The Definitive Guide to Mobile Monetization

Size: px
Start display at page:

Download "The Definitive Guide to Mobile Monetization"

Transcription

1 The Definitive Guide to Mobile Monetization Appia Footer320 Blackwell Street Durham, NC

2 Introduction There is no silver bullet to mobile monetization. Crafting a monetization strategy that drives revenue by creating a valuable, engaging user experience is key. But users demand that a majority of content they consume on their mobile devices be free. In fact more than 90% of all apps across App Store and Google Play now are free to install. This creates a unique challenge to developers creating a monetization strategy post-install. Consider which monetization method is ideal for your user experience and answer these critical questions. Do I want to provide upsell/cross-sell opportunities in app? Do I want to add advertising to my in-app experience? What innovative ad units are available and performing well? What is the right balance between creating a positive user experience and bringing in as much revenue as possible? What level of flexibility do I have in testing and exploring monetization tactics? In this guide, we will outline multiple mobile monetization tactics and strategies to consider as you exploring driving revenue through your apps and mobile web sites. Monetization Methods 101 There are several different ways that publishers can monetize their content. Paid apps, subscriptions, in-app purchases, and ad monetization are all viable options for publishers and developers looking to drive revenue. Publishers can leverage one or several of these methods to monetize their traffic. Whether an app is priced at 99 cents or at a premium price, making the pricing decision can be tough. Paid app pricing works best for static content that doesn t change much. This is the easiest, most straightforward monetization method, and users are willing to pay if there is a perceived value. When users come across a paid app they are interested in, they will typically look for a free alternative before going with the paid version. 2

3 3

4 Additionally, once users pay for an app they expect all future updates for free, meaning publishers can t make additional money without advertising or in-app purchases. Subscription services are great for apps that stream media, newspapers, and magazines. Apps that are refreshed regularly, or use cases that involve long sessions on a regular basis are good candidates for subscription monetization. Subscriptions are a great way to see a steady revenue stream, but there is typically a single, set price for all users. Power users may have been willing to pay more, but a higher price could deter less frequent users. In-app purchases are ideal for apps with a large amount of content or apps that have a deep, repetitive experience. Games traditionally perform well with in-app purchases. Because the app is free upfront, there is a low barrier of entry and users only pay for upgrades as they go. Gartner predicts that 48% of all mobile revenue will come from in-app purchases by Mobile advertising is an additional monetization strategy that can work for any app or mobile website. In fact, research from UK-based Oxygen8 Group found that 54% of mobile users want to receive discounts or coupons from brands they engage with. Additionally, 62% of those polled say that their purchasing behavior has been influenced by mobile ads. This data is key, and shows that users actually want to receive targeted, relevant mobile ads. There are seemingly endless combinations of formats and placements to choose from, allowing publishers to customize the advertising experience to their audience. Balance is important though. If too many ads interfere with an app experience, publishers run the risk of losing users and in turn, losing revenue. 4

5 Innovative Ad Units: The What, Where, and How? New ad units are emerging all the time due to the fast pace of the mobile ecosystem. This is great for publishers because they can leverage the ad formats that perform best for their audience. The What? Currently there are several types of ad formats available: standard, video, rich media, and native ads. Standard ads refer to more traditional mobile ad units like static banners and interstitials. Video ads play short video clips, typically around 15 seconds each. Rich media ads entice users to interact with the ad to access the content. Native ads appear seamlessly within the content of a mobile site or app. Banners and Interstitals Banner and interstitial advertisements are easy to create and the most simple ad unit to integrate into an app or mobile website. While these ads are the easiest to implement, they are still highly successful for Publishers looking to monetize traffic. Users expect some level of advertising in exchange for a free app. Video Ads Video Ads offer a higher conversion than other ad units, but there is fewer inventories available. There are several different ways to integrate video ads into a mobile site or app. Prerolls are videos that run before users can access content or gain entry into an application. 5

