MISSION STATEMENT MESSGAGE FROM PETE

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2 MISSION STATEMENT MESSGAGE FROM PETE IDG TechNetwork provides first to market advertising solutions for technology marketers with one goal in mind keeping our clients one step ahead of the rapidly evolving digital market. We are experts in identifying and reaching all segments within the technology marketplace and take pride in connecting marketers with the largest and most enthused technology audience across the web. PETER LONGO CEO, IDG TECHNETWORK AND IDG CONSUMER & SMB

3 THE IDG TECHNETWORK REACH 90 MILLION US UNIQUE VISITORS 130 MILLION WORLDWIDE UNIQUE VISITORS 570 TECH FOCUSED WEBSITES 3 AUDIENCE NETWORKS 52 BUYING INTENT CHANNELS ENTERPRISE TECH ENTHUSIASTS DIGITAL LIFESTYLE & GAMING 40 MILLION UNIQUE VISITORS 70 MILLION UNIQUE VISITORS 20 MILLION UNIQUE VISITORS 300 MILLION IMPRESSIONS 500 MILLION IMPRESSIONS 400 MILLION IMPRESSIONS

4 GLOBAL REACH REACHING MORE THAN 130 MILLION TECHNOLOGY BUYERS IN 97 COUNTRIES. NORTH AMERICA In one of the most important markets for Internet advertising, we offer total regional monthly impressions of 630 million in the U.S. and Canada. EUROPE With local offices in 3 major countries UK, Germany and Denmark Europe represents our second largest regional audience with 375 million monthly impressions. ASIA PACIFIC As one of our fastest growing markets, our audience in 22 countries within Asia/Pacific includes 114 million monthly impressions. LATIN AMERICA With an audience from over 16 countries, this rapidly growing technology market provides an average of 40 million monthly impressions. MIDDLE EAST/AFRICA We reach the highly developed markets of the Middle East and rapidly emerging markets in Africa with a monthly average of 41 million impressions.

5 3 AUDIENCE NETWORKS 52 BUYING INTENT CHANNELS ENTERPRISE Business Decision Makers Careers Cloud Computing C-Suite Datacenter Dev/Programming Enterprise IT Enterprise Software Finance Giga 0m Network Government/Education Green IT Hardware Healthcare lt Interoperability IT Management Manufacturing Mobile/ Wireless/Telecom Networking Open Source Security Servers SMB Storage Unified Communications Virtualization Web Design TECH ENTHUSIASTS Smartphones Tablets Cameras/Camcorders Computer Hardware & Peripherals Desktops/Laptops Education Green Technology Home Office Mac/Apple Home Entertainment Personal Security Personal Software Portable Media Printers/imaging Tech Enthusiast Technology News & Reviews DIGITAL LIFESTYLE & GAMING Gaming Game Reviews, News & Strategy Nintendo Online Gaming PC Playstation Portable Gaming Xbox 360

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7 IDGTN CONSUMER PROFILE VS. US POPULATION 11% Female HIGHLY EDUCATED 64% GRADUATED COLLEGE 35% US AVERAGE SPENDS 3 X MORE ON TECH PRODUCTS $2,000 Avg. annual purchas- 89% Male ing power for personal technology products HHI INCOME: $63,000 Median HHI for IDGTN consumer VS. $51,413 Median HHI for US consumer VS. $592 US Average

8 OUR ENGAGED ENTERPRISE AUDIENCE DIRECT VISITS 51% TYPE IN URL, BOOKMARK OR FAVORITE 86% LOOKING FOR TECHNOLOGY CONTENT (BLOGS, NEWS, VIDEOS, WEBCASTS) 71% LOOKING FOR PUCHASE-CENTRIC INFO (PRODUCT SPECS, CASE STUDIES, PEER REVIEWS) HEAVY USERS 79% VISIT SITES AT LEAST ONCE A WEEK 85% TAKE ACTION ON OUR SITES (CLICK, DOWNLOAD, PURCHASE) 70% TAKE COMMUNITY / SOCIAL CENTRIC ACTION (SHARE, COMMENT, CREATE PROFILE) AVERAGE TIME SPENT 16 MINUTES REACH 40M UNIQUES 300MM IMPRESSIONS

