Standard Ad Sizes 728x90 Leaderboard 300x250 BigBox 160x600 Skyscraper 300x600 Billboard Media Kits
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1 Standard Ad Sizes 728x90 Leaderboard 300x250 BigBox 160x600 Skyscraper 300x600 Billboard Media Kits Adconion Direct Addictive Mobility AOL Canada BabyCenter BBC Worldwide Bell Media Blue Ant Media Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Tribal Fusion eyereturn Fuel Digital Media Globe and Mail Google Ideon Media Juice Mobile Kijiji.ca LinkedIn Machinima Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising Newad NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 The Chronicle Herald The Weather Network Transcontinental Media/TC Media TubeMogul Videology Yahoo! Canada Zoomermedia Page 1 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
2 Rising Stars Ad Units Filmstrip Portrait Slider Billboard Pushdown Sidekick Adconion Direct AOL Canada BabyCenter BBC Worldwide Blue Ant Media Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Tribal Fusion eyereturn Fuel Digital Media Globe and Mail Ideon Media IT World Canada Kijiji.ca LinkedIn Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 The Chronicle Herald The Weather Network Transcontinental Media/TC Media Videology Yahoo! Canada YouTube Zoomer Media Page 2 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
3 Rich Media Capabilities Expandable 3rd Party Expandable Self Hosted Floating OTP (attached to an ad unit) 3rd Party Floating OTP (attached to an ad unit) Self Hosted Floating OTP (stand-alone) 3rd Party Floating OTP (stand-alone) Self Hosted Transitional 3rd Party Adconion Direct AOL Canada BabyCenter BBC Worldwide Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Tribal Fusion eyereturn Fuel Digital Media Globe and Mail Google Ideon Media IT World Canada JUICE Mobile Kijiji.ca LinkedIn Machinima Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 The Chronicle Herald The Weather Network Transcontinental Media/TC Media Videology Yahoo! Canada Zoomer Media Transitional Self Hosted Page 3 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
4 Video Capabilities In-Unit Video 3rd Party In-Unit Video Self Hosted In-Stream Video 3rd Party In-Stream Video Self Hosted In-Stream Video Native Aspect Ratio In-Stream Video Companion Ad Unit(s) Adconion Direct 16:9 & 4:3 300x250 AOL Canada 16:9 & 4:3 300x250 BabyCenter 4:3 BBC Worldwide Casale Media - MediaNet CBC.ca 16:9 & 4:3 300x250 Corus Entertainment 16:9 & 4:3 300x50 Crucial Interactive 16:9 & 4:3 300x250 Exponential/Adotube 16:9 & 4:3 eyereturn 16:9, 4:3, 5:2 any size Fuel Digital Media 16:9 & 4:3 728x90, 300x x600 Globe and Mail 300x250 Google Display Network 16:9, 4:3, 5:2 300x250, 300x60 Ideon Media (Hypercast) 16:9 & 4:3 300x250 IT World Canada 16:9 & 4:3 728x90, 300x250 x2, 160x600 JUICE Mobile (tablet) Kijiji.ca LinkedIn 160x200, 300x250 Machinima 4:3, 16:9, 5:2 300x250 & 300x60 Mediative (Yellow Pages Group) 16:9 & 4:3 300x250 Metroland Media Group 16:9 & 4:3 300x250; 728x90 Microsoft Advertising 16:9 & 4:3 300x250 & 300x60 NHL.com Olive Media 16:9 & 4:3 300x250 & 88x31 Postmedia Network 16:9 & 4:3 728x90 & 300x250 QMI Sales 16:9 & 4:3 300x250 Radio Canada 16:9 & 4:3 300x250 & 728x90 Redux Media Rogers Digital Media 16:9 300x250 SavvyMom Media 728x90 & 300x250 SAY Media 16:9 & 4:3 Shaw Media 16:9 & 4:3 728x90 & 300x250 SourceKnowledge 16:9 & 4:3 300x250 St. Joseph Media Suite 66 16:9 & 4:3 300x250, 728x90, 160x600 The Chronicle Herald 16:9 & 4:3 300x250 The Weather Network 16:9 & 4:3 728x90 Transcontinental Media/TC Media 16:9 & 4:3 300x250 Videology 16:9 300X250 Yahoo! Canada 16:9 & 4:3 N/A YouTube 4:3, 16:9, 5:2 300x60 Zoomer Media Page 4 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
5 Mobile Ad Units 168x28 216x36 300x50 320x50 300x250 Full Page Full Page 480x80 Hi-Res 600x90 Hi-Res 480x800 Hi-Res Full Page 960x640 Hi-Res Full Page Adconion Direct AOL Canada BabyCenter BBC Worldwide Blue Ant Media BrightRoll Canada Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Appsnack eyereturn Fuel Digital Media Globe and Mail Google AdMob Google Mobile Display Network Ideon Media IT World Canada (300x250) Juice Mobile Kijiji.ca LinkedIn Machinima (320X480) Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media SourceKnowledge St. Joseph Media Suite x416 The Chronicle Herald The Weather Network (custom) Transcontinental Media/TC Media Videology Yahoo! Canada YouTube Zoomer Media Video Pre-Roll Interstitial Page 5 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
