> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?"

Transcription

1 FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their , search for content, play a game, use an app, browse the internet or catch up on their social media status, maybe even commenting on a show s fan page or #hashtag. Everything but look at the ad on screen. Civolution offers the ability to re-capture viewers attention by identifying the ad on TV and sending a trigger to a DSP to execute a second screen campaign perfectly in sync with the TV spot. So the ad on the main screen is linked in real time to the ad on the second screen. By creating this link between ads on both the first and second screens, Civolution can deliver an uplift in CTRs, CRs, user engagement and brand recognition. Our TV-Synced Ads solution amplifies your TV ad and allows the consumer to interact making TV actionable. For those not watching TV: we simply extend the reach of your TV ad, online. By linking TV and digital, we also enable competitive and category targeting. We help you present consumers with related or associated products online, in-sync with the TV ad. An example would be a great new TV ad for a new car, with a second screen ad offering a test drive at the viewer s nearest dealership. Below are some FAQs providing further details about TV-Synced Ads and how it works. We ve tried to answer the most common questions but should you have any other, please do get in touch. 1. TV-Synced Ads : Ok, but what is it exactly? The general concept of TV-Synced ads is simple: you see an ad on TV and within seconds the same (or related) ad appears on the most visited social media sites like Facebook and Twitter, popular mobile apps, high traffic websites or any digital property where programmatic media can be bought. Essentially, we help ensure delivery of ads on companion or second screen devices. 2. Why is TV-Synced ads relevant? In a world where TV audiences are multi-screening, the attention attributed to TV advertisements is being eroded. As a result, traditional TV media buying has become increasingly inefficient. In order to regain the effectiveness of TV, advertising media buys need to become cross platform. TV-Synced ads provide advertisers (and their agencies) with an opportunity to re-engage with their TV viewers and make TV actionable. TV-Synced ads extend the reach of TV into digital and amplify the brand message. It combines the reach and emotion generated by TV with the transparency and target-ability of digital.

2 3. Who has been using TV-Synced ads? TV-Synced ads are rapidly being adopted and already used by many advertisers across North America and Europe. In fact, many real-time ATDs (Agency Trading Desks), service providers, networks and agencies use our signals to deliver second screen advertising campaigns. 4. Do you have any use cases? See below some powerful examples of TV-Synced ads that have recently been deployed: TV-Synced Ads Facebook: Case Study TV-Synced Ads on Facebook news feed yield 60%. Click here for the press release TV-Synced Ads - Twitter Case Study 250% lift on Twitter for TV-Synced ads (large entertainment brand) Click here for the press release TV-Synced Ads FMCG: Case Study A 50% increase in Click-through Rate (CTR) for a fast-moving consumer goods brand during a daytime campaign. TV-Synced Ads Telco: Case Study Increase of 1.9m unique users reached in real-time for a mobile operator. Conversation rates on mobile devices increase. 5. How can I buy TV-Synced Ads? We work with all leading DSPs to make this data available for advertisers (agencies, brands, trading desks). Advertisers can in turn use this data to set up TV-Synced campaigns and synchronize digital advertising campaigns with real time TV data feeds, such as TV advertising, TV programs, contextual keywords and eventually Social TV conversations. TV-Synced data is offered on a CPM pricing model. If you don t have access to a DSP, we d be happy to help and suggest an appropriate media buying provider. 6. How does your platform work? Our platform automatically identifies commercials on TV, in real time and at scale. We use our proprietary global TV monitoring network to actually scan the broadcast video for advertisements as they air on TV. This is a 24/7/365 process. Our state of the art Automatic Content Recognition (ACR) technology based on fingerprinting identifies ads within a few seconds. Upon identification of an ad, a trigger is sent to programmatic buying platforms. They then bid in real time for inventory on social, mobile and online. Within seconds of an advertisement starting on TV, a TV-Synced ad can then be published on your target audience s laptop, tablet, or smartphone. No need for a special app, no need to push buttons.