9 OUR ENGAGED CONSUMER AUDIENCE DIRECT VISITS 48% TYPE IN URL, BOOKMARK OR FAVORITE 90 % LOOKING FOR TECHNOLOGY CONTENT (BLOGS, NEWS, VIDEOS, NEW PRODUCTS) 59% LOOKING FOR PURCHASE-CENTRIC INFO (PRODUCT INFO, VENDOR INFO, PEER REVIEWS) HEAVY USERS 78% VISIT SITES AT LEAST ONCE A WEEK 79% TAKE ACTION ON OUR SITES (CLICK, DOWNLOAD, PURCHASE) 61% TAKE COMMUNITY / SOCIAL CENTRIC ACTION (SHARE, COMMENT, CREATE PROFILE) AVERAGE TIME SPENT 14 MINUTES REACH 70M UNIQUES 500MM IMPRESSIONS

10 OUR ENGAGED DIGITAL LIFESTYLE & GAMING AUDIENCE AVERAGE AGE 34 YEARS 10+ HOURS A WEEK GAMING 70 % ARE EARLY ADOPTERS SPENDS BETWEEN $1000 -$5,000 A YEAR ON THE LATEST PERSONAL ELECTRONICS, INCLUDING $750 ON GAMING ALONE. EVERY CONSOLE AND LOVE ACTION GAMES. I SPEND 20 MINUTES AT A TIME POSTING ON BLOGS AND FORUMS, AND WATCHING GAME TRAILERS. SEVERAL TIMES A DAY. PERSONAL TECH CONSOLE PC MOBILE REACH 20M UNIQUES 400MM IMPRESSIONS

11 IDG TECHNETWORK PRODUCT SUITE ENGAGING YOUR BRAND ON MULTIPLE LEVELS INTERACTIVE DISPLAY SOCIAL LEAD GENERATION MOBILE DATA VIDEO TMX CUSTOM

12 HIGH IMPACT DISPLAY ADVERTISING 130 MILLION TECH ENTHUSIASTS READY TO ENGAGE WITH YOUR BRAND. ENGAGE WITH OUR CAPTIVE AUDIENCE. When your ad runs across the IDG TechNetwork, you can be confident that your brand message is being seen by an active audience who is passionate about technology. Visit Our Portfolio Page: HIGH IMPACT AD UNITS IAB Rising Star Units: Billboard Filmstrip Portrait Standard Ads: Leaderboard MPU 300x600 Tower Video Units: In-banner video Expandables

13 ADVERTISING SPECS IDG TECHNETWORK SUPPORTS A WIDE VARIETY OF ADVERTISING CAPABILITIES. For technical specifications, please click the link below, or us with any additional questions at Visit Our Ad Specs Page:

14 TECH MEDIA LAB THE INNOVATION & CUSTOM SOLUTION HUB AT IDG TECHNETWORK The Tech Media Lab is the ONLY innovation hub among the technology ad networks with a collection of experts that are solely focused on creating full service custom and integrated Marketing solutions for our clients. At IDG TechNetwork we are committed to enhancing visitor engagement within our network of sites and that is why we invested in an end-to-end creative solution like TML. TML CREATES CUSTOM AD UNITS, PROGRAMS, AND CAMPAIGNSTHAT DRIVE HIGHER ENGAGEMENT FOR CLIENTS TECHMYTHS TECHCAST NAVIGANT NANOSITE Industry breaking products developed by tml over the last year

15 TECH VIDEO NETWORK OUR TARGETED VIDEO SYNDICATION NETWORK IS THE MARKET LEADER. ENGAGE WITH YOUR TARGET AUDIENCE. Video combines the story-telling power of TV with the digital ability to target audiences and measure engagement. Our video content is created by respected IDG brands such as CIO, Computerworld and IDG News Services. Video is then distributed over our network of 500+ sites in a custom video player to an audience of highly engaged technology enthusiasts. SELECT A SOLUTION. Pre-roll Branded Players Video Content Syndication Custom Rich Media Video Units 150 million streams per month 800 new videos created per year Tap into our active community

