ROULARTA. Opt-in databases Targeted content E-letters New clients

Transcription

1 ROULARTA LEAD TO OUR GENERATION BRANDS Opt-in databases Targeted content E-letters New clients

2 CONCEPT DATABASE All opt-in profiles within the database of Roularta Media Group RMG events Subscriber to RMG titles RMG online contacts Segmented content e-letters for each subsegment

3 B2B E-LETTERS E-letter Sector Database Profile Reach (NL = Dutch, FR = French) Frequency Business E-tips SME + corporate Trends subscribers + contacts B2B events Entrepreneurs, executives and directors 118,205 NL + 67,274 FR = 185,479 Every other week ICT E-tips ICT Data News subscribers + events IT decision-makers 29,222 NL + 12,582 FR = 41,804 Every other week CFO E-tips CFO Fiscoloog + tag CFO Financial decisionmakers 6,683 NL + 2,983 FR = 9,666 Dedicated only Architects and building professionals E-tips Building B2B Ik ga Bouwen & Renoveren B2B Architects and building professionals 7,458 NL + 2,313 FR = 9,771 Dedicated only HR E-tips HR Tag HR HR interest 8,879 NL + 2,860 FR = 11,739 Dedicated only B2B decision-makers E-tips Combination Combination Combination 141,551 NL + 77,294 FR = 218,845 Every other week Medical care E-tips Medical Artsen- en specialistenkrant Doctors and specialists 16,549 NL + 12,569 FR = 29,118 Once a month Finance professionals E-tips Finance B2B Finance B2B contacts Banks and insurance 2,920 NL + 1,765 FR = 4, times a year Updated: 12/05/2016

4 B2C E-LETTERS Publication Sector Database Reach (NL = Dutch, FR = French) Frequency Lifestyle E-tips Lifestyle Grande, Bodytalk, Sport/Voetbalmagazine, Nest, Knack Focus, Knack Weekend, interest in Lifestyle 282,875 NL + 126,370 FR = 409,245 Every other week Personal Finance E-tips Finance B2C Fiscoloog, Inside Beleggen, interest in finance, stock exchange, golf and art 125,310 NL + 71,138 FR = 196,448 Every other week Personal Life E-tips (Lifestyle + Personal Finance) Lifestyle + Personal Finance + Knack/Vif Lifestyle + Personal Finance + Knack/Le Vif/L Express 363,227 NL + 177,996 FR = 541,223 Every other week 50+ E-tips 50+ Plus Magazine, Royals, 50+ Roularta subscribers 108,138 NL + 52,767 FR = 160, times a year Home & Living E-tips Building + Lifestyle Ik ga Bouwen & Renoveren B2C + B2B + Lifestyle 332,726 NL + 134,506 FR = 467,232 Monthly Active Men E-tips Sport Sport/Voetbalmagazine, sport interest 77,899 NL + 32,243 FR = 110,142 Monthly Auto E-tips Automotive Interest in cars (Gocar.be) 182,848 NL + 276,062 FR = 458,910 Dedicated only Building E-tips Building Ik ga Bouwen & Renoveren B2C 50,731 NL + 26,386 FR = 77,117 Dedicated only Updated: 12/05/2016

5 STANDARD INSERTION Being a part of content e-letters Advertorial (= 1 block) in e-letter with maximum 3 blocks, with content from commercial partners and 1 editorial item Generating leads for a specific product, topic, etc. Sent out from Roularta

6 STANDARD INSERTION E-letter Landing page White paper / informational document OR Client click lead Advertorial with logo, title and max. 60 words Landing page with multiple choice questions to enrich the profile + profile data of the subscriber Subscriber receives an informational document (PDF, video, link to website) in his mailbox

7 RESULTS List of leads in Excel Advertiser receives a daily update of the leads for 2 weeks after the start of the campaign.

8 DEDICATED E-LETTER Exclusive e-letter for your enterprise (and possible partners) Standard: a minimum of 2 advertorials for the client and 1 editorial (Roularta) Generate leads for different products, themes, topics or through different angles Leads from the editorial are also delivered to the client

9 EXAMPLE DEDICATED E-LETTER Client Client click Client click lead editorial lead

10 SURVEY Survey with the generation of leads as a purpose 5 to 20 multiple choice questions (on the landing page) Analysis and reports by Roularta Lead Generation

11 SURVEY - 3 STEPS Client click lead

12 UPGRADE WIDGETS ROULARTA WEBSITES Aim = strengthen campaign by generating leads via Roularta websites as well Only in combination with an e-letter 14 days Widget Landing page Whitepaper / info document click lead

13 E-LETTER PRICES B2B E-tips Price for insertion (in e-letter) Price for dedicated (exclusive e-letter) Business 3,750 9,500 ICT 3,250 8,000 CFO / 2,500 Architects and building professionals / 2,500 HR / 2,500 B2B 4,750 11,000 Medical care 2,995 5,000 Finance professionals 1,850 3,700 VAT exclusive Including leads Based on content being delivered by the client

14 E-LETTER PRICES B2C E-tips Price for insertion (in e-letter) Price for dedicated (exclusive e-letter) Lifestyle 3,450 8,500 Personal Finance 2,995 8,000 Personal Life 4,750 11, ,450 8,500 Home & Living 4,830 11,000 Active Men 2,500 6,000 Auto / 9,500 Building / VAT exclusive Including leads Based on content being delivered by the client

15 UPGRADE WIDGETS ROULARTA WEBSITES Site Average # impressions Price Trends.be D/F 300, Datanews.be D/F 180, Knack.be/Levif.be 1,000,000 1,250 Weekend.be N/F 350, Plusmagazine.be N/F 200, Sportmagazine.be N/F new 475 Ikgabouwen.be/Jevaisconstruire.be new 475 VAT exclusive Including leads Based on content being delivered by the client

16 LEAD GENERATION ADVANTAGES Combination of: Visibility and name recognition within the databases of RMG Content marketing tool Coming forward as an expert in the field or regarding a certain theme Being a part of the content of the e-letter Expanding database with interested profiles Generating qualitative leads Possibility to generate opt-ins, meetings with clients, offers Measurable ROI Strengths: Exclusive qualitative database Content and problem-solving approach Generated leads become exclusive property of your enterprise Generate short- and long-term leads

17 LEAD GENERATION TEAM Fauve Hamerlynck Account Assistant Order and material processing Data Analysis Tel.: Sandra Seghers Director Tel.: Mobile: Ineke Daenen Account Manager ICT, HR Tel.: Mobile: Melanie Roscam Account Manager Finance, Health & NGO, Multimedia, Fashion, Beauty, Living, Jewels & Watches, Animals & Care Tel.: Mobile: Stéphane Van Bol Account Manager Immo, Tourism, Food & Beverages, Arts & Culture, Education, Betting, Services, Industry Tel.: Hugo Van Hecke Account manager Auto, building & energy Tel.: Gsm:

18 THANK YOU FOR YOUR