3 7. Can you recognize a competitor s spot? Yes, absolutely. Since we monitor all commercials daily, we can identify all national TV advertisements broadcasting on TV. We have currently tagged and are maintaining a live database of over 80,000 advertisments. We can also offer category targeting and run ads against pre-defined categories of TV commercials. Clients also have the option to deliver specific competitive spots to sync with, directly to Civolution for upload into its monitoring system. 8. How does the fingerprinting actually work? Digital fingerprinting technology identifies content by extracting unique features from the audio or video and matching these against a reference database of known fingerprints. The analysis and identification is a real time process, operating 24/7. 9. How do you know if someone is watching the ad? We do not. Unless we use our ACR (automated content recognition) technology that sits within an app, we cannot make the direct link. Essentially, you will lose some impressions to people not watching TV - however these impressions have demonstrated they are extending the reach of your TV campaign as part of your digital campaign so it is not a waste! In fact, the uplift for the people watching is so high it makes up for anyone not in front of the TV. In case you are interested, as mentioned above, Civolution offers technology for in-app automated content recognition, please contact us to find out more or visit our dedicated second screen solution. 10. Is there a limit to how many impressions you deliver? It all depends on how many impressions you want to deliver and the clearing price in the open RTB environment when your campaign goes live. For reference, we see an average delivery of 500K to 1M impressions for each sync. You can also place a ceiling on your impressions using the line item cap delivery, or use frequency capping in your DSP settings. 11. How do you measure success? This depends on the objectives. CTR is still an all-time favourite and we have seen uplifts of 250%. Two additional metrics we see are an increase in unique users and higher conversion rates for products on mobile. For branding campaigns, you can also measure the brand uplift. 12. Can Civolution monitor anything else besides ad spots? (e.g. sports matches) Yes. We already monitor sport events, TV programs etc. We can fingerprint any TV content. You could, for example, trigger an ad against a specific show or sports event.

4 13. How long does it take to recognize a spot? Our award-winning and widely deployed fingerprinting solution can manage identification of content in just a few seconds, enabling near real-time sync. 14. How many TV channels do you cover? We monitor over 2,300 channels worldwide, includingover 600 in Europe and over 1,400 in the North America covering all 210 US DMAs. We also monitor channels in Latin America and APAC. Monitoring channels inover 60 countries, we can turn on monitoring in specific territories according to client demand. For a full list of channels, please contact us: 15. What needs to happen in order to start monitoring channels in a market not covered with Civolution technology? Upon client request, Civolution will check if the channel is already within network reach. If so, we can set it up rapidly (in a matter of a few hours). If it is a completely new channel that needs to be hooked up to our system, it can take up to two weeks. 16. Can you connect with AppNexus? Civolution has a server-to-server integration with AppNexus. Civolution TV data segments are accessible via the APX bidder console. 17. How do you set up a campaign in APX? You provide information needed to run TV synced campaign to Civolution : The project order form containing: campaign brand(s)/product(s), campaign schedule(s), TV Sync Window (duration), TV channels, bidder (in this case AppNexus) AppNexus Client member ID TV Spot video file(s) per or FTP (preferably.mp4) or a list of TV spot category(s) and/or competitive brands to sync against Civolution will : Configure the TV-Synced Campaign Operator Activate the TV channels to be monitored Upload the TV spot(s) and/or set-up the TV spot category(s) and/or competitive brands to sync against Assign a segment code to TV spot(s) to monitor and communicate this segment code(s) to the client Enable the AppNexus client member ID You will need to set-up a dedicated line item for the TV synced campaign in AppNexus, coupled with the newly created segment code(s). When the TV spot is detected on one of the TV channels monitored by Civolution, every impression in the target market is enriched with the segment code(s)

