1 2013 AuTOMOTIvE NEws ONLINE MEDIA KIT A Publication A Publication 2013 ONLINE MEDIA KIT
2 2013 AuTOMOTIvE NEws ONLINE MEDIA KIT ThE ONLINE AuDIENcE The global team of reporters and editors who have made Automotive News the leading publication of the automotive industry have also made the daily must-read for those with a need to stay up-to-the minute on auto industry happenings In an average month, more than 3 million pages views are served up on the autonews website -- nearly half a million individual visitors come to the site, averaging more than 61 minutes per visit This is a remarkably high figure in the world of online readership, and one which gives plenty of time for exposure to your advertising message The Automotive News online audience reflects the full spectrum of convergent interests in the industry Executives at manufacturers and suppliers, car dealers and their employees, major dealer groups, Wall Street financiers, industry analysts and government and regulatory officials all find valuable news and insight here that they can t find anywhere else Since 79% of users do not subscribe to the print edition of Automotive News, advertising on the site is a smart strategic enhancement to a campaign in the weekly print publication And as with the print edition, the website is fully audited by the digital arm of the Audit Bureau of Circulations ABC is one of the world s leading independent auditors of websites, apps, digital publications and interactive ad-based technology, so you can be confident that your advertising reaches the qualified audience that only Automotive News can assemble Sources: ABCinteractive, Aug ForeSee, Sep AvErAgE MONThLY METrIcs Page Views 3,020,870 Visits 1,084,234 34% OEM/Suppliers 19% Dealer 10% Consultant 24% Other Visitors 495,497 Average Page Views/Visit 2 79 Source: Omniture Site Catalyst. Monthly averages from Jan. 1 Aug. 31, 2012 Source: ForeSee Survey, Jan 1 - Sept xx% Consultants x% Media
3 A FREE ONLINE CONFERENCE 2013 AuTOMOTIvE NEws ONLINE MEDIA KIT 2 EvENTs F&I Week is a three-day series of educational webinars designed to help dealer principals and their management teams meet the challenges facing their finance and insurance departments Dealers participate free of charge, and hear from industry leaders, take part in live Q&A and chat online with speakers, vendors and other attendees Some levels of sponsorship even include speaking roles, making this an outstanding opportunity to raise your visibility among dealers A FREE ONLINE CONFERENCE June 11-13, 2013 Here s what attendees have said about F&I Week: I can t find any holes--- having the presenters being SO thorough, yet brief to keep things flowing is great. For those of us who HAD to break away for deliveries, the On-Demand feature is second to none!! Just a quick note to let you know the entire program was great! Thanks for putting this together and having informative speakers. POWERTRAINING ONGOING EDUCATION FOR THE AUTO INDUSTRY webinars Demonstrate thought leadership, increase awareness of specific industry challenges and educate prospects about your products and services with an Automotive News webinar As a sponsor, you ll develop and present the content of the webinar, and retain all information gathered during the registration process, making webinars one of the best sources for lead generation webinar Option 1: The Thought Leader Series Choose your own topic, invite speakers and create the powerpoint presentation Automotive News will handle the promotion and provide an editorial staff member to moderate the Q&A No charge for attendees $15,000 webinar Option 2: The Professional Series Let Automotive News do the heavy lifting of developing the webinar content, agenda and presentation Ask your sales rep for a list of webinar dates and topics and choose one that s relevant for you Audience members pay a nominal fee to attend ThOughT LEADErshIP BOx If you have intellectual assets you d like to take to market, the Thought Leadership Box is an excellent showcase, providing multiple trackable elements that lead users directly to your materials Presented along relevant editorial content, your articles, case studies, presentations or multimedia elements can be