SEO, Search Engine and Online Reputation Management
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1 SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member x 210 kdorsey@globalseoresults.com
2 Today s Topics Overview Of Internet Marketing SEO : What Is It? Why It s Important To You Social Media: What Is It? Why Is It Important? How To Use Social Media For Your Business Why You Should Care About Your Online Reputation Top 5 Things NOT To Do With Social Media
3 Why You Should Market Online 97% of Internet Users search online for local businesses (50% in 2007) 75% of all new business comes from online sources 94% of potential new customers begin searching local products and services with a search engine.
4 Ways To Market Online Website Advertising with Search Engines: Pay-Per-Click Advertising on other websites Blogging Yours or Others Article Writing Social Media (including Podcasting)
5 Some Statistics.. : Over 100m Users Globally: 100% increase : Over 640m Users Globally: 40% increase : Over 175m Users Globally : 250% increase Tweets Number of website pages : 9.73 Billion indexed pages 79% of brands are NOT optimized for mobile
6 What Is SEO? Best Practices Relevant Content Great Keywords and Phrases Multiple Pages Internal and External Linking Interactive and Breathing Geo-Targeted Reviews : Google + Own The Real Estate : Multiple Ways: Website / Blog / Articles / Video / Pictures, Profiles, etc..
7 Why Do I Care About SEO? Clients! Credibility Resource PR Why NOT?
8 What Is Social Media? Information content created by people using highly accessible and scalable publishing technologies - Wikipedia Examples : More popular than ing (2009) 40 % of consumers who use search in their path to purchase are motivated to use Social Media to further their decision making process 74 % of consumers use a Facebook brand page as the desired format for following a brand for future engagement YouTube Is The 2 nd Most Searched Website- Behind Google 88% of marketing professionals use it and are increasing their budgets
9 Is This You?
10 How To Use Facebook Create Business Page Optimize It : Keywords Create Great Content Worthy to be shared Begin Discussions: Relevant to your business Post Events / Special Promotions Show your charitable side Show your personality Have Fun! Create Customized Tabs : Forms / Video / Promotional Be Consistent : 3x per week Engage : Talk Back / Answer Questions Use for customer service Promote / Promote / Promote Use Statistics and Insights Post as your page on other pages
11 How To Use LinkedIn Finish Your Profile : Optimize With Keywords Treat It Like A Networking Event : Increase Your Circle Get Engaged : Groups / Direct Messaging / Posts / Comment : All Business Research : People / Companies Learn Teach Promote Events / Find Events Advertise
12 How To Use Twitter Create and optimize profile / Upload picture Follow your current connections Application with LinkedIn Follow relevant accounts Industry Specific / Clients / News Communicate to others via tweets / messaging Promote your account via / Announcements Use For PR / Industry News / Interesting Bits / Announcements Post Daily Use to create a trending topic /event Use For Customer Service / Employee Communications
13 Why / How To Use YouTube 35 hrs. of video are uploaded / minute more in 60 days than the 3 major networks created in 60 yrs. Average user spends up to 25 minutes per day on YouTube and visits 14 times per month 490,000,000 Users worldwide / 70% are American / 50% users are 20 years old or younger Create a branded and optimized YouTube Channel Create fun and informative and optimized videos to upload less than 3 min. Find resourceful and relevant videos to upload Create Playlists : How To s, Meet Us, Our Company In The Community, etc.. Promote via other platforms Create / send a link to your video newsletter, video blog on your Channel Include samples on your website
14 Your Reputation 10 x / Min : Number of Starbucks Twitter mentions on average weekday $9.9B : 1 day loss of the Apple share value after release of a consumer report in July 2010 criticizing IPhone4 #1 : Old Spice Body Wash became #1 thanks to Social Media Google s Autocomplete What To Do 1. Google Alerts : 2. Do Not Ignore Reply 3. Contact Google To Report 4. Pay for software to monitor 5. Delegate : Internally or Outsource
15 Top 5 Social Media Mistakes 1. Talking To The Wrong Audience 2. Use It As Your Billboard 3. No Engagement Worse: You Ignore Engagement 4. No Consistency With Neither Actions Nor Branding 5. No Patience
16 Contact Information Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member x 210 kdorsey@globalseoresults.com Facebook: Twitter: globalseoexpert YouTube:
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