5 18. Which integrations do you have? In addition to the server-to-server integrations with AppNexus, we can integrate on partner level with DBM (Doubleclick BidManager) and Adform. We are also working through integrations with MediaMath, Turn, DataXu, Tubemogul, Videology and Brightroll. If there is a specific demand partner or DSP that you need, please contact us and we will tell you the status of that integration. According to demand and customers needs, we can prioritize accordingly. 19. How do you differ from your competitors? We are a global company, with a worldwide monitoring network. Our competitors only support certain markets. We have client-facing staff in offices around the world to provide support and assistance 24/7. Our staff are here to help you extract maximum value from your ad campaigns.. Furthermore, Civolution offers a 100% data play. Our ad database has extensive coverage and comes with full metadata (company, brand, product, category, Facebook/Twitter URL, etc.). Our TV analytics offering provides full insight about ad airings and allows you to slice and dice data in the way you want. We provide as much data as you need to help you make informed decisions. 20. What s Civolution? We are a very well-established business with a proven track record of launching new and innovative product lines. We serve over 200 clients in the Media & Entertainment industry. 21. What is your pricing? TV-Synced Ads works on a per CPM pricing model. Different rates are applicable for different synchronization campaigns ie where you deliver the TV spot, and what category or competitive based syncing etc. Our account management team will be happy to discuss that with you. Contact us for further details: 22. What about the second screen? The second screen is here to stay. There s plenty of research to show that people are multi-screening more and more. This will only continue. Here at Civolution we re committed to helping the advertising community to bridge the gap between TV and digital. We are already working on some innovative data solutions that will allow you to target on an even more granular level. Stay tuned. TV and digital advertising are coming together and it is going to be amazing!

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and

More information

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10

More information

CONTEXTUAL RETARGETING

CONTEXTUAL RETARGETING SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness

More information

ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital

ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital ONLINE VIDEO BUY TYPES Ofelia Faes Head of Digital Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012 Agenda + ONLINE VIDEO AS

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

Grow Your Business with Cidewalk

Grow Your Business with Cidewalk Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to

More information

SPONSOREDUPDATES. user guide

SPONSOREDUPDATES. user guide SPONSOREDUPDATES user guide Why Sponsored Updates? 3 LinkedIn Company Pages 3 Creating your Sponsored Update Campaign 4 Managing your Sponsored Update Campaign 14 Sponsoring from your Company Page 18 Analyzing

More information

How Private Exchanges Benefit Video Publishers

How Private Exchanges Benefit Video Publishers How Private Exchanges Benefit Video Publishers TubeMogul enables industry leading video publishers to reap the benefits of real-time selling for premium and remnant inventory Table of Contents Executive

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

THE SCIENCE OF MOBILE ADVERTISING. www.mobilda.com

THE SCIENCE OF MOBILE ADVERTISING. www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING ABOUT US While the ever growing majority of mobile users value their mobile devices more than their wallets, one begins to realize the true potential of mobile advertisement.

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook ! Best Practices for Maximizing Revenue with MoPub Publisher Playbook Table of Contents Introduction 3 Ad Formats 4 Singleton Ad Unit for Banners 4 Interstitial Ad Unit 5 Video Ads on MoPub Marketplace

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Addressing the Mobile Tracking Challenge. Marketing in Perpetual Motion

Addressing the Mobile Tracking Challenge. Marketing in Perpetual Motion Addressing the Mobile Tracking Challenge Marketing in Perpetual Motion Addressing the Mobile Tracking Challenge Marketing in Perpetual Motion The Mobile Tracking Challenge As recently as 25 years ago,

More information

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

Your No-Nonsense Guide to Facebook Ads

Your No-Nonsense Guide to Facebook Ads Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In

More information

Leveraging Social Media

Leveraging Social Media Leveraging Social Media Social data mining and retargeting Online Marketing Strategies for Travel June 2, 2014 Session Agenda 1) Get to grips with social data mining and intelligently split your segments

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

PlayTime Media is the Best Way to Deliver Your Brand Message

PlayTime Media is the Best Way to Deliver Your Brand Message PlayTime Media is the Best Way to Deliver Your Brand Message As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet

More information

Where Is Interactive Marketing Heading?

Where Is Interactive Marketing Heading? Trend Report Changhee Han _ chang.han@cheil.com Chakyung Bae _ chakyung.bae@cheil.com 2013 ad:tech London Where Is Interactive Marketing Heading? ad:tech is an international seminar on interactive marketing

More information

For example: Standard Banners: Images displayed alongside, above or below content on a webpage.