quickly and easily updated via your own access to the Automotive News admin tool Monthly Impressions OEM 100,000 $10,275 Retail 100,000 9,750 LEAD generation PrOgrAM Reach a specific audience segment with your thought leadership content whitepapers, case studies, webinars or more - with this turnkey lead generation program Automotive News creates and hosts a custom registration/landing page with your branding elements, and then drives traffic to that page with blasts to your desired audience Customized registration fields collect valuable leads, which are delivered directly to the sponsor Custom landing page featuring up to three thought leadership assets Custom with exclusive 728 x 90 top leaderboard ad Hosted Landing Page and Intial $5,250 Follow Up 4,000 $2,500 plus $30 per lead
4 2013 automotive NeWs online media kit WeBsite advertising Breaking News combo 300x100 (Part 1) top leaderboard 728x90 Breaking News combo 728x90 (Part 2) medium rectangle 300x250 Branding Bar 300x100 Half Page 300x600 Home Page The Home Page is the gateway through which most visitors enter autonews. com, and includes breaking news stories, links to blogs, video and much more. This location offers a tremendous branding opportunity and exposure to a broad automotive audience. Weekly Ad Positions Impressions Top Leaderboard 275,000 $10,500 Top Leaderboard Pushdown 275,000 13,125* Medium Rectangle 275,000 9,750 Half Page 275,000 6,500 Breaking News Combo (2 Parts) 550,000 5,500 Takeover with Top Leaderboard 1,100,000 25,000 Takeover with Top Leaderboard Pushdown 1,100,000 25,000* run of site Run of Site ad positions appear on virtually all interior pages of. This includes story pages, blogs, editorials and more. Monthly Ad Positions Impressions Top Leaderboard 275,000 $11,750 Top Leaderboard Pushdown 275,000 14,680* Medium Rectangle 275,000 10,000 Half Page 225,000 7,000 Small Rectangle 60,000 1,200 full site The only ad element offered on a CPM basis, this positions allows you to have a presence in every area of, with the degree of exposure determined by the available budget. Ad Position Available Monthly Impressions Branding Bar 2,475,000 $30/1,000 targeted categories If your objective is to target a specific audience segment, then consider a Targeted Category sponsorship. Ads here appear alongside editorial content relevant to these specific audience sets. OEM - Monthly Impressions Top Leaderboard 120,000 $11,865 Top Leaderboard Pushdown 120,000 15,000* Medium Rectangle 120,000 11,250 Half Page 120,000 6,750 Interstitial - Weekly 30,000 3,750* Small Rectanglevv 60,000 1,500 Thought Leadership Box 100,000 10,275 DEALERS - Monthly Top Leaderboard 60,000 $8,865 Top Leaderboard Pushdown 60,000 11,025* Medium Rectangle 60,000 6,500 Half Page 60,000 4,500 Interstitial - Weekly 15,000 2,750* Small Rectangle 30, Thought Leadership Box 100,000 9,750 *Using advertiser s 3rd party vendor. Price will vary when using Automotive News vendor.
5 At TD Auto Finance, we re committed to helping you grow your business. And we go to great lengths to meet your needs. You can submit deals seven days a week, and we offer rates and policies that are among the best in the industry. You also get the expertise of our dedicated Dealer Relationship Managers, who work with you to customize business plans and maximize profitability. It s just what you get from a financing partner with over 45 years of experience. Part of the TD Bank Group, a Aaa-rated bank ranked as one of the safest banks in North America. To learn more, call or visit TD Auto Finance LLC, is a subsidiary of TD Bank, N.A. TD Bank Group is a trade name for The Toronto-Dominion Bank. Used with permission. For detailed credit ratings for the The Toronto-Dominion Bank and TD Bank, N.A. visit Credit Ratings are not recommendations to purchase, sell, or hold a financial obligation inasmuch as they do not comment on the market price or suitability for a particular investor. Ratings are subject to revision or withdrawal at any time by the rating organization automotive NeWs online media kit advertising text ad logo + 50 Words top leaderboard 728x90 mid leaderboard 728x90 medium rectangle 300x250 Weekly NeWsletter The Weekly Newsletter is sent early