6 There are also different ways to initiate user interaction with video ads; push to play and in-app auto play options. Video ads are high performing and offer a superior user experience and compelling calls to action. Rich Media Ads Some of the most sophisticated mobile ad formats, rich media ads are technically advanced and highly engaging. Rich media ads require users to touch, swipe, shake, or scroll to access content. Because these rich media ad format is so technically complex, it is important to test and ensure all of the features are functioning properly. Native Ads Native ads are made to match the look and feel of an app or site. This ad format has been growing in popularity recently. Despite the growing popularity, native ads have had their share on controversy among Publishers. Opponents of native ads feel that this ad unit is an advertorial and misleading to users. Mobile marketing is not about misleading users. The native ad format is meant to be non-intrusive while still offering them targeted ads they would find relevant. The Where? Placing advertisements within an app or mobile website should feel natural, not overly disruptive to the user experience. Some examples of places where ads can be served are at breaks in game play, the beginning or end of content, or as a More Apps button embedded within an app s navigation. It is important for publishers to balance the number of advertisements shown while maximizing their potential monetization. Too many ads will create a negative user experience, and the potential for losing that user for good. Serving relevant, targeted ads based on a user s behavior, location, and interests will enhance user experience, creating a higher lifetime value (LTV). The How? How can publishers decide which ad formats are best for their audience? Testing! 6

7 7

8 8 All of the aforementioned ad units can be A/B tested for optimization. Regardless of the ad unit, creative should be rotated frequently to combat ad blindness. Keeping creative fresh, engaging, and relevant will increase ad monetization. Learning what drives user performance in a controlled A/B testing environment means more revenue. Balancing User Experience In a world where mobile users largely demand content for free, Publishers need to find a way to bring in revenue. If ads weren t bringing in enough cash, the simple solution would seem to be clear: add more advertisements! Unfortunately the resolution is not that easy. Ad space that never results in a high volume of impressions, clicks, or installs is not attractive to mobile advertisers. Additionally, overwhelming users with ads will disengage your users. A better solution to drive more revenue without disrupting the user experience is to integrate more interactive ad units that fill at higher price points. Advertisers are willing to pay a premium for ad space that returns highly engaged users. Striking a balance between serving contextually relevant ads to users while maximizing revenue is a challenge every publisher faces. Positive experiences with apps that serve meaningful, targeted advertising is the key to success for mobile publishers. Publisher KPI s to Consider There are countless ways that publishers can measure their performance, but it is important not to get stuck into analysis paralysis and drive meaningful revenue. Here is an overview of some of the popular ad spend models that are used today. CPM Cost Per Mille or Cost Per Thousand impressions CPC Cost Per Click CPA Cost Per Action CPI Cost Per Install

9 Publishers prefer each model for different reasons. Some prefer to work on a CPM basis because they generate revenue any time an ad is shown. CPC is pretty straightforward. Any time a user clicks an ad the publisher gets paid. Mobile Advertisers are not typically inclined to work on a CPC basis, especially due to the small screen size and accidental clicks that happen on mobile. CPA and CPI models are becoming popular because they are performance-based. CPA can mean any number of actions, including video views, registration, etc. In the mobile app space, many publishers are moving to a CPI or Cost Per Install model. In this case, publishers are paid when a user clicks on an ad, is taken to the App Store or Google Play, and downloads the app. Many mobile publishers like being paid on a CPI basis because they are able to show quality traffic is being driven from their site or app. CPI rates are also higher than CPM rates because advertisers are willing to pay more for active, engaged users with intent. Optimization Optimizing campaigns and inventory is crucial in the fast paced world of mobile marketing. Advertisers will be quick to leave if they aren t seeing performance. Publishers can optimize on ad types, placements, device, and use data not only to make informed decisions, but to increase bid rates from advertisers as well. As discussed earlier, there are plenty of ad types for publishers to integrate into their apps or mobile websites. Finding out what ad formats are going to resonate with an audience and drive engagement is a bit of trial and error. Not only can publishers optimize on the ad type itself, testing different ad placements can help optimize on conversions as well. Some examples of potential placements include exit interstitials vs interstitials between levels, a more apps button within an app s navigation bar that takes users to an app wall vs a free apps tab at the bottom of the screen, native ads 9

10 10

11 embedded within content vs native ads that come at the end of content. There are countless ways to test and tweak ad placements. Targeting can greatly enhance optimization in many different ways. If testing has shown that Android users respond better to a certain type of ad, but ios users typically prefer a different format, publishers can optimize on this information to give users a great experience while increasing the likelihood of conversion based on their device. Something that publishers need to keep a close eye on is ad serving. Serving the same ads to the same user multiple times is a poor user experience, and will lead to lower conversion rates. If the user didn t convert the first time, it is unlikely that they will convert the second or third time they are shown an ad. Another way to optimize ads that are shown in-app is to understand what apps the user already has downloaded on their device. This data can help publishers serve ads that are similar to their audience s interests and preferences. behavioral data or collect location and demographic data about their audience will be at a competitive advantage with advertisers that are looking for user acquisition from a specific audience. Optimization is a matter of making strategic decisions for the long term while still bringing consistent, quality results in the interim. Conclusion There is no one size fits all approach to monetization for mobile publishers. Decisions must be made about what monetization method is the best fit for their audience, which ad formats will perform best, and how to optimize traffic. Publishers have to focus on the huge challenge of finding a balance between giving users a great user experience and making as much money as possible. Each publisher will have to test to find what works best for their app, their traffic, and their wallet. Publishers who can learn from 11

