) seek to recruit a suitably qualified Solomon Islands national for the following position to be based in Honiara,

More information

various stakeholders and support. You will manage events, and where appropriate act as

various stakeholders and support. You will manage events, and where appropriate act as Advert Looking for a creative and fearless thinker. We are searching for a determined public relations professional to play an integral role in public relations, corporate communications and content creation.

More information

Girl Scout of Southern Nevada Job Description Communications Director JOB SUMMARY

Girl Scout of Southern Nevada Job Description Communications Director JOB SUMMARY Job Title: Department: Reports To: FLSA Status: Starting Salary: Marketing Chief Marketing Officer Exempt 35K to 45K JOB SUMMARY A communications generalist with a focus on media and public relations,

More information

Strategic Business Plan 2014-2016 VISION Vancouver Island North is recognized as a world-class tourism destination

Strategic Business Plan 2014-2016 VISION Vancouver Island North is recognized as a world-class tourism destination Strategic Business Plan 2014-2016 VISION Vancouver Island North is recognized as a world-class tourism destination MISSION To increase the benefits to the Vancouver Island North through tourism Goals,

More information

ADVERTISEMENT FOR A POST

ADVERTISEMENT FOR A POST ADVERTISEMENT FOR A POST The Welsh Government is an Equal Opportunities Employer. This means that all eligible people should have equality of opportunity for employment and advancement on the basis of

More information

2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY

2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY 2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY 1 INTRODUCTION Lead Economic Development Agency - The Department of Commerce

More information

Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities.

Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying

More information

48. MAURITIUS TOURISM PROMOTION AUTHORITY

48. MAURITIUS TOURISM PROMOTION AUTHORITY 48. MAURITIUS TOURISM PROMOTION AUTHORITY 48.1 The Mauritius Tourism Promotion Authority (MTPA) is established under the Mauritius Tourism Promotion Authority Act 1996. It envisions to be a leading economic

More information

Strategic Plan Overview

Strategic Plan Overview College of Business Administration Strategic Plan Overview Mission: The mission of the College of Business Administration at SDSU is to maintain a challenging learning environment that fosters excellence

More information

D.C. OFFICE OF THE ATTORNEY GENERAL GOVERNMENT OF THE DISTRICT OF COLUMBIA POSITION VACANCY ANNOUNCEMENT

D.C. OFFICE OF THE ATTORNEY GENERAL GOVERNMENT OF THE DISTRICT OF COLUMBIA POSITION VACANCY ANNOUNCEMENT D.C. OFFICE OF THE ATTORNEY GENERAL GOVERNMENT OF THE DISTRICT OF COLUMBIA POSITION VACANCY ANNOUNCEMENT ANNOUNCEMENT NO: ES -02-2015 POSITION: Director of Communications POSITION GRADE & SERIES: ES-301-08/09

More information

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS By Debra Chin Senior Vice President Palmer Research EXECUTIVE SUMMARY There is some good news for marketers today: budgets and staffing are on the rise

More information

PACKS by Milestones MONTHLY MANAGEMENT Prices from 600/month

PACKS by Milestones MONTHLY MANAGEMENT Prices from 600/month PACKS by Milestones MONTHLY MANAGEMENT Prices from 600/month WE MANAGE MONTHLY STEPPING STONES E-COMMERCE STEP Internal Distribution: _ Evaluation of the WEBSITE not only regarding its design but most

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

Date Approved by EMT: Version 1, approved 1 March 2014. Date Approved by GM: Version 1, approved 1 March 2014

Date Approved by EMT: Version 1, approved 1 March 2014. Date Approved by GM: Version 1, approved 1 March 2014 Marketing Procedure Document Name: Document Reference: Marketing Procedure PR1.3 Document Version: 2 Responsible Officer: Functional Owner: QCI Owner: Chief Marketing Officer Head of Course Marketing Quality

More information

CORE VALUES TEAMWORK EXPERTISE RESPECT

CORE VALUES TEAMWORK EXPERTISE RESPECT Organisation Learning and Development Processes Stakeholder and Industry Visitor TOURISM NORTHERN IRELAND OPERATING PLAN 2015 / 16 MISSION: Our mission is to build the value of tourism to the economy VISION:

More information

The Point of Market Research Is Making Better Business Decisions

The Point of Market Research Is Making Better Business Decisions The Point of Market Research Is Making Better Business Decisions White Paper May 2004 www.knowledgepointresearch.com The Point of Market Research Is Making Better Business Decisions Market research is

More information

Hume Community Housing Association MARKETING COMMUNICATIONS SPECIALIST

Hume Community Housing Association MARKETING COMMUNICATIONS SPECIALIST Position Title: Reports To: Marketing Communications Specialist CEO initially Department: Business Services Direct Reports: NA Location: Fairfield or Parramatta Position Purpose: This position is responsible

More information

ESSENTIAL DUTIES AND RESPONSIBILITIES

ESSENTIAL DUTIES AND RESPONSIBILITIES Job Title: Department: Reports To: FLSA Status: Starting Salary: Vice President of Marketing and Communications Marketing Chief Executive Officer Exempt 60K to 70K JOB SUMMARY A communications/marketing

More information

Kea Influencer Relations and Marketing for High-Tech & Technology Providers

Kea Influencer Relations and Marketing for High-Tech & Technology Providers Kea Analyst Relations Industry analysts play a key role in defining markets and educating buyers. We work with clients to identify and track the most influential and relevant industry analysts, and advise

More information

Plan 2016 The Strategic Plan of University Advancement NC State University

Plan 2016 The Strategic Plan of University Advancement NC State University Plan 2016 The Strategic Plan of University Advancement NC State University Introduction Higher education across the country is under enormous pressure to change. This pressure is especially acute for public

More information

REQUEST FOR EXPRESSIONS OF INTEREST (CONSULTANT SERVICES)

REQUEST FOR EXPRESSIONS OF INTEREST (CONSULTANT SERVICES) REQUEST FOR EXPRESSIONS OF INTEREST (CONSULTANT SERVICES) Consultancy services for Systems Integration and IT project management Client: Central Bank of Yemen Country: Republic of Yemen Project: Financial

More information

TERMS OF REFERENCE I. PROJECT : PR COMPANY FOR THE MIDDLE EAST MARKET

TERMS OF REFERENCE I. PROJECT : PR COMPANY FOR THE MIDDLE EAST MARKET TERMS OF REFERENCE ANNEX D I. PROJECT : PR COMPANY FOR THE MIDDLE EAST MARKET II. DURATION : Fifteen Months (subject to renewal): October 1 December 31, 2013 and January-December 2014 III. ELIGIBILITY

More information

Director of Human Resources & Communications

Director of Human Resources & Communications NEWCASTLE-UNDER-LYME COLLEGE JOB DESCRIPTION MARKETING & PR MANAGER SALARY: 35,000-40,000 Responsible to: Responsible for: Director of Human Resources & Communications developing a creative marketing &

More information

2015 Marketing Plan. Branson Convention & Visitors Bureau

2015 Marketing Plan. Branson Convention & Visitors Bureau 2015 Marketing Plan Branson Convention & Visitors Bureau 2015 MARKETING GOAL A: Position Branson as the top choice in consumer consideration set for meaningful, memorable and wholesome vacations. 1. Generate

More information

WE GET SMALL-CAP COMPANIES IT S WHAT WE VE BEEN DOING FOR 15 YEARS

WE GET SMALL-CAP COMPANIES IT S WHAT WE VE BEEN DOING FOR 15 YEARS INVESTOR RELATIONS WE GET SMALL-CAP COMPANIES IT S WHAT WE VE BEEN DOING FOR 15 YEARS Lytham Partners provides expertise and guidance to small cap companies in the healthcare, technology, service, industrial,

More information

IMPLEMENTATION PLANNING CORPORATE

IMPLEMENTATION PLANNING CORPORATE IMPLEMENTATION PLANNING CORPORATE Vision, Mission, Strategy Values Culture Executive Compensation Internal Communications Strategy Deployment Budget Alignment Mergers & Acquisitions Research & Development

More information

Tourism strategy 2014-2020

Tourism strategy 2014-2020 Tourism strategy 2014-2020 Tourism strategy for Innovation Norway 2014-2020 Innovation Norway is the National and the Regional Governments policy instrument for value-creating business development across

More information

Outsourced Telesales & Customer Care

Outsourced Telesales & Customer Care L E A D E R S H I P S Y N E R G I E S Sales Consulting & Process Development Sales Force Assessments & Performance Evaluations Sales Training Strategic Account Management Advisory Board Management City

More information

Department of Human Resources

Department of Human Resources Workforce Services Workforce Policy and Planning Department Management/ Human Resource Information Systems Employee Relations Employment Compensation and Workforce Analysis Employee Benefits Organizational

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

MEDICAL TOURISM UNIVERSITY

MEDICAL TOURISM UNIVERSITY TM MEDICAL TOURISM UNIVERSITY BRANDING GLOBAL EXCELLENCE MEDICAL TOURISM MARKETING PROFESSIONAL Medical Tourism Association ABOUT THE MEDICAL TOURISM ASSOCIATION The Medical Tourism Association is a global

More information

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management 2014 Marketing Outlook Study: Highlights & Horizons Balance Sheet Template

More information

Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager

Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager Job Title: Location: Reports to: Direct Marketing Officer MS National Centre, London Individual Fundraising Manager Introduction to MS Society The MS Society is the UK s leading MS charity. Since 1953,

More information

Home Builders Association of Mississippi Position Description

Home Builders Association of Mississippi Position Description Home Builders Association of Mississippi Position Description Title: Executive Vice President Purpose: The Executive Vice President is responsible for the successful leadership and management of the organization

More information

Digital Marketing Manager Online Business Development

Digital Marketing Manager Online Business Development Digital Marketing Manager Online Business Development Purpose Summary To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from

More information

POSITION DETAILS. Centre for Higher Education Development (CHED)

POSITION DETAILS. Centre for Higher Education Development (CHED) JOB DESCRIPTION NOTES Forms must be downloaded from the UCT website: http://www.uct.ac.za/depts/sapweb/forms/forms.htm This form serves as a template for the writing of job descriptions. A copy of this

More information