For example: Standard Banners: Images displayed alongside, above or below content on a webpage. What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format

More information

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information

Social Business Intelligence For Retail Industry

Social Business Intelligence For Retail Industry Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

6 Digital Advertising. From Code to Product gidgreen.com/course

6 Digital Advertising. From Code to Product gidgreen.com/course 6 Digital Advertising From Code to Product gidgreen.com/course Million Dollar Homepage From Code to Product Lecture 6 Digital Advertising Slide 2 gidgreen.com/course Introduction Ad formats Types of targeting

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study Instagram ads are finally available to everyone. But Have you tried to set up a campaign? Instagram provides little to no insight on how to get started. In addition, there s no case study data out there

More information

Agencies, Advertisers and Consumers: The Digital Challenge

Agencies, Advertisers and Consumers: The Digital Challenge Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo. How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings

More information

Why It Is Important? Retargeting. Common Objections

Why It Is Important? Retargeting. Common Objections What Is It? Why It Is Important? Retargeting After Yes Common Objections Summary What is it? A digital marketing strategy designed to win back lost customers by displaying ads on other sites to users who

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Automating Advertising

Automating Advertising Leading the Automation of Advertising Automating Advertising Luke Fenney VP, Seller Cloud - International Advertising is a business driven by brilliant and creative people. Rubicon Project exists to automate

More information

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

The study was conducted through a 15-minute online survey and was undertaken by 350 people.

The study was conducted through a 15-minute online survey and was undertaken by 350 people. Hoop Group was asked to conduct the 3 rd annual IAB Australian mobile landscape study. The study was first undertaken in 2013, and continued in 2014. The study was conducted through a 15-minute online

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Introduction to Pay Per Click

Introduction to Pay Per Click Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Your Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved

Your Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Your Guide to Successful Digital B2B Marketing www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Introduction How does a business create sustainable and successful B2B marketing in a world

More information

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence With more than 600 million Facebook users and a worth of $50 billion, it would be foolish for businesses

More information

The Complete Guide to LinkedIn Ads. Everything You Need to Know About Targeting, Measurement, and Optimization

The Complete Guide to LinkedIn Ads. Everything You Need to Know About Targeting, Measurement, and Optimization The Complete Guide to LinkedIn Ads Everything You Need to Know About Targeting, Measurement, and Optimization Updated October 2015 Table of Contents Introduction The Power of LinkedIn Ads The Common Pitfalls

More information

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY Bidding strategy 3 steps for setting up your bidding strategy 1 Define your business goal 2 Choose your bidding strategy

More information

Mobile Marketing Glossary

Mobile Marketing Glossary Mobile Marketing Glossary Ad: Any type of graphical or text-based ad that is displayed within a site or app for the purpose of promoting a commercial brand, product or service. Advertisement Action: Any

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

GfK Crossmedia Link, Unlocking new insights

GfK Crossmedia Link, Unlocking new insights GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link

More information

FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS

FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS Email Password LOGIN JUNE 2016 WHAT IS ADMIXER.PUBLISHER? ONE SOLUTION TO FIT ALL PUBLISHER NEEDS INVENTORY MANAGEMENT Unlimited number of sites and ad units,

More information

1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

Mobile Advertising! Marketplace Report 2012 Q4

Mobile Advertising! Marketplace Report 2012 Q4 Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis Media Buying 101 We ve put together a small guide on display media buying. This guide will cover the pre media buy research you need to do to get ready to start your media buy as well as limit your risk

More information

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL 1 TRENDS & TIPS Facebook Advertising in Q2 214 Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend # SOCIAL MEDIA LIKE # SHARE 2 1. Introduction Facebook advertising

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager 1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Generate Leads With. -YouTube- Creating YouTube Ads

Generate Leads With. -YouTube- Creating YouTube Ads Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views

More information

Measuring TV s Impact for Mobile Advertisers

Measuring TV s Impact for Mobile Advertisers Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted

More information

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104

More information

Five Tips. For Assembling Integrated Marketing Campaigns

Five Tips. For Assembling Integrated Marketing Campaigns Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing

More information

THE EVOLUTION OF TV. The Promise of Programmatic TV

THE EVOLUTION OF TV. The Promise of Programmatic TV 3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

emma Mobile Business Intelligence

emma Mobile Business Intelligence emma Mobile Business Intelligence The big problem in ecommerce is the recurrency Best customers comes from Mobile emma is Mobile Business Intelligence. The ultimate mobile marketing technology in the market

More information

Essential Guide Cross Border Trade. Cross Border Trade. The Essential Guide. www.nmplondon.com

Essential Guide Cross Border Trade. Cross Border Trade. The Essential Guide. www.nmplondon.com 0 The Essential Guide 2015 2015 Net Net Media Media Planet Planet Ltd. Ltd. All Rights All Rights Reserved. 1 Executive Summary For UK businesses with strong brands and high export potential, expanding

More information

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup.

