The Future is Here. Marketing Advertising Sponsorship

Transcription

1 The Future is Here Marketing Advertising Sponsorship

2 The Future is Here The NC Council of Community Programs is the state association for the Local Management Entities/Managed Care Organizations (LME/MCOs) the public managers for Medicaid MH/I-DD/SA Services in North Carolina overseers of $3 billion in Medicaid services dollars. The NC Council membership also includes Provider Affiliates. Our web-based communications, events and publications reach over 5,000 MH/I-DD/SA professionals and decision makers throughout the system LME/MCOs, providers, state agency leaders, state and private hospitals, consumers, advocacy groups, legislators and more. Sponsorship Packages Sponsorship Packages Save Money & Maximize Your Impact! PACKAGE 1 Friend of the Council An EXCLUSIVE year s worth of advertisements, sponsorships & information ONLY FOR Friends of the Council. PLUS FREE AFFILIATE MEMBERSHIP. COST: $3,000 Sign up by February 15, 2016 to get ALL benefits of Friend of the Council sponsorship. Friend of the Council includes: 2 Free Affiliate Membership (see details on next panel) 2 Conference Sponsorship A PRIME location 8' x 10' exhibit space reserved ONLY for Friends of the Council One complimentary conference registration for exhibit staff Live Advertisement in online Conference Program Ad in the Print Program Sponsorship of the Excellence Awards Sponsorship of a breakfast or lunch Friend of the Council logos and web link included with several conference marketing s. This package alone is worth over $2,000! 2 FREE Prime Location Exhibit at Spring Policy Forum for Friends. Worth $400 2 On-going News Updates Receive regular updates about on-going policy changes, legislation, meetings, trainings and updates on important issues of the day. 2 Ads in the Community News Update Update is distributed to over 5,000 LME/MCO staff, providers and community and state leaders thoughout NC and beyond. 2 The NC Council s website includes links to Friends of the Council webpage and organization logos. 2 A Full Color Webpage Ad (links to your website) on NC Council s website - shows on all web pages. Ad will run for 2 weeks and is 4.5 high x 2.6 wide. 2 Advertisement in Excellence Awards Publication distributed to over 5,000 MH/I-DD/SA leaders. Ad worth $ Free NC Council 2016 Directories & Steep Discounts receive five free Directories and only Friends of the Council receive a deep discount on the purchase of additional Directories. Worth over $ Prime Directory Advertisement Receive a full-page 2016 Directory ad in the most visible space available Tab Pages given when available and a complimentary provider listing. Others pay for ad placement. 2 Sponsorship of Leadership Awards Luncheon Two staff may attend the luncheon, receive recognition at the banquet, listing in the program, and mentioned in the Community News Update. Worth $500. What Long Time Sponsors Say DDR continues to be a Friend of the Council because of the value based information, powerful networking and the ability the have perspectives from MCO staff points of view. The Council is one of our go-to resources in this age of constant rule and regulation research. Gina Lemons, RN-BC, President and CEO, Developmental Disabilities Resources, Inc. PACKAGE 2 Special Sponsorship Includes: 3 Prime Space 6' x 10' Exhibit Booth saved for you at the December Conference 3 Four Ads in Community News Update 3 A complimentary Subscription to Community News Update 3 Live Half-page Ad and Listing in 2016 Directory 3 Brochure/insert included in Spring Policy Forum Conference Registration materials Offers all five sponsorship categories, worth $2,000. Cost: $1,500 a savings of $500. Sign up by February15, 2016 to take advantage of ALL the benefits. PACKAGE 3 Advertisement Sponsorship Includes: 3 One year of Advertisements in Community News Update 3 Complimentary Subscription to Community News Update 3 Provider Listing and Full Page Ad in Directory 3 Ad in Conference Registration Brochure 3 Full Color Internet Web ad (runs for 2 weeks 3 Free link on NC Council website Cost: $1,500 a savings of over $700 if purchased separately. Sign up by February 15, 2016 to take advantage of ALL the benefits.

