Hamburg, April 2015 SPIEGEL ONLINE MOBIL. Forms of advertising 2015
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1 Hamburg, April 2015 SPIEGEL ONLINE MOBIL Forms of advertising 2015
2 Mobile special forms of advertising Overview Non-binding visualisation examples 2
3 Content Ad 1:1 Maximum attention with the Content Ad 1:1 Content Ad 1:1 Special form of the classical Content Ad Placement Sections Position Centre Can be realised on MEW, iphone app, Android app Placement costs* Run of channel: CPM gross Run of site: CPM gross Visualisation example Position center 3
4 Content Ad 1:1 Fixed prices 2015 section position: center garantee (Tsd. PI) MCA 1:1 Homepage (fixed price per day) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
5 Content Ad 1:1 Technical specifications Formats for all device classes: 600x600 Px or 640x600 Px File size: max. 60 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 5
6 Content Ad 2:1 More advertising space with the Content Ad 2:1 Content Ad 2:1 Special form of the classical Content Ad Placement Homepage and sections Position From centre Can be realised on MEW, iphone app, Android app Placement costs* Run of channel: CPM gross Run of site: CPM gross Visualisation example *position center 6
7 Content Ad 2:1 Fixed prices 2015 section position: center guarantee (Tsd. PI) MCA 2:1 Homepage (fixed price per day) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise(fixed price per week)
8 Content Ad 2:1 Technical specifications Formats for all device classes: 600x300 Px or 640x300 Px File size: max. 50 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 8
9 Content Ad 4:1 Advertise the mobile way with the classical Content Ad Content Ad 4:1 Classical Content Ad Placement Homepage and sections Position All positions Can be realised on MEW, iphone app, Android app Placement costs Position top Run of channel: CPM gross Run of site: CPM gross Position center Run of channel: CPM gross Run of site: CPM gross Visualisation example 9
10 Content Ad 4:1 Fixed prices 2015 section guarantee (Tsd. PI) position: top position: center MCA 4:1 MCA 4:1 Homepage (fixed price per week) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
11 Content Ad 4:1 Technical specifications Format: 600x150 Px or 640x150 Px File size: max. 40 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 11
12 Content Ad 6:1 Advertise the mobile way with the classical Content Ad Content Ad 6:1 Classical Content Ad Placement Homepage and sections Position All positions Can be realised on MEW, iphone app, Android app Placement costs Position top Run of channel: CPM gross Run of site: CPM gross Position center Run of channel: CPM gross Run of site: CPM gross Visualisation example 12
13 Content Ad 6:1 Fixed prices 2015 section Garantie (Tsd. PI) position: top position: center MCA 6:1 MCA 6:1 Homepage (fixed price per day) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
14 Content Ad 6:1 Technical specifications Format: 600x100 Px or 640x100 Px File size: max. 40 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 14
15 Expandable Content Ad 6:1 More space thanks to the expanding means of advertising Expandable Content Ad 6:1 This special form of advertising is based on the Mobile Content Ad, which expands when clicked on. The expandable lays as a flat area on top of the content in a centred position. Placement Homepage and sections Klick Position All positions Can be realised on MEW, iphone app, Android app Placement costs* Run of channel: CPM gross Run of site: CPM gross Visualisation example *position top 15
16 Expandable Content Ad 6:1 Fixed prices 2015 section guarantee (Tsd. PI) position: top MAC expandable 6:1 Homepage (fixed price per day) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
17 Expandable Content Ad 6:1 Technical specifications Formats for all device classes: Content Ad 6:1: 600x100 Px or 640x100 Px Expandable: width 600 Px or 640 Px, height: 200 Px up to max. 500 Px File size: Content Ad max. 40 KB, Expandable max. 30 KB Special features Static or animated The Expandable must have a clearly marked Quit symbol The Expandable can contain up to 3 clickable (differently linked) areas The position of the clickable surfaces must remain the same during animation JPEG or GIF Tip Integrate a graphical element (e.g. an arrow) into the Content Ad, thereby indicating that the means of advertising expands when clicked on For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 17