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup. ThinkWorks SNAP SHOT How to Reach Mobile Users with Search, Apps and YouTube Focus on MENA 1 Contents This ebook provides tips on how to reach mobile users in the Middle East and North Africa with search,

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper June 2014 Whitepaper Five Questions to Ask Your Mobile Ad Platform Provider Use this easy, fool-proof method to evaluate whether your mobile ad platform provider s targeting and measurement are capable

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Company Category S2S Description

Company Category S2S Description LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions

More information

Mobile Advertising 2012. Duncan Fisher

Mobile Advertising 2012. Duncan Fisher Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate

More information

How do you compare with mobile leaders? Adobe Mobile Marketing Survey

How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Table of contents 1 Introduction 2 Summary of insights 3 Marketing owns mobile 4 A mobile strategy

More information

Key Findings From the. BrightRoll 2015 Advertising Agency Survey

Key Findings From the. BrightRoll 2015 Advertising Agency Survey Key Findings From the BrightRoll 2015 Advertising Agency Survey Survey Goals: The BrightRoll research team is committed to understanding what matters most to the world s premier advertising agencies. Year-over-year,

More information

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile Mobile Advertising Benchmarks Report September 2015 #1Rmobile Table of Contents About This Report / Methodology...3 Highlights & Key Findings... 4 Mobile Program Overview...5 6 Interactive In-Stream Video

More information

UK Video Advertising Report November 2012

UK Video Advertising Report November 2012 UK Video Advertising Report November 2012 BrightRoll UK Video Advertising Report: November 2012 brightroll.co.uk +44 (0)207 550 5580 22, Long Acre London WC2E 9LY Copyright 2012 BrightRoll, Inc. 64% of

More information

Personalised Retargeting: The Cutting Edge of Behavioural Targeting. 2011 Benny Arbel, CEO & Founder

Personalised Retargeting: The Cutting Edge of Behavioural Targeting. 2011 Benny Arbel, CEO & Founder Personalised Retargeting: The Cutting Edge of Behavioural Targeting 2011 Benny Arbel, CEO & Founder Agenda Introduction to Personalised Retargeting Short Introduction to mythings Integration with your

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

HIGH-PERFORMANCE RETARGETING

HIGH-PERFORMANCE RETARGETING SOCIAL, MOBILE AND CRM RETARGETING CREATIVE STRATEGIES THAT PERFORM WHITE PAPER HIGH-PERFORMANCE RETARGETING STRATEGIES FOR THE MODERN MARKETER Executive summary In an ideal world, you d deliver a personalised

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

IAB Australia Mobile Landscape Study

IAB Australia Mobile Landscape Study IAB Australia Mobile Landscape Study 2014 Mobile advertising industry snapshot World leaders in brand & comms measurement More than 400 brand and communication experts worldwide Numerous industry awards,

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

The CEO s Manual to DNTX How to use DNTX.com

The CEO s Manual to DNTX How to use DNTX.com The CEO s Manual to DNTX How to use DNTX.com What is DNTX? you might have wondered. To put DNTX into one sentence: DNTX is a real time bidding ad network which offers over 300 million unique visitors each

More information

How Google Wildfire is Recasting Digital Marketing Strategies for Auto Dealers. Brian Pasch, CEO PCG Consulting brian@pcgmailer.

How Google Wildfire is Recasting Digital Marketing Strategies for Auto Dealers. Brian Pasch, CEO PCG Consulting brian@pcgmailer. How Google Wildfire is Recasting Digital Marketing Strategies for Auto Dealers Brian Pasch, CEO PCG Consulting brian@pcgmailer.com Workshop Outline Where Social Media Marketing Fits in Google s ZMOT Understanding

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information