Industry Partner Program

Transcription

1 NA L ry UCERS NATIO P D RO ust e of in d ic vo ] Industry Partner Program R GHU M the [ national sorghum producers SO um the sorgh [grain sorghum: the backbone of the industry] [sweet sorghum: a solid tomorrow] [energy sorghum: amazing potential]

2 [ ] president s letter Dear Potential Industry Partner, National Sorghum Producers offers companies with interests in sorghum a unique and valuable opportunity through its Industry Partner Program. Like you, we know sorghum has limitless potential, whether it be grain sorghum, sweet sorghum or forage sorghum. With hard working representation in Washington, D.C., NSP never misses a beat when it comes to staying ahead of policy affecting the sorghum industry. It is our job to protect your interests in this diverse industry, and we believe solid agriculture and energy policy will play a key role in supporting this nation s economy. You are an important part of the sorghum industry. Become an NSP Industry Partner today and together we will secure your interests in sorghum. Respectfully, J.B. Stewart NSP Chairman & Sorghum Farmer National Sorghum Producers is the voice of the sorghum industry, representing U.S. sorghum producers and industries utilizing sorghum through legislative and regulatory advocacy and educational outreach. We have a dedicated team committed to staying on top of the issues affecting our members and Industry Partners from coast to coast. 2

3 [ industry partner program ] VISION At National Sorghum Producers, we believe in the sorghum industry, and we believe in team work. Our mission and vision indicate our commitment to leading the charge for this industry through advocacy, relationships and steadfast leadership. For an industry to realize its full potential, it takes everyone working together. Financial support from the Industry Partner Program allows NSP to be the best in the world at representing the U.S. sorghum industry and sorghum farmers. NSP looks forward to partnering with your company to help the industry maintain full momentum. There are abundant opportunities for sorghum with new markets in development for grain, sweet and biomass. From biofuels to bird seed, sorghum is making its place among major commodities. If you are looking to connect with sorghum producers, NSP offers numerous opportunities to reach out and help put your company into the minds of growers. NSP will improve the SORGHUM industry through advocacy and leadership. MISSION NSP is leading legislative and regulatory change through effective policy and relationships for a more profitable, diverse and competitive SORGHUM industry. 3

4 [ industry partner levels ] We offer five different levels within the NSP Industry Partner Program, each with a variety of partnership benefits. In addition to receiving sorghum-focused representation in Washington, D.C., all levels give Industry Partners access to exclusive NSP information and publications. GOLD, $20,000-plus Premier recognition at all NSP events. Full-page advertisement in two issues of Sorghum Grower. 160x600 pixel rotating banner ad on NSP s home page, SorghumGrowers.com. Company logo and website link on NSP s Industry Partner webpage. Printed and verbal recognition at sorghum-specific meetings at Commodity Classic. All the benefits of NSP membership, including all NSP publications. SILVER, $10,000-plus Recognition at NSP events. Full-page advertisement in one issue of Sorghum Grower or (1) 1/2 page ad in two issues. 160x600 pixel rotating banner ad on NSP s home page, SorghumGrowers.com. Company logo and website link on NSP s Industry Partner webpage. Printed and verbal recognition at sorghum-specific meetings at Commodity Classic. All the benefits of NSP membership, including all NSP publications. BRONZE, $5,000-plus Recognition at NSP events. 1/2 page advertisement in one issue of Sorghum Grower or (1) 1/4 page ad in two issues. Company logo and website link on NSP s Industry Partner webpage. Printed and verbal recognition at sorghum-specific meetings at Commodity Classic. All the benefits of NSP membership, including all NSP publications. PARTNER, $2,500-plus 1/4 page advertisement in one issue of Sorghum Grower or (1) 1/8 page of a page ad in two issues. Company logo and website link on NSP s Industry Partner webpage. Printed recognition at sorghum-specific meetings at Commodity Classic. All the benefits of NSP membership, including all NSP publications. CONTRIBUTOR, $1,250 plus Company logo and website link on NSP s Industry Partner webpage. Printed recognition at sorghum-specific meetings at Commodity Classic. All the benefits of NSP membership, including all NSP publications. 4

