New England s Premier Latino Newspaper Established in 1972» Over 36 years of Service

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1 N E W S P A P E R New England s Premier Latino Newspaper Established in 1972» Over 36 years of Service El Mundo is more than just a newspaper putting together a top notch publication is only the beginning of what we do... the largest pool of local, regional and national print advertisers in the marketplace

2 Why El Mundo Newspaper... Dear Friends: Why El Mundo? For over 36 years now, we have had a very basic and focused mission. We set out to serve and deliver a unique audience. Today, it is called a niche market. Indeed, our readership has grown and developed into a large and enviable market for many, but to us it is still simply our community. We are proud to say that we are still a family run publication with a forty-year journalistic history in Massachusetts that has evolved into something beyond just a newspaper. Putting together a top-notch bilingual publication is only the beginning of what we do in the Hispanic marketplace of New England. It is our hope that through this updated 2009 Media Kit, you will be able to better understand the important role we play in the market and the impact and scope of our large scale community events. We look forward to expanding our list of corporate and community partners that have enabled us to become the most widely recognized and most frequently used media outlet to reach the Latino market of Greater Boston. Alberto Vasallo, III Vice President Community Partners: Please consider... Our unique partnership with the Boston Red Sox has set a precedent and a business model that combines professional sports marketing, community outreach and corporate sponsorships. Hispanic American Chamber of Commerce (HACC) We are considered the experts in creating and executing large scale events, which offer unique marketing platform opportunities within the Latino market. Our extensive and active grassroots relationships have enabled us to collaborate and partner with the largest and most visible community organizations. Our knowledge and experience in the Latino marketplace of New England allows us to be creative out of the box thinkers in effectively delivering this audience. 95% of the content you will find in El Mundo you will ONLY find in El Mundo. Our LOCAL coverage of the community is unparalleled.

3 Signature Special Events and Special Editions January: Thursday January 22 nd Career Guide This special edition is dedicated to employment, recruitment and diversity opportunities. March: Thursday, March 5 th Health Edition This special supplement will focus on a wide variety of health-related topics. career latino expo It s About Oportunity. Thursday, March 19 th Latino Career Expo #1 The largest Latino job fair in New England with over 40 exhibitor s and 1,200 job seekers. Thursday, March 19 th Career Guide This special edition is dedicated to employment, recruitment and diversity opportunities. April: Thursday, April 2 nd Latina s Changing The Nation This special edition is dedicated to the 2009 LULAC Women s National Conference (April 3-5 th). Thursday, April 9 th Sports Supplement This edition kicks off El Mundo s coverage of Red Sox and New England Revolution 2009 seasons Calendar May: Thursday, May 21 st Latino Youth Recognition Days (at Fenway Park) The first of three special pre-game ceremonies honoring Latino students at Fenway Park. June: Wednesday, June 17 th Latino Youth Recognition Days (at Fenway Park) 2nd event Over 20 Latino Academic All-stars honored before a sell-out crown at Fenway Park. Thursday, June 25 th Puerto Rican Festival Edition A special edition dedicated to the oldest/traditional Latino Festival in Massachusetts. July: Monday, July 6 th Latino Youth Recognition Days program 3rd event. El Mundo and the Boston Red Sox honor deserving Latino middle school students. August: Sunday, August 2 nd Latino Family Festival Fenway Park The biggest Latino event of the year. A musical showcase and Health Pavilion for all ages. Thursday, August 6 th Association for Latino Professionals in Finance and Accounting (ALPFA) Edition This special edition dedicated to the ALPFA National Convention in Boston. Thursday, August 20 th Dominican Festival Edition El Mundo will extend coverage to all the festivities surrounding this yearly event. Friday, August 24 th El Mundo Golf Tournament Franklin Park Golf Course Boston, MA» VIP Reception/Lunch to follow golfing. September: Thursday, September 17 th Latino Career Expo #2 From 1pm 5pm. Followed by the El Mundo Professional Mixer (theme TBD) 5:30pm 8:30pm. Thursday, September 17 th Career Guide This special edition is dedicated to employment, recruitment and diversity opportunities. October: Thursday, October 8 th Hispanic Heritage Month Edition El Mundo s largest edition celebrating Latino Culture. December: Thursday, December 17 th The Special Holiday Edition Our annual holiday special edition celebrating the Latino family!

4 The Most Effective Way to Embrace Diversity Latino Career Expo Over 40 exhibitors & 1,200 attendees per event. Thursday, March 19 th Thursday, September 17 th The highly successful El Mundo Latino Career Expos have proven to attract the largest and most diverse attendance of qualified career and job seekers, offering unparalleled visibility and results for recruiters. latino expo career It s About Oportunity. The expos have featured some of the city s most distinguished public and private sector organizations. Exhibitors and sponsors in the past have included: MEDITECH Medical Information Technology, Inc.» LCE Media Kit available upon request Or visit:

5 LYRD at Fenway Park Latino Youth Recognition Days (LYRD) Honoring Latino Youth for their Academic Achievements. Our Latino Youth Recognition Day Program at Fenway Park (now in its 14 th year) has been nationally recognized as a model for combining corporate partnerships, professional sports marketing and grassroots community outreach. Pre-Game Ceremony: Top middle school students receive a Certificate of Recognition handed to them by their favorite Latino superstars as their name and school are announced and featured on the centerfield scoreboard. National Anthem: From international recording artists to local talented youngsters, the Star Spangled Banner is sung by a Latino singer. Latino Fans: Over 1,000 tickets are reserved to be sold in the community for each of these special days at Fenway Park and each one receives a complimentary edition of El Mundo Schedule: Thursday, May 21 st Wednesday, June 17 t Monday, July 6 th Partners:» LYRD Media Kit available upon request Ceremonial First Pitch: El Mundo and the Boston Red Sox also honor a local Latino community hero by having he/she throw out the Ceremonial First Pitch.

6 The Largest Latino Event in New England... Sunday, August 2 nd Latino Family Fenway Park The largest Latino event of the year in New England is, unquestionably, the Latino Family Fenway Park. This unique and exciting event combines cultural celebrations with informational and health-related messages that have enabled us to offer a unique and exciting face-to-face marketing opportunity with the Latino consumer for local and regional marketers interested in tapping into this growing market. (Festival Sponsorship Packages available upon request) Historical Fenway Park Over 8,000 in attendance! Family Health Festival (12pm -6pm); Health education and free screenings, display booths, children s games and activities and much more! Top Notch Latino Music acts 2pm-6pm (stadium seating) VIP/Celebrity Receptions (State Street Pavilion & EMC Club) Private Boxes available A Latino Marketing Dream

7 High Visibility Event Distribution Distribution Over the course of 36 years of serving the Latino community El Mundo has been able to establish an extensive network of reaching our 30,000 weekly readers. Through the use of traditional as well as creative and out of the box distribution methods, El Mundo has been able to secure a general visibility and accessibility that is unmatched. Our traditional distribution routes cover over 21 cities and towns throughout Eastern Massachusetts as our diverse readership represents 22 different Latin American nationalities. Every Wednesday evening and Thursday morning our eight (8) independent distributors pick up copies directly from our printer or at our main offices in Jamaica Plain. These distributors deliver the newspaper to over 1,500 drop off points that range from traditional grocery stores, supermarkets and newsstands, to individual businesses that have a high traffic of Latino customers.

8 High Visibility Event Distribution El Mundo is Everywhere In addition to the traditional drop off points El Mundo also circulates at the following events: Latino Professional Events Complimentary copies of El Mundo Newspaper are made available at all of the high profile Latino events held in the community throughout the year. The monthly Latino Professional Networking events, the Hispanic American Chamber of Commerce Business After Hours events, and the Association of Latino Professionals in Finance and Accounting (ALPFA) meetings and summits are places where you will always find El Mundo Newspaper in the hands of the Latino community s movers and shakers. The Latino Career Expos Over 2,000 Latino job and career seekers attend each one of the two Latino Career Expos that are held yearly and a complimentary issue of El Mundo Newspaper is handed to each person attending the event. Festivals El Mundo Newspaper is the only publication that expands its circulation by an additional 25% for free distribution at each one of the following major festivals: Lawrence Semana Hispana (third week in June) The Puerto Rican Festival (fourth week in June), and the Dominican Festival (second week of August). Fenway Park An additional 5,000 copies are distributed at the El Mundo Family Festival celebrated each year at Fenway Park. El Mundo Newspaper is also distributed at each one of the Latino Youth Recognition Days at Fenway Park each year and a complimentary issue is awarded to each one of the honored students and their families that attend the games. T-stops At the beginning of 2006 El Mundo began distribution outside of several key public transportation stations. At the end of the third quarter of 2007, we were circulating in five (5) stations with an average of 500 copies distributed at each one, on a weekly basis. More stations will be added to the list that currently includes State Street, Haymarket, Maverick, Forest Hills, and Jackson Square stops.

9 High Visibility Event Distribution Distribution breakdown: Jamaica Plain, Roslindale, Hyde Park Merrimack Valley Cambridge, Allston, Brighton, Somerville Chelsea Lynn East Boston, Revere, Everett Events, subscriptions, etc. Framingham MBTA Stations Maverick Station State Street Haymarket Station Forest Hills Jackson Square North Shore area 20% of distribution Includes: Chelsea, Lynn, Revere, Everett Merrimack Valley 20% of distribution Includes: Lawrence, Lowell, Metheun, Haverhill T-Stops 10% of distribution Includes: State Street, Haymarket, Maverick, Forest Hills and Jackson Square Distribution Breakdown Boston area 50% of distribution Includes: Dorchester, Jamaica Plain, Roslindale, Hyde Park, Roxbury Cambridge, Allston, Brighton, Somerville, East Boston and MBTA stations

10 E W S P A P E R Frequently Asrked Questions... Why El Mundo is Number 1? Why do advertisers prefer El Mundo? We have a proven track record! We did not become the most widely used Latino print publication by not delivering the goods. For El Mundo, the proof is in the pudding! Pick up a copy of El Mundo and you ll find the largest pool of local, regional and national print advertisers in the marketplace. Each week the sheer amount of advertisers in El Mundo is more than all of the other Latino publications COMBINED! This is especially evident in our classified ads department. What is the easiest way to confirm El Mundo is No. 1? N We call in the simple Eye Test. Have a look for yourself. We encourage marketers to stack up the competition alongside El Mundo. Without a doubt, our biggest competitive advantage is the product itself. The sheer quantity and the diversity of advertisers who have placed their trust in our promise to deliver speaks volumes to why we are numero uno. Who is behind El Mundo? We are proud to say that we are still a family run publication with a forty-year journalistic history in Massachusetts. El Mundo has been heralded locally as well as nationally as an example of the American Business Dream come true, with three generations of family members working toward a common goal in. Founded in 1972, El Mundo is able to report on the struggles, challenges and aspirations of the Massachusetts Latino community because its leadership is so inherently ingrained in the community that it serves. No other Latino publication can claim this type of commitment to its readers and community.

11 Rate Card General: Format Editorial Content Language(s) Circulation 30,000 Frequency Weekly, every Wednesday Tabloid Coverage of local, national, international, political, education, entertainment,professional sports, and health news. Bilingual-Spanish and English Contact 408 S. Huntington Ave., Boston, MA Fax: Rates: Display-ROP (Net to Publisher) Per Column Inch: $22.50 National Rate: $25.00 Non Profit Rates: 10% Discount Prime Advertising Space Front Page Banner $4,000 (min. 12 week buy) Inside Back Cover $2,000 Inside Front Cover $2,000 Back Cover $2,750 Advertising Rates Local National Full Page $1,800 $2,000 Half Page $ $1,000 Quarter Page $ $ Eighth of Page $ $ Classifieds Per Column inch: $21.00 (net) Recruitment/Help Wanted Real Estate/Apartments Legal Notices Bids Color Charges Full Color Spot Color Payment: $750 (net) $250 (net) per color Payable upon receipt. We accept checks, cash and credit cards. Please make checks payable to: El Mundo Newspaper 408 S. Huntington Ave., Boston, MA Fax: Production: Deadlines Space: 1 week prior to publication date Camera-ready: 1 week prior to publication date W/ translation: 1 week prior to publication date Column Widths 1 column = 1.75 inches 2 columns=3.75 inches 3 columns=5.75 inches 4 columns=7.75 inches 5 columns=9.75 inches Standard Size Ads Full Page 9.75 x 15 ( 5 col x 15 ) Half Page 9.75 x 7.5 ( 5 col x 7.5 ) Quarter Page 4.75 x 7.75 ( 2.5 col x 7.5 ) Eighth of Page 4.75 x 3.75 ( 2.5 col x 3.75 ) Free Standing Insert Charges $75.00 (net) per thousand Full Run Only - No zoning by zip code permitted Please consult with your Sales Rep. for size, dimensions, and printer delivery information. Deadline Materials due to printer one week prior to publication. Production Formats PDF, JPEG and EPS Translation Services Provided Please contact your sales representative. AD Production Delivery Please your ad directly to your sales representative respectively.