MEDIA KIT OVERVIEW DESSERT PROFESSIONAL.com is the authority for professionals in the dessert industry across the nation and around the globe. By engaging our audience with relevant content through our online magazine, social network, social marketing, and events, we develop multifaceted relationships that benefit both our readers and our clients. Chef Zak Miller's Coquette s Peanut Butter Feuilletine pictured ALL IMAGES, TRADEMARKS, LOGOS, ARTWORK, COPY, CONTENT AND CAMPAIGNS SHOWN ARE OWNED BY AND COPYRIGHT OF TENSHI AND DESSERTPROFESSIONAL.COM. 1 DESSERTPROFESSIONAL.COM THE CONNECT NETWORK DRAW. CAPTIVATE. RESONATE. DessertProfessional.com is the go-to online resource for professionals in the dessert industry. Our readers visit DessertProfessional.com to see the latest Top 10 list and dessert competition coverage; to explore new recipes from prominent pastry chefs; to learn about new products and trends in chocolate, pastry & baking and frozen desserts; and to interact with and draw inspiration from their fellow dessert professionals. Dessert Professional s social network, known as the Connect Network, fosters online connections among professionals in the dessert industry and encourages them to interact with their colleagues worldwide. Thriving with over 5,000 members, the social network is a community where chefs and other dessert-minded participants share photos of their culinary creations, along with recipes, tips and techniques for all things dessert. Partnered with an awardwinning advertising agency, DessertProfessional.com offers integrated and effective marketing solutions for our clients. We specialize in developing online campaigns that are advertiser- and audience-specific. We are equipped to target the right demographic for your brand through cuttingedge marketing techniques, consumer psychology, and the creation of custom campaigns by advertising professionals. See Page 3 See Page 3 See Page 6 ALL IMAGES, TRADEMARKS, LOGOS, ARTWORK, COPY, CONTENT AND CAMPAIGNS SHOWN ARE OWNED BY AND COPYRIGHT OF TENSHI AND DESSERTPROFESSIONAL.COM.
AN EDITORIAL BREAKDOWN OF CONTENT HOW WE DEVELOP RELATIONSHIPS EDITORIAL OVERVIEW THE REACH ONLINE Pastry & Baking Relevant content on all things pastry. Chocolate Relevant content on chocolate. Frozen Relevant content on frozen desserts. Material Handling Emmy-award-winning pastry chefs, Jimmy & Julie MacMillan pull tricks & trends in dessert & present a fresh look at how specific materials are affecting today's dessert landscape; includes techniques, recipes & photos. Competition & Top 10 Our editors share their premium access to competitions worldwide & give our readers special coverage of annual Top 10 honors for Pastry Chefs, Chocolatiers, Frozen Dessert Retailers, Bakers & Sugar Artists. Tips & Techniques DessertProfessional. com presents advice & ideas from the pros on classic & cutting-edge techniques. By learning new techniques & honing their skills, chefs can ensure that they are never left behind. Sweetly Noted From up-andcoming brands, new products, tools of the trade, and novel ingredients to competition & event announcements, we keep our readers informed on what s going on in the worlds of pastry, frozen & chocolate. The Business of Dessert A new column on profit, strategy & best business practices. By noted authors, incuding DessertProfessional.com's Managing Editor, Michelle Guiles. Recipes We celebrate the artistry of dessert. Our platform gives chefs the opportunity to share creations with their peers & to be recognized on a national level. Our recipes section contains signature & seasonal recipes from professional chefs around the country. Dessert Professional The Magazine Online (Pictured in Tablet) Winner of the WebAward Magazine Standard of Excellence & The Connect Network (Pictured in Smartphone) DessertProfessional.com continues to expand our reach online and to build meaningful relationships with our readers, members of the social network, social media followers and other dessert professionals. THE Magazine Online Award-winning UI/UX & Content Keyword-rich content Newsworthy coverage of events, competitions & dessert professionals Contests & giveaways as often as once per month. Targeted surveys & polls Featured blogs & videos The Connect Network 6000+ active members & growing Q&A forums Personalized member pages Recipe, image, & video sharing Connections with fellow professionals Featured members & videos 2 3