12 Appia 2014 Appia is the leading mobile user acquisition network, delivering more than 75 million app installs globally. Ranked #22 on the Wall Street Journal s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco and Durham, as well as global sales locations in the UK and Mexico, Appia has quickly become the largest, non-incentivized app install network. For more information, please visit

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic BEST PRACTICES FOR MOBILE AND APP BUSINESS Acquire app s users and monetize mobile traffic INDEX SUMMARY 1. MOBILE PERFORMANCE MARKETING 1.1. An overview on mobile marketing 1.2. The mobile advertising

More information

Mobile App Monetization. With The Facebook Audience Network

Mobile App Monetization. With The Facebook Audience Network Mobile App Monetization With The Facebook Audience Network There are currently about 1.5 million apps in each of the two major app stores and the majority of them are free. With so many free alternatives

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

GUIDE TO SMART PHONE MOBILE AD

GUIDE TO SMART PHONE MOBILE AD GUIDE TO SMART PHONE MOBILE AD FORMATS Introduction Advertising on mobile devices has taken many forms since its emergence in the late 1990 s. Today, with so many formats, platforms, and devices available,

More information

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Deferred Deep Linking: Shifting Traditional Mobile Marketing

Deferred Deep Linking: Shifting Traditional Mobile Marketing Deferred Deep Linking: Shifting Traditional Mobile Marketing Deferred Deep Linking: Shifting Traditional Mobile Marketing Mobile moves fast. According to emarketer, mobile ad spend is expected to exceed

More information

USERS MOBILE. acquisition TARGETING. Onboarding vol. 1. TAPSTREAM presents ENGAGING. Retention RE-ENGAGEMENT

USERS MOBILE. acquisition TARGETING. Onboarding vol. 1. TAPSTREAM presents ENGAGING. Retention RE-ENGAGEMENT TAPSTREAM presents ENGAGING MOBILE USERS TARGETING acquisition Onboarding vol. 1 Retention RE-ENGAGEMENT Tapstream a mobile acquisition and growth platform is here to offer you a quick study of the different

More information

MOBILE MEDIA KIT. Premium Mobile Display & Video Ad Solutions

MOBILE MEDIA KIT. Premium Mobile Display & Video Ad Solutions MOBILE MEDIA KIT Premium Mobile Display & Video Ad Solutions WHO WE ARE Blue Water Ads is one of the largest global providers of online and mobile display/video inventory that you've probably never heard

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

Computational advertising

Computational advertising Computational advertising Kira Radinsky Slides based on material from: Ronny Lempel Placement in Search Engines With the increased economic impact of the Web, it is crucial for businesses to have high

More information

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing

More information

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING About the author: Cheryl Morris is Director of Marketing at Nanigans, a venture backed technology company driving the next evolution in media buying with

More information

WHY YOUR MOBILE APP STRATEGY IS KILLING YOUR BUSINESS. And How To Calculate The ROI On Fixing It

WHY YOUR MOBILE APP STRATEGY IS KILLING YOUR BUSINESS. And How To Calculate The ROI On Fixing It And How To Calculate The ROI On Fixing It INTRODUCTION If you re a consumer-facing business of any size, you ve probably got a mobile app. You may well take a close interest in how well it functions, and

More information

THE SCIENCE OF MOBILE ADVERTISING. www.mobilda.com

THE SCIENCE OF MOBILE ADVERTISING. www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING ABOUT US While the ever growing majority of mobile users value their mobile devices more than their wallets, one begins to realize the true potential of mobile advertisement.