18 Gallery Ad Use the product s versatility by way of a picture gallery Gallery Ad After being clicked on, the mobile Content Ad expands to the format 6:1 and a picture gallery opens for the user to browse through. Placement Homepage and sections Click Position All positions Can be realised on MEW Placement costs* Run of channel: CPM gross Run of site: CPM gross Remarks This means of advertising is also possible with the starting format Content Ad 4:1 or 2:1**. Visualisation example *Position top **Position centre 18
19 Gallery Ad Fixed price 2015 section guarentee (Tsd. PI) position: Top Homepage (fixed day price) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
20 Gallery Ad Technical specifications Formats for all device classes: Content Ad 6:1: 600x100 Px or 640x100 Px Expandable: width 600 Px or 640 Px, height: 200 Px up to max. 500 Px File size: Content Ad max. 40 KB, Expandable max. 30 KB Special features Static or animated The Expandable must have a clearly marked Quit symbol The Expandable can contain up to 3 pictures The position of the clickable surfaces must remain the same during animation JPEG or GIF Tip Integrate a graphical element (e.g. an arrow) into the Content Ad, thereby indicating that the means of advertising expands when clicked on For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 20
21 Gesture Ad Receive information through interaction Gesture Ad A Content Ad that expands when clicked on and offers users additional information within a larger area. The interactive usage options of the mobile terminal, such as swiping, scrolling, zooming, etc. are also used. The starting format is das Content Ad 6:1. Placement Homepage and sections Position All positions Can be realised on MEW, iphone app, Android app Placement costs* Run of channel: CPM gross Run of site: CPM gross Visualisiation examples *position top 21
22 Gesture Ad Fixed prices 2015 section guarantee (Tsd. PI) position: top Homepage (fixed day price) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
23 Gesture Ad Technical specifications Formats for all device classes: Content Ad 6:1: 600x100 Px or 640x100 Px Expandable: width 600 Px or 640 Px, height: 200 Px up to max. 500 Px File size: Content Ad max. 40 KB, Expandable max. 30 KB Special features Static or animated The Expandable must have a clearly marked Quit symbol The Expandable can contain up to 3 pictures The position of the clickable surfaces must remain the same during animation JPEG or GIF Tip Integrate a graphical element (e.g. an arrow) into the Content Ad, thereby indicating that the means of advertising expands when clicked on For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 23
24 Interstitial Use the means of advertising s whole surface between the sections Interstitial The Interstitial lays itself on top of the content for max. 7 seconds. Placement Sections Position On top of the editorial content Can be realised on MEW, iphone app, Android app Placement costs Run of channel: CPM gross Run of site: CPM gross Recommendation Book a permanently-placed Mobile Content Ad as a reminder and benefit from our combination discount! Visualisiation example 24
25 Interstitial Technical specifications Format: 600x656 Px or 640x656 Px File size: max. 60 KB Special features Static JPEG or GIF A clearly marked Quit button must be integrated Delivery with FC1/user/day For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 25
26 Magnetic Ad Permanent presence at the foot of the screen Magnetic Ad The Magnetic Ad is faded in at the bottom of the browser s window. It fades out upon interaction by the user (scrolling). If there is no such interaction, it fades in again within one second. The format is the Content Ad 6:1. Placement Sections Position Below Can be realised on MEW, iphone app, Android app Placement costs Run of channel: CPM gross Run of site: CPM gross Visualisation example 26
27 Gesture Ad Fixed prices 2015 section guarentee (Tsd. PI) position: footer Magnatic Ad MAC 6:1 Homepage (fixed day price) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
28 Magnetic Ad Technical specifications Format: 600x100 Px File size: max. 40 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 28