THE PERFECT AUDIENCE FOR YOUR ADS THE DEMOGRAPHIC DIVERSITY & GROWTH READER DEMOGRAPHIC We pride ourselves in reaching a diverse, yet highly targeted, audience that continues to grow as DessertProfessional.com finds more ways to engage our members and readers. Education 55% 33% Attended Culinary School +/ Culinary Program Attended Culinary School A captive audience awaits. Years in the industry Chef Thomas Raquel's 'The French Apple' pictured AGE 63% Dessert professionals look to us for the best products in the industry. Reach the perfect audience with new trends & must-have classics. No wasted impressions. % audience 39% 23% 5 10 15 20 years in industry SOCIAL FOLLOWING CONNECT NETWORK FACEBOOK 6,000+ 10,000+ 12% 18-18- 18-55 45 35 ] AGES (yrs.) Gender 34% Male 42% 87% Female 58% BY THE NUMBERS (in regards to our members, readers & subscribers) over 80% are in the exclusive & specialized disciplines of pastry & baking, chocolate or frozen. are in a position to make business &/or purchasing decisions in the restaurant, cafe, catering, hotel, wholesale & distributor fields. say they have been influenced by ads via DessertProfessional.com 4 5
AN ADVERTISING FIRM WORKING FOR YOU OVERVIEW OF ADVERTISING SOLUTIONS WHAT OUR PARTNERSHIP MEANS TO YOU: ADVERTISING SOLUTIONS DessertProfessional.com offers multiple individual and packaged solutions to our clients. Display Advertising (See pg. 10 for ad placements on sites) The Magazine Online Name Dimensions (px) Site Placement ROS Types Accepted Incredibly effective marketing solutions for our clients. D-Leaderboard 520 x 50 Top, Bottom, Article Yes Content Banner 620 x 135 Above Article Yes D-Tile 266 x 220 Right, Article Yes Skyscraper 160 x 600 Right Yes Static, Flash, Animated, Rotating TENSHI & DessertProfessional.com have partnered to ensure each client receives a stellar advertising experience. Miniscraper 220 x 420 Right, Article Yes Skinnyscraper 180 x 430 Right, Article No Button & Logo 160 x 95 Right, Article Yes Static, Rotating Brainstorming a campaign, hiring the right The Connect Network designers, reviewing ad specs, and meeting Name Dimensions (px) Site Placement ROS Types Accepted deadlines for your ad submissions can be more than burdensome. We have a solution that relieves that burden our new partner will create all of your digital campaigns, including C-Leaderboard 468 x 60 Top-Center, Bottom- Center, Center-Center C-Tile 175 x 150 Right Yes Yes Static, Flash, Animated, Rotating display ads, text ads, advertorials, among others, advising you on the best strategy to create Email Marketing markets for new products and services on our network and to increase your brand awareness. Simple Text RICH Text/ HTML Custom Email Campaigns Creating effective ads based on demographics, psychographics, behavioral & firmographic variables is a bit MUCH let them handle it. No template or designs necessary. Simple or plain text ensures your message is viewable by all recipients through any browsers or mail client on any computer or mobile device. Exciting, engaging & professional, html messages allow complex formatting, including image placement (e.g., custom header), complex layouts, and business-specific branding. Professionally designed for your business. See page 6 for the benefits of a custom campaign. 6 7