More information

How To Achieve Mobile Success, Even if You Don t Have an App

How To Achieve Mobile Success, Even if You Don t Have an App How To Achieve Mobile Success, Even if You Don t Have an App 1 In our multi-channel world marketers are faced with two main challenges at any given moment - shifting a negative brand image, and boosting

More information

THE SCIENCE OF MOBILE ADVERTISING

THE SCIENCE OF MOBILE ADVERTISING THE SCIENCE OF MOBILE ADVERTISING A division of ABOUT US Mobilda is the mobile online marketing division of Mars Media Group and benefits from its years of experience and reputation. We at Mobilda have

More information

ITP 140 Mobile Technologies. Monetization

ITP 140 Mobile Technologies. Monetization ITP 140 Mobile Technologies Monetization Who makes more money? Two app developers walk into a bar. It sounds like the start of a really bad joke, but hear me out. One has a free app, and the other charges

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

DEVELOPER ATTITUDES to APP MARKETING

DEVELOPER ATTITUDES to APP MARKETING DEVELOPER ATTITUDES to APP MARKETING Mobile app developers share their opinions on the state of app distribution and monetization 2013 appflood.com Executive Summary With the growing volume of mobile apps

More information

How big is the mobile app market?

How big is the mobile app market? How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Android App Marketing and Google Play

Android App Marketing and Google Play Android App Marketing and Google Play WHAT YOU NEED TO KNOW Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage. TO SUCCEED, MARKETERS NEED VISIBILITY.

More information

Making Money on Mobile: Best Practices & Tips for Driving Revenue on Mobile Games. Rob Carroll Director of Publishing Tapjoy

Making Money on Mobile: Best Practices & Tips for Driving Revenue on Mobile Games. Rob Carroll Director of Publishing Tapjoy Making Money on Mobile: Best Practices & Tips for Driving Revenue on Mobile Games Rob Carroll Director of Publishing Tapjoy Driving Revenue in Mobile Games Lite to Full Virtual Goods Paid Downloads Ad

More information

5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy

5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy 5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy Data fueled mobile marketing www.fiksu.com Before We Begin! To fully capitalize

More information

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10

More information

Introduction to Monetizing Online Videos

Introduction to Monetizing Online Videos Table of Contents Pay-per-View Pay-per-Download Pay-per-Stream Subscriptions Advertising In-Stream Ads Overlay Ads Tips for Ad Supported Content Conclusion As more websites adopt video as a medium to interact

More information

THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS

THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS ALL ABOUT RESULTS THE W4 PERFORMANCE AD MARKET DISTRIBUTES YOUR ADS THROUGH OUR NETWORK OF PUBLISHERS ACROSS ALL ONLINE CHANNELS FOR NO UPFRONT MEDIA

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION

LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION ENTERPRISE MARKETING PLAYBOOK SERIES REVENUE SUCCESS: LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION Introduction With larger sends and bigger budgets, it is imperative for enterprise marketers to run

More information

Media Pack Mobile Display Global 2012/13

Media Pack Mobile Display Global 2012/13 MobFox Premium & Performance Network Media Pack Mobile Display Global 2012/13 MobFox UK 1 Lower John Street W1F 9DT London, UK www.mobfox.com MobFox Global network overview the background Since our inception

More information

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook ! Best Practices for Maximizing Revenue with MoPub Publisher Playbook Table of Contents Introduction 3 Ad Formats 4 Singleton Ad Unit for Banners 4 Interstitial Ad Unit 5 Video Ads on MoPub Marketplace

More information

dcpm and other common online advertising performance models

dcpm and other common online advertising performance models dcpm and other common online advertising performance models What is CPM? Per Mille. Usually reflects the price of 00 banner impressions in dollar currency. Payment depends on the number of impressions

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

STATE OF THE INDUSTRY: HOW CONTENT MARKETING AND NATIVE WILL DRIVE A NEW ERA OF ENGAGEMENT

STATE OF THE INDUSTRY: HOW CONTENT MARKETING AND NATIVE WILL DRIVE A NEW ERA OF ENGAGEMENT STATE OF THE INDUSTRY: HOW CONTENT MARKETING AND NATIVE WILL DRIVE A NEW ERA OF ENGAGEMENT TABLE OF CONTENTS 3 Introduction 12 4 What you need to know 17 Proving the value of content marketing and native

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

Thriving in the Mobile App Ecosystem. Fyber s 2014 Guide to Smarter Ad Monetization

Thriving in the Mobile App Ecosystem. Fyber s 2014 Guide to Smarter Ad Monetization Thriving in the Mobile App Ecosystem Fyber s 2014 Guide to Smarter Ad Monetization Dear Reader, At Fyber, we like to compare the app economy to the Wild West. The industry is full of opportunity. With

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

Documentation. New Registration Start by filling out the easy registration forms to begin creating your new account on the Newsmax Feed Network.