29 Multi Ad Use the entire homepage for your presence Multi Ad With the Multi Ad, four Content Ads appear on the SPIEGEL ONLINE MOBIL homepage. Placement Homepage Position 4 positions Can be realised on MEW, iphone app, Android app Placement costs Permanent placement per day: 40,440 gross Guarantee 2,2 million PIs Remarks Upper positions: 6:1 or 4:1 Lower positions: up to size 2:1 Visualisiation example 29
30 Multi Ad Technical specifications Formats: Content Ad 6:1: 600x100 Px or 640x100 Px Content Ad 4:1: 600x150 Px or 640x150 Px Content Ad 2:1: 600x300 Px or 640x300 Px File sizes: 6:1 max. 40 KB, 4:1 max. 40 KB, 2:1 max. 50 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 30
31 Prestitial Welcome users with your means of advertising Prestitial The startscreen Interstitial opens up for max. 7 seconds when the app is started, before the user is taken to the homepage. It is clickable and the landing page opens up in the in-app browser. Placement Homepage Position Above the editorial content Can be realised on iphone app, Android app Placement costs Permanent placement per day: 25,200 gross Performance: Guarantee PIs Run of channel: CPM gross Visualisation example l 31
32 Prestitial Technical specifications Format: 600x656 Px File size: max. 60 KB Special features Clickable JPEG or GIF Delivery only on the load screen Time out after 7 seconds or Next button A clearly marked Quit button must be integrated For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 32
33 Pushdown Ad Enlarging the means of advertising through interaction Pushdown Ad The Pushdown Ad shifts the Content Ad and the page s content downwards onto the means of advertising by clicking, and opens up a larger area for max. 7 seconds. Touching this area calls up the landing page. When the Content Ad is clicked on again, a new pushdown is initiated. Klick Placement Homepage and sections Position All positions Can be realised on MEW Placement costs* Run of channel: CPM gross Run of site: CPM gross Visualisation example *position top 33
34 Pushdown Ad 6:1 Fixed prices 2015 section guarantee (Tsd. PI) position: top Pushdown Homepage (fixed price per day) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
35 Pushdown Ad Technical specifications Formats for all device classes: Start Content Ad 6:1: 600x100 Px or 640x100 Px Pushdown: width 600 Px or 640 Px, height: 300 Px File size: max. 40 KB; pushdown: max. 30 KB Special features Static or animated JPEG or GIF Autoclose: The animation may be no more than 7 seconds long A clearly marked Quit button must be integrated For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 35
36 Tandem Ad Advertise with a combination of two Content Ads Tandem Ad This form of advertising consists of two Mobile Content Ads: a 4:1 with a 2:1. Placement Homepage and sections Position Top and centre 1 Can be realised on MEW, iphone app, Android app Placement costs Run of channel: CPM gross Run of site: CPM gross Visualisation example 36
37 Tandem Ad Fixed prices 2015 section guarantee (Tsd. PI) Tandem Ad 4:1 (oben) + 2:1 (mitte1) Homepage (fixed price per day) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
38 Tandem Ad Technical specifications Formats: Content Ad 4:1: 600x150 Px or 640x150 Px Content Ad 2:1: 600x300 Px or 640x300 Px File size: 4:1 max. 40 KB, 2:1 max. 50 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at 38
39 Klick-to-Video Ad Use moving pictures on mobile devices as well Klick-to-Video Ad After being clicked on, the mobile Content Ad expands to the format 6:1, then a player opens and shows the commercial. Placement Homepage and sections Klick Position All positions Can be realised on MEW Placement costs Run of channel: CPM gross Run of site: CPM gross Remarks This form of advertising is also possible with the starting format Content Ad 4:1 or 2:1*. Visualisation example *Position centre 2 39
40 Klick-to-Video Ad Fixed price 2015 section guarantee (Tsd. PI) position: top Klick-to-Video Ad Homepage (fixed price per day) Politik (fixed price per week) Wirtschaft (fixed price per week) Netzwelt (fixed price per week) Auto (fixed price per week) Wissenschaft (fixed price per week) Kultur (fixed price per week) Sport (fixed price per week) Panorama (fixed price per week) Gesundheit (fixed price per week) Uni/SchulSPIEGEL (fixed price per week) Reise (fixed price per week)
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