7 GOOGLE AD PLATFORMS Search Ads Mobile Ads YouTube Google Display Network
8 GOOGLE SEARCH ADS
9 Reach your customers at the very moment they are looking for your product or service.
10 GOOGLE MOBILE ADS
11 REACH your customers on their phones or tablets with click-to-call and mobile responsive design
12 ü 38.4% of tablet owners have incomes over $100,000 ü Mobile payments are expected to quadruple to $630 billion by 2014
13 YOUTUBE ADS
14 Advertise to customers who are searching for your product or watching related videos.
15 OVER 6 BILLION HOURS of video are watched each month on YouTube
16 YOUTUBE reaches more US adults ages than any cable network
17 GOOGLE DISPLAY NETWORK
18 ü Show your ads on Google s vast display network. ü The Google Display Network is the largest global network, reaching 80% of internet users worldwide.
19 GOOGLE TARGETING OPTIONS Age & Gender: Show your ads to certain age groups and genders. Devices: Advertise differently to different devices. Geography: Advertise only to those in a specific geographical region, even a congressional district. Match-type: Show ads differently or not at all based on search intent. Blue shoes pictures versus blue shoe stores near me versus how to recycle blue shoes. Hours and Days: Show ads only for certain days or hours, or show specific ads for specific days and hours. Behavior: Show different ads based on what pages your customers have visited, or products they have purchased or even considered purchasing.
21 BING ADS With a single Bing ad buy, you can reach 162 million unique searchers using Microsoft and Yahoo sites (including Yahoo Search, Bing, and partners), which account for 30% of total search engine share and over 6 billion searches a month.
23 FACEBOOK ADS ü Facebook delivers 1 of every 4 online display ads. ü Worldwide, there are over 1.11 billion active Facebook users. ü 665 million people log onto Facebook daily. ü Average time spent per Facebook visit is 20 minutes. ü 42% of marketers report that Facebook is critical or important to their business.
24 FACEBOOK TARGETING OPTIONS Interests: Show ads to users who show specific interests. Wall Posts: Show ads based on what users say on their walls. College & Degree: Target specific alumni or degrees. Connections: Target those who like your page (or a competitor s page) and their friends. Location: Limit ads to a specific geographical location. Birthdays: Target users on their birthdays. Age & Gender: Target users based on age and gender. Behavioral: Show ads to users who have visited your site before.
26 LINKEDIN ADS ü 238 million people have LinkedIn accounts ü 40% of users check LinkedIn daily
27 LINKEDIN TARGETING OPTIONS While not as robust as the targeting options offered by Google & Facebook, LinkedIn still offers the ability to target an audience of professionals via: ü Profession ü Job Title ü Seniority ü Industry ü Company size
28 REPORTING Reports make all the difference
29 REPORTS Know exactly what you paid for: ü Impressions ü Clicks ü Leads or sales ü Advertising ROI Know Your Customers: ü Geographical location ü Device used ü How they found your ad ü Which ad they clicked
30 BOOST Your results online
31 CONTACT US TODAY Receive a free consultation and our management rate sheet. Website: Pushfire.com/ppc Phone:
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to
EFFECTIVE EMAIL STRATEGIES FOR TRAVEL MARKETING EMAIL MARKETING IN THE TRAVEL INDUSTRY If you are a travel marketer, you are always looking for better ways to reach your customers in a unique and effective
Digital Strategies for Small Business February 11, 2014 Bridget Gieseke presents How to make sure your website is open for business First Impressions Are Critical! 89% of customers search the web before
The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful
Written by: Benjamin Smith, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. Paid search advertising (pay-per-click or PPC) are ads
ChiroHosting has been providing quality chiropractic marketing services since 1993. For more information about what we do, visit our website today at ChiroHosting.com. Online Marketing for the Personal
Real-Time for the Rest of Us Perceptions of Real-Time Marketing and How It s Achieved / THE PERCEPTIONS OF REAL-TIME MARKETING What do you think of when someone says REAL-TIME MARKETING? Do you think of
Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate
Small Business Internet Marketing: Just What You Need to Know This presentation is designed to help small business owners at all levels of Internet experience achieve the following: An awareness of the
At mycleveragency we ve crafted 5 editions of our Perfect Posts series over the last year following its huge success and the ever-changing world of social media, which now means we ve introduced 10 platforms
IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009 Is your marketing investment delivering expected returns? Just ask Nielsen by Chang Park, Executive Director, Nielsen Analytic Consulting,
WHY Search SEARCH MATTERS to LOCAL BUSINESS Find out why search engines are now the #1 choice among consumers for finding local businesses from which to buy. Presented by with Nielsen//NetRatings ABOUT
THE LIGHT AND DARK OF SOCIAL SHARING Harnessing the power of consumer connections EXECUTIVE SUMMARY: LIGHTING UP THE DARK Dark Social as a marketing opportunity is one of the most exciting and potentially
Leading the Way: What You Need to Generate Leads Looking online will reveal where one third of US consumers spend at least 3 hours every day.1 Additionally, more than three fourths of all US adults are
How cloud computing can transform your business landscape Introduction It seems like everyone is talking about the cloud. Cloud computing and cloud services are the new buzz words for what s really a not
A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing
8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:
AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013 SIGNIFICANT ENHANCEMENTS TO NIELSEN ONLINE RATINGS HYBRID DATA Summary: May data represents a trend break versus prior months across all metrics for Online Ratings
Understanding Consumers Local Search Behavior May 2014 WHAT WE WANTED TO LEARN Movie theater show times 7:36pm Hotels in San Francisco 5:15pm Mexican restaurant 10:21pm Every day, people search for things
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways
Gearing up for the Health Insurance Open Enrollment Insights for digital marketers More Americans are getting healthcare coverage 14.1 million Americans obtained health insurance coverage from the beginning
The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors and Google Study Objective: To better understand the evolving role of digital media