All about FASHION & STYLE 2014 MEDIA KIT
CONCEPT is the first 100% Romanian fashion glossy magazine, launched in 2001, dedicated to true style, fashion and trends for local women. features both international and Romanian designers with spectacular fashion shootings, catwalk reviews and interviews with designers.
FASHION presents fashion trends, history of famous fashion personalities and designers. It inspires women as a true style guide. I match my jewelry with my wardrobe 319 I spend very much on cloths 208 I plan to buy a wrist watch 147 I'm very careful about how I dress 219 I like to be admired for my looks 133 Source: National Readership Survey, August 11 February 13
BEAUTY & SELF CARE The beauty section reveals the newest and outstanding ideas in make-up & hair, directly from the catwalk. Also, long features on beauty subjects come with recommendations from beauty experts, plus a complete guide to beauty and SPA saloons. Affinity Index I spend a lot on cosmetics 264 I use perfume every day 232 I caress myself buying something special I take some time for my personal care I'm careful about the way my hair looks I don't go out without fixing myself I buy expensive selfcare products 177 194 162 149 161 Source: National Readership Survey, August 11 February 13
LIFESTYLE CULTURE MIX: books, movies, music, concerts, events & parties GOING OUT: best places to travel, famous restaurants & boutique hotels
STAR FASHION STYLE & ACCESSORIES Special sections are dedicated to luxury accessories and items BAGS JEWELRY SHOES
INTERIOR DESIGN & DECO We visit the celebrity houses and interiors that are inspiring for our every day lives. Affinity Index I take my inspiration from magazines 188 I'm very interested in interior decorations 174 I try to make some changes to my house: furniture, carpets 157 I look for new ideas to improve my housing conditions 151 Source: National Readership Survey, August 11 February 13
TRAVEL & DRIVING Affinity Index I travel with personal car I like discovering other countries, places, people I bought travel agency tickets 189 180 212 I travel by plane I plan to travel in the next year 116 133 Source: National Readership Survey, August 11 February 13
HEALTHY LIFE & LIVING Affinity Index I pay attention to the producer or brand of the nutriments I eat I prefer private medical practices 115 188 I Try To Avoid To Eat Food With Many Fat I'm very careful about the medicines brand, producer 101 147 Source: National Readership Survey, August 11 February 13
CIRCULATION BEAU MONDE VERSUS COMPETITION 11,470 12,450 8,651 ELLE The One Source: BRAT, July-September 2013
Percentage of Readers with Incomes > 7 0 0 euro MAPPING Beau Monde Style is the greatest choice if you want to reach mature women with high spending power 50% 45% Beau Monde 40% Tabu 35% Glamour Joy Elle 30% 40% 45% 50% 55% 60% 65% 70% Percentage of Readers aged 2 5 4 5 years old Source: National Readership Survey, August 11 February 13
READER S PROFILE 31,000 readers per edition (audience) 87 % women 75.3 % aged between 20 40 years old 56.5 % have high education 62.6 % are main shopper in the family 62.4 % have high and medium household income 79.9 % live in large cities Source: National Readership Survey
SPECIAL PROJECTS & ADVERTORIALS We personalize messages for your brands with dedicated articles & products. The advertisers message is more visible and entertaining to read. Advertorial support your ads and complete them.
ANNIVERSARY EVENT Celebrated within a fashionable event & marked by the 2014 Crystal Globe Awards Fashion party, with minimalist set up, put together by projections & lights. Sponsors integrated into event: special section, ads at location, very good visibility & exposure Dancing mood set by the event s DJ & fashionable cocktails
SPECIAL EVENTS Perfect mix between fashion and going out Sponsors integrated into events Very good exposure pre and post events on print & online Large audience and very specific core target Top brands, best places
SPECIFICATIONS & RATE CARDS Format Format Format Format Format Format 1/1 page 2/1 page (spread) Cover 4 Cover 3 Cover 2 Opening spread 215x278 430x278 215x278 215x278 215x278 430x278 4100 Euro 8200 Euro 6000 Euro 5000 Euro 5800 Euro 9900 Euro Format Format Format Format Format Format Format 1/2 page 1/2 page 1/3 page 1/3 page 1/4 corner 1/4 page 1/4 page vertical horizontal vertical horizontal vertical horizontal 108x278 215x139 215x93 72x278 108x138 54x278 215x70 2800 Euro 2800 Euro 2300 Euro 2300 Euro 1800 Euro 1800 Euro 1800 Euro Special Format Reverse Cover 430x278 9900 Euro + production cost Special positioning and additional charges Right Hand Page 10% 3 or more formats on consecutive pages 20% Advertorials 15% Format Costs (booklet) 1.000 copies sample max 4 pages max 8 pages max 16 pages more then 16 pages 0 Euro 26 Euro 44 Euro 88 Euro 132 Euro Insertion Costa / 1.000 copies random specific page glued stitching 46 Euro 49 Euro 51 Euro 63 Euro
Beau Monde PRODUCTION SCHEDULE Production Schedule 2014 Issue Ad Booking Deadline Ad Material Deadline On Sale date February January 10 January 14 January 29, 2014 March February 7 February 12 February 26, 2014 April March 11 March 14 March 28, 2014 May April 11 April 15 April 30, 2014 June May 13 May 15, 2013 May 28, 2014 July - August June 10 June 13 June 28, 2014 September August 8 August 13 August 29, 2014 October September 9 September 12 September 30, 2014 November October 10 October 14 October 30, 2014 December-January 2015 November 10 November 13 November 29, 2014 Publisher: Burda Media Bucuresti Category: Women s Glossy Magazine Frequency: Monthly No. of pages: 128 + 4 Cover price: 9.90 lei Rate card: 1/1 page: 4.100 Euro Print run: 20,000
CONTACT Women glossy PORTFOLIO Men glossy IOANA VULPESCU Advertising Sales Manager Email: ioana.vulpescu@burda.ro Mobile: +40 749 201 272 RAMONA COARĂ Brand manager Email: ramona.coara@burda.ro Mobile: +40 728 700 218 FLORENTINA PAUNA - LAUDA Group Advertising Director E-mail: florentina.pauna@burda.ro Mobile: +40727.089.275 - Family & Parenting - - Special Interest - 85th Buzesti Street, Floor 4 Bucharest, District 1 Phone: (+4) 031 22 58 700 Fax: (+4) 031 22 58 715 www.burdamedia.ro