= IMPACT 2015 Print + ipad Media Planner www.benefitscanada.com SISTER PROPERTIES: Avantages InvestmentReview.com CanadianInstitutionalInvestmentNetwork.ca
Required reading for pension, benefits and investment executives EDITORIAL OVERVIEW Benefits Canada is the country s original and most influential pension and benefits publication for key decision-makers in Canadian workplaces. Senior finance executives, pension board trustees, benefits professionals, managers and industry specialists have turned to the magazine for more than 37 years to help them make informed decisions about their pension and benefits plans. TOP 5 AREAS OF INTEREST 1. Defined Benefit Pension Plans/Investment Strategies 2. Defined Contribution/Group RRSP/Pensions 3. Health Benefits/Group Insurance 4. Drug Plan Management 5. Wellness KEY FACTS of readers have taken 95% action as a result of reading Benefits Canada of readers feel 99% Benefits Canada is the authoritative voice of the industry. Launched Benefits Canada tablet edition on ipad, June 2012 READERSHIP Pension and benefit executives. Focused primarily on the top 3,500 employers in Canada and the consultant/advisor community. REACH 72,000 FREQUENCY 11 times a year CIRCULATION 18,200 Benefits Canada is our most-used source of information on all aspects of pensions, investments, and benefits. Benefits Canada conferences provide delegates with insights into current issues, networking opportunities, and interesting perspectives from stakeholders: employers, unions, consultants, providers, etc. Thak Bhola, CEBS, Manager, Pension, Investments and Administration, Goodyear Canada Inc. AWARD WINNING JOURNALISM Tabbies 2013 (Trade Association Business Publications International) Silver Award for Best Front Cover, Photography Kenneth R. Wilson Awards 2013 Nominations for Brooke Smith and Yaldaz Sadakova for Best Profile I enjoy getting Benefits Canada magazine as I find the topics current and informative. The conferences also offer great information and a chance to network. Wendy L. Jackson, Manager, Canadian Benefit Programs, Total Compensation & Benefits, Magna International Inc.
MULTI-MEDIA MARKETING OPPORTUNITIES We share our Canadian plan sponsor audience with you. Canada s most influential source of pension and benefits information PRINT PUBLICATIONS Specifically designed to meet and exceed the needs of Canada s pension and benefits community Display advertising Inserts Outserts Special directory opportunities Appointment notices/ Announcements ONLINE WEBSITES Exclusive website providing the Canadian pension and benefits community with information and real-time solutions relative to their individual needs and markets Banner and big-box advertising Daily email bulletins Research commentary and white paper postings Direct emails Career postings www.benefitscanada.com CUSTOM PUBLISHING Creative development and execution of print and online communication vehicles in support of products, programs and services offered by our advertisers and other partners to ensure broadened reach, greater program synergy and economy Q&As White papers Manager profiles Guidebooks The Performers series ROUNDTABLES Infrastructure Emerging markets Lifecycle funds Fixed income Low volatility Currency AWARDS PROGRAMS Top 40 Money Manager Awards Workplace Benefits Awards CONFERENCES From industry-leading vision and analysis to practical problem-solving workshops, we provide the content, forums and access to industry experts that the community knows and trusts BENEFITS Benefits & Pension Summit Calgary Health Summit Employers Cancer Care Summit Face 2 Face: Drug Plan Management Healthy Outcomes Conference Mental Health Summit INVESTMENT Benefits & Pension Summit DC Investment Forum DC Plan Summit Defined Benefit Summit ETF Summit for Plan Sponsors Global Investment Conference Investment Innovation Conference Real Estate Summit Risk Management Conference RESEARCH Customized research relative to the financial communities we serve, with a view to fostering greater understanding, the spread of knowledge and the development of more precisely targeted tools