Documentation. New Registration Start by filling out the easy registration forms to begin creating your new account on the Newsmax Feed Network. Newsmax Feed Network Documentation Congratulations! You ve taken the first steps to become part of the Newsmax Feed Network a fast, easy and inexpensive way to reach new customers through targeted content

More information

March 2014 GETTING CREATIVE: THE SECRET TO FACEBOOK ADVERTISING SUCCESS. Predictive Lifetime Value for Performance Marketing at Scale

March 2014 GETTING CREATIVE: THE SECRET TO FACEBOOK ADVERTISING SUCCESS. Predictive Lifetime Value for Performance Marketing at Scale March 2014 GETTING CREATIVE: THE SECRET TO FACEBOOK ADVERTISING SUCCESS Predictive Lifetime Value for Performance Marketing at Scale Marketers have spent billions of dollars on Facebook advertising. They

More information

Shallow Review of Online Advertising

Shallow Review of Online Advertising Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

blogto Media Kit The #1 web site about Toronto news and culture

blogto Media Kit The #1 web site about Toronto news and culture blogto Media Kit The #1 web site about Toronto news and culture FOOD // Music // ARTS // FASHION // BEST OF TORONTO // RESTAURANTS // Bars // STREET STYLE // Events + More about blogto @blogto always has

More information

Grow your online business with Google AdSense

Grow your online business with Google AdSense Grow your online business with Google AdSense Grow your online business As a publisher, you invest a great deal of time and energy into creating your content and maintaining your website. Many of our AdSense

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

App Install Insights, Benchmarks and Trends 2H 2015

App Install Insights, Benchmarks and Trends 2H 2015 App Install Insights, Benchmarks and Trends 2H 2015 The Semi-Annual AdColony App Install Survey Insights, benchmarks and trends from the top 100 grossing app developers FORMAT & DATA RESPONDENT PROFILE

More information

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.

More information

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct:

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: 1 INTRODUCTION In the digital advertising world, programmatic has been a buzzword

More information

Should You Advertise at The Knot

Should You Advertise at The Knot Should You Advertise at The Knot and other things you should know about online advertising before you spend another dime! Chris Jaeger Marketing to Brides Online http://www.marketingtobridesonline.com

More information

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL 1 TRENDS & TIPS Facebook Advertising in Q2 214 Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend # SOCIAL MEDIA LIKE # SHARE 2 1. Introduction Facebook advertising

More information

How to Use Facebook Ads to Promote your Insurance Agency

How to Use Facebook Ads to Promote your Insurance Agency 1 How to Use Facebook Ads to Promote your Insurance Agency Since its beginnings in 2004, the Facebook advertising platform has grown exponentially in terms of its potential reach and its capabilities.

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

How to Sell Performance-Based Advertising

How to Sell Performance-Based Advertising TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online

More information

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.

More information

With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks

With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks ABOUT PLAYHAVEN Launched May of 2010, PlayHaven has established relationships

More information

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results.

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results. Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices

MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices CHRONICLING THE SHIFT IN VIEWING TOWARDS MOBILE Consumers are watching increasing amounts of video content on their

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

INTRODUCING THE YOC GROUP

INTRODUCING THE YOC GROUP INTRODUCING THE YOC GROUP Products offering flexible options YOC MEDIA NETWORK YOC PERFORMANCE NETWORK YMN YOC Advantage Open Network Premium Media Extensive targeting options Full portfolio of formats

More information

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project MONETISING MOBILE MEDIA Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project The Year of Mobile??? WiFi: rubiconproject The Year of Mobile??? WiFi: rubiconproject The Year

More information

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search

More information

2014 App Annie & IDC Do Not Distribute. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free.

2014 App Annie & IDC Do Not Distribute. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free March 2014 1. The revenue opportunity for publishers 2. How do app publishers monetize their apps today? a. Freemium b. Paid

More information

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 A lot has changed in media since the last election. Digital has overtaken TV as the most popular media channel in terms of time

More information

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them The Top 5 Mobile App Marketing Mistakes And How to Avoid Them 2 Even the most experienced marketers agree that marketing mobile apps is one of their most difficult challenges. The top reasons cited are:

More information

11 Things You Should Know About Influencer Marketing

11 Things You Should Know About Influencer Marketing 11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY Bidding strategy 3 steps for setting up your bidding strategy 1 Define your business goal 2 Choose your bidding strategy