OVERVIEW OF ADVERTISING SOLUTIONS CONTINUED ONLINE MARKETING EVOLVED ADVERTISING SOLUTIONS (continued) ADVERTISING SOLUTIONS (continued) NEW LAUNCHTEL TECHNOLOGY Other Advertising Solutions Social Media Marketing Generate buzz about upcoming events & noteworthy trends & drive traffic to your site through the power of social media. Advertorials Have a new product, service or technique? Advertorials are an effective tool for presenting in-depth information seamlessly to readers. Sponsorship Opportunities Sponsoring a DessertProfessional.com contest, giveaway or event is a great way to reach potential customers & to demonstrate your brand s support of dessert professionals everywhere. Customized Packages Speak with our ad representative to determine the best advertising solution for your needs. 14+ billion searches are performed online every month. are you capturing all the consumers searching for you? we can. File Submission Specifications Display Advertising Product File Types Size Limit Static Image JPG or GIF 150kb 72dpi Flash or Animated SWF or GIF (If submitting a SWF, you must submit a JPG or GIF back up file for compatibility with mobile and other such devices) 150kb 72dpi Email Marketing Product Lead Time Content & Files To Deliver Simple Text 5 business days before deployment Text-only version (.txt) Subject Line Click through URLS HTML/RICH (fully-coded HTML file) HTML/RICH (requires coding by TENSHI) 5 business days before deployment 4 weeks before deployment HTML code & images (unless images already hosted in the code) Text-only version (.txt) Subject Line Click through URLS Image file (psd, eps, or high-res jpeg format, up to 800 px wide) Text-only version (.txt) Subject Line Click through URLS If you want to reach & capture all the customers searching for your products & services without missing an opportunity, you need a technology that works 24/7, reaching 90% of the U.S. audience to find you those leads in the vast, ever-evolving online market. Launchtel smart technology connects you with prospects beyond DessertProfessional.com using our media & our partnerships with the largest online networks (see a few below). Place your brand in front of every relevant & interested party. See unparalleled results. the complete digital advertising solution targets from the moment your customers begin searching for a solution combines 5+ marketing strategies to drive results tracks all conversion events (including phone calls) + 100's MORE 8 9
DISPLAY AD PLACEMENT RELATIVE TO SITE CONTENT DISPLAY AD PLACEMENT RELATIVE TO SITE CONTENT CONTINUED DISPLAY AD PLACEMENT DISPLAY AD PLACEMENT (continued) See the ad placements relative to site content below. Ads are also displayed on all mobile devices. The Magazine Online URL: www.dessertprofessional.com The CONNECT NETWORK URL: connect.dessertprofessional.com [ G ] [ A ] [ D ] [ G ]: C-Leaderboard (top), 468 x 60 px [ H ]: C-Tile, 175 x 150 px [ B ] [ E ] [ H ] [ I ]: C-Leaderboard (bottom), 468 x 60 px [ I ] [ C ] [ A ]: D-Leaderboard, 520 x 50 px [ B ]: D-Tile, 266 x 220 px [ C ]: Skinnyscraper, 180 x 430 px [ D ]: Content Banner, 620 x 135 px [ E ]: Skyscraper, 160 x 600 px [ F ]: Miniscraper, 220 x 420 px [ F ] Have questions? Want to know more about advertising on DessertProfessional.com, the Connect Network or via the Launchtel technology? See page 12 for all the ways to reach us we're always just a click or call away. Dessert Professional The Magazine Online is always on the cutting edge of technology, looking for new & effective ways to promote our advertisers' products & services. 10 11
CONTACT THE MAGAZINE ONLINE GET IN TOUCH WITH US Contact The Magazine Online in one of the several ways shown below if you want to know more about our Complete Advertising Solutions. We are always just a click or call away. Top 10 Chocolatier Chef Larry Burdick's Handmade Chocolates pictured AD SALES BY EMAIL adsales@dessertprofessional.com AD SALES BY PHONE (646) 535-1575 222 West 37th Street 6th floor New York, NY 10018 adsales@dessertprofessional.com www.dessertprofessional.com DESSERTPROFESSIONAL.COM OFFICES ARE LOCATED AT 222 West 37th Street, 6th floor New York, NY 10018 /DESSERTPROMAG @DESSERTPROMAG VIA SOCIAL MEDIA /DESSERTPROMAG @DESSERTPROMAG MANAGING EDITOR Michelle Guiles by email: mg@dessertprofessional.com 12