Target Your Market Select Your Television Networks Reach Your Customers

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Milo Patterson
10 years ago
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1 Target Your Market Select Your Television Networks Reach Your Customers

2 Who Watches Cable TV? Research shows that men, women and children of all ages, with a variety of interests, with differing educational and financial backgrounds watch cable TV. Even better, research shows that certain groups of people tend to watch certain channels. That is why so many advertisers depend on HTC Cable TV as an ideal solution for targeted marketing. Maximize Your Reach HTC provides cable to approximately 4000 households in Hart, Stephens, and Franklin Counties. Perhaps you re targeting young adults who buy furniture, appliances and cars? Perhaps you have a product or service used by sports enthusiasts, fisherman, boaters, outdoorsmen, or nature lovers? Or perhaps your product or service has a universal appeal, such as banking, law, insurance or medicine, and you need to reach several markets. Whoever you re targeting, Cable TV advertising can help maximize your reach, giving you more value for your advertising dollar. How Can Cable TV Advertising Help YOUR Business? Cable TV advertising is also a great solution for short-term promotions or other specials that you would not normally list in your annual Directory Ad. If you are just opening a new business and have missed the current Directory, use Cable TV advertising to get the word out!

3 With HTC Cable TV Advertising

4 FOX NEWS Fox News Channel is the news network for the next generation of news viewers. By providing updates 24 hours-a-day, plus distinctive programming on every issue, from politics and family to sports and entertainment, from health and medicine to business and trends. Fox News targets ages and 55+, who have a median age of 62 years old and have a median household income of $54,231. In addition, 75% of these viewers spent $5000 on a domestic vacation per MRI Cable Study FX Channel FX is the flagship of general entertainment out of the Fox Entertainment Group. The diverse schedule includes a growing roster of distinctive original series and movies, an impressive roster of acquired hit series, and established film library with box-office hits from 20th Century Fox and other major studios, and marquee sports such as NASCAR. FX delivers the key components of an effective advertising environment, highly engaged ages viewers with extremely valuable consumer behavior characteristics. USA USA Network is cable television s leading provider of original series and feature movies sports, events, off-net television shows, and blockbuster theatrical films. The Median Age for USA viewers is 50; plus 73% of viewers are homeowners, according to Nielsen TBS TBS has the best portfolio of proven laugh-outloud comedies on television. To leverage their impressive programming assets, TBS is relaunching itself as the home for comedy lovers. The comedy lovers, the network s core target, are young adults who are well educated, affluent for their age, dual-gender and love comedic programming of all types. TBS ranks #1 overall cable network for reach of ages in primetime. TNT TNT engages minds and hearts by delivering 100% dramatic entertainment with critically acclaimed original productions, sports, movies, series and more. TNT ranks #1 in ages delivery and #2 in ages delivery Total Day and #1 among all cable nets in reach among ages in Primetime. The Outdoor Channel The Outdoor Channel is the TV home of the traditional outdoor sportsman. Founded by outdoorsmen for outdoorsmen, the network celebrates, educated and informs the outdoor lifestyle. The Outdoor Channel also airs original programs focused around the outdoors lifestyle, such as shooting sports, biographies, motor sports and travelogues. Outdoor Channel ranks in the Top 5 against all ad-supported cable network within major consumer categories such as Automotive, Home Improvement, Pet-Ownership/Care and Personal Care, according to MRI Doublebase 2010,. The viewer profile is 78% male with a median age of 47.

5 We make it Easy! So, now you are ready to run a live-action commercial for your business on local Cable TV. Call HTC. We have an experienced staff ready to help you with everything, from script ideas to final production. What to Expect So, now you are ready to run a live-action commercial for your business on local Cable TV. Call HTC. We have an experienced staff ready to help you with everything, from script ideas to final production. Affordable Options Many are surprised to learn that Cable TV advertising is very affordable. Our Advertising Rates page will help you with some options, or just give us a call at HTC for more details. We have options for every budget. STILL ADS: Still Ads can be placed on Hart Cable s Local Channel 3. Business Ad per month Classified Ad per month per week Design Fee one time Community Bulletin Board Community Announcements are available to non-profit organizations for FREE. Still Ads on Local Channel 3 run continuously and are only interrupted by local programming. COMMERCIALS: Target your audience with a commercial on Local Channel 3, as well as these National cable channels: FOX News, FX, TBS Superstation, TNT, Outdoor Channel and USA. Commercial (:30 video) $2.00 per spot ($50.00 minimum) Contract rates are available for 100+ commercials...$1.00 per spot 100 airings.....$ airings.....$ airings..$ (Includes: free production) 1200 airings..$ (includes: 1 ad change, free production, 1 free still ad) Production $ Commercials are inserted within the hours of 6:00 am through 11:00 pm. No production fee required for commercials submitted in MPEG2 file format on DVD.

CABLE NATION: The Value of Niche Cable Networks

CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their