every Monday morning, and links to the week s top stories and editorial columns. Weekly Ad Positions Impressions Top Leaderboard 25,000 $2,500 Medium Rectangle 25,000 2,000 Mid Leaderboard 22, Text Ad + Logo 22, Daily NeWsletter Every Monday through Friday afternoon, Automotive News registrants receive the Daily Newsletter, containing a recap of the important news stories of the day. Weekly Ad Positions Impressions Top Leaderboard 100,000 $6,000 Medium Rectangle 100,000 4,000 Mid Leaderboard 90,000 1,750 Text Ad + Logo 90,000 1,750 BreakiNg NeWs alerts Immediate access to important information is one of the hallmarks of a critical news provider. Automotive News delivers Breaking News Alerts as needed to our audience, and advertising there is a great way to reinforce your brand s image. Monthly Ad Positions Impressions Top Leaderboard 300,000 $12,500 Medium Rectangle 300,000 11,500 Lower Leaderboard 300,000 4,500 Digital edition A growing number of Automotive News subscribers are opting to go green and receive their weekly newspaper in electronic form, as a Digital Edition. Become a sponsor and receive: Full page ad opposite the front page of the digital edition, a prominent position that also supports flash or audio/video Logo and skyscraper on the digital edition Exclusive leaderboard ad on digital edition delivery Logo on the home page for the entire week Up to 5,000 copies ed to your clients with your compliments TD Auto Finance Being fast, efficient and reliable isn t just for cars Get service you can count on. Weekly Impressions 480,000 $5,500
6 2013 automotive NeWs online media kit targeted NeWsletters Advertising in the Automotive News Targeted Newsletters is an excellent way to deliver your message directly to your desired audience. These custom s contain data, stories and blogs that can t be found anywhere else. finance & insurance report *52 times per year ed every Wednesday, the Finance & Insurance Report helps F&I managers, dealer principals, bankers and insurance executives stay current and connected with the latest news that s critical to their segment of the industry. Features include exclusive F&I blog and analysis written by the Automotive News editorial team, links to major F&I stories, and the latest financing data. Weekly * Schedule Impressions Top Leaderboard 13x cycle 100,000 $17,250 Medium Rectangle 13x cycle 100,000 17,250 Mid Leaderboard Weekly 7,500 1,000 Mid Medium Rectangle/ Lower Leaderboard Combo Weekly 7, ProDuctioN line *12 times per year ed the second Tuesday of every month, Production Line provides suppliers, purchasing executives and factory managers with an insider s view of a volatile, fast-changing industry. Content includes monthly production statistics by automaker and plant, quarterly production forecasts, car cutaways and more. monthly * Schedule Impressions Top Leaderboard Monthly 14,000 $2,350 Medium Rectangle Monthly 14,000 2,000 Mid Leaderboard Monthly 14,000 1,300 Mid Medium Rectangle/ Lower Leaderboard Combo Monthly 14,000 1,300 u.s. sales report *12 times per year Each month, has record traffic reviewing the monthly U.S. sales numbers. We ve now packaged this valuable data with analysis from the award-winning Automotive News editorial team, and this content in the U.S. Sales Report, on the first day after monthly sales data for all automakers becomes available. monthly * Schedule Impressions Top Leaderboard Annual 400,000 $28,250 Medium Rectangle Annual 400,000 28,250 Mid Medium Rectangle/ Lower Leaderboard Combo Annual 400,000 16,000 open House If you re looking for maximum visibility, then become the exclusive sponsor of one of three Open Houses in As the Open House sponsor, you are the ambassador of, providing free access to all visitors during your sponsorship week. Drive home your advertising message with multiple, high visibility ad positions in the promotion leading up to and including your sponsorship week. open House Weeks for 2013 April 22 August 12 December 2 Open House sponsors receive: Medium rectangle ad and logo on the Automotive News home page Exclusive top leaderboard ad on three promotional s Recognition in editorial mentions on the web, in print and in pre-event s Weekly Impressions 975,000 $18,500