EDITORIAL CALENDAR Issue Features Closing Material Mailing JANUARY Benefits: The Generation Gap: Customizing Benefits Pensions: Debate: Pros and Cons of High-frequency Trading Investments: Mitigating Interest Rate Risk Conference Coverage: Mental Health Summit Special Feature: Spotlight on Emerging Markets + Bonus distribution annual Canadian AIMSE event Dec 5 Dec 9 Jan 12 FEBRUARY Benefits: An Integrated Approach to Absence Management Pensions: Can Auto Features Work in Canadian DC Plans? Investments: Evolution of Guaranteed Income Products Conference Coverage: Face to Face: Drug Plan Management Special Feature: Spotlight on Real Estate & Infrastructure + Bonus distribution annual DC Plan Summit Jan 9 Jan 13 Feb 9 MARCH Benefits: Most Effective Wellness Incentives Pensions: Are Target Benefit Plans the Solution? Investments: Exchange-traded Funds and DC Plans Special Features: Drug Plan Trends in Canada; Spotlight on Fixed Income + Bonus distribution 20 th annual Global Investment Conference Jan 30 Feb 3 Mar 2 APRIL Benefits: Personalized Healthcare: Today and Tomorrow Pensions: Best Practices for DC Decumulation Investments: Debate: Target-date Funds: Should You Go Active or Passive? Conference Coverage: DC Plan Summit Special Feature: Group Benefits Providers Report + Bonus distribution Toronto Benefits & Pension Summit Mar 6 Mar 10 Apr 6 MAY Benefits: The Burden of Mental Illness and its Impact on the Employer Pensions: Smart DC Plan Design Investments: Update on OCIO Conference Coverage: Employers Cancer Care Summit Special Feature: Top 40 Money Managers Report + Bonus distribution national CPBI conference (New York) Apr 2 Apr 7 May 4 JUNE Special Tumble Issue: Top 100 Pension Funds/Technology Benefits: Difficult Choices: How to Involve Employees In Scaling Back Benefits Pensions: The Challenges with Investment Literacy Investments: Hedge Funds for Plans of All Sizes Special Feature: Top 100 Pension Funds Report Technology Features: The latest on gamification; best benefits apps; DC technology trends May 14 May 19 June 15
EDITORIAL CALENDAR Issue Features Closing Material Mailing JULY/ AUGUST Benefits: Does Health Screening Actually Work? Pensions: Public Sector DB Plans and Future Sustainability Investments: Global Investments and Trends to Watch Conference Coverage: ROI of One Life Forum Special Feature: Pension & Benefits Consultants Report and Directory + Bonus distribution: annual Risk Management Conference July 10 July 14 Aug 10 SEPTEMBER Benefits: The Business Case for Covering New Drugs Pensions: Ins and Outs of Risk Transfer Strategies Investments: A Trustee s Guide to Alternative Investments Conference Coverage: Healthy Outcomes Conference; Canadian Leadership Council Special Feature: Top 50 DC Plans Report + Bonus distribution: ACPM national conference and CPBI Ontario regional conference July 30 Aug 4 Sept 1 OCTOBER Special Tumble Issue: Global Health Benefits and Pension Trends Benefits: Healthcare in a Post-retiree-benefits World Pensions: Global DC Lessons Investments: Insourcing Asset Management: Do You Have What it Takes? Special Feature: Spotlight on ETFs + Bonus distribution: Investment Innovation Conference Sept 3 Sept 8 Oct 5 NOVEMBER Benefits: HR Outsourcing: How Far Will You Go? Pensions: Mature Workers and Pension Trends Investments: Currency: To Hedge or Not? Special Features: Top 40 Money Managers Report and Directory + 2015 CAP Member Survey Results + Bonus distribution: annual Face to Face Forum Oct 1 Oct 6 Nov 2 DECEMBER Benefits: Resilience and Mental Health Pensions: Emerging De-risking Strategies Investments: Demystifying Liquid Alts Conference Coverage: DC Investment Forum; Pharmacy Solutions in Drug Plan Management Special Feature: CAP Suppliers Report and Directory + Bonus distribution: annual DC Summit + Workplace Health & Benefits Awards Issue (Separate Supplement) Winner profiles Gala highlights/photos Nov 6 Nov 10 Dec 7