3 Pick 3 $1,000 Choose ANY 3 of these Sponsorships: Spring Policy Forum Exhibit worth $400 Half-Page Ad and Provider Listing in Directory worth $450 Industry News Story in Update newsletter worth $350 Programs of Excellence Awards Advertising worth $500 Quarter-Page Ad in Update newsletter worth $400 Web Link worth $200 JOIN THE NC COUNCIL Affiliate Membership LIST OF BENEFITS INFORMATION AND COMMUNICATION 1. ACCESS TO NC COUNCIL POLICY STAFF NC Council Policy staff know what is going on with state policy issues and can answer your questions. These staff attend numerous statewide meetings and can be a valuable resource for you and your organization. 2. TIMELY NEWS UPDATES regular s updating you on any new information related to system changes; memos, reports, legislation, rules, trainings, studies, newsletters and State communications, etc. 3. AFFILIATE INPUT ON POLICY IMPLEMENTATION when policy implementation issues arise and provider input is needed at the state level, the NC Council looks to its Affiliate Members for feedback. 4. NC COUNCIL NEWSLETTER this national award winning newsletter reports on important policy issues that affect you. The latest issue of this bi-monthly newsletter is ed directly to you for distribution to your entire staff. DISCOUNTS & FREEBIES 5. 10% CONFERENCE AND TRAINING REGISTRATION DISCOUNT attend Council sponsored trainings and/or our yearly December conference and Spring Policy Forum at a 10% discount. Applies to all organization staff % DISCOUNTS ON ADVERTISING/SPONSORSHIPS on any sponsorship, marketing, exhibiting or advertising you choose with the NC Council. 7. DISCOUNT ON PURCHASE of Yearly MH/I-DD/SA Directory. 8. FREE WEBLINK with your Organization s Logo on Council web page. 9. FREE LISTING in NC Council Yearly Directory. 10. SIGNIFICANT MEMBERSHIP DISCOUNT for National Behavioral Healthcare Association. PREFERRED STATUS 11. PRIORITY FOR TRAININGS Affiliates can get priority registration when needed for Council training events. 12. PREFERRED EXHIBIT PLACEMENT prime exhibit space set aside for those who sign up early to exhibit (as space allows). 13. RECOGNITION AT CONFERENCE AND IN BROCHURE members are given special identifiers in the conference program and ribbons to wear during the conferences. RECOGNITION 14. FREE ADVERTISING submit up to 500 words for the NC Council newsletter describing your program services for an Industry News article. The newsletter is read by thousands of MH/I-DD/SA professionals. 15. PUBLICIZE YOUR SUCCESSES submit stories for the newsletter column Who We Serve to tell the story of a client benefiting from your services. 16. PRESS RELEASE a sample press release to inform local media about your Affiliation is provided to you. 17. NEWSLETTER MEMBER GUIDE a yearly directory printed in the Council newsletter of each member with organization description and contact information. Distributed to over 5,000 MH/I-DD/SA professionals. PROFESSIONAL SERVICES 18. JOIN THE NATIONAL COUNCIL OF COMMUNITY BEHAVIORAL HEALTHCARE FOR ONLY $500 this is a HUGE discount of $2750 only for NC Council Affiliates! To view benefits go to THE MH/I-DD/SA CAREERS JOB BANK post job openings at your program and receive the member discount rate. 20. PROFESSIONAL SERVICES when the NC Council negotiates a contract for professional service, those discounts will apply to Affiliate Members. MEMBERSHIP FEE $1,500 per year For more details on membership, contact Jean Overstreet at (919) or jean@nc-council.org.