5 [ reaching the producer ] Sorghum Grower Magazine NSP s official publication, Sorghum Grower, has a circulation of nearly 40,000, reaching sorghum growers, members of the industry and legislators. This quarterly publication fills a unique need for sorghum farmers by providing timely, relevant and educational information on everything sorghum. Covering crop production techniques, research, legislative happenings, ethanol, insurance, finance, farm programs and much more, Sorghum Grower is the only sorghum-specific publication in the U.S. NSP Industry Partners can take advantage of exclusive advertising rates. See our rate card on the next page for more information about Sorghum Grower advertising and reaching the sorghum industry audience. SorghumGrowers.com NSP s website, SorghumGrowers.com, provides Industry Partners with online advertising opportunities. Packed with news, video and resources for all sectors of the industry, SorghumGrowers.com provides an excellent medium to reach your audience through targeted advertising. Sorghum Notes NSP keeps members up to date with sorghum-specific news by distributing timely and relevant information in a short, but informative, weekly newsletter called Sorghum Notes. The newsletter goes to over 3,000 sorghum growers, extension personnel, researchers, industry stakeholders, media and congressional offices each week. Direct Mail National Sorghum Producers provides Industry Partners the opportunity to promote their company to a targeted audience of sorghum growers through sponsorships and advertisements. Our Industry Partner Program can be tailored to your specific needs and may include any combination of the opportunities included in this packet or other opportunities to meet your company s needs. Partner with NSP to create a personalized direct mail marketing campaign with postcards, brochures or flyers by using our unique direct mail lists. Because we are 100 percent focused on the sorghum industry and its stakeholders, our database of sorghum industry contacts is unlike any you will find in the country. 5

6 SORGHUM FULL COLOR ADS RATES* AD DIMENSIONS Two Page Spread $4500 (Full Bleed) 17 x 10 3/4 Full Page $2500 (Full Bleed) 8 1/2 x 10 3/4 1/2 Page Island $ /16 x 7 5/16 1/2 Page Horizontal $ /2 x 4 3/4 1/3 Page $ /16 x 9 1/2 1/4 Page $ /8 x 4 3/4 1/8 Page Industry Partners Only 3 5/8 x 2 1/4 PREMIUM POSITIONS Center Double Page Spread, Full Color Outside Back Cover, Full Color Inside Front/Back Cover, Full Color RATE Add 20% of Color Rate Add 15% of Color Rate Add 10% of Color Rate *All prices are net and DO NOT include agency commission. THE #1 SOURCE OF SORGHUM INDUSTRY NEWS AND INFORMATION 2014 Rate Card REACH THE SORGHUM AUDIENCE EDITORIAL CALENDAR ISSUE AD BOOKING ARTWORK DEADLINE MAILBOX DATE WINTER /1/ /15/2013 1/15/2014 SPRING /1/2014 3/15/2014 4/15/2014 SUMMER / /15/2014 8/15/2014 FALL / /15/ /15/2014 ADVERTISING RATES Sorghum Grower reaches every sorghum farmer with over 25 acres in the US. as well as the NSP s entire membership, stakeholders in the sorghum industry, scientists, political decision makers, media and elevators. Sorghum Grower fills a unique need for sorghum farmers by providing timely, relevant, educational information on crop production techniques, research, legislative happenings, ethanol, insurance, finance, farm programs and much more. Ad rates provide a high-value, cost-effective way to reach thousands of customers and prospects. When you contact us, be sure to ask about complimentary ads for Industry Partners! Full Page 8 1/2 X 10 3/4 1/3 Vertical 2 5/16 X 9 1/2 1/2 Island 4 15/16 X 7 5/16 1/4 Page 3 5/8 X 4 3/4 1/2 Horizontal 7 1/2 X 4 3/4 1/8 Page 3 5/8 X 2 1/4 Add 1/8 bleed on full page and double spread ads. Prices are 4-color. 25% discount for black and white ads. Keep live matter within 1/2 of trim. Publication trim size 8 1/2 X 10 3/4. Custom ad production available on a limited basis for an additional fee.

7 [ ] sorghum events Commodity Classic Each year, more than 1,600 growers and over 4,800 total attendees travel to the Commodity Classic for educational events, networking and a huge ag trade show. The conference offers NSP the ability to host our National Yield & Management Contest winners, sorghum specific programming and leadership meetings. The 2014 Commodity Classic is Feb March 1 in San Antonio, Texas. Annual Washington, D.C. Fly-In NSP is leading legislative and regulatory change through effective policy and relationships. The most effective way to tell our story to policy makers is face-to-face. Therefore, each year our leadership, along with grower members and industry leaders, meet with senators and congressmen to influence farm policy on Capitol Hill. NSP Yield & Management Contest Every year, growers participate in NSP s Yield & Management Contest to showcase their sorghum production skills. Winners receive national recognition in Sorghum Grower, special events in their honor at Commodity Classic, and additional awards from participating seed, crop protection and chemical companies. Want More? We can tailor a sponsorship package to meet your needs. Talk to us about electronic communication opportunities, web marketing, meetings and events or other producer outreach projects. 7