6 Tablet Ad Units 600x90 728x90 300x x768 Full Page 1024x600 Full Page Video Pre-Roll Interstitial Adconion Direct AOL Canada BabyCenter BBC Worldwide Blue Ant Media Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Appsnack eyereturn Fuel Digital Media Globe and Mail Google AdMob Google Display Network Ideon Media IT World Canada Juice Mobile Kijiji.ca LinkedIn Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite x900 The Chronicle Herald The Weather Network (custom) Transcontinental Media/TC Media Videology Yahoo! Canada Zoomer Media Page 6 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
7 Targeting Options Content/Page Day of Week Time of Day Demographic Keyword Keyword Geo-Targeting Geo-Targeting Geo-Targeting Geo-Targeting Bandwidth Behavioural Retargeting (Age/Gender) (Content) (Search) Country State/ Province City Area Code Adconion Direct AOL Canada BabyCenter BBC Worldwide Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Tribal Fusion Fuel Digital Media Globe and Mail Google Ideon Media IT World Canada JUICE Mobile Kijiji.ca LinkedIn Machinima Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 The Chronicle Herald The Weather Network Transcontinental Media/TC Media Videology Yahoo! Canada Zoomer Media * Please view IAB Canada's insights on geo-targeting, found here: * Always check with vendors to ensure they still offer these capabilities. Page 7 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
8 Ad Tracking Features Primary Ad Server 3rd Party Ad Serving (Standard) Online Reporting Available Frequency Capping On Impression Frequency Capping On Click Multiple Caps Conversion Tracking Click Through Conversion Tracking View Through Ad Sequencing Adconion Direct Proprietary AOL Canada AOL ADTECH BabyCenter Doubleclick DFP BBC Worldwide Doubleclick DFP Casale Media - MediaNet Optimax CBC.ca Doubleclick DFP Corus Entertainment AOL ADTECH Crucial Interactive AOL ADTECH Exponential/Tribal Fusion Proprietary eyereturn eyereturn Fuel Digital Media AdGear Globe and Mail Doubleclick DFP Google Doubleclick DFP Ideon Media DFP, AppNexus IT World Canada Doubleclick DFP JUICE Mobile Kijiji.ca Doubleclick DFP LinkedIn Doubleclick DFP Machinima Doubleclick DFP Mediative (Yellow Pages Group) AdTech, AppNexus, AdJuggler Metroland Media Group AOL ADTECH Microsoft Advertising Microsoft AdExpert/MC, CAM/CAT NHL.com Doubleclick DFP Olive Media AOL ADTECH Postmedia Network Doubleclick DFP QMI Sales Doubleclick DFP Radio Canada Doubleclick DFP Redux Media Appnexus Rogers Digital Media Doubleclick DFP SavvyMom Media OpenX SAY Media SAY AdTech Shaw Media Doubleclick DFP St. Joseph Media 24/7 OAS Suite 66 AppNexus The Chronicle Herald 24/7 OAS The Weather Network Doubleclick DFP Transcontinental Media/TC Media Doubleclick DFP Videology Doubleclick DFP Yahoo! Canada Proprietary Zoomer Media 24/7 OAS Companion Ads Page 8 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
9 Guideline Acceptance Digital Video Ad Serving Template (VAST) Digital Video Player-Ad Interface Definition (VPAID) Digital Video Multiple Ad Playlist (VMAP) Mobile Rich Media Ad Interface Definitions (MRAID) SafeFrame HTML5 Guidelines Mobile Application Measurement Adconion Direct AOL Canada BabyCenter (2.0) BBC Worldwide Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Firefly/Adotube eyereturn (2.0 & 3.0) Fuel Digital Media Globe and Mail Google IT World Canada JUICE Mobile Kijiji.ca LinkedIn Machinima Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media (2.0) SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 The Chronicle Herald The Weather Network 1.0 Transcontinental Media/TC Media Videology Yahoo! Canada (2.0) Zoomer Media Helpful Links: Mobile Web Measurement Page 9 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
10 (Motif & Klipmart) (formerly DG MediaMind) Third Party Vendors AdGear Atlas Rich Media Dart For Advertisers Sizmek EyeReturn PointRoll Smart Ad Server SAY Media Adconion Direct AOL Canada BabyCenter BBC Worldwide Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Tribal Fusion Fuel Digital Media Globe and Mail Google Ideon Media IT World Canada JUICE Mobile Kijiji.ca LinkedIn Machinima Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media Page 10 of 10 Interactive Advertising Bureau of Canada Last Updated: 5/20/2014
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