4 Advertising - Publications, Website, Video & More... Advertise in Statewide Newsletter Distributed to over 5,000 MH/I-DD/SA Professionals LIVE Ads in Electronic Council Newsletter - Community News Update With a distribution of over 5,000 MH/I-DD/SA professional, your product or service will be advertised to one of the largest MH/I-DD/SA audiences in NC. The NC Council s newsletter, Community News Update, is the news source for LME/MCOs, Providers, and others. With over 25 years in publication, many leaders in our system see it as a trusted news source. Quarter-Page Ads Quarter-Page Ads in the newsletter offer more exposure to the readership of MH/I-DD/SA professionals Ad size 4 1 /2" (H) x 3 1 /2" (W). COST: $400 per issue NC COUNCIL 2016 DIRECTORY The NC Council s Directory will again be highly sought after and will be used by MH/I-DD/SA Professionals throughout the state. Users say: It is the most used book on my desk. It is like my bible, I use it everyday. Regular Size Ad Ad size 2 1/ 2" (L) x 2 1/ 2" (W). COST: $100 for one month Industry News Feature Would you like more than just an ad in the newsletter? You can have a whole page (750 words)! The Council offers a column called Industry News. This is an entire story devoted to your product or service you that can submit for publication in Community News Update. COST: $350 MH/I-DD/SA Career Center Online job postings and free resumé postings for MH/I-DD/SA professionals. Visit Web Advertising Video Web Link Don t just place an ad- tell people about your product or services via a video web link from your advertisement. Target the many MH/I-DD/SA professionals that traffic the NC Council s website. Your advertisement will link to a video about your program, product, or service. Ad and link will run for 30 business days. COST: $500 Web Ads Place a COLOR advertisement right on the Council s website. Ad will run for 30 business days. Four-color ad, size 4.5 high x 2.6 wide. COST: $350 Web Page Link Your organization s website and logo can be easily accessible too. Link appears one full year. COST: $200 Programs of Excellence Publication Link you program with award winning services by advertising in the Programs of Excellence Brochure, read by thousands of MH/I-DD/SA leaders, including MCOs, Providers and other stakeholders. It is sent to over 5,000 leaders in the state. Ad size 3 5/16 " x 3 5/16 ". COST: $500 Advertise in the Directory! The Directory offers you an opportunity to have your ad appear in a book used all year long and often by MH/I-DD/SA professionals. The Directory offers an array of ad sizes, full page, half-page, tab pages, inside front cover, inside back cover and outside back cover opportunities. Live Ads in Electronic Directory also available. COST VARY. See Sponsorship Form. List your Provider Agency or Professional Service in the Directory The Provider section is like a Yellow Pages of Private MH/I-DD/SA Service Providers! This listing makes it easy for MCOs, Providers and others making referrals to contact your organization COST: $100, Listing with Live Links to your webpage: $200 The Professional Services Section makes it easy for those in the MH/I-DD/SA community to find your business which is geared to their needs. COST: $100 Directory Ads and Listings must be received at the Council Office Before April 15, Go to for forms. To Submit Advertisements: Ads should be sent in CORRECT SIZE and should be sent via as an attachment perferably as a hi-res JPEG or an output-ready TIF or EPS format but will accept a PDF. All fonts and artwork should be imbedded in the file. s should be sent to jean@nc-council.org.

5 Event Opportunities Associate your Product or Services with a First-Class event December Conference in Pinehurst, NC The NC Council s 2016 Conference and Exhibition, December 7-9, Traditionally, this is one of the largest MH/I-DD/SA Events in the state and is expected to be attended by over 700 MH/I-DD/SA leaders in Pinehurst, NC. This conference is an excellent opportunity to network and build relationships. Exhibiting at Conference provides: Personal Contact with MCOs and Provider decision makers. A Complimentary Conference Registration for one exhibit staff Contact Information for all attendees; and Advertising in Registration Packet and on the Exhibitor webpage on the Council s website COST: $600, $700 or $800 depending on booth size. Foyer Exhibits $700 Excellence Awards Reception This venue will provide your organization with a great networking opportunity with leaders in the MH/I-DD/SA field. It will also associate your organization with excellence in services. During the Conference, the Programs of Excellence Award winners are recognized for offering outstanding & innovative services to consumers in NC. A reception with food & drinks is open to all attendees. Sponsorship includes: special recognition at the reception, in the Awards flyer, Conference Program, conference materials and mention in the Community News Update. COST: $500 Dance Party Attendees kick off their shoes and have a good time at the yearly dance party. Sponsorship includes: mention in the Conference Program, conference materials and sinage at the dance. COST: $300 Conference Breakfast or Lunch Everyone loves to eat, so meal events are the highest attended events at the conference and provide exposure to all attendees. Sponsor a breakfast or lunch during the conference. Sponsorship includes: listing in Conference Program, conference materials and sinage at event. COST: $500 Spring Policy Forum Exhibit On June 20-21, 2016, over 400 MH/I-DD/SA Professionals (MCO decision makers, providers, consumers, advocates and others) are expected to attend the Council s Spring Policy Forum in Raleigh. Exhibits are available for the Spring Policy Forum. Get your table top exhibit now, space sells quickly. COST: $400 Advertise in Conference Program The Conference Program offers maximum exposure and is a great way to be recognized and associated with this well known event. The Program is advertised electronically to over 5,000 MH/I-DD/SA professionals in North Carolina and in other states. Hard copy mailings go to over 3,000 MH/I-DD/SA Professionals in NC, including LME/MCOs, Providers and other stakeholders. Ad size 3 5/16" x 3 5/16". COST: $500 Conference Platinum Sponsorship Prime Exhibit Hall Booth - 6 x10 (on front row if form received by 9/30/16) Live Ad in Conference Program (ad must be recevied by 9/2/16) Exclusive Your Logo (linking to your webpage) on the new online Conference Event Page targeted exposure to all attendees! Exclusive Your Logo banner scrolling on front page of ConfPlus Mobile App ( NEW Your Organization s Logo (linking to your webpage) included on multiple conference marketing s - sent to over 5,000 MH/I-DD/SA professionals Opening Plenary Session Excellence Awards Reception & Program A Breakfast or Lunch Sponsorship 3 Days of Session Breaks Logo on Conference Bag Sponsorship Recognized at Conference Opening Sponsorship Recognized in Conference Program COST: $2,800 More Conference Sponsorship Opportunities will be outlined in the Conference Exhibit/Sponsorship Prospectus available August Leadership Awards Banquet During the Spring Policy Forum, over 300 key LME/MCO leaders, providers and other stakeholders attend the Leadership Awards Banquet to honor LME/MCOs and legislative leaders for their contributions to MH/I-DD/SA services. Sponsorship offers an opportunity to network with LME/MCO leaders and includes: special recognition at the banquet, in the Awards Program and in Community News Update and up to 3 staff may attend the banquet. COST: $500