2015 ADVERTISING RATE CARD Four-colour 1 x 3 x 11 x Double page $21,715 $20,643 $18,524 Full page + ipad $11,068 $10,521 $9,442 2/3 page $9,755 $9,294 $8,391 1/2 page island $9,111 $8,657 $7,855 1/2 page $7,715 $7,361 $6,685 1/3 page $6,570 $6,332 $5,779 1/4 page $5,626 $5,389 $5,005 COVER RATES Four-colour 1 x 11 x Outside Back + ipad $16,401 $12,360 Inside Front + ipad $15,874 $12,257 Inside Back + ipad $15,345 $11,845 APPOINTMENT NOTICES Four-colour 1 x 1/2 page $5,662 1/3 page $4,551 1/4 page $3,729 SPECIAL PRINT Four-colour 1 x Bellyband $14,707 Personalized Bellyband $17,890 Dot Whacker (Cover Sticker) $10,078 Sticker Tab (includes full page ad) $21,724 Black and white rates less 15% TERMS AND CONDITIONS Prices are subject to sales taxes where applicable. Prices are subject to change. Accounts are payable at the office of publication in Canadian funds or their equivalent at the prevailing rate of exchange at the time of payment. Francesca Gibson Senior National Account Manager 416 764-3883 francesca.gibson@rci.rogers.com Robert Martins National Account Manager 416 764-1839 robert.martins@rci.rogers.com Karine Huard, Montreal National Account Manager, Montreal 514 843-2133 karine.huard@rci.rogers.com Alison Webb Group Publisher, Pension & Benefits 416 764-3876 alison.webb@rci.rogers.com Alison Wood Associate Publisher/Editor-Custom 416 764-3823 alison.wood@rci.rogers.com Alyssa Hodder Editor Benefits Canada 416 764-3823 alyssa.hodder@rci.rogers.com Simeon Goldstein Editor-in-Chief Avantages 514 843-2510 simeon.goldstein@rci.rogers.com Karen Richards Production Manager 416 764-1688 karen.richards@rci.rogers.com Garth Thomas Senior Director, Business Publishing 416 764-3806 garth.thomas@rci.rogers.com HEAD OFFICE Rogers Publishing Limited One Mount Pleasant Road, 7th Floor Toronto, Ontario M4Y 2Y5 Tel: 416 764-2000 Fax : 416 764-3934 MONTRÉAL OFFICE Les Éditions Rogers Limitée 1200, avenue McGill College, bureau 800 Montréal (Québec) H3B 4G7 Tel: 514 845-5141 Fax : 514 843-2183
MECHANICAL SPECIFICATIONS STANDARD UNIT SIZE IN INCHES TRIM SIZE BLEED SIZE Width Height Width Height Full page 7.875 10.75 8.375 11.25 DPS 15.75 10.75 16.25 11.25 2/3 page 4.625 10 5.125 10.5 1/2 page horizontal 7 4.625 7.5 5.125 1/2 page vertical 3.375 10 3.875 10.5 1/2 page island 4.625 7.5 5.125 8 1/2 DPS 15.75 4.625 16.25 5.125 1/3 page horizontal 7 3.125 7.5 3.625 1/3 page vertical 2.25 10 2.75 10.5 1/3 page square 4.625 4.625 5.125 5.125 1/4 page horizontal 7 2.375 7.5 2.875 1/4 page square 3.375 4.875 3.875 5.375 1/6 page horizontal 4.875 2.25 5.375 2.75 1/6 page vertical 2.25 4.875 2.75 5.375 Trim 10.75 " Trim 7.875 " Type Safety 7 " FULL PAGE Add 0.25" on all four sides for bleed Type Safety 10 " DIGITAL FILES ADVERTISING SPECIFICATIONS Magazines Canada AdDirect is a free web-based ad portal designed to streamline the ad delivery process. NOTE: Publisher is NOT RESPONSIBLE for lineup of type or image running through the gutter on spreads or single page to adjacent insert. Running type or image through the gutter is STRONGLY discouraged. 1. Go to https://addirect.sendmyad.com 2. Upload, preflight and review your ad 3. Approve your ad, and it is automatically sent METHOD OF PRINTING Offset METHOD OF BINDING Saddle stitch INSERTS/POLYBAG Rates and quantities are available on request.