7 2013 automotive NeWs online media kit industry event coverage Event sponsorship includes multiple ads on the event index and article pages, logo on the home page and in the case of NADA and the CAR Management Briefing Seminars, exclusive ads on the show daily s. Monthly Impressions NADA 475,000 $25,000 CAR Management Briefing Seminars 475,000 18,000 Detroit Auto Show 260,000 11,750 New York Auto Show 65,000 5,000 Chicago Auto Show 50,000 4,000 Los Angeles Auto Show 30,000 3,000 mobile As the shift toward portability continues, advertising on the Automotive News mobile site presents an increasing value proposition for advertisers. Users here can view Automotive News content in a format optimized for mobile devices. Mobile sponsors provide a 300x100 ad, which appears at the top and mid leaderboard positions. Monthly Impressions 60,000 $2,000 automotive NeWs tv A favorite feature of the Automotive News audience, ANTV videos are announced and distributed by , and are also available at /video. Sponsors receive the exclusive ad position on the , plus a 15-second video pre-roll, logo on the home page, and leaderboard and medium rectangle ads on the video landing page. first shift The morning newscast features the lead stories of the day, and news that developed overnight. autonews NoW The afternoon video is a recap of the most important news of the day, and a look at what to expect tomorrow. Each newscast runs approximately four minutes in length, and provides a potent, multi-element opportunity to build your brand. First Shift or AutoNews Now Impressions 550,000 $11,250 video special reports Nine times throughout 2013, the Automotive News TV crew will create a series of video broadcasts to accompany stories in the weekly print edition of Automotive News. Choose a topic that s right for you! Editorial Features Date Impressions The Dealer Speaks 3/18-4/1 500,000 $6,250 North American Automaker Execs 5/13-6/3 750,000 9,250 The Dealer Speaks 6/17-7/1 500,000 6,250 CAR Mgmt Briefing Seminars 8/5-8/26 1,000,000 12,250 Marketing Executives 8/26-9/9 500,000 6,250 The Dealer Speaks 9/16-9/30 500,000 6,250 Best Dealerships To Work For 10/14-10/28 500,000 6,250 Global Automaker Execs TBD 500,000 6,250 The Dealer Speaks 12/9-12/23 500,000 6,250 autonews Now anchor, tom Worobec and first shift anchor, Jennifer vuong.
8 2013 AuTOMOTIvE NEws ONLINE MEDIA KIT ONLINE ADvErTIsINg specifications Online ad materials should be sent five days prior to campaign start date website specs jpg, gif, animated gif, Flash If sending Flash, save in version 8 or lower and refer to: www craini2i com/flash/ Please ask prior to signing the contract if interested in serving any other type of rich media ads to see if ad type is offered or possible Looping limited to 3 times maximum Banner animation is limited to 15 seconds Only user-initiated sound allowed Supply URL to link ad Maximum file size is 20k for jpg and gif; 50k maximum for Flash format only specs jpg, gif, animated gif (No Flash) Flash files and other rich media ads are not allowed on s Supply URL to link ad Maximum file size is 20k ONLINE AD sizes Leaderboard Leaderboard Pushdown Interstitial Half Page Medium Rectangle Small Rectangle Text Ad Thought - Leadership Box 728 x 90 pixels 970 x 90 pixels and 970 x 418 pixels 640 x 480 pixels 300 x 600 pixels 300 x 250 pixels 180 x 150 pixels Logo + 50 words Logo + Text a contacts ONLINE Nicole Wrobel Digital Business Director com Sarah Gorajek Online Events Manager com To submit Ad Material Laura Kowalski Advertising Operations Manager com sales Detroit Rick Greer Director of Sales com Russ Procassini com Karen Rentschler com Jerry Salame com Los Angeles Taren Zorn com New York Scott Ghedine com Henry Woodhouse com Europe Thomas Heringer - Sales and Marketing Director de d The terms and conditions in this document shall be deemed incorporated in every insertion order or space contract tendered to Automotive News unless modified by written agreement signed by an officer of Crain Communications (Publisher), and shall supersede any inconsistent statements in such order or contract. For complete advertising information, go to /mediakit
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