red INSIDE Reaching a Powerful Home Shopping Audience Contact: Bob Seeman, National Sales Director Robert.Seeman@RealEstateDigital.com

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1 Reaching a Powerful Home Shopping Audience Media Kit INSIDE About RED & REALM 2 Audience & Traffic. 3 Advertising Opportunities, ISAT.. 4 Targeting, Ad Specs & Requirements... 5 Contact: Bob Seeman, National Sales Director Robert.Seeman@RealEstateDigital.com red REAL ESTATE DIGITAL 1 P a g e R e a l E s t a t e D i g i t a l M e d i a K i t

2 ABOUT Real Estate Digital & REALM Real Estate Digital (RED) is the leader in providing technology solutions to the real estate industry and media opportunities to advertisers through its growing exchange of real estate ad publishers. MEDIA & ADVERTISING: RED offers. An ad exchange featuring hundreds of real estate publishers from coast to coast Custom ad integrations Web development, having developed and maintained over 23,000 real estate web sites Data sales, with a focus on reaching pre-move and post-move home buyers B2B opportunities to reach real estate professionals marketing Digital media planning Affiliated RED divisions also provide the following business solutions: rdesk, TransactionPoint, DocCentral, and over 23,000 developed & maintained broker, agent and real estate web sites. NETWORK COMPOSITION: The Real Estate & Living Media Network (REALM) is a nationwide ad exchange featuring primarily three types of real estate-related web sites: multiple list system sites, real estate agent and broker sites, and national real estate portals. These sites offer a unique audience of in-market home shoppers, making them especially effective for reaching an audience interested in key pre-move and post-move purchases. PORTALS: SAMPLING OF REGIONAL BROKER & MLS SITES: 2 P a g e R e a l E s t a t e D i g i t a l M e d i a K i t

3 AUDIENCE Consumers on REALM are IN-MARKET home buyers and sellers, as validated by the relationship with the real estate broker or agent and the proximity to the move event. Due to the unique composition of the REALM audience, advertisers have many natural audience segments in a typical campaign flight. A typical REALM consumer is a highly educated adult Female with Children, Married with an annual household income over $100,000. Endemic Segments: Home Buyers Home Sellers Seasonal Home Buyers/Sellers New Construction Buyers Renters Real Estate Investors Mortgage Shoppers Real Estate Professionals Home Warranty Shoppers Movers Non-Endemic Segments: Home Security Public Utilities Home Furnishings Insurance Home Appliances Home Improvement Credit Monitoring Mobile Carriers Insurance Health & Fitness Online Shoppers TRAFFIC 8-10 Million Unique Monthly Visitors 319 Million Monthly Page Views 2.5 Average 6.9 Average Minutes Per Visit 552 Average Daily Visitors 3 P a g e R e a l E s t a t e D i g i t a l M e d i a K i t

4 ADVERTISING Opportunities In addition to a deep display advertising footprint that reaches the largest agent-qualified mover audience online, REALM leverages the close one-to-one relationships with its publishers to bring advertisers strategic & custom advertising solutions. ISAT Search & Display Ad Technology ISAT is a dynamic ad technology that helps advertisers increase ROI by reducing steps to action and expanding measureable activities. Each ISAT banner program seamlessly integrates a multitude of dynamic and valuable features for advertisers, including: Integrated secure data capture Real-time or batch secure data transfer Auto-responder solutions Integrated Multimedia capabilities Dynamic content updates while in market with new creative, offers and videos 4 P a g e R e a l E s t a t e D i g i t a l M e d i a K i t

5 TARGETING Geographic IP Based Search Based Broker/MLS Region State, DMA, City, Zip Target Concentrations o Median HH Income o Median Age o Owner-Occupied HHs o Employment Level Other - Day-parting - Time-parting - Search Criteria - Site Sections - Browser Type - Operating System - Connection Speed STANDARD, Flash & Rich Media Ad Specs Rich Media Specs will be handled through DoubleClick Rich Media (Motif), and must be tested and approved by Real Estate Digital prior to running. Agency/Advertiser pays rich media serving fees to 3rd Party vendor. STANDARD AND FLASH CREATIVE MUST BE RECEIVED 3 BUSINESS DAYS PRIOR TO CAMPAIGN START DATE (5 DAYS FOR RICH MEDIA). IF CREATIVE ASSETS ARE RECEIVED AFTER THIS TIME, THEN LPS REAL ESTATE GROUP WILL AUTOMATICALLY SHIFT THE END DATE OF THE CAMPAIGN BY THE NUMBER OF DAYS THAT THE ASSET DELIVERY WAS LATE, UNLESS NOTIFIED OTHERWISE BY THE AGENCY/ADVERTISER. * Flash Creative: must contain a mandatory action script as follows: // Action script... on (release) { geturl(clicktag, "_blank"); } A mandatory action script is necessary to run flash creative as it allows REALM to easily update the click URL (if applicable), and also enables our ad server to track clicks accurately. 3rd Party Ad Tags that our ad server can accommodate are: Atlas, AdInterax, AdJuggler, AdTech, Bluestreak, DoubleClick, Eyeblaster, Eyewonder, MediaPlex, PointRoll, Specific Media, Zedo Sales Contact: Bob Seeman Robert.Seeman@RealEstateDigital.com Real Estate Digital Aliso Creek Road, Suite 200 Aliso Viejo, CA P a g e R e a l E s t a t e D i g i t a l M e d i a K i t