MECHANICAL SPECIFICATIONS TABLET/MOBILE AD SPECS: All apps operate on Adobe Digital Publishing Suite (DPS), viewer version 27 Full-page tablet ad size is 1024px by 768px; full-page smartphone ad size is 480px by 360px Only portrait orientation is supported For multiple-page ads, vertical or horizontal ordering is possible; please include preference, where relevant, in the delivery package as plain text instructions (as a TXT file) Banner/partial ads size should be determined on a case-by-case basis, as multiple sizes can be accommodated Print SINGLE PAGE Digital Red zone is reserved for folio navigation and will override any interactive elements placed in the layout: 40px bands top and bottom Optimal Image and Asset Settings: Images: PDF or PNG with resolution no lower than 104ppi Text: PDF with any interactive states set to vector, minimum recommended point size is 12pt Video: MP4 format with.h264 encoding, 8-10MB per minute of video GRAPHIC AND TEXT: For ads with dynamic/interactive elements, material must be provided as a full InDesign package (all fonts and links included), saved for compatibility with Adobe InDesign 6.0 Multi-state objects (i.e. image galleries, hotspots) and embedded video/audio clips may be included (see DPS tools site https://digitalpublishing.acrobat.com/ welcome.html for more information) If these elements are not built into the layout using DPS tools, please include all necessary resources in the delivery package with plain text instructions (as a TXT file) Please refer to figure 2.0 for interactive areas on page PDFs may be provided only for fully static ads All graphics and content should be left as vector and not rasterized, wherever possible; assets may be left at printready resolution and in their respective colour settings Please consider text legibility on tablet; body text should be larger than print (e.g. 9pt in print should translate to approx. 14-18pt on tablet, depending on font/style) Please refer to Optimal Image and Asset Settings URLS, ANALYTICS: URLs/links to web may be embedded in the layout using DPS tools (see DPS tools site http://helpx.adobe.com/ digital-publishing-suite/help/installingdigital-publishing-tools.html for more information) If URLs/links are not embedded using DPS tools, please include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file) Third-party tracking/tracking pixels cannot be supported at this time HTML ADS: HTML-coded ads may also be provided, up to full-page size Please conform to latest ios standards If an HTML environment negates the user s ability to navigate away from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the bottom of the page) Please include a static full-page image of any HTML ad to be used as a thumbnail in issue navigation An HTML ad should also be delivered as a full InDesign package, with the HTML content placed in the layout using DPS tools (for more information, visit http:// www.adobe.com/ca/products/digitalpublishing-suite-pro.html) If the HTML content cannot be placed in a layout, please include all HTML files and resources, as well as an InDesign layout sized to full-page with the required static full-page image, in the delivery package Please note that HTML ads are only available on ios devices ASSET DELIVERY: Please note that material deadlines for tablet are always identical to material close/deadline for the corresponding print issue (where relevant) All assets should be submitted as an archive (ZIP file) via our AdDirect site (https://addirect.sendmyad.com/) Additional information/instructions should be included in the delivery package as a TXT file but may also be sent via email to: Alek Trpkovski, Tablet Advertising Producer (alek.trpkovski@ rci.rogers.com)
51,000 Oct 2014 47,610 Oct 2013 29,000 Oct 2011 34,000 Oct 2012 16,500 Oct 2010 SOURCE: GOOGLE ANALYTICS Come grow with us! BenefitsCanada.com 5-year traffic growth (unique visitors) 2015 Online Media Planner www.benefitscanada.com SISTER PROPERTIES: RevueAvantages.ca InvestmentReview.com CanadianInstitutionalInvestmentNetwork.ca
2015 Online Media Planner BenefitsCanada.com is the No. 1 online destination for pension and benefits executives TARGET Executive and financial management, pension trustees, pension and benefits professionals, managers and consultants Average Monthly Page Views: 140,204 Average Monthly Unique Visitors: 51,009 Average enewsletter Recipients: 24,300 Average edirect Recipients: 24,000 As of October 31, 2014 year to date CONTENT daily news information breaking industry news expert opinions perspectives and special online reports
