The most comprehensive source of news for Christians in the world. MEDIA KIT

Transcription

1 The most comprehensive source of news for Christians in the world. MEDIA KIT

2 The Christian Post is.. the #1 Religion/Spirituality site on the internet (according to comscore September 2013). And, is the nation s most promising and fast-growing online news company. The digital news source was established in 2004 with the vision of delivering news, information, and commentaries relevant to the United States and the World. The Christian Post also draws greater attention to notable activities of influential figures such as Pastors, Church Leaders and CEOs not only in the United States, but around the world. Our Site Allows You to.. reach the target market of your choice through a trusted multiplatform network of sites percent of Americans profess that they are Christians. The Christianpost.com delivers content to over 10 Million unique users each month that consists of consumers who are influential (such as Pastors/Church Leaders), affluent and are business and ministry decision-makers. Marketers and agencies can also reach young, active, and tech-savvy consumers by advertising on the Christianpost.com. Our users are very engaged with the site, delivering over 100 Million page views per month. The Market Traffic Rank 245 Since its establishment, the company has developed Christianpost.com, the Christian broadcast website Goodnewsline.com, in addition to partnerships with a worldwide network of Christian companies such as Breathecast.com and BiblePortal.com. Christianpost.com, the flagship of The Christian Media Corporation, has quickly grown to become a leading online news publication in the united States. With daily updates throughout the day on domestic and international issues and events, The Christian Post aspires to become the most influential news media company in the world. 25,493 20,918 2,200 2,

3 The Christian Post Total Internet Millions of Visitors.. from around the country and the international community browse the site monthly for a fresh perspective. Our readers are generally well educated affluent, and influential. Christian periodical readers are active consumers who, as a group, have a tremendous buying power. The Christian Post will maximize your advertising dollars by targeting a specific market as it relates to your product or service. Gender Male Female Race Black Other 25% 50% 75% 100% 25% 50% 75% 100% HH Size Ethnicity(US) Non-Hispanic Hispanic All English Primary Spanish Primary Bilingual 25% 50% 75% 100% 25% 50% 75% 100%

4 Persons - Age HH Income (US) % % % 65+ 2% % $75,000 - $99,999 12% Under $24,999 13% $100,000 or more 28% % % $40,000- $59,999 20% $25,000 - $39,999 13% $60,000 - $74,999 14%

5 Responsive Christian audience Lifestyle demographics 70% attend church weekly 92% have purchased products online in the last 12 months 95% give to non-profit organizations 88% make monthly purchases at Christian bookstores 86% have signed a petition in the last year 84% have written or called a politician in the last year 90% have personal Bible studies 75% use social media daily 55% access the web via mobile devise Government/ Politician 4% Students 15% Nonprofit/ Faith-based/ Humanitarian 9% Retired 6% Other 4% Occupations Teacher/ Academic/ Private/Business administrator professional 10% 10% Pastors/ Ministries leaders 28% Church staff 14% Assemblies of God Presbyterian 6% Lutherans 6% Non-believers 6% Catholics 6% Denominations represented 5% Pentecostal Methodist 5% Jewish 6% 6% How many of our newsletter lists is our audience signed up for % None 8% Over 7 7% Nondenominatioal 15% % Baptist 39%

6 We Honor Our Responsibility.. to our clients. We value our client relationships and work to ensure they get our very best attention and skill sets. Our client list spans the United States and touch upon a wide variety of categories.

7 Our Sites Speak For Themselves Here is a breakdown of some of our recognitions, as well as, some words from our readers and partners. Because the people behind The Christian Post are of noble character and believe in a Christian worldview, they produce wholesome 'bread' for their readers. Rev. Mark Creech, Exec. Dir. of Christian Action League of North Carolina, Inc I love The Christian Post Rick Warren, author of Purpose of Driven Life & pastor of Saddleback Church The scope of The Christian Post is impressive. Clearly, they are walking down nearly every fork in the road. The Christian Post conveniently offers readers the opportunity to keep current with what's happening in the church and the world. Dr. Warren Throckmorton Dir. of College Counseling & Ass. Prof. at Grove City College 2013 Winner EPA Higher Goal Awards Article Series 2011 Winner Passion for the Persecuted Award 2010 Winner Best Christian News and Reviews Site 2007 Winner EPA Best Online News Site

