the users from derstandard.at and everything you always wanted to know about them.
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- Naomi Gloria Mason
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1 the users from derstandard.at and everything you always wanted to know about them. In one sentence: Our male and female users are mostly young and middle-aged, predominantly reach us from the East of Austria, have finished a higher-than-average education and earn good money in an adequately good job. Every third person with university degree is a user of derstandard.at. Source: ÖWA Plus QII 2011
2 Media Data from derstandard.at Number Source * ÖWA Plus QII 2011 ** ÖWA 01/2011 Individual Persons (Austrian Unique Users age 14+) Individual Persons (Austrian Unique Users age 14+) Individual Devices (PCs, Laptops Tablets, Mobiles) (Unique Clients) * per Month * per Day (Mo-Fr) ** per Month Page Requests (Page Impressions) ** per Month Time Spent per Visit 09:22** Entire Site (minutes) Use Time /Page= Ad exposure time 1:44** Minutes per Page *) Austria people aged 14 and over, who have visited our site several times during the survey period. This reach value is the most comparable to measures in Zervice or Media-Analyze (for other types of media).
3 The Austrian Online Market Frequency Multi Domain Offer Single Domain Offer Unique Clients Unique User :44 Time spent per page in minutes Multi Domain Offer Single Domain Offer 01:28 = Your Ad Exposure time 01:43 00:47 00:37 00:27 01:05 00:36 00:10 Source: ÖWA Plus 2011-II, ÖWA January 2011
4 Sex Our users of our users are male particularly male Sport (sports) 82 % = UU Automobil (automobile) 80 % = UU Web (technology) 79 % = UU particularly female Karriere (career) 48 % = UU Immobilien (real estate) 47 % = UU of our users are female Via Predictive Behavior Targeting we can deliver your advertisement to only users of one sex.
5 Age are mostly young and middle aged 83 % of our users belong to the lucrative target group years particularly young (14-29 yrs) Bildung (education) 47 % = UU Web (technology) 46 % = UU Etat (media) 44 % = UU 40 53% % 9% 7% under and older particularly mature (60 yrs and older) Politik (politics) 6 % = UU Wirtschaft (business) 6 % = UU Gesundheit (health) 6 % = UU Panorama (local news) 6 % = UU
6 Education have a higher-thanaverage education derstandard.at reaches about people with university degree per month. 100 Total* 11% derstandard.at 18% 80 21% 60 18% 31% persons with university degree 40 14% dastandard.at 29% = UU Reise (travel) 27% = UU 20 48% 36% Lifestyle 26% = UU Karriere (career) 26% = UU Bildung (education) 26% = UU 0 1% 1% Hochschulabschluss Mittlere (Fach-)Schule Kein Pflichtschulabschluss Matura Pflicht und Lehre *Total = internet users from 14 years in Austria.
7 Household Net Income earn more money 100 Total* derstandard.at 80 19% 23% persons with a household net income more than Wissenschaft (science) 27 % = UU 60 26% 26% Wirtschaft (economy) 27 % = UU Etat (media) 27 % = UU Sport (sports) 27 % = UU 40 32% 30% 20 23% 20% 0 less than to to and more *Total internet users from 14 years in Austria
8 Federal States Higher-than-average presence in the East of Austria (Vienna). and predominantly reach us from Austia s capital city Vienna. If desired we can arrange for a homogeneous distribution over Austria via Adserver Targeting. persons from Vienna Lifestyle 44 % = UU Reisen (travel) 44 % = UU Kultur (culture) 44 % = UU Karriere (career) 42 % = UU 17% 14% 19% 16% 22% 32% * 3% 3% 4% 4% 8% 7% 7% 6% 15% 13% 7% 6% *Total = InternetuserInnen in Österreich ab 14 Jahren
9 Channels channels UU / day (mo-fr) UU / week UU / month UU / quarter Gesamtangebot (total) Startseite (homepage) Politik (politics) Panorama (local news) Web (technology) Wirtschaft (business) Sport (sports) Immobilien (real estate) Kultur (culture) Etat (marketing & media) Wissenschaft (science) Karriere (career) Lifestyle (lifestyle) Gesundheit (health) Bildung (education) diestandard.at AutoMobil (automobile) Reise (travel) dastandard.at All sociodemographic data are available per channel and period. You can retrieve them by using the program Zervice or you can contact us and we send you the requested analysis.
10 Communicate with this exciting target group. With Predictive Behavior Targeting you can reach exactly the target group you need. Advertise successfully in derstandard.at derstandard.at GmbH Wallnerstraße 8, A-1010 Wien Tel: DW 707
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