2015 Online Media Planner 2015 ADVERTISING RATE CARD Web Media (Big box, billboard, leaderboard, skyscraper) 1 Month 10,000 impressions $2,870 20,000 impressions $4,592 40,000 impressions $8,036 Daily e-bulletin/e-newsletter Leaderboard (728 x 90) or Big Box (300 x 250) or 50-75 word text message with link. e-direct Mail Target full database of Benefits Canada online readership. List segmentation/geo targeting also available. Minimum of 25% premium charges apply. Sponsored Content Homepage badge linking to one piece of custom content or white papers/educational content. Rotating home page badge Microsite Dedicated badge linking to a customized landing page on BenefitsCanada.com for hosting white papers, expert opinions and profile company executives, videos. Includes two text ads Online Appointment Notice Photo with 100 words and logo for one-month profile in People Watch section of site. Rich Media* Site Takeover Sliver Ads Catfish * Some exceptions apply. Please speak with your account manager for more information. $1,250 Per email $6,688 1 Month $3,064 1 Month $4,682 1 Month $585 1 x $5,150/per day (2 days max) $1,545/per day (3-5 days) $773/per day (3-5 days) Ask your account manager about customized web programs, branded content opportunities and complete specifications. BenefitsCanada.com helps make informed decisions about pension and benefits plans by addressing the ever-evolving information needs of today s Canadian workplaces 74% of Benefits Canada readers have visited BenefitsCanada.com in the past 30 days Benefits Canada is the top destination online for Canadian pension and benefits executives Based on 2012 readership research Francesca Gibson Senior National Account Manager 416 764-3883 francesca.gibson@rci.rogers.com Robert Martins National Account Manager 416 764-1839 robert.martins@rci.rogers.com Karine Huard, Montreal National Account Manager, Montreal 514 843-2133 karine.huard@rci.rogers.com Alison Webb Group Publisher, Pension & Benefits 416 764-3876 alison.webb@rci.rogers.com Alison Wood Associate Publisher/Editor-Custom 416 764-3823 alison.wood@rci.rogers.com Alyssa Hodder Editor Benefits Canada 416 764-3823 alyssa.hodder@rci.rogers.com Simeon Goldstein Editor-in-Chief Avantages 514 843-2510 simeon.goldstein@rci.rogers.com Karen Richards Production Manager 416 764-1688 karen.richards@rci.rogers.com Garth Thomas Senior Director, Business Publishing 416 764-3806 garth.thomas@rci.rogers.com HEAD OFFICE Rogers Publishing Limited One Mount Pleasant Road, 7th Floor Toronto, Ontario M4Y 2Y5 Tel: 416 764-2000 Fax : 416 764-3934 MONTRÉAL OFFICE Les Éditions Rogers Limitée 1200, avenue McGill College, bureau 800 Montréal (Québec) H3B 4G7 Tel: 514 845-5141 Fax : 514 843-2183
2015 Online Media Planner DISPLAY ADVERTISING BULLETIN AD TEXT-BASED (RECOMMENDED) 50-75 words with link (Submit separately) Text will be in Arial, Size 12 Logo can be used (40K max file size) Supply logo in EPS or high quality JPG format Text-based bulletin ad IMAGE/TEXT COMBINED BULLETIN AD Supply image files in GIF or JPG format (40K max file size) 50 words with link (Submit separately) Text will be in Arial, Size 12 Image/text combined bulletin ad IMAGE-BASED BULLETIN AD Supply image files in GIF or JPG format (40K max file size) Supply one line of text to be inserted below the image as a clickable text alternative Text will be in Arial, Size 12 DIMENSIONS Width: For any combination of text/image or image-based ads, dimensions of the entire ad insertion should not exceed the corresponding newsletters width (contact your account manager for details). Newsletter width is 685 px. Image-based bulletin ad E-DIRECT SINGLE SPONSORED EMAILS SENT TO PENSION & BENEFITS EXECUTIVES Custom email message including brand, product, educational, event, etc. information All content is sponsor created and branded ONLINE APPOINTMENT NOTICE Photo with 100 words and logo for one month profile in People Watch section of site
2015 Online Media Planner DISPLAY ADVERTISING SPECIFICATIONS Leaderboard 728w x 90h pixels 40 kb or less Your Ad Here FILE TYPES: GIF, JPG, Flash SWFs, Third Party Ad Tags Big Box 300w x 250h pixels 40 kb or less Narrow Skyscraper 120w x 600h pixels 40 kb or less Wide Skyscraper 160w x 600h pixels 40 kb or less Billboard 300w x 600h pixels 40 kb or less Your Ad Here Your Ad Here IMPORTANT NOTES: 1. All display advertising units adhere to IAB Canada standard specifications. For additional information, please visit www.iabcanada.com. 2. enewsletters can only accommodate GIF or JPG ad units. Flash (SWF) files are not supported and must adhere to BPPG Flash instructions. 3. Animated GIFs may only loop 3 times, ending on the last frame. 4. Third Party Ad Tags are accepted for ROS (run-of-site) only. 5. Clients must supply click-through URL separately do not embed into SWF. 6. All SWF files must contain Universal clicktag. For the latest code and instructions, please visit www.iabcanada.com. 7. Website ads only 1 click-through URL can be used per image file. 8. enewsletter ads only 1 click-through URL can be used per enewsletter deployment. 9. enewsletter ads animated GIFs must include call to action and logo. Please note that animated GIFs are not fully supported by all email clients. We recommend that the key message be placed into the first and last frame of animation. NOTE: Ads should not click through to documents such as PDFs or MS Word files or to email addresses. **All online material to be supplied to BPPG Creative: bppgcreative@rci.rogers.com LATE CREATIVE: All material must be submitted with a minimum of 5 business days prior to campaign start date. Late material will result in missed campaign start date with full campaign being charged to advertiser.