More information

Google Month for Irish Tourism Businesses October 2014 Tips Toolkit

Google Month for Irish Tourism Businesses October 2014 Tips Toolkit Google Month for Irish Tourism Businesses October 2014 Tips Toolkit Page 1 of 5 Google Month: Tip 1 - Align your landing page with your advertisement It is important to align your landing page with your

More information

Online marketing. Summery. Introduction. E-mail marketing. Martin Hellgren,

Online marketing. Summery. Introduction. E-mail marketing. Martin Hellgren, Online marketing Martin Hellgren, Summery Online marketing is a powerful tool when used correctly. The main benefits are the relatively low cost, various pricing models, and, the possibility of instant

More information

Elevate the User Experience Plug Into Your Payday

Elevate the User Experience Plug Into Your Payday Elevate the User Experience Plug Into Your Payday Plug into a Better Mobile Experience. Deliver High-Quality Video Ads. Maximize Your Payday. THE BENEFITS OF INTEGRATING YUME S SDK FOR DEVELOPERS YuMe.com

More information

Rhythm Q2 2010 Mobile Video Advertising Report

Rhythm Q2 2010 Mobile Video Advertising Report Rhythm Q2 2010 Mobile Video Advertising Report Rhythm releases statistics from their leading mobile video ad network every quarter All previous reports available at www.rhythmnewmedia.com Overview This

More information

The Display Advertiser s Guide To Social Media Marketing

The Display Advertiser s Guide To Social Media Marketing The Display Advertiser s Guide To Social Media Marketing 10 Concepts From Display Advertising That You May Think Are Interchangeable With Social, But Aren t Entirely You re a display advertising dynamo.

More information

2014 State of Customer Acquisition

2014 State of Customer Acquisition 2014 State of Customer Acquisition New acquisition survey findings by Trendline Interactive Research study commissioned by CertainSource an ewaydirect Company INTRODUCTION There is a bit of a schism amongst

More information

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Using re-engagement to keep your users coming back for more...and more and more

Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more As a mobile app developer, you know how important

More information

Universal Mobile Ads is a plugin for Unreal Engine 4 that enables the MoPub ad mediation system for ios & Android.

Universal Mobile Ads is a plugin for Unreal Engine 4 that enables the MoPub ad mediation system for ios & Android. Contents 1. License... 3 2. Introduction... 3 3. Supported Ad Formats... 5 a. Banner... 5 b. Interstitial... 5 c. Rewarded Video... 6 4. Supported Ad Networks... 7 5. Getting started... 8 6. Configure

More information

Mobile App Marketing Strategies For 2014 And Beyond. Steve Bagdasarian VP of Business Development July 10, 2014

Mobile App Marketing Strategies For 2014 And Beyond. Steve Bagdasarian VP of Business Development July 10, 2014 Mobile App Marketing Strategies For 2014 And Beyond Steve Bagdasarian VP of Business Development July 10, 2014 About Fiksu 800 CLIENTS 2300 APPS 300% YEAR OVER YEAR GROWTH 260 PEOPLE 3 CONTINENTS Global

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

Digital Playbook. November 2010. 2 Big Ideas

Digital Playbook. November 2010. 2 Big Ideas Digital Playbook November 2010 2 Big Ideas Why we are here today! Digital media is an ever-evolving, always-changing medium! Our objective of this presentation is to:! Provide you with a resource that

More information

Digital Media Glossary. A user-friendly guide to the language of digital media.

Digital Media Glossary. A user-friendly guide to the language of digital media. Digital Media Glossary A user-friendly guide to the language of digital media. Lost in the lingo of digital media? We ve got you covered. This glossary of basic digital terms gives you everything you need

More information

Get paid $1.50 to $20 per lead using your websites, blogs, newsletters, and mailing lists.

Get paid $1.50 to $20 per lead using your websites, blogs, newsletters, and mailing lists. Get paid $1.50 to $20 per lead using your websites, blogs, newsletters, and mailing lists. See What Partners Say About Using RevResponse: We ve experienced high payouts for each successful lead and our

More information

MARKETING INTELLIGENCE FOR ADVERTISERS AND AGENCIES

MARKETING INTELLIGENCE FOR ADVERTISERS AND AGENCIES AdClarity MEDIA INTELLIGENCE MARKETING INTELLIGENCE FOR ADVERTISERS AND AGENCIES Alright buyers! I emphasized it over and over again in the previous post- the end of RMX is not the end for you. In fact,

More information

Point of View: Programmatic Ad Viewability in China

Point of View: Programmatic Ad Viewability in China Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information