6 2016 Sponsorship Form DIRECTIONS: Please indicate your choices and total the amount at the bottom of the page. Options to Sign Up: 1. Online registration with a Visa or Mastercard will open by January 1, 2016 at 2. Scan & form to jean@nc-council.org 3. Fax (919) Mail a copy of this form with a check made payable to NC Council of Community Programs. Send to: NC Council of Community Program, 505 Oberlin Road, Suite 100, Raleigh, NC Attn: Jean Overstreet. For more information contact Jean Overstreet, Director of Marketing and Communication (919) or go to ORGANIZATION NAME CONTACT NAME, TITLE ADDRESS CITY STATE ZIP PHONE FAX WEBPAGE TO PAY VIA CREDIT CARD ALL FIELDS MUST BE COMPLETED Credit Card # (VISA/MC ONLY) Expiration date Security Code (3 digits on back of card) Name on Card Billing Address For Card 2016 Price List 1. Sponsorship Packages p Package 1 Friend of the Council...$3,000 p Package 2 Special Sponsorship...$1,500 p Package 3 Advertisement Sponsorship...$1,500 p Package 4 Conference Platinum Sponsorship...$2,800 p Pick 3 Sponsorship (Mark categories below)...$1,000 p Affiliate Membership...$1,500 p National Council Membership w/ Affiliate Membership... $ Advertising p Newsletter Quarter Page Ad...$400 p One Month Newsletter Ad...$100 p Industry News Article....$300 p Video Ad Link...$500 p Web Page Advertising....$300 p Web Page Link...$200 p Programs of Excellence...$ Directory Advertisements p Provider Listing (go to nc-council.org for form)...$100 p Professional Listing...$100 p Live Provider/Professional Listing...$200 p Inside Front Cover Ad [ 7" (h) x 4" (w) ]...$1,000 p Outside Back Cover Ad [ 7 (h) x 4 (w) ]....$1,500 p Inside Back Cover Ad [ 7 (h) x 4 (w) ]...$750 p Tab Ads [ 7 (h) x 4 (w) ]...$700 p Full Page Ad [ 7 (h) x 4 (w) ]....$550 p Half Page Ad [ 3" (h) x 4" (w) ]...$300 p Provider Listing & Full Page Ad $600 (Save $50) p Provider Listing & Half Page Ad... $375 (Save $25) 4. Conference & Exhibition p Exhibit Booth (6' d x 10' w)... $600 p Exhibit Booth (8' d x 10' w)... $700 p Exhibit Booth (10' w x 10' d)... $800 p Foyer Exhibit....$700 p Excellence Awards...$500 p Dance Party...$300 p Conference Breakfast or Lunch...$500 p Advertise in Conference Program...$ Events p Exhibit Spring Policy Forum.... $400 p Leadership Awards Banquet....$500 p Training Exhibit...$250 TOTAL...$