8 Place Your Message on the Home Page, Section Page, and Article Page of the #1 reaching Christian Site. Through Home Page Placement you have the ability to control some of the most valuable advertising space on the Christianpost.com. Placement on the Article Page ensures your message will reach the broadest audience on the website. Your ad will be viewed on more than 100,000 articles. Medium Rectangle 300x250 Leader Board 729x90

9 Reach 1.25 Million Readers Through our daily or weekly e-newsletters, target specific groups (pastors, men, women etc.) by accompanying our latest headlines as they are delivered to reader s inbox. Wide Skyscraper 160x600 Medium Rectangle 300x250

10 Mobile Web and Applications are the newest emerging platform. The Christian Post maintains their market share by embracing the current trends. Our mobile website is viewable on all handheld devices and our applications are compatible with Android and ios5. Mobile / Android app / iphone app 320x50

11 In order to provide our clients with the best performing ads, The Christian Post utilizes DFP Premium to track ad campaigns and compile data. With DFP Premium, The Christian Post can assist clients in serving better-targeted ads, strengthening your marketing initiatives and creating tailored recommendations in order to maximize ad campaigns. The Christian Post will make the process as turn key as possible, by compiling and analyzing data, which client can log in the account real-time to see campaign delivery. We also report to our advertisers on a weekly basis.

12 - Indiana Wesleyan University Indiana Wesleyan University Is an evangelical Christian comprehensive university that is committed to liberal arts and professional education. With a total enrollment of 15,000 students, Indiana Wesleyan University is the largest private university in Indiana. The Christian Post assisted IWU in the vision of creating an ad campaign that would allow IWU to spread awareness of their notable Seminary and educate consumers on the schools offerings. By creating a series of banner advertisements, in addition to keyword buying, (which were spread not only on the Christian Post, but on our affiliate websites as well) IWU was able to target a specific audience that would be responsive to their message. The Results of this ongoing campaign speak for themselves. Across all Christian Post websites, IWU Banners see a 1.2% click-through rate, which is well above the industry average. They also receive an impression rate of 990,000 on christianpost.com alone!

13 - Hachette Book Group Hachette Book Group is publisher behind some of the largest names in the book publishing business. With the release of their latest author s, Joel Osteen, book Every Day A Friday they decided to advertise with Christianpost.com, in addition to the network of The Christian Post s affiliate websites. The Goal Was to reach the maximum number of the Christian audience as possible by placing ads throughout The Christian Post s network of sites including: Crossmap.com, Megachurchstation.com, Goodnewsline.com, and Breathecast.com. The Results Were Jaw Dropping With the use of static ads and video based ads, Hachette was able to target their target audience through a variety of different mediums. The use of multiple websites expanded their over 1.7 million unique impressions and allowed for amazing clickthrough rates, including 1.28% from Breathecast.com.

14 Terms and Conditions 30-second maximum for any animation. Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content. Up to 3 additional loads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad. We accept GIF, JPEG, & Rich Media ads. Banner Design We can create FIG and Flash banner ads. Banner design cost can vary. Please allow at least one week for banner creation. Photos and text must be submitted to your account representative. Client Supplied Creative Ad Creative Turnaround Time New campaign: Creative must be received at least 2 business days before scheduled start date. Revisions: Creative must be received at least 1 business day in advance. Rich Media: Creative must be received 1 week ahead of launch date to allow for production, testing and quality assurance. In cases of client supplied creative, we accept GIF, JPEG, HTML, Flash and Java files as well as third party tags. Logos: Preferred: original.psd (native photoshop file with layers intact), illustrator.eps or Freehand.EPS (type converted to outlines or fonts included with job). On Disk: Preferred: CD, online (from client URL). Online: Supplied URL of clients Web site and any URLs known for images or FTP.

15 Let s Talk To reach the widest audience with your campaign message, we offer advertising opportunities that stretch across The Christian Post websites, including Goodnewsline.com, Bibleportal.com, and Breathecast.com. For more information on how we can assist in developing a program that will help meet your marketing needs and objectives, please contact: (646) CPAdvertising@christianpost.com The Christian Post, Inc M St., Suite 100B Washington, DC (202)