CHAMP- ION UP NORTH. MEDIA KIT.

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1 CHAMP- ION UP NORTH. MEDIA KIT.

2 NOW THEN. MEDIA KIT 02 WE ARE CHAMPION UP NORTH. A MULTI-PLATFORM CREATIVE MEDIA BRAND. We are devoted to looking beyond the mainstream and conventional. Instead, we deliver great content covering the best underground culture in Leeds and beyond. Established in 2012, in just over two years, CUN has set up a successful music school, Leeds number one student magazine, an online TV channel, interviewing some of the most established artists in the music industry, and in-house creative agency at our home, The Base creative studios. CHAMPION UP NORTH. Our magazine; covering underground music, lifestyle, fashion and visual arts. We have an average of 240k page views a month. SCHOOL OF SOUND. A music school; offering training in DJ skills, singing, live looping and sound engineering. CHAMPION UP NORTH TV. An online platform; showcasing cross-genre music, live events and interviews with the people that make it happen. THE BASE STUDIOS. Services including music and arts facilities. PARTNERSHIP OPPORTUNITIES. Advertorials, Banner ads, sponsorship, social media promotion. THAT S WHAT WE DO. THAT S WHAT WE CHAMPION.

3 MEDIA KIT 03 ENGAGING, FRESH CONTENT WITH GLOBAL REACH. GLOBAL REACH. Champion Up North magazine is Leeds number one alternative magazine; we cover the best in underground culture in Leeds. With an average of 64,000 unique hits per month, the majority (61%) of whom are students and young professionals aged We have also now launched a quarterly printed edition; the next 10,000 will be distributed city wide. Our network allows us to enjoy partnerships and connections with hundreds of key influences within the events industry in Leeds. This gives us further insight that will allow us to assist you to get guaranteed exposure, increased brand awareness and hammer your message home in the right places to the right people. Our extensive networks allow us to distribute our publications in halls of residence, via exit/ door-to-door flyering and our engaging and popular social media channels. This has given us a significant following within the youth culture in Leeds. Our unique position within the student market has allowed us to gain a reputation for covering only the hippest, edgiest and most sought after events on the clubbing and visual arts calendar. A MONTHLY AVERAGE OF: 64K UNIQUE HITS 86K TOTAL HITS 240K PAGE VIEWS FACEBOOK: OVER 4000 LIKES VIRAL ARTICLES

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5 MEDIA KIT 07 WHAT CAN WE OFFER? BANNER AVERTSING. Want to increase your brand presence in Leeds saturated market? Your ad will appear in the relevant section of the magazine (Music, Art, Life, Style, Events) ensuring your audience is narrowed down to maximise direct marketing opportunities. Your brand impact and message will be bolstered as links will drive our traffic through your site and social media channels. NATIVE ADVERTISING. This is not merely commissioned content. We work with a range of journalists and marketers to create fresh, relevant and engaging copy that will speak volumes and spark a great deal of interest and enthusiasm within your target market. WHO DO WE INFLUENCE? Our core demographic is made up mainly of year olds (27.5%) and year olds (33.5%), gender is almost split down the middle with 55% being male and 45% female. Our readership has increased significantly recently with the vast majority of new readers being students and young professionals with a disposable income and who love to party. ADVERTISE WITH US. Our readers love to share our content on social media, so you message has a chance of going viral, increasing your brand awareness, and disseminating your message far and wide. MALE FEMALE A A - WEBSITE LEADERBOARD. 55 per week. B - WEBSITE SIDEBAR BIG. 45 per week. 160 per month. C - WEBSITE SIDEBAR SMALL. 25 per week. 80 per month. B C (27.5%) (33.5%) (15.5%)

6 SUCCESS. 7 VISIONARY WOMEN IN ELECTRONIC MUSIC. 28k unique hits in 24 hours. 200k hits total. 76k Facebook shares. FESTIVAL FOCUS #1: BEAT HERDER. 2.4k tweets. 2k unique hits in 24 hours. 5k hits total. 500 Facebook shares. FREE PARTIES VS COMMERCIAL CLUBBING. 2k unique hits in 24 hours. 6k hits total. 350 Facebook shares. 30 tweets. BUNDOBUST - RESTAURANT REVIEW. 2k unique hits in 24 hours. 6k hits total. 500 Facebook shares. 20 tweets.

7 MEDIA KIT 11 CHAMPION UP NORTH CREATIVE. A full-service media agency offering digital, marketing and branding solutions to established and emerging businesses. We will animate, illuminate and disseminate your ideas and messages in the right places at the right time. CREATING job opportunities within the local creative and musical industries. PROVIDING a nurturing environment for emerging and established business to thrive. SUPPORTING the development of young creative talent in our local community. Our unique selling point is that, unlike other media agency around, CUN Creative doesn t just advertise for clients. Instead, we are fully emerged in creating our own content with viral success. MARKETING. Digital. Social. Events. Direct. STRATEGY. Brand. Content. Digital. Distribution. Project Planning. CREATIVE. Graphics. Logo. Copy. Message. PRODUCTION. Video. Web. Music. Print. Events. DELIVERING PREMIUM CONTENT THROUGH BEAUTIFULLY CRAFTED EXPERIENCES.

8 SCHOOL OF SOUND. MEDIA KIT 14 UNLOCKING CREATIVITY AND DEVELOPING MUSICAL TALENT. School of Sound is one of the UK s leading music schools up North. We help to develop highly successful musicians by bringing you some of the best talent the music industry offers. Our students are guaranteed to achieve confidence and gain vital skills, whether they are an aspiring DJ, Sound Engineer, Singer, or Composer. In order to create the perfect learning environment, we offer industry standard equipment with professional teaching from accomplished musicians and DJs actively working in music today. We pride ourselves on our exciting and progressive teaching techniques as we nurture new talent within the Leeds underground music scene. We work with the biggest club nights and festivals across Leeds, UK and Europe. Through our music connections, we are able to offer our students important gateways into the industry. We have a crack squad of professional DJs and music production experts with over 15 years in the industry who are keen to break out the next underground artists. After starting with little to no knowledge of Sound Engineering at all, just over a year later, I have successfully engineered my first solo gig to a professional standard and am immensely proud of my overall achievements. JULES FREE. I have developed my confidence, knowledge, focus, my selfesteem and am now working towards my dreams. SAIGUA.

9 THE BASE. MEDIA KIT 16 SUPPORTING THE PROFESSIONAL DEVELOPMENT OF ARTISTS AND MUSICIANS. The Base: Home and Headquarters of Champion Up North. Welcome to The Base Studios. Please don t be disheartened to discover that we do, in fact, report from a cluttered desk situated in a chilly pocket of northern England. The Base Leeds supports the professional development of musicians and artists in Leeds and across the north of England, providing facilities, services and training in music, photography and visual art. The Base is our blank canvas ; serving as an area for exhibitions, film screenings, gigs, recording sessions, workshops and even our meetings. A broad and creative spectrum is present in this studio, and at its centre is Champion Up North. THE BASE IS A MENIAL STRIDE OUT OF LEEDS CITY CENTRE, ADJACENT TO AN INTIMATE STRIP OF BARS, SHOPS AND FOOD JOINTS.

10 MEDIA KIT 17 CHAMPION UP NORTH TV. Champion Up North TV is our media channel, which brings you footage of the events and interviews with the key players that shape our underground culture. INTERVIEWS. Interviewing some of the most established artists in the music industry, such as Ms Dynamite, Todd Terry, Nicky Blackmarket, Dillinja and Shy FX, as well as local acts, such as Dialect and A Man About A Dog. STREAMING. All our activities are live streamed to the world via our website and our popular Youtube channel Champion Up North TV.

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12 MEDIA KIT 21 CHAMPION UP NORTH CONTACT. CUN magazine is a trademark of Champion Up North Ltd, a multi-platform independent agency, with a core in music and visual arts. OUR PLATFORMS: THE BASE LEEDS. CHAMPION UP NORTH MAGAZINE. SCHOOL OF SOUND. CUN CREATIVE AGENCY. CHAMPION UP NORTH TV. ADVERTISING: advertising@championupnorth.com CONTRIBUTE: contribute@championupnorth.com PRESS: press@championupnorth.com ALL OTHER ENQUIRIES: info@championupnorth.com Creative Director - Rikines Andrin rik@championupnorth.com Commercial Director - Immi Cardy immi@championupnorth.com 47 Westfield Road Leeds LS3 1DF United Kingdom WHAT ARE YOU WAITING FOR? Get in touch today and we will increase your brand awareness amongst our loyal contingency of readers, and their social media networks, in a way that traditional marketing strategies simply never could.

13 FEATURE YOUR MESSAGE ALONGSIDE SOME OF THE TOP BRANDS AROUND.

14 THIS IS THE NORTH.

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