Reach Consumers on the World s Largest Retailer Walmart.com Digital Media Kit

Transcription

1 Reach Consumers on the World s Largest Retailer Walmart.com 2011 Digital Media Kit

2 Walmart.com Offers Unparalleled Traffic and Engagement WALMART.COM REACHES: Over 34 million monthly unique visitors 1 1 in 3 moms on the Internet 2 25 million primary grocery shoppers 3 WALMART.COM VISITORS ARE ENGAGED: Over 708 million monthly page views 1 Over 80 million monthly visits 1 Gender Men 42% Women 58% Age % 6% 15% 22% 23% 18% 9% 5% Median Age: 35.8 Annual Household Income <$15K 11% $15K $24.9K 7% $25K $39.9K 16% $40K $59.9K 24% $60K $74.9K 10% $75K $99.9K 13% $100K+ 20% Median H/H Income: $54.1K Household Size (Persons) % % 5+ 22% Source: comscore, MediaMetrix, Dec 2010 Walmart is the largest retailer in the world4 1 in 3 searched for consumer electronics information online in the last 6 months 3 48 million unique visitors visited Walmart.com in December 2010, which is equivalent to 15% of the U.S. population 2 DID YOU KNOW? 17.5 million Walmart.com visitors purchased apparel online in the last 30 days 3 Americans spend over $40 million at Walmart every hour of every day 5 Walmart.com visitors 1 in 2 also shopped in-store 3 Sources: 1 comscore, MediaMetrix, mo avg; 2 comscore, MediaMetrix, Dec 2010, 3 comscore, PlanMetrix, Nov 2010, 4 Global Powers of Retailing, Deloitte & Touche; 5 Walmart Corporate Facts *excluded 11.5% of total sales allocated to Sam s Club

3 Reach, Target and Engage the Consumers While They Are in the Shopping Mindset! Target Your Audience Engage Key Consumers Promote Your Brand Contextual Targeting Affinity Targeting Multi-level Geo-targeting Psychographic Targeting Search Term Targeting Site Activity Targeting Technographic Targeting Reach/Frequency Capping Day/Day-Parting Campaigns A/B Split Testing Content Integration Discounts & Coupons* Interactive Applications Interactive Quizzes, Polls & Games Social Media, Mobile Tips & Tools Trial & Sample Programs Unique Brand Experiences Videos edemos Launch New Products Highlight Multiple Products Drive Brand Awareness Offer Seasonal Solutions Feature Coupons* Promote In-Store Events Showcase Featured Rollbacks Target Consumers in Centers & Departments Bring Samples into Households Seasonal Opportunities ** JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC Valentine s Day Earth Mth/Green Living 4th of July Game Time: Football (Food & Recipes) Healthy Living (Diet & Fitness) Spring Allergy Off to College Diabetes Awareness Month Cold & Flu Treatment Spring Cleaning American Summer: Grilling & Ice Cream Halloween Cold & Flu Prevention Healthy Eating Heart Health Game Time: Big Game Healthy Eating Sun Safety Breast Cancer Awareness Holiday Cleaning & Decorating Tax Center Summer Travel/Outdoor Fun Fall Cleaning Holiday Entertaining Easter Back to School Healthy Eating Holiday Food Dads & Grads Fall Allergy Spring Lawn & Garden Mother s Day **Subject to change. In Stores Now New In Stores Free Samples & Coupons* Free Events Year-Round Opportunities Idea Centers Beauty Food & Recipe Center Health & Wellness Center Auto Care Home & Family Celebrations Baby & Me Pets Center Sustainability Departments Electronics & Office Movies, Music & Books Home, Furniture & Outdoor Apparel, Shoes & Jewelry Baby & Kids Toys & Video Games Sports & Fitness Auto & Home Improvement Photo Crafts & Party Supplies Pharmacy, Health & Beauty Grocery & Pets *Must be manufacturer coupons.

4 Engage, Inform and Influence Your Consumers From Awareness to Selection SUPER POV (FOR PARTNERS ONLY) LOCKOUT, SYNC OR PLAY VIDEO Media Capabilities IAB Standard Ad Units Animated/Interactive Banners In-Banner Streaming Videos Expandable Ads Brand Showcases/Microsites CRM: Non-Sample & Sample Programs Printable Coupon Download* Custom Super POVs Walmart Wire Banner Competitive CPMs Ad Serving EXPANDABLE ADS & RICH MEDIA BANNERS VIDEO SPONSORSHIP IN IDEA CENTER Media Packages Individual (Ad-Hoc) Programs Annual Programs Homepage Lockouts Category/Department Lockouts COUPON PAGE* Sub-Category Lockouts CATEGORY LOCKOUTS Strategic Media Placements Homepage Department Pages Product Pages Store Finder & Store Detail Custom Brand Pages SOCIAL & MOBILE INTEGRATION Seasonal Showcases Contextual Centers Banner Ads *Must be manufacturer coupons.

5 Advertise your brands with: REACH AND ENGAGE SHOPPERS THROUGH: Powerful Media Options Including: IAB Standard Ad Units Geo / Behavioral / Re-targeting 3rd Party Tagging Creative Optimization Ad Serving Rich Media / Video Contact Us to Plan Your 2011 Digital Retail Media Campaigns. Brian Quinn [email protected] Bernadette Van Osdal [email protected] Media Buy Plus-Ups: Online Sampling Programs Content Sponsorships / Custom Integration Sweepstakes and Contest Promotions Social Media Linkages Mobile Media Linkages Click Within Microsites on Retailer s site REACH YOUR TARGET AUDIENCE: CEO Mom Tech-Enthusiast Business Sophisticate Sports Fanatic The Gamer And More