16 LEAD GENERATION DELIVERING 14,000 HIGHLY QUALIFIED LEADS PER MONTH. YOUR PROSPECTS ARE IN OUR NETWORK. Deliver your assets into the hands that they belong. Our lead generation technology provides you with highly targeted and qualified sales leads and builds brand recognition among an influential audience of IT decision makers. Leveraging our advanced technology platform and innovative targeting solutions will bring you closer to your targeted customers and support you in breaking your sales goal. Just think of us as an extension of your sales team - positioned to acquire new prospects and accelerate your sales pipeline. IN-DEPTH AUDIENCE TARGETING. Company Size Job Title Level Job Function Industry Geographic Location LEAD GENERATION SOLUTIONS. Content Spotlight DropTab Unit Nanosite Navigant LEAD GENERATION PROCESS SET UP YOUR CAMPAIGN TARGET YOUR ADS RECEIVE THE LEADS YOU WANT WEBSITE ADVERTISING ENEWSLETTER ADVERTISING LIST ADVERTISING PAY ONLY FOR THE LEADS THAT MEET YOUR FILTERS

17 MOBILE NETWORK THE FASTEST GROWING MOBILE AD NETWORK 100 MILLION MONTHLY MOBILE IMPRESSIONS. Reach your audience across Enterprise, Tech Enthusiast and Gaming Channels through web-based and in-app mobile opportunities. WATCH VIDEO EXPLORE OUR CUSTOM CAPABILITIES. Video Expandable Expandable Interstitials Lead Generation Landing Pages WAP Sites and more Product Carousel Store Locators

18 TECH SIGNALS LEVERAGING THE MOST COMPREHENSIVE DATA AUDIENCE SOLUTION TO BRING YOU CLOSER TO YOUR CUSTOMERS. TECHSIGNALS TURNS IMPRESSIONS INTO SMART IMPRESSIONS TechSignals is a predictive audience solution for technology marketers looking to reach only the best and most relevant audiences in their target market. KEY DIFFERENTIATORS Unmatched Tech Buyer First Party Data from IDG and IDG TechNetwork Global Scale of Tech-Focused Sites Proprietary Predictive Audience Activation Modeling Integration with Marketer 1st Party & 3rd Party Data Pools Surrounding Tech Buyers WE ARE THE DATA-DRIVEN AD NETWORK IDGTN has pioneered data advertising since our establishment in We are constantly expanding our data capabilities to remain the leading data source in the technology market today. IDG TechNetwork Established: Enterprise, Consumer & Gaming Audiences Contextual Based Data Development Keyword based targeting Third Party Data Integration IDG Proprietary Data & Advanced Taxonomies Development Predictive Modeling and Behavioral Targeting

19 TECH MEDIA EXCHANGE THE INDUSTRY S FIRST TECH FOCUSED PRIVATE AD EXCHANGE In the past, ad exchanges were only used for unsold inventory. Tech Media Exchange (TMX) changed the landscape by selling premium, first to market impressions to our advertisers directly through our exchange. TMX is an ad exchange and real-time bidding platform that connects qualified buyers and sellers, using the cutting edge technologies of an automated buying platform. TMX enables advertisers to reach a large premium technology audience in real-time and bid on inventory on an impression by impression basis, from across IDG TechNetwork s 500+ publisher sites. BENEFITS TO ADVERTISERS CAPABILITIES DISPLAY VIDEO MOBILE Superior Efficiency 130 MILLION UNIQUE VISITORS 150 MILLION MONTHLY STREAMS 100 MILLION MONTHLY IMPRESSIONS Better Impression Valuation Improved Targeting Dynamic Reallocation

20 PROVIDING MARKETING SOLUTIONS FOR THE BEST GLOBAL BRANDS

21 NEW YORK 292 Madison Ave Floor 12 New York, NY INTERESTED IN OUR COMPANY? GIVE US A CALL, WE LOVE TO TALK TO PEOPLE! TALK TO US ADVERTISING INQUIRIES SALES CHICAGO 180 North Stetson Street Suite 3500 Chicago, IL PUBLISHER INQUIRIES JOIN THE NETWORK BUSINESS DEVELOPMENT OPPORTUNITIES GENERAL BUSINESS QUESTIONS SAN FRANCISCO 501 2nd Street Floor 6 San Francisco, CA

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