Company Synlait Milk Ltd Date: August 2014

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1 Position Reports to Senior Marketing Advisor Marketing and Communications Manager Company Synlait Milk Ltd Date: August 2014 Location 1028 Heslerton Road, Dunsandel, Canterbury Purpose Our marketing champion, this role provides leadership and operational support in relation to Synlait s marketing and event functions. This will be achieved by maximising brand awareness and protecting the reputation of Synlait at all times through the development and management of our marketing strategy, and the delivery of highly effective marketing initiatives and events. Key Performance Areas Leadership Provide leadership and operational support to the Marketing and Communications Manager in relation to the development of our marketing strategy and the execution of our marketing and event functions. Take responsibility for supporting the development and management of the brand strategy. Operate with a focus on continuous improvement in everything you do. Senior Marketing Advisor PD August 2014 Page 1 of 7

2 Key Performance Areas Marketing Support the development and maintenance of the brand positioning strategy and the Synlait Story in conjunction with the Marketing and Communications Manager. Develop and manage our marketing programme to achieve strategic outcomes, maximise brand awareness and the promotion of Synlait while protecting our reputation at all times. This will include the management of our: Marketing communications activities Customer Experience strategy Digital platforms as well as the execution of online strategies and campaigns. Branded collateral and branded assets Events and tradeshows Stakeholder surveys Shareholder and investor relations collateral Other project work when required Events Plan, organise, execute and manage highly effective events including customer and partner events, industry events, stakeholder events and other corporate events as required. Relationship Management Develop and maintain excellent working relationships with members of the Marketing and Communications team. Develop and maintain effective working relationships across the business, including the senior management team. Develop and maintain effective relationships with key stakeholders. Develop and maintain effective relationships with key industry contacts. Compliance / Risk Management Comply with all relevant company policies and delegations. Comply with all Quality Assurance / ISO systems Identify and remedy any health and safety hazards and report any incidents. Senior Marketing Advisor PD August 2014 Page 2 of 7

3 Key Performance Areas Projects Undertake specific analysis and investigations / projects as directed and in an accurate and timely manner. Professional & Personal Development Undertake identified personal training / development with the prior approval of the Marketing and Communications Manager. Remain abreast of current industry related trends, practices and disciplines and undertake regular updates in either competency training or changes in law as required. Keep up-to-date and demonstrate awareness of relevant legislation and best practice. Build networks with relevant organisations, professionals and associations. Key Challenge To collaboratively develop and support the overall marketing and brand building strategies that align to, and deliver, the strategic goals. Key Relationships Internal External CEO/MD Senior Leadership Team Marketing and Communications Team Sales and Customer Services Team Business Development, Research, New Product Development Team Manufacturing / Logistics / Production / Quality / Technical Teams Milk Supply Team Human Resources Finance Team Various agencies and suppliers Consultants Industry Groups Senior Marketing Advisor PD August 2014 Page 3 of 7

4 Budget Operating Expenses TBC Authorities Delegated authorities within the Synlait Delegated Authorities Policy. Decision making in scope of this position Organisational Structure Chief Executive/MD Executive Assistant GM Sales GM Supply Chain GM Manufacturing GM Quality & Technical Services Chief Financial Officer GM Culture, Capability & Strategy Marketing & Communications Manager Senior Marketing Advisor Communications Advisor Senior Marketing Advisor PD August 2014 Page 4 of 7

5 Qualifications, Skills and Experience Qualifications: Relevant tertiary qualification required Experience: 5 years plus of marketing and branding experience Experience in B2B and CRM is essential with experience in B2C being highly regarded Experience across the full marketing mix including web management / marketing, above and below the line marketing, collateral development, social media, stakeholder and community engagement. Experience in working at both a strategic and tactical level Experience in the development of effective marketing communications strategies with measurable outcomes. International market experience preferred but not essential Experience in strategic planning and project management Experience in dairy, primary or agri-sectors preferred but not essential Skills: Superior written skills, creative flair and eye for detail High intelligence and intuitiveness to be able to quickly assess situations and decisively and effectively act Superior professionalism and judgement Resilient, driven, focused and a quick learner Confident presenter with exceptional communication and negotiation skills Willingness to make tough calls when necessary Proven relationship building skills Strong capability in problem solving and decision making Well developed interpersonal skills, coaching and mentoring skills Proven ability to work under pressure and regularly meets deadlines in a multi-tasking environment Senior Marketing Advisor PD August 2014 Page 5 of 7

6 Competencies Deciding and Initiating Action Adhering to Principles and Values Relating and Networking Persuading and Influencing Applying Expertise and Technology Analysing Creating and Innovating Delivering Results and Meeting Customer Expectations Makes prompt, clear decisions which may involve tough choices or considered risks, takes responsibility for actions, projects and people, take initiative, acts with confidence and works under own direction, initiates and generates activity Upholds ethics and values, demonstrates integrity, promotes and defends equal opportunities, builds diverse teams, encourages organisational and individual responsibility towards the community and the environment Establishes good relationships with customers and staff, builds wide and effective networks of contacts inside and outside the organisation, relates well to people at all levels, manages conflict, uses humour appropriately to enhance relationships with others Makes a strong personal impression on others, gains clear agreement and commitment from others by persuading, convincing and negotiating, promotes ideas on behalf of self or others, makes effective use of political processes to influence and persuade others Applies specialist and detailed technical expertise, develops job knowledge and expertise through continual professional development, shares knowledge with others, uses technology to achieve work objectives, demonstrates an understanding of different organisational departments and functions Analyses numerical and verbal data and all other sources of information, breaks information down into component parts, patterns and relationships, probes for further information or understanding, makes rational judgements using the available information and analysis, produces workable solutions, demonstrates and understanding of how one issue may be a part of a much larger system Produces new ideas, approaches or insights, creates innovative products or designs, produces a range of solutions to problems, seeks opportunities for organisational improvement, devised effective change initiatives Focuses on customer needs and satisfaction, sets high standards for quality, quantity and productivities, monitors and maintains standards, works in a systematic, methodical and orderly way, consistently achieves work goals Senior Marketing Advisor PD August 2014 Page 6 of 7

7 Health & Safety 1. All staff must be conscious of potential safety problems at all times 2. A Health and Safety Policy is in place within Synlait. Instructions regards safety given by the Health and Safety representatives must be followed at all times. Non-Limitation Clause This job description is not intended to be a complete or limiting description of the functions that the employee may reasonably be requested to undertake both within and outside of the normal hours of work. ACKNOWLEDGMENT I have read and understand the above job description. Employee Name Signature Date Senior Marketing Advisor PD August 2014 Page 7 of 7

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