8 [ ] nsp highlights National Sorghum Producers works hard for the profitability and sustainability of growers and those utilizing sorghum across the U.S. Listed below are a few programs NSP has been working on to ensure the success of the sorghum industry nationwide. Crop insurance price elections Language in the 2008 Farm Bill allowed RMA to evaluate the price election of insurable sorghum. NSP worked very closely with RMA to provide input and data that moved the price election from 88 percent the value of corn to 97.8 percent. Renewable Fuels Standard NSP worked very closely with EPA for 34 months to establish a biofuels pathway for grain sorghum-based ethanol in the RFS in Dec. 2012, paving the way for qualified ethanol plants to produce domestically-grown advanced biofuel using grain sorghum. NSP has been providing comments and data to EPA and USDA to ensure all three types of sorghum are included in the program correctly. Advanced Bioenergy Program Section 9005 of the 2008 Farm Bill authorizes USDA to pay biofuels plants for the production of advanced biofuels. Because of NSP s hard work, sorghum qualifies as an advanced biofuels feedstock. Ethanol plants began receiving 9005 payments in 2009 and received them through Farm Policy NSP is working to ensure that language in the commodity, conservation and energy titles will improve sorghum profitability. 8

9 [ ] other nsp programs National Sorghum Producers is able to service the sorghum industry through a variety of programs. Each program allows the organization to work on behalf of the different segments within the industry with the common goal of increasing profitability and opportunities. Producer Memberships Individual members are the heart and soul of the National Sorghum Producers. NSP exists to serve producers and act as the voice of the sorghum industry for farmers through legislative and regulatory representation. Yield & Management Contest The NSP Yield & Management Contest provides farmers with the opportunity to showcase their sorghum crop, competing with farmers nationwide. The contest allows our industry to recognize some of its best growers. E-Member Program NSP is proud to partner with elevators around the country through its Elevator Membership Program. The E-Member Program is an opt-in program for elevators who recognize the importance of legislative representation in Washington, D.C., and want the best in sorghum education for themselves and their customers. Sorghum PAC The Sorghum PAC is NSP s bipartisan political action committee, which uses monetary PAC contributions made by individual NSP members to elect and reelect senators and members of Congress who support sorghum producers and a strong, effective sorghum industry. Sustainable Crop Insurance As a subsidiary of NSP, Sustainable Crop Insurance Services LP is an agency dedicated to providing farmers the information they need to choose the proper insurance. Our goal is to take information and give producers the knowledge to choose the right insurance for their specific situation. SCIS is licensed in Arkansas, Colorado, Kansas, Nebraska, New Mexico, Oklahoma and Texas. Elite Ag Management As a subsidiary of National Sorghum Producers, Elite Ag Management offers landowners professional farm management services. Elite Ag also specializes in strategic analysis of data and trends in agriculture to help sorghum companies and producers be more profitable. Sorghum Foundation The National Grain Sorghum Foundation promotes research and education for sorghum and develops leadership potential of active university students interested in studying agriculture and, more specifically, the sorghum industry. National Grain Sorghum Foundation members have contributed $5,000 or more in current gifts or $10,000 or more in future gifts to the advancement of education and science within the sorghum community. 9

10 [ ] contact nsp National Sorghum Producers 4201 N. Interstate 27 Lubbock, Texas (800) phone (806) fax Tim Lust [ceo] (806) cell tim@sorghumgrowers.com Shelley Heinrich [development director] shelleyh@sorghumgrowers.com Chris Cogburn [strategic business director] chris@sorghumgrowers.com Shari Connell [operations director] shari@sorghumgrowers.com Lindsay Kennedy [external affairs director & sorghum grower editor] lindsay@sorghumgrowers.com Jennifer Blackburn [communications coordinator] jennifer@sorghumgrowers.com Bruce Maunder [research adviser] texasgreenbug@aol.com Shelee Padgett [regional director - texas] shelee@sorghumgrowers.com Jesse McCurry [regional director - kansas] jessem@sorghumgrowers.com 10

11 [ ] connect with nsp There are a variety of ways you can stay connected to the latest news and information from the sorghum industry. In addition to SorghumGrowers.com, Sorghum Notes and Sorghum Grower magazine, you can also find us on a variety of social media outlets including Facebook, Twitter, YouTube and Instagram. [facebook.com/sorghumgrowers] [@SorghumGrowers] [YouTube.com/SorghumGrowers] [@